Wicomm and Wigoo announce the conquest of the digital account of Lojas Colombo, a traditional Brazilian retail network, in a strategic partnership made official in March 2026 and aimed at accelerating the growth of e-commerce brand that has existed for 25 years. The agreement signals the beginning of an integrated operation in the company's digital ecosystem, focusing on performance, data intelligence and continuous evolution of online operation.<\/p>\n\n\n\n
The choice of companies occurred after a competition process that involved agencies specialized in performance. The partnership was driven by a strategic approach between companies throughout the conversations. During the process, Wicomm, together with the digital marketing agency Wicomm, presented its vision of multichannel performance and a model of work guided by data and results. The previous relationship of executive Felipe Coelho, CEO of Wicomm, with Lojas Colombo, where he had previously worked, also contributed to the strengthening of trust and the conquest of the account.<\/p>\n\n\n\n
In addition, the retailer's decision took into account the combination of strategic vision, execution capacity and an integrated approach to digital growth. Within the new work structure, Wicomm and Wigoo begin to act in an integrated way in the brand's digital environment, with responsibilities that include performance media, growth strategy for e-commerce, data intelligence, CRM, SEO and conversion optimization initiatives and brand website evolution. The objective is to structure a data-driven operation focused on the efficiency of marketing investments and sustainable growth of digital sales.<\/p>\n\n\n\n
At the beginning of the partnership, communication and marketing strategies will be directed mainly to accelerate the expansion of the digital channel, increase the efficiency of media campaigns and strengthen the relationship of the brand with its consumers in the online environment. The approach combines actions of acquiring new customers, increasing the conversion rate and better use of the existing base. The initiative takes place in a context of evolution of an already consolidated operation of Lojas Colombo, built over more than two decades in the digital environment, and which now seeks to expand its operations, reach new audiences and expand its presence in different regions of the country.<\/p>\n\n\n\n
\u201cWe are at an important moment in the evolution of our e-commerce and we are looking for partners that bring strategic vision and data-driven execution capacity.We believe that the partnership with Wicomm and Wigoo will contribute to accelerate our digital growth and further enhance the customer experience in our online channels\u201d, says Marcello Canabal, e-commerce, marketplace & teleshopping manager at Lojas Colombo.<\/p>\n\n\n\n
The conquest of the account reinforces the moment of expansion of Wicomm and Wigoo in the market. In recent years, the two companies, which also operate both individually and in strategic partnership, have expanded their operations with major retailers and industries. The arrival of Lojas Colombo adds to this movement and contributes to further consolidate the presence of agencies in relevant projects of digital transformation and acceleration.<\/p>\n\n\n\n
Retail undergoes a strong digital transformation, opening opportunities related to the advancement in performance, personalization and strategic use of data for decision making. In this scenario, the more integrated planning between media, technology, CRM and consumer experience gains relevance to accelerate the growth of e-commerce.<\/p>\n\n\n\n
\u201cWe are very excited about the beginning of this partnership. Lojas Colombo is an extremely relevant brand in Brazilian retail and was one of the pioneers in the creation of its e-commerce operation in the early 2000s, consolidating over the years a relevant presence in the digital channel, which now enters a new phase of expansion and we believe that there is great growth potential. Our goal is to build, alongside them, a solid long-term strategy, focused on performance and value generation for the\u201d business, says Felipe Coelho.<\/p>\n\n\n\n
\u201cOur teams have already started a work of data application, technology and media intelligence to support the evolution of the site and enhance nationally the digital results of the retail network, aligned with the relevance that Lojas Colombo have in the South of the country\u201d, adds Gustavo Santana, co-CEO of Wigoo.<\/p>","protected":false},"excerpt":{"rendered":"
A Wicomm e a Wigoo anunciam a conquista da conta digital da Lojas Colombo, tradicional rede varejista brasileira, em uma parceria estrat\u00e9gica oficializada em mar\u00e7o de 2026 e voltada para […]<\/p>\n","protected":false},"author":1,"featured_media":85467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":["post-94648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-parcerias","tag-e-commerce","tag-noticias","tag-parcerias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/94648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/comments?post=94648"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/94648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media\/85467"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media?parent=94648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/categories?post=94648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/tags?post=94648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}