Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply & E-Commerce Update

48 reviews for Gatilhos Mentais: O Guia Completo com Estratégias de Negócios e Comunicações Provadas Para Você Aplicar

Rated 5 out of 5

See details (verified owner) – 17/02/2026
5.0 Out of 5 stars Book
Very good, light and engaging reading
Rated 5 out of 5

Amazon Customer's (verified owner) – 17/02/2026
5.0 Out of 5 stars Sensational product
Excellent product. It arrived much earlier than expected.
Rated 5 out of 5

Amazon Customer's (verified owner) – 17/02/2026
5.0 Out of 5 stars Practical, Direct and Very Applicable
Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply is a book focused on persuasion, marketing and strategic communication, clearly explaining how certain psychological stimuli influence purchasing decisions and human behavior. The language is simple and objective, which makes the content accessible both for beginners and for those who already work in sales, digital marketing or entrepreneurship. The concepts are presented with practical examples, facilitating immediate application in the professional day to day.

The great value of the work is in practical utility: the reader can identify triggers such as scarcity, authority, reciprocity and social proof and apply them consciously in texts, negotiations and business strategies. Despite not deepening so much the psychological theory, the book fulfills the proposal to be a functional and action-oriented guide. It is especially useful for those seeking to improve communication and conversion results in an ethical and strategic way.
Rated 4 out of 5

Lohana (verified owner) – 17/02/2026
4.0 Out of 5 stars REAL VALUE content and IMMEDIATE application! It only sins in the organization of ideas.
You need MORE than just “mental triggers”.

We must involve and solve the problems of our customers! That is, copywriting is this when using the mental triggers IO must intertwine naturally (and certainly this only comes with time and practice).

I will divide this summary into 4 parts.

A. ETHOS: the iron crown of mental triggers. KING'S CROWN

People buy from people, especially, they buy from those they know, like and trust.

People trust those who have AUTHORITY, show RESULTS and see other people SPEAKING WELL!!

1. SPECIFICITY

When you are specific, you activate 2 things in people's minds:
''curiosity
Speaking 2,324 people is better than more than two thousand people
Talking 97.3% is better than 95%.

And when you use broken numbers, you create the impression that it's a really accurate and calculated number (obs: don't invent or lie).

And when you work specificity, you activate the
^^^^trust and authority

Use the word “You” tends to have more answers.

Exs: 3 simple techniques for you to sell more ¡ ̄s even if you have already done everything”.

You will find out the 4 steps I followed to achieve <achieve goal: sell more, lose weight, relax, etc.and how you can also do the same.

or otherwise:

“You will find out how,goal: slimmed 5 kg, gained R$ 10 mil> in and how you can also do the same”.

2.AUTHORITY

Stop to think if you had to choose between a book author and a person with no published book to deliver a lecture?

WRITE BOOK.

Writers are seen as experts, intellectuals who master a theme. It is still worth spreading the book on TV, newspaper, etc.

Titles: PhD, Master, etc.
How long you are in the market and why you are an expert in the field.

On the internet the most common way to BUILD authority is to create valuable content for potential customers, through posts on websites/blogs, YouTube, facebook, etc.

The more content I deliver, the more they try to hire me.

Beware of free baits.Erico Rocha currently recommends that LAUNCH WEEK is literally his bait. But there are many who recommend free e-books.The author himself, Gustavo, recommends that to build your LIST OF BUYERS, do not use something free, as it will reflect in less sales.

Do not forget the CLV (customer lifetime value) or value over time that the customer can invest ¡s a time that should compare how much it cost to bring the LEAD and how much over time a customer invests $$.

Remember, the LIST has several benefits:
many are willing to buy again
'''they already consider you to be authority
more responsive
-=-=-=-=-=-=-=-=-=-=-=-=-=

Use phone to convert sales people buy from people

It is worth trying to demarket, search for those who have not closed the purchase in the cart, contacting through email, for example.

The author suggests R$ 100 by consulting 30 minutes & many will have their lives transformed in this time.

As your authority solidifies, you will sell anything, so this trigger is one of the elements of the IRON CROWN.

The goal is to become REFERENCE in your NICHE.

3. SOCIAL PROOF

We know there is idolatry for testimonial videos. This is important, but there are other forms of testimonials.EX: amazon review, show number of people in closed groups.

Show groups you own udo telegram, facebook, whatssp.

Remembering that it is better A TESTIMONY, A CASE STUDY well carried out than weak and meaningless dozens.

Show your site and how many people are coming in.

On the site, if you have a product track, do like Amazon: “show people who also bought that.

Social proof reinforces AUTHORITY.
Social proof for your book:
^^^request you to do reviews on amazon
2 put news on your website and social networks that appeared on some news portal like R7, Globo.

TESTIMONIAL must contain the following basic structure
''Who they are (name, what they do/do, where they are from);
''How was life BEFORE you and your product;
''As is life now

People are becoming skeptical with testimonials on the internet, but never stop using, however merge with what was mentioned here, including photos and videos of face-to-face events in which you will strengthen your authority.

4. SHORTAGE

It's the most used trigger in the world!

It is a power far greater than just losing an offer. It is losing power, opportunity, sense of superiority. In other words: it pokes the pain, reinforces the pleasure of a good future life, based on the decision of the now.

The problem is that they repeat this copy months in months or put a false number of vacancies.

Therefore, ESCASSES must be REAL!

Ex: Deadline Tunnel is a tool that no longer allows you to access the sales page after closing the offer.

Other real forms are:
LIMITING BONUS
2 Discounted price within “x” hours or for the first “x” people to buy
A Live Aula without replay (warn before)
''A live only for customers and warn
24 Hours after 24 hours WhatsApp and 24 hours after ¡ ̄re you famous and “isnot busy”, there is something wrong!

And always remember to value who takes action! If I made an exclusive pre-sale at a discount is because I want to benefit those who take a Action. And you CAN NOT MAKE THE SAME OFFER AVAILABLE AGAIN!

Provide free content 1-2x per week and more than that just being a customer & I disagree with the author, because the audience building strategy requires us to be posting daily.

The author suggests keeping regular e-mail flow per week and who is customer receive time or other exclusive gifts

5.URGENCY

It's a turbocharged shortage!

Right after a sale, offer an UPSELL of some discounted item.

Work Scarcity + urgency in 2 ways:
limit the amount of upsell (show how many items are still available for sale)
''timer is only a few minutes to decide
^^^^^^^^^^^^^^^^^^^^^^

If it passes the unit limit it separated?
''show that it's really sold out and don't let anyone else buy or
show that it has already sold out and offer something else
Then you will be seen as serious in your offers!

6. PROOF: THE CROWN JEWEL

Show results from you, from your customers.

Allow TASTING of your solution for your client. Example: in health do BEFORE and AFTER.

Example of chiropractor: talking about back pain, exemplifying a movement it would cause, and saying it can resolve if you schedule an evaluation in your office.

B. PATHOS: complete persuasion, besides credibility, need to activate emotions. Are THE KING'S ROBES.

People buy with emotion and justify with reason.

Explore the 7 deadly sins to know which emotions to activate.

7. IMAGINATION

The human brain cannot tell a memory, an image, from a real event.

C. LOGOS: Ending communication with logical arguments to help rational brain make a final decision

Imagining the FUTURE leads the client by creating an image so rich in detail in the mind that he/she feels as if this scenario you are describing is real.

Ex: Imagine you are in a beach chair, sitting in front of the sea, with the soft sound of the waves a few meters from you.feel the gentle breeze touching me face.and you are calm and quiet, needing the scenery and the moment because you have already done what needed to be done.

Polishop uses a lot of this trigger tied with several others.

Using images helps a lot to connect more.

This trigger + storytelling gets very powerful. Images rich in meaning contribute more and more.

8. PATTERN BREAKING

Something that catches the attention.There is a way to get the attention of those who are browsing inertly in the social consumption“ of networks:

$$ niche example: “describe how you can earn 3x more than you earn today, dedicating only 1 hour a day!”

Of course flashy banners like “50 tones of xxx” or even “SEXO” can call a lot, but the call has to be related as your communication as a whole, otherwise you lose credibility!

Another way to break pattern is to send PHYSICAL correspondence to your client!

9. CURIOSITY

It acts together with the pattern breaking! And one way to work out its use is to be specific!

“Discover 5 simple steps to slim down” instead of “discover the steps to slim down”

People like stories and can be created an ad in a way that opens loops causing the person to want to close the connections between these “loops”

1. This woman did not credit what happened when she took this.

2. See how a woman works and has small children managed to lose weight, without going crazy diet or going to the gym, taking only three strange pills.

3.Fulana is a woman like almost all women of 40 years in Sao Paulo. She is home, has a child and her husband works out. The husband studies and she needs to stay home careful at night while he is away. With all the stress of work and routine she started to get fat. She had no time to go to the gym and also never had a controlled diet. But life was about to change because of a friend.

4. In the next email I will reveal the only two steps you need to know about what “fulana” did because of what her friend taught.

10. ANTICIPATION

It's basically making people curious and excited to know what's coming.

An example is to associate CURIOSITY with anticipation through email that says that the next email or tomorrow or next week will receive something.
11. FEAR

One of the most worked, whether for good or for evil, because GUILT sells!!

Fear must be real and explicit.

12. PAIN x PLEASURE

We run away from pain and seek pleasure. Starting from this premise, copy can be directed to bring a pain strong enough to make the person move in his search for pleasure. You can first poke the pain and then reinforce a dream scenario.

13. COMMITMENT and COHERENCE

People tend to repeat patterns they learn throughout life. If you want to develop a new habit, you need to repeat an action for at least 21 days. The more you commit to doing action, the greater the chance of you changing your standard of living. This applies to diets, exercises, learning a new language, earning more money, etc.So you can use this in business! One way is to create emails in which people respond with a “sim”. Example:

“It wouldn't be fantastic if you take a pill page at night and the next day be with the body you always wanted, without having to go to the gym and continuing to eat EVERYTHING you like?”
“If you want a simple, easy and quick solution to lose weight, and are tired of going to the gym and doing long diets that does not work, continue sold this message”
“If you got this far, you know you're ready to slim down!”

This is the sequence of Ethos (credibility), Pathos (activated emotions) and Lagos (logic).

14. BIG BECAUSE

People connect when your communication has YOUR big because or your company.

15. EMPATHY

It increases the likelihood of having sales!

The more authentic we are in our approach, work and communication, the more empathy we tend to develop. Just as mental triggers must occur unconsciously, we must develop empathy throughout our communication. Example, we must begin by greeting the client, seeking more and more emotional connection with them.

16. IDENTIFICATION

LABELS are a way for you to create identification with people. Just as they exist among countrymen, you can create something for a profession like “See the investment opportunities that hundreds of dentists in Sao Paulo have already discovered.”

17. CUSTOMIZATION

How to sell more with email marketing? x How can you sell more with email marketing?

The second phrase customization is greater. Always call the customer by name.

But, according to the author, the way that can still increase is to make a QUIZ with few questions to know about the client, discovering, for example, what the greatest enemy of his financial health, health, etc.

18. REPETITION

A lie told 100 times becomes a truth, right? But, you do not have to do it!

What is needed is to repeat the message and, gradually, your client will believe it too. Example: “Tested and tested method for you to invoice from 3 to 16 reais per lead”

Right at the opening of the email, the phrase is repeated a little modified: “If you want to learn how to invoice from R$ 3.00 to R$ 16.00 per lead, look closely at this message!”

19. NOVELTY

It is controversial, according to the author, as it was stronger in the past when the internet was not something so present to everyone.

It is no use writing “new method”, as there are many, hundreds of thousands as methods of slimming enrichment. Therefore, it is better to call “MECHANISMO UNIQUE”. Hence, you can stratify at levels such as level 1 slim down 5 kg, at level 2 spread the promise.and see to what level you can stratify.

20. RECIPROCITY

Widely used and disseminated by the gurus of the digital market.

It is basically: give quality content for free so that your potential customer (avatar) feels grateful and for that want to give back financially.

This is true to some extent.But many will never really enter the sales funnel according to the author. So he is not in favor of free baits and says that he usually increases the LTV (life-time-value) of his customers, granting content and often even new products to those who have invested $$ in it previously.

So, it recommends building something on CUSTOMERS and not just free content on huge lists of people who will not buy from you.

Give tips to customers, they will be even more reciprocal.

21. RHYME

Textual construction in rhyme format.

22. RHYTHM

It is part of the previous one and matches a fluid textual production without leaps or bumps.

23. EXCLUSIVITY

It is linked to the mental trigger of SCARCITY and gives the feeling to the client that he is receiving something exclusive or that he is part of a select group.

It is powerful, for example, for subscription programs, making the customer realize that it is differentiated.

24. COMMON ENEMY

When you point out something or someone conspiring against your client, you position yourself by revealing who the enemy is, then build and strengthen your authority and at the same time engage him against the enemy.

Just remember to avoid linking with big public enemies like government or system!

LOGOS & THE VOICE OF REASON

25. CHOICE

Avoid too many options to make a decision.

So, it is to show the customer only a premium plan or create a very large contrast between 2 offers.

In the case of dropshipping, it is, for example, to focus on only 1 e-commerce product.

26. CONTRAST

The simplest way to use it is as a price anchor.

You either put prices on the bonuses you are offering or create an imaginary price and use as an anchor

“This product could be sold for R$ 3 thousand, but you will not pay this amount and not even half of it. To access all this you will need only invest R$ 800.00.

One can also use the tool “DeadlineFunnel”which creates real deadlines even on “funis perpetuos”.

Offering live classes also brings more contrast and anchor well prices than recorded classes.

Another important strategy using this trigger is to use the visual: the price that will be cut with a risk and with larger size and dash ¡t is all in red color and the actual price in smaller size and green.

Using the termination in “7” price is because the brain usually rounds down: 1997 gets 1990.

We can mix it with the trigger of imagination:

“Imagine you in a year. Imagine that you are with a new career, earning well, are happy, feeling fulfilled because you do what you love.”
“You have this life now at your disposal, this one in front of you. You only got it because you made the right decision now. You no longer need to get stuck in a job you don't like. What is the cost of you continuing your life as it is now?. You know what is the best decision. And you know you've already made that decision, and you're ready to take that step now.”

27. IF.

“SE you want to know how to create highly persuasive communication, keep looking closely at this message.”

28. JUSTIFICATION

One of the most powerful, because the word“because” has a very great force.It can also be used: so, for; but prefer why.

“If you want to learn a simple, tried and true method for creating killer sales strategies, this may be the most important message of your life. Here's why:”
“O price is X because I will do this for a limited time”

29. GUARANTEE AND RISK REVERSAL

The longer your warranty time, the HIGHER the sales volume and there is also a tendency for you to have a smaller number of returns.

“You have my unconditional guarantee that if you follow my guidance, you will get results. If you follow my guidance in the next 6 months and fail, I will get involved and help you myself. And if it still does not work, I will return your money.”

It is better to return $ than to have a problem client.

This further STRENGTHENS your AUTHORITY!

You can still leave a bonus product even if you return the money: “You place your order and receive the bonus xxx. You have 30 days to test the product, and if you do not like it for some reason, I will refund your money immediately and you can continue with the xxx as a small reward for having dedicated your time.”

30. SIMPLICITY

If something is too hard to explain, it's probably a bad idea.The simpler the writing and easy to understand, the higher the sales volume.

31. POLARIZATION: THE EXPLOSION TRIGGER

Use controversial topic and positioning explicitly on what is your position. This will generate a noise and very large exposure, both positive and negative. Who uses this trigger in digital marketing and very clever is Raiam Santos.

I, for example, position myself against specializations in the area that I have an online course, because my focus is residency and then I hit hard on those who ask to talk about specialization, I criticize with logical argument why it does not work and that its disadvantages far outweigh the advantages. This generates friction, but it does until those who take specialization also want the product.

The author himself brings public to buy his book and courses with a communication of “mental triggers do not serve for anything”. Hence he explains that they just do not serve even, because one should have a solid strategy, seeking to be true and proposing a real TRANSFORMATION in the lives of our customers.

In short, the book has A LOT OF REAL VALUE CONTENT and IMMEDIATELY APPLICABLE to the reader. However, the author still needs better organization of his ideas. This book was more fluid than the first and I'm sure that the next should be even better, because content Gustavo has to spare.
Rated 5 out of 5

Luan Gomes's (verified owner) – 17/02/2026
5.0 Out of 5 stars Unlock the Power of Persuasion with 'Mental Triggers': Transformation Beyond Sales
In "Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply", we are invited to dive into the depths of copywriting and words that not only sell, but transform. This new version, meticulously revised, redi-grammed and updated, opens the doors to a universe where effective communication becomes the backbone of any successful business.

The author presents us with an arsenal of 32 mental triggers, each carefully designed to transcend the conventional sphere of sales, promoting communication that truly resonates with the public. When exploring the "Iron Crown of Mental Triggers", we are introduced to the four pillars that underlie an impactful communication, culminating in the "Jewel of the Crown" 'A revelation that highlights the main obstacle to achieving a greater volume of sales.

The journey through the book leads us to discover 18 powerful Emotional Triggers, capable of activating the deepest emotions of customers, encouraging purchase decisions driven by emotional connection.In parallel, the 6 Logic Triggers provide the necessary balance, supporting the customer in the logical confirmation of their purchase decisions.

The real treasure of this guide is the exploration of the "Most explosive Trigger of all", an invaluable tool in the art of persuasion, and "His Most Powerful Weapon", which redefines the way we convince our customers to embark on our offerings.In addition, Aristotle's "Secret for highly persuasive messages" is unveiled, sharing knowledge once restricted to closed circles and elevating our understanding of building messages that truly impact.

"Mental Triggers" is not just a book; it is an invitation to radically transform the way we communicate in our business.By adopting these proven strategies, it is possible to build a solid foundation for any endeavor, based on deep understanding of the human mind and ethical and integral application of these principles.

Whether you're a business novice or a veteran looking for improvement, this book offers valuable insights that promise not only to increase your sales, but also enrich your business and personal relationships.Amazon's fast and efficient delivery just adds to the experience, ensuring you can start applying this transformative knowledge as soon as possible.

Although this guide is a treasure trove of knowledge for any professional, it is the practical application of these strategies that will catapult your communication and sales to new heights. "Mental Triggers" is undoubtedly a must-read for anyone who wants to master the art of persuasion and create a legacy of success.
Rated 5 out of 5

Ione Brazil (verified owner) – 17/02/2026
5.0 Out of 5 stars Excellent content, very relevant
Excellent content, very relevant
Rated 5 out of 5

Ione Brazil (verified owner) – 17/02/2026
5.0 Out of 5 stars Great book
I bought this book a while ago. Good reading for anyone who wants to be a great seller. Good for business!
Rated 3 out of 5

Thiago Santana's (verified owner) – 17/02/2026
3.0 Out of 5 stars Worth reading
I confess I expected more from this book, it is good, worth the learning, but did not deliver as I imagined. I saw several posts on Instagram talking about it, there are better books. @vitoradami11
Rated 5 out of 5

MICHEL VASQUE (verified owner) – 17/02/2026
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Rated 5 out of 5

Ione Brazil (verified owner) – 17/02/2026
5.0 Out of 5 stars Sensational
Out of curve
Rated 5 out of 5

Amazon Customer's (verified owner) – 19/02/2026
5.0 Out of 5 stars Thinking
Wonderful 😍
Rated 5 out of 5

Kindle Client (verified owner) – 19/02/2026
5.0 Out of 5 stars Unlock the Power of Persuasion with 'Mental Triggers': Transformation Beyond Sales
In "Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply", we are invited to dive into the depths of copywriting and words that not only sell, but transform. This new version, meticulously revised, redi-grammed and updated, opens the doors to a universe where effective communication becomes the backbone of any successful business.

The author presents us with an arsenal of 32 mental triggers, each carefully designed to transcend the conventional sphere of sales, promoting communication that truly resonates with the public. When exploring the "Iron Crown of Mental Triggers", we are introduced to the four pillars that underlie an impactful communication, culminating in the "Jewel of the Crown" 'A revelation that highlights the main obstacle to achieving a greater volume of sales.

The journey through the book leads us to discover 18 powerful Emotional Triggers, capable of activating the deepest emotions of customers, encouraging purchase decisions driven by emotional connection.In parallel, the 6 Logic Triggers provide the necessary balance, supporting the customer in the logical confirmation of their purchase decisions.

The real treasure of this guide is the exploration of the "Most explosive Trigger of all", an invaluable tool in the art of persuasion, and "His Most Powerful Weapon", which redefines the way we convince our customers to embark on our offerings.In addition, Aristotle's "Secret for highly persuasive messages" is unveiled, sharing knowledge once restricted to closed circles and elevating our understanding of building messages that truly impact.

"Mental Triggers" is not just a book; it is an invitation to radically transform the way we communicate in our business.By adopting these proven strategies, it is possible to build a solid foundation for any endeavor, based on deep understanding of the human mind and ethical and integral application of these principles.

Whether you're a business novice or a veteran looking for improvement, this book offers valuable insights that promise not only to increase your sales, but also enrich your business and personal relationships.Amazon's fast and efficient delivery just adds to the experience, ensuring you can start applying this transformative knowledge as soon as possible.

Although this guide is a treasure trove of knowledge for any professional, it is the practical application of these strategies that will catapult your communication and sales to new heights. "Mental Triggers" is undoubtedly a must-read for anyone who wants to master the art of persuasion and create a legacy of success.
Rated 5 out of 5

Ione Brazil (verified owner) – 19/02/2026
5.0 Out of 5 stars Sensational product
Excellent product. It arrived much earlier than expected.
Rated 5 out of 5

Amazon Customer's (verified owner) – 28/02/2026
5.0 Out of 5 stars Must have
Very good and short, great for a quick review many times.
Rated 5 out of 5

N1ghtL (verified owner) – 28/02/2026
5.0 Out of 5 stars Practical, Direct and Very Applicable
Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply is a book focused on persuasion, marketing and strategic communication, clearly explaining how certain psychological stimuli influence purchasing decisions and human behavior. The language is simple and objective, which makes the content accessible both for beginners and for those who already work in sales, digital marketing or entrepreneurship. The concepts are presented with practical examples, facilitating immediate application in the professional day to day.

The great value of the work is in practical utility: the reader can identify triggers such as scarcity, authority, reciprocity and social proof and apply them consciously in texts, negotiations and business strategies. Despite not deepening so much the psychological theory, the book fulfills the proposal to be a functional and action-oriented guide. It is especially useful for those seeking to improve communication and conversion results in an ethical and strategic way.
Rated 5 out of 5

Thiago Santana's (verified owner) – 28/02/2026
5.0 Out of 5 stars Excellent content, very relevant
Excellent content, very relevant
Rated 3 out of 5

Ione Brazil (verified owner) – 28/02/2026
3.0 Out of 5 stars Worth reading
I confess I expected more from this book, it is good, worth the learning, but did not deliver as I imagined. I saw several posts on Instagram talking about it, there are better books. @vitoradami11
Rated 5 out of 5

Ione Brazil (verified owner) – 28/02/2026
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Rated 5 out of 5

See details (verified owner) – 06/03/2026
5.0 Out of 5 stars Excellent!
Excellent, super didactic and very practical to go applying as you go forward, what the best way to learn!
Rated 5 out of 5

Amazon Customer's (verified owner) – 06/03/2026
5.0 Out of 5 stars Book
Very good, light and engaging reading
Rated 4 out of 5

Raphael (verified owner) – 06/03/2026
4.0 Out of 5 stars REAL VALUE content and IMMEDIATE application! It only sins in the organization of ideas.
You need MORE than just “mental triggers”.

We must involve and solve the problems of our customers! That is, copywriting is this when using the mental triggers IO must intertwine naturally (and certainly this only comes with time and practice).

I will divide this summary into 4 parts.

A. ETHOS: the iron crown of mental triggers. KING'S CROWN

People buy from people, especially, they buy from those they know, like and trust.

People trust those who have AUTHORITY, show RESULTS and see other people SPEAKING WELL!!

1. SPECIFICITY

When you are specific, you activate 2 things in people's minds:
''curiosity
Speaking 2,324 people is better than more than two thousand people
Talking 97.3% is better than 95%.

And when you use broken numbers, you create the impression that it's a really accurate and calculated number (obs: don't invent or lie).

And when you work specificity, you activate the
^^^^trust and authority

Use the word “You” tends to have more answers.

Exs: 3 simple techniques for you to sell more ¡ ̄s even if you have already done everything”.

You will find out the 4 steps I followed to achieve <achieve goal: sell more, lose weight, relax, etc.and how you can also do the same.

or otherwise:

“You will find out how,goal: slimmed 5 kg, gained R$ 10 mil> in and how you can also do the same”.

2.AUTHORITY

Stop to think if you had to choose between a book author and a person with no published book to deliver a lecture?

WRITE BOOK.

Writers are seen as experts, intellectuals who master a theme. It is still worth spreading the book on TV, newspaper, etc.

Titles: PhD, Master, etc.
How long you are in the market and why you are an expert in the field.

On the internet the most common way to BUILD authority is to create valuable content for potential customers, through posts on websites/blogs, YouTube, facebook, etc.

The more content I deliver, the more they try to hire me.

Beware of free baits.Erico Rocha currently recommends that LAUNCH WEEK is literally his bait. But there are many who recommend free e-books.The author himself, Gustavo, recommends that to build your LIST OF BUYERS, do not use something free, as it will reflect in less sales.

Do not forget the CLV (customer lifetime value) or value over time that the customer can invest ¡s a time that should compare how much it cost to bring the LEAD and how much over time a customer invests $$.

Remember, the LIST has several benefits:
many are willing to buy again
'''they already consider you to be authority
more responsive
-=-=-=-=-=-=-=-=-=-=-=-=-=

Use phone to convert sales people buy from people

It is worth trying to demarket, search for those who have not closed the purchase in the cart, contacting through email, for example.

The author suggests R$ 100 by consulting 30 minutes & many will have their lives transformed in this time.

As your authority solidifies, you will sell anything, so this trigger is one of the elements of the IRON CROWN.

The goal is to become REFERENCE in your NICHE.

3. SOCIAL PROOF

We know there is idolatry for testimonial videos. This is important, but there are other forms of testimonials.EX: amazon review, show number of people in closed groups.

Show groups you own udo telegram, facebook, whatssp.

Remembering that it is better A TESTIMONY, A CASE STUDY well carried out than weak and meaningless dozens.

Show your site and how many people are coming in.

On the site, if you have a product track, do like Amazon: “show people who also bought that.

Social proof reinforces AUTHORITY.
Social proof for your book:
^^^request you to do reviews on amazon
2 put news on your website and social networks that appeared on some news portal like R7, Globo.

TESTIMONIAL must contain the following basic structure
''Who they are (name, what they do/do, where they are from);
''How was life BEFORE you and your product;
''As is life now

People are becoming skeptical with testimonials on the internet, but never stop using, however merge with what was mentioned here, including photos and videos of face-to-face events in which you will strengthen your authority.

4. SHORTAGE

It's the most used trigger in the world!

It is a power far greater than just losing an offer. It is losing power, opportunity, sense of superiority. In other words: it pokes the pain, reinforces the pleasure of a good future life, based on the decision of the now.

The problem is that they repeat this copy months in months or put a false number of vacancies.

Therefore, ESCASSES must be REAL!

Ex: Deadline Tunnel is a tool that no longer allows you to access the sales page after closing the offer.

Other real forms are:
LIMITING BONUS
2 Discounted price within “x” hours or for the first “x” people to buy
A Live Aula without replay (warn before)
''A live only for customers and warn
24 Hours after 24 hours WhatsApp and 24 hours after ¡ ̄re you famous and “isnot busy”, there is something wrong!

And always remember to value who takes action! If I made an exclusive pre-sale at a discount is because I want to benefit those who take a Action. And you CAN NOT MAKE THE SAME OFFER AVAILABLE AGAIN!

Provide free content 1-2x per week and more than that just being a customer & I disagree with the author, because the audience building strategy requires us to be posting daily.

The author suggests keeping regular e-mail flow per week and who is customer receive time or other exclusive gifts

5.URGENCY

It's a turbocharged shortage!

Right after a sale, offer an UPSELL of some discounted item.

Work Scarcity + urgency in 2 ways:
limit the amount of upsell (show how many items are still available for sale)
''timer is only a few minutes to decide
^^^^^^^^^^^^^^^^^^^^^^

If it passes the unit limit it separated?
''show that it's really sold out and don't let anyone else buy or
show that it has already sold out and offer something else
Then you will be seen as serious in your offers!

6. PROOF: THE CROWN JEWEL

Show results from you, from your customers.

Allow TASTING of your solution for your client. Example: in health do BEFORE and AFTER.

Example of chiropractor: talking about back pain, exemplifying a movement it would cause, and saying it can resolve if you schedule an evaluation in your office.

B. PATHOS: complete persuasion, besides credibility, need to activate emotions. Are THE KING'S ROBES.

People buy with emotion and justify with reason.

Explore the 7 deadly sins to know which emotions to activate.

7. IMAGINATION

The human brain cannot tell a memory, an image, from a real event.

C. LOGOS: Ending communication with logical arguments to help rational brain make a final decision

Imagining the FUTURE leads the client by creating an image so rich in detail in the mind that he/she feels as if this scenario you are describing is real.

Ex: Imagine you are in a beach chair, sitting in front of the sea, with the soft sound of the waves a few meters from you.feel the gentle breeze touching me face.and you are calm and quiet, needing the scenery and the moment because you have already done what needed to be done.

Polishop uses a lot of this trigger tied with several others.

Using images helps a lot to connect more.

This trigger + storytelling gets very powerful. Images rich in meaning contribute more and more.

8. PATTERN BREAKING

Something that catches the attention.There is a way to get the attention of those who are browsing inertly in the social consumption“ of networks:

$$ niche example: “describe how you can earn 3x more than you earn today, dedicating only 1 hour a day!”

Of course flashy banners like “50 tones of xxx” or even “SEXO” can call a lot, but the call has to be related as your communication as a whole, otherwise you lose credibility!

Another way to break pattern is to send PHYSICAL correspondence to your client!

9. CURIOSITY

It acts together with the pattern breaking! And one way to work out its use is to be specific!

“Discover 5 simple steps to slim down” instead of “discover the steps to slim down”

People like stories and can be created an ad in a way that opens loops causing the person to want to close the connections between these “loops”

1. This woman did not credit what happened when she took this.

2. See how a woman works and has small children managed to lose weight, without going crazy diet or going to the gym, taking only three strange pills.

3.Fulana is a woman like almost all women of 40 years in Sao Paulo. She is home, has a child and her husband works out. The husband studies and she needs to stay home careful at night while he is away. With all the stress of work and routine she started to get fat. She had no time to go to the gym and also never had a controlled diet. But life was about to change because of a friend.

4. In the next email I will reveal the only two steps you need to know about what “fulana” did because of what her friend taught.

10. ANTICIPATION

It's basically making people curious and excited to know what's coming.

An example is to associate CURIOSITY with anticipation through email that says that the next email or tomorrow or next week will receive something.
11. FEAR

One of the most worked, whether for good or for evil, because GUILT sells!!

Fear must be real and explicit.

12. PAIN x PLEASURE

We run away from pain and seek pleasure. Starting from this premise, copy can be directed to bring a pain strong enough to make the person move in his search for pleasure. You can first poke the pain and then reinforce a dream scenario.

13. COMMITMENT and COHERENCE

People tend to repeat patterns they learn throughout life. If you want to develop a new habit, you need to repeat an action for at least 21 days. The more you commit to doing action, the greater the chance of you changing your standard of living. This applies to diets, exercises, learning a new language, earning more money, etc.So you can use this in business! One way is to create emails in which people respond with a “sim”. Example:

“It wouldn't be fantastic if you take a pill page at night and the next day be with the body you always wanted, without having to go to the gym and continuing to eat EVERYTHING you like?”
“If you want a simple, easy and quick solution to lose weight, and are tired of going to the gym and doing long diets that does not work, continue sold this message”
“If you got this far, you know you're ready to slim down!”

This is the sequence of Ethos (credibility), Pathos (activated emotions) and Lagos (logic).

14. BIG BECAUSE

People connect when your communication has YOUR big because or your company.

15. EMPATHY

It increases the likelihood of having sales!

The more authentic we are in our approach, work and communication, the more empathy we tend to develop. Just as mental triggers must occur unconsciously, we must develop empathy throughout our communication. Example, we must begin by greeting the client, seeking more and more emotional connection with them.

16. IDENTIFICATION

LABELS are a way for you to create identification with people. Just as they exist among countrymen, you can create something for a profession like “See the investment opportunities that hundreds of dentists in Sao Paulo have already discovered.”

17. CUSTOMIZATION

How to sell more with email marketing? x How can you sell more with email marketing?

The second phrase customization is greater. Always call the customer by name.

But, according to the author, the way that can still increase is to make a QUIZ with few questions to know about the client, discovering, for example, what the greatest enemy of his financial health, health, etc.

18. REPETITION

A lie told 100 times becomes a truth, right? But, you do not have to do it!

What is needed is to repeat the message and, gradually, your client will believe it too. Example: “Tested and tested method for you to invoice from 3 to 16 reais per lead”

Right at the opening of the email, the phrase is repeated a little modified: “If you want to learn how to invoice from R$ 3.00 to R$ 16.00 per lead, look closely at this message!”

19. NOVELTY

It is controversial, according to the author, as it was stronger in the past when the internet was not something so present to everyone.

It is no use writing “new method”, as there are many, hundreds of thousands as methods of slimming enrichment. Therefore, it is better to call “MECHANISMO UNIQUE”. Hence, you can stratify at levels such as level 1 slim down 5 kg, at level 2 spread the promise.and see to what level you can stratify.

20. RECIPROCITY

Widely used and disseminated by the gurus of the digital market.

It is basically: give quality content for free so that your potential customer (avatar) feels grateful and for that want to give back financially.

This is true to some extent.But many will never really enter the sales funnel according to the author. So he is not in favor of free baits and says that he usually increases the LTV (life-time-value) of his customers, granting content and often even new products to those who have invested $$ in it previously.

So, it recommends building something on CUSTOMERS and not just free content on huge lists of people who will not buy from you.

Give tips to customers, they will be even more reciprocal.

21. RHYME

Textual construction in rhyme format.

22. RHYTHM

It is part of the previous one and matches a fluid textual production without leaps or bumps.

23. EXCLUSIVITY

It is linked to the mental trigger of SCARCITY and gives the feeling to the client that he is receiving something exclusive or that he is part of a select group.

It is powerful, for example, for subscription programs, making the customer realize that it is differentiated.

24. COMMON ENEMY

When you point out something or someone conspiring against your client, you position yourself by revealing who the enemy is, then build and strengthen your authority and at the same time engage him against the enemy.

Just remember to avoid linking with big public enemies like government or system!

LOGOS & THE VOICE OF REASON

25. CHOICE

Avoid too many options to make a decision.

So, it is to show the customer only a premium plan or create a very large contrast between 2 offers.

In the case of dropshipping, it is, for example, to focus on only 1 e-commerce product.

26. CONTRAST

The simplest way to use it is as a price anchor.

You either put prices on the bonuses you are offering or create an imaginary price and use as an anchor

“This product could be sold for R$ 3 thousand, but you will not pay this amount and not even half of it. To access all this you will need only invest R$ 800.00.

One can also use the tool “DeadlineFunnel”which creates real deadlines even on “funis perpetuos”.

Offering live classes also brings more contrast and anchor well prices than recorded classes.

Another important strategy using this trigger is to use the visual: the price that will be cut with a risk and with larger size and dash ¡t is all in red color and the actual price in smaller size and green.

Using the termination in “7” price is because the brain usually rounds down: 1997 gets 1990.

We can mix it with the trigger of imagination:

“Imagine you in a year. Imagine that you are with a new career, earning well, are happy, feeling fulfilled because you do what you love.”
“You have this life now at your disposal, this one in front of you. You only got it because you made the right decision now. You no longer need to get stuck in a job you don't like. What is the cost of you continuing your life as it is now?. You know what is the best decision. And you know you've already made that decision, and you're ready to take that step now.”

27. IF.

“SE you want to know how to create highly persuasive communication, keep looking closely at this message.”

28. JUSTIFICATION

One of the most powerful, because the word“because” has a very great force.It can also be used: so, for; but prefer why.

“If you want to learn a simple, tried and true method for creating killer sales strategies, this may be the most important message of your life. Here's why:”
“O price is X because I will do this for a limited time”

29. GUARANTEE AND RISK REVERSAL

The longer your warranty time, the HIGHER the sales volume and there is also a tendency for you to have a smaller number of returns.

“You have my unconditional guarantee that if you follow my guidance, you will get results. If you follow my guidance in the next 6 months and fail, I will get involved and help you myself. And if it still does not work, I will return your money.”

It is better to return $ than to have a problem client.

This further STRENGTHENS your AUTHORITY!

You can still leave a bonus product even if you return the money: “You place your order and receive the bonus xxx. You have 30 days to test the product, and if you do not like it for some reason, I will refund your money immediately and you can continue with the xxx as a small reward for having dedicated your time.”

30. SIMPLICITY

If something is too hard to explain, it's probably a bad idea.The simpler the writing and easy to understand, the higher the sales volume.

31. POLARIZATION: THE EXPLOSION TRIGGER

Use controversial topic and positioning explicitly on what is your position. This will generate a noise and very large exposure, both positive and negative. Who uses this trigger in digital marketing and very clever is Raiam Santos.

I, for example, position myself against specializations in the area that I have an online course, because my focus is residency and then I hit hard on those who ask to talk about specialization, I criticize with logical argument why it does not work and that its disadvantages far outweigh the advantages. This generates friction, but it does until those who take specialization also want the product.

The author himself brings public to buy his book and courses with a communication of “mental triggers do not serve for anything”. Hence he explains that they just do not serve even, because one should have a solid strategy, seeking to be true and proposing a real TRANSFORMATION in the lives of our customers.

In short, the book has A LOT OF REAL VALUE CONTENT and IMMEDIATELY APPLICABLE to the reader. However, the author still needs better organization of his ideas. This book was more fluid than the first and I'm sure that the next should be even better, because content Gustavo has to spare.
Rated 5 out of 5

N1ghtL (verified owner) – 06/03/2026
5.0 Out of 5 stars Mental triggers
Very good. I liked it very much. I recommend reading
Rated 5 out of 5

Lohana (verified owner) – 06/03/2026
5.0 Out of 5 stars Practical, Direct and Very Applicable
Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply is a book focused on persuasion, marketing and strategic communication, clearly explaining how certain psychological stimuli influence purchasing decisions and human behavior. The language is simple and objective, which makes the content accessible both for beginners and for those who already work in sales, digital marketing or entrepreneurship. The concepts are presented with practical examples, facilitating immediate application in the professional day to day.

The great value of the work is in practical utility: the reader can identify triggers such as scarcity, authority, reciprocity and social proof and apply them consciously in texts, negotiations and business strategies. Despite not deepening so much the psychological theory, the book fulfills the proposal to be a functional and action-oriented guide. It is especially useful for those seeking to improve communication and conversion results in an ethical and strategic way.
Rated 5 out of 5

Thiago Santana's (verified owner) – 06/03/2026
5.0 Out of 5 stars Unlock the Power of Persuasion with 'Mental Triggers': Transformation Beyond Sales
In "Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply", we are invited to dive into the depths of copywriting and words that not only sell, but transform. This new version, meticulously revised, redi-grammed and updated, opens the doors to a universe where effective communication becomes the backbone of any successful business.

The author presents us with an arsenal of 32 mental triggers, each carefully designed to transcend the conventional sphere of sales, promoting communication that truly resonates with the public. When exploring the "Iron Crown of Mental Triggers", we are introduced to the four pillars that underlie an impactful communication, culminating in the "Jewel of the Crown" 'A revelation that highlights the main obstacle to achieving a greater volume of sales.

The journey through the book leads us to discover 18 powerful Emotional Triggers, capable of activating the deepest emotions of customers, encouraging purchase decisions driven by emotional connection.In parallel, the 6 Logic Triggers provide the necessary balance, supporting the customer in the logical confirmation of their purchase decisions.

The real treasure of this guide is the exploration of the "Most explosive Trigger of all", an invaluable tool in the art of persuasion, and "His Most Powerful Weapon", which redefines the way we convince our customers to embark on our offerings.In addition, Aristotle's "Secret for highly persuasive messages" is unveiled, sharing knowledge once restricted to closed circles and elevating our understanding of building messages that truly impact.

"Mental Triggers" is not just a book; it is an invitation to radically transform the way we communicate in our business.By adopting these proven strategies, it is possible to build a solid foundation for any endeavor, based on deep understanding of the human mind and ethical and integral application of these principles.

Whether you're a business novice or a veteran looking for improvement, this book offers valuable insights that promise not only to increase your sales, but also enrich your business and personal relationships.Amazon's fast and efficient delivery just adds to the experience, ensuring you can start applying this transformative knowledge as soon as possible.

Although this guide is a treasure trove of knowledge for any professional, it is the practical application of these strategies that will catapult your communication and sales to new heights. "Mental Triggers" is undoubtedly a must-read for anyone who wants to master the art of persuasion and create a legacy of success.
Rated 3 out of 5

Cleonir Jonas Schmitz (verified owner) – 06/03/2026
3.0 Out of 5 stars Worth reading
I confess I expected more from this book, it is good, worth the learning, but did not deliver as I imagined. I saw several posts on Instagram talking about it, there are better books. @vitoradami11
Rated 5 out of 5

Amazon Customer's (verified owner) – 13/03/2026
5.0 Out of 5 stars Sensational
I heard a lot of people talking about this book
Rated 5 out of 5

Maria Ferreira (verified owner) – 13/03/2026
5.0 Out of 5 stars Unlock the Power of Persuasion with 'Mental Triggers': Transformation Beyond Sales
In "Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply", we are invited to dive into the depths of copywriting and words that not only sell, but transform. This new version, meticulously revised, redi-grammed and updated, opens the doors to a universe where effective communication becomes the backbone of any successful business.

The author presents us with an arsenal of 32 mental triggers, each carefully designed to transcend the conventional sphere of sales, promoting communication that truly resonates with the public. When exploring the "Iron Crown of Mental Triggers", we are introduced to the four pillars that underlie an impactful communication, culminating in the "Jewel of the Crown" 'A revelation that highlights the main obstacle to achieving a greater volume of sales.

The journey through the book leads us to discover 18 powerful Emotional Triggers, capable of activating the deepest emotions of customers, encouraging purchase decisions driven by emotional connection.In parallel, the 6 Logic Triggers provide the necessary balance, supporting the customer in the logical confirmation of their purchase decisions.

The real treasure of this guide is the exploration of the "Most explosive Trigger of all", an invaluable tool in the art of persuasion, and "His Most Powerful Weapon", which redefines the way we convince our customers to embark on our offerings.In addition, Aristotle's "Secret for highly persuasive messages" is unveiled, sharing knowledge once restricted to closed circles and elevating our understanding of building messages that truly impact.

"Mental Triggers" is not just a book; it is an invitation to radically transform the way we communicate in our business.By adopting these proven strategies, it is possible to build a solid foundation for any endeavor, based on deep understanding of the human mind and ethical and integral application of these principles.

Whether you're a business novice or a veteran looking for improvement, this book offers valuable insights that promise not only to increase your sales, but also enrich your business and personal relationships.Amazon's fast and efficient delivery just adds to the experience, ensuring you can start applying this transformative knowledge as soon as possible.

Although this guide is a treasure trove of knowledge for any professional, it is the practical application of these strategies that will catapult your communication and sales to new heights. "Mental Triggers" is undoubtedly a must-read for anyone who wants to master the art of persuasion and create a legacy of success.
Rated 5 out of 5

Maria Ferreira (verified owner) – 13/03/2026
5.0 Out of 5 stars Book
Very good, light and engaging reading
Rated 5 out of 5

Amazon Customer's (verified owner) – 16/03/2026
5.0 Out of 5 stars Arrived before temp
I am reading it for the second time. Very good!!
Rated 5 out of 5

Priscila Goncalves da Silva (verified owner) – 16/03/2026
5.0 Out of 5 stars Book
Very well explained, it is a quick reading book. Excellent!
Rated 5 out of 5

Thiago Santana's (verified owner) – 16/03/2026
5.0 Out of 5 stars Sensational
I heard a lot of people talking about this book
Rated 5 out of 5

See details (verified owner) – 13/04/2026
5.0 Out of 5 stars Otimo
Very good book . great tips both to do and to avoid doing with agent . rsrsrs recommend good book
Rated 5 out of 5

Amazon Customer's (verified owner) – 13/04/2026
5.0 Out of 5 stars Excellent!
Excellent, super didactic and very practical to go applying as you go forward, what the best way to learn!
Rated 5 out of 5

Amazon Customer's (verified owner) – 13/04/2026
5.0 Out of 5 stars Book
Very well explained, it is a quick reading book. Excellent!
Rated 4 out of 5

fabio melo dos santos (verified owner) – 13/04/2026
4.0 Out of 5 stars REAL VALUE content and IMMEDIATE application! It only sins in the organization of ideas.
You need MORE than just “mental triggers”.

We must involve and solve the problems of our customers! That is, copywriting is this when using the mental triggers IO must intertwine naturally (and certainly this only comes with time and practice).

I will divide this summary into 4 parts.

A. ETHOS: the iron crown of mental triggers. KING'S CROWN

People buy from people, especially, they buy from those they know, like and trust.

People trust those who have AUTHORITY, show RESULTS and see other people SPEAKING WELL!!

1. SPECIFICITY

When you are specific, you activate 2 things in people's minds:
''curiosity
Speaking 2,324 people is better than more than two thousand people
Talking 97.3% is better than 95%.

And when you use broken numbers, you create the impression that it's a really accurate and calculated number (obs: don't invent or lie).

And when you work specificity, you activate the
^^^^trust and authority

Use the word “You” tends to have more answers.

Exs: 3 simple techniques for you to sell more ¡ ̄s even if you have already done everything”.

You will find out the 4 steps I followed to achieve <achieve goal: sell more, lose weight, relax, etc.and how you can also do the same.

or otherwise:

“You will find out how,goal: slimmed 5 kg, gained R$ 10 mil> in and how you can also do the same”.

2.AUTHORITY

Stop to think if you had to choose between a book author and a person with no published book to deliver a lecture?

WRITE BOOK.

Writers are seen as experts, intellectuals who master a theme. It is still worth spreading the book on TV, newspaper, etc.

Titles: PhD, Master, etc.
How long you are in the market and why you are an expert in the field.

On the internet the most common way to BUILD authority is to create valuable content for potential customers, through posts on websites/blogs, YouTube, facebook, etc.

The more content I deliver, the more they try to hire me.

Beware of free baits.Erico Rocha currently recommends that LAUNCH WEEK is literally his bait. But there are many who recommend free e-books.The author himself, Gustavo, recommends that to build your LIST OF BUYERS, do not use something free, as it will reflect in less sales.

Do not forget the CLV (customer lifetime value) or value over time that the customer can invest ¡s a time that should compare how much it cost to bring the LEAD and how much over time a customer invests $$.

Remember, the LIST has several benefits:
many are willing to buy again
'''they already consider you to be authority
more responsive
-=-=-=-=-=-=-=-=-=-=-=-=-=

Use phone to convert sales people buy from people

It is worth trying to demarket, search for those who have not closed the purchase in the cart, contacting through email, for example.

The author suggests R$ 100 by consulting 30 minutes & many will have their lives transformed in this time.

As your authority solidifies, you will sell anything, so this trigger is one of the elements of the IRON CROWN.

The goal is to become REFERENCE in your NICHE.

3. SOCIAL PROOF

We know there is idolatry for testimonial videos. This is important, but there are other forms of testimonials.EX: amazon review, show number of people in closed groups.

Show groups you own udo telegram, facebook, whatssp.

Remembering that it is better A TESTIMONY, A CASE STUDY well carried out than weak and meaningless dozens.

Show your site and how many people are coming in.

On the site, if you have a product track, do like Amazon: “show people who also bought that.

Social proof reinforces AUTHORITY.
Social proof for your book:
^^^request you to do reviews on amazon
2 put news on your website and social networks that appeared on some news portal like R7, Globo.

TESTIMONIAL must contain the following basic structure
''Who they are (name, what they do/do, where they are from);
''How was life BEFORE you and your product;
''As is life now

People are becoming skeptical with testimonials on the internet, but never stop using, however merge with what was mentioned here, including photos and videos of face-to-face events in which you will strengthen your authority.

4. SHORTAGE

It's the most used trigger in the world!

It is a power far greater than just losing an offer. It is losing power, opportunity, sense of superiority. In other words: it pokes the pain, reinforces the pleasure of a good future life, based on the decision of the now.

The problem is that they repeat this copy months in months or put a false number of vacancies.

Therefore, ESCASSES must be REAL!

Ex: Deadline Tunnel is a tool that no longer allows you to access the sales page after closing the offer.

Other real forms are:
LIMITING BONUS
2 Discounted price within “x” hours or for the first “x” people to buy
A Live Aula without replay (warn before)
''A live only for customers and warn
24 Hours after 24 hours WhatsApp and 24 hours after ¡ ̄re you famous and “isnot busy”, there is something wrong!

And always remember to value who takes action! If I made an exclusive pre-sale at a discount is because I want to benefit those who take a Action. And you CAN NOT MAKE THE SAME OFFER AVAILABLE AGAIN!

Provide free content 1-2x per week and more than that just being a customer & I disagree with the author, because the audience building strategy requires us to be posting daily.

The author suggests keeping regular e-mail flow per week and who is customer receive time or other exclusive gifts

5.URGENCY

It's a turbocharged shortage!

Right after a sale, offer an UPSELL of some discounted item.

Work Scarcity + urgency in 2 ways:
limit the amount of upsell (show how many items are still available for sale)
''timer is only a few minutes to decide
^^^^^^^^^^^^^^^^^^^^^^

If it passes the unit limit it separated?
''show that it's really sold out and don't let anyone else buy or
show that it has already sold out and offer something else
Then you will be seen as serious in your offers!

6. PROOF: THE CROWN JEWEL

Show results from you, from your customers.

Allow TASTING of your solution for your client. Example: in health do BEFORE and AFTER.

Example of chiropractor: talking about back pain, exemplifying a movement it would cause, and saying it can resolve if you schedule an evaluation in your office.

B. PATHOS: complete persuasion, besides credibility, need to activate emotions. Are THE KING'S ROBES.

People buy with emotion and justify with reason.

Explore the 7 deadly sins to know which emotions to activate.

7. IMAGINATION

The human brain cannot tell a memory, an image, from a real event.

C. LOGOS: Ending communication with logical arguments to help rational brain make a final decision

Imagining the FUTURE leads the client by creating an image so rich in detail in the mind that he/she feels as if this scenario you are describing is real.

Ex: Imagine you are in a beach chair, sitting in front of the sea, with the soft sound of the waves a few meters from you.feel the gentle breeze touching me face.and you are calm and quiet, needing the scenery and the moment because you have already done what needed to be done.

Polishop uses a lot of this trigger tied with several others.

Using images helps a lot to connect more.

This trigger + storytelling gets very powerful. Images rich in meaning contribute more and more.

8. PATTERN BREAKING

Something that catches the attention.There is a way to get the attention of those who are browsing inertly in the social consumption“ of networks:

$$ niche example: “describe how you can earn 3x more than you earn today, dedicating only 1 hour a day!”

Of course flashy banners like “50 tones of xxx” or even “SEXO” can call a lot, but the call has to be related as your communication as a whole, otherwise you lose credibility!

Another way to break pattern is to send PHYSICAL correspondence to your client!

9. CURIOSITY

It acts together with the pattern breaking! And one way to work out its use is to be specific!

“Discover 5 simple steps to slim down” instead of “discover the steps to slim down”

People like stories and can be created an ad in a way that opens loops causing the person to want to close the connections between these “loops”

1. This woman did not credit what happened when she took this.

2. See how a woman works and has small children managed to lose weight, without going crazy diet or going to the gym, taking only three strange pills.

3.Fulana is a woman like almost all women of 40 years in Sao Paulo. She is home, has a child and her husband works out. The husband studies and she needs to stay home careful at night while he is away. With all the stress of work and routine she started to get fat. She had no time to go to the gym and also never had a controlled diet. But life was about to change because of a friend.

4. In the next email I will reveal the only two steps you need to know about what “fulana” did because of what her friend taught.

10. ANTICIPATION

It's basically making people curious and excited to know what's coming.

An example is to associate CURIOSITY with anticipation through email that says that the next email or tomorrow or next week will receive something.
11. FEAR

One of the most worked, whether for good or for evil, because GUILT sells!!

Fear must be real and explicit.

12. PAIN x PLEASURE

We run away from pain and seek pleasure. Starting from this premise, copy can be directed to bring a pain strong enough to make the person move in his search for pleasure. You can first poke the pain and then reinforce a dream scenario.

13. COMMITMENT and COHERENCE

People tend to repeat patterns they learn throughout life. If you want to develop a new habit, you need to repeat an action for at least 21 days. The more you commit to doing action, the greater the chance of you changing your standard of living. This applies to diets, exercises, learning a new language, earning more money, etc.So you can use this in business! One way is to create emails in which people respond with a “sim”. Example:

“It wouldn't be fantastic if you take a pill page at night and the next day be with the body you always wanted, without having to go to the gym and continuing to eat EVERYTHING you like?”
“If you want a simple, easy and quick solution to lose weight, and are tired of going to the gym and doing long diets that does not work, continue sold this message”
“If you got this far, you know you're ready to slim down!”

This is the sequence of Ethos (credibility), Pathos (activated emotions) and Lagos (logic).

14. BIG BECAUSE

People connect when your communication has YOUR big because or your company.

15. EMPATHY

It increases the likelihood of having sales!

The more authentic we are in our approach, work and communication, the more empathy we tend to develop. Just as mental triggers must occur unconsciously, we must develop empathy throughout our communication. Example, we must begin by greeting the client, seeking more and more emotional connection with them.

16. IDENTIFICATION

LABELS are a way for you to create identification with people. Just as they exist among countrymen, you can create something for a profession like “See the investment opportunities that hundreds of dentists in Sao Paulo have already discovered.”

17. CUSTOMIZATION

How to sell more with email marketing? x How can you sell more with email marketing?

The second phrase customization is greater. Always call the customer by name.

But, according to the author, the way that can still increase is to make a QUIZ with few questions to know about the client, discovering, for example, what the greatest enemy of his financial health, health, etc.

18. REPETITION

A lie told 100 times becomes a truth, right? But, you do not have to do it!

What is needed is to repeat the message and, gradually, your client will believe it too. Example: “Tested and tested method for you to invoice from 3 to 16 reais per lead”

Right at the opening of the email, the phrase is repeated a little modified: “If you want to learn how to invoice from R$ 3.00 to R$ 16.00 per lead, look closely at this message!”

19. NOVELTY

It is controversial, according to the author, as it was stronger in the past when the internet was not something so present to everyone.

It is no use writing “new method”, as there are many, hundreds of thousands as methods of slimming enrichment. Therefore, it is better to call “MECHANISMO UNIQUE”. Hence, you can stratify at levels such as level 1 slim down 5 kg, at level 2 spread the promise.and see to what level you can stratify.

20. RECIPROCITY

Widely used and disseminated by the gurus of the digital market.

It is basically: give quality content for free so that your potential customer (avatar) feels grateful and for that want to give back financially.

This is true to some extent.But many will never really enter the sales funnel according to the author. So he is not in favor of free baits and says that he usually increases the LTV (life-time-value) of his customers, granting content and often even new products to those who have invested $$ in it previously.

So, it recommends building something on CUSTOMERS and not just free content on huge lists of people who will not buy from you.

Give tips to customers, they will be even more reciprocal.

21. RHYME

Textual construction in rhyme format.

22. RHYTHM

It is part of the previous one and matches a fluid textual production without leaps or bumps.

23. EXCLUSIVITY

It is linked to the mental trigger of SCARCITY and gives the feeling to the client that he is receiving something exclusive or that he is part of a select group.

It is powerful, for example, for subscription programs, making the customer realize that it is differentiated.

24. COMMON ENEMY

When you point out something or someone conspiring against your client, you position yourself by revealing who the enemy is, then build and strengthen your authority and at the same time engage him against the enemy.

Just remember to avoid linking with big public enemies like government or system!

LOGOS & THE VOICE OF REASON

25. CHOICE

Avoid too many options to make a decision.

So, it is to show the customer only a premium plan or create a very large contrast between 2 offers.

In the case of dropshipping, it is, for example, to focus on only 1 e-commerce product.

26. CONTRAST

The simplest way to use it is as a price anchor.

You either put prices on the bonuses you are offering or create an imaginary price and use as an anchor

“This product could be sold for R$ 3 thousand, but you will not pay this amount and not even half of it. To access all this you will need only invest R$ 800.00.

One can also use the tool “DeadlineFunnel”which creates real deadlines even on “funis perpetuos”.

Offering live classes also brings more contrast and anchor well prices than recorded classes.

Another important strategy using this trigger is to use the visual: the price that will be cut with a risk and with larger size and dash ¡t is all in red color and the actual price in smaller size and green.

Using the termination in “7” price is because the brain usually rounds down: 1997 gets 1990.

We can mix it with the trigger of imagination:

“Imagine you in a year. Imagine that you are with a new career, earning well, are happy, feeling fulfilled because you do what you love.”
“You have this life now at your disposal, this one in front of you. You only got it because you made the right decision now. You no longer need to get stuck in a job you don't like. What is the cost of you continuing your life as it is now?. You know what is the best decision. And you know you've already made that decision, and you're ready to take that step now.”

27. IF.

“SE you want to know how to create highly persuasive communication, keep looking closely at this message.”

28. JUSTIFICATION

One of the most powerful, because the word“because” has a very great force.It can also be used: so, for; but prefer why.

“If you want to learn a simple, tried and true method for creating killer sales strategies, this may be the most important message of your life. Here's why:”
“O price is X because I will do this for a limited time”

29. GUARANTEE AND RISK REVERSAL

The longer your warranty time, the HIGHER the sales volume and there is also a tendency for you to have a smaller number of returns.

“You have my unconditional guarantee that if you follow my guidance, you will get results. If you follow my guidance in the next 6 months and fail, I will get involved and help you myself. And if it still does not work, I will return your money.”

It is better to return $ than to have a problem client.

This further STRENGTHENS your AUTHORITY!

You can still leave a bonus product even if you return the money: “You place your order and receive the bonus xxx. You have 30 days to test the product, and if you do not like it for some reason, I will refund your money immediately and you can continue with the xxx as a small reward for having dedicated your time.”

30. SIMPLICITY

If something is too hard to explain, it's probably a bad idea.The simpler the writing and easy to understand, the higher the sales volume.

31. POLARIZATION: THE EXPLOSION TRIGGER

Use controversial topic and positioning explicitly on what is your position. This will generate a noise and very large exposure, both positive and negative. Who uses this trigger in digital marketing and very clever is Raiam Santos.

I, for example, position myself against specializations in the area that I have an online course, because my focus is residency and then I hit hard on those who ask to talk about specialization, I criticize with logical argument why it does not work and that its disadvantages far outweigh the advantages. This generates friction, but it does until those who take specialization also want the product.

The author himself brings public to buy his book and courses with a communication of “mental triggers do not serve for anything”. Hence he explains that they just do not serve even, because one should have a solid strategy, seeking to be true and proposing a real TRANSFORMATION in the lives of our customers.

In short, the book has A LOT OF REAL VALUE CONTENT and IMMEDIATELY APPLICABLE to the reader. However, the author still needs better organization of his ideas. This book was more fluid than the first and I'm sure that the next should be even better, because content Gustavo has to spare.
Rated 5 out of 5

Raphael (verified owner) – 13/04/2026
5.0 Out of 5 stars Incredibly good.
I didn't like the content, it's very curly.
Rated 5 out of 5

Sergio Day (verified owner) – 13/04/2026
5.0 Out of 5 stars Great product
Meets expectation
Rated 5 out of 5

Thiago Santana's (verified owner) – 13/04/2026
5.0 Out of 5 stars Practical, Direct and Very Applicable
Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply is a book focused on persuasion, marketing and strategic communication, clearly explaining how certain psychological stimuli influence purchasing decisions and human behavior. The language is simple and objective, which makes the content accessible both for beginners and for those who already work in sales, digital marketing or entrepreneurship. The concepts are presented with practical examples, facilitating immediate application in the professional day to day.

The great value of the work is in practical utility: the reader can identify triggers such as scarcity, authority, reciprocity and social proof and apply them consciously in texts, negotiations and business strategies. Despite not deepening so much the psychological theory, the book fulfills the proposal to be a functional and action-oriented guide. It is especially useful for those seeking to improve communication and conversion results in an ethical and strategic way.
Rated 3 out of 5

John Francis (verified owner) – 13/04/2026
3.0 Out of 5 stars Worth reading
I confess I expected more from this book, it is good, worth the learning, but did not deliver as I imagined. I saw several posts on Instagram talking about it, there are better books. @vitoradami11
Rated 5 out of 5

Agner Manzini's (verified owner) – 13/04/2026
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Rated 5 out of 5

Amazon Customer's (verified owner) – 03/05/2026
5.0 Out of 5 stars Exactly
Excellent product! Super recommend.
Rated 5 out of 5

Andre (verified owner) – 03/05/2026
5.0 Out of 5 stars Book
Very well explained, it is a quick reading book. Excellent!
Rated 5 out of 5

Ione Brazil (verified owner) – 03/05/2026
5.0 Out of 5 stars Unlock the Power of Persuasion with 'Mental Triggers': Transformation Beyond Sales
In "Mental Triggers: The Complete Guide with Business Strategies and Proven Communications For You to Apply", we are invited to dive into the depths of copywriting and words that not only sell, but transform. This new version, meticulously revised, redi-grammed and updated, opens the doors to a universe where effective communication becomes the backbone of any successful business.

The author presents us with an arsenal of 32 mental triggers, each carefully designed to transcend the conventional sphere of sales, promoting communication that truly resonates with the public. When exploring the "Iron Crown of Mental Triggers", we are introduced to the four pillars that underlie an impactful communication, culminating in the "Jewel of the Crown" 'A revelation that highlights the main obstacle to achieving a greater volume of sales.

The journey through the book leads us to discover 18 powerful Emotional Triggers, capable of activating the deepest emotions of customers, encouraging purchase decisions driven by emotional connection.In parallel, the 6 Logic Triggers provide the necessary balance, supporting the customer in the logical confirmation of their purchase decisions.

The real treasure of this guide is the exploration of the "Most explosive Trigger of all", an invaluable tool in the art of persuasion, and "His Most Powerful Weapon", which redefines the way we convince our customers to embark on our offerings.In addition, Aristotle's "Secret for highly persuasive messages" is unveiled, sharing knowledge once restricted to closed circles and elevating our understanding of building messages that truly impact.

"Mental Triggers" is not just a book; it is an invitation to radically transform the way we communicate in our business.By adopting these proven strategies, it is possible to build a solid foundation for any endeavor, based on deep understanding of the human mind and ethical and integral application of these principles.

Whether you're a business novice or a veteran looking for improvement, this book offers valuable insights that promise not only to increase your sales, but also enrich your business and personal relationships.Amazon's fast and efficient delivery just adds to the experience, ensuring you can start applying this transformative knowledge as soon as possible.

Although this guide is a treasure trove of knowledge for any professional, it is the practical application of these strategies that will catapult your communication and sales to new heights. "Mental Triggers" is undoubtedly a must-read for anyone who wants to master the art of persuasion and create a legacy of success.
Rated 5 out of 5

Ione Brazil (verified owner) – 03/05/2026
5.0 Out of 5 stars Perfect as a book
Magnificent I'm loving I caught him and the mental triggers
Rated 5 out of 5

Sergio Day (verified owner) – 03/05/2026
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Very easy to read. It helps to create a vision of what words sell, and that in digital marketing, we need to aim and not play a network. I liked and recommend.
Rated 5 out of 5

Amazon Customer's (verified owner) – 09/05/2026
5.0 Out of 5 stars Great
Excellent literature... super recommend.
Rated 5 out of 5

Fabio Joao Pupo Ferreira (verified owner) – 09/05/2026
5.0 Out of 5 stars Book
Very well explained, it is a quick reading book. Excellent!
Rated 5 out of 5

Ione Brazil (verified owner) – 09/05/2026
5.0 Out of 5 stars Exactly
Excellent product! Super recommend.

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Mental Triggers: The Complete Guide with Proven Business Strategies and Communications for You to Apply

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