{"id":94646,"date":"2026-03-24T10:27:37","date_gmt":"2026-03-24T13:27:37","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94646"},"modified":"2026-03-24T10:27:44","modified_gmt":"2026-03-24T13:27:44","slug":"a-importancia-do-canal-de-afiliados-como-motor-de-vendas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en_za\/a-importancia-do-canal-de-afiliados-como-motor-de-vendas\/","title":{"rendered":"The importance of affiliate channel as a sales engine"},"content":{"rendered":"<p><em>By Vinicius Fagundes, Founder and CEO of BonifiQ<\/em><\/p>\n\n\n\n<p>Brands have increasingly perceived the potential of affiliate marketing as a sales engine. Among the channel differentials, one of the most outstanding is to be a virtually risk-free acquisition model, since the remuneration is made by conversion and not, as in other channels, by brand exposure.&nbsp;<\/p>\n\n\n\n<p>According to a study by Cognitive Market Research &amp; Consulting, the revenue from global sales generated by affiliates closed 2024 in US$ 18.44 billion (R$ 97.42 bi) and, by 2032, should grow at a rate of 8.5% per year, reaching US$ 35.42 bi (R$ 187.13 bi). In Brazil, this revenue was US$ 610.65 biT 2,14014 biR14 (140,140).14014 billion).14014 biR14014).<\/p>\n\n\n\n<p>Another differential is the importance that consumers give to products and services presented by influencers and content creators. Affiliate marketing relies on a promotion network at scale that borrows the credibility of different agents, which also makes it possible to test the dissemination among very specific audiences according to the chosen partners.&nbsp;<\/p>\n\n\n\n<p>In addition, this generation of content about the brand in several different channels contributes to a greater digital presence and to the expansion of visibility in searches.&nbsp;<\/p>\n\n\n\n<p>Another positive point of affiliate marketing is the good acceptance of consumers. According to a survey conducted by the Partnerize platform, 71% of online consumers spend the same or more on purchases made through affiliate marketing channels than on other online retail sites or the brands themselves.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And not only do product or service brands benefit from affiliate marketing. The channel is an important revenue source for many. A survey released in 2021 by eMarketer showed that 31% of digital vehicles claim that affiliate marketing is their main source of revenue.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In an increasingly competitive business landscape, affiliate marketing consolidates as an efficient, scalable and low-risk channel, combining credibility, performance and sustainable revenue generation for brands and partners.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Vin\u00edcius Fagundes, Fundador e CEO&nbsp;da BonifiQ As marcas t\u00eam percebido, cada vez mais, o potencial do marketing de afiliados como um motor de vendas. Entre os diferenciais do canal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-94646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/94646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/comments?post=94646"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/94646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media?parent=94646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/categories?post=94646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/tags?post=94646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}