{"id":95552,"date":"2026-05-06T15:00:16","date_gmt":"2026-05-06T18:00:16","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95552"},"modified":"2026-05-06T15:04:29","modified_gmt":"2026-05-06T18:04:29","slug":"shein-registra-alta-de-ate-538-em-pecas-da-nova-colecao-de-tata-estaniecki-com-a-filha-para-o-dia-das-maes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/en_za\/shein-registra-alta-de-ate-538-em-pecas-da-nova-colecao-de-tata-estaniecki-com-a-filha-para-o-dia-das-maes\/","title":{"rendered":"SHEIN records high of up to 538% in pieces of the new collection of Tata Estaniecki with her daughter for Mother's Day"},"content":{"rendered":"<p><strong>\u202f<\/strong>On Mother's Day, SHEIN invited Tata Estaniecki and her eldest daughter, Bia, 5, to star in their campaign for the date.\u00a0<strong>After the announcement of the partnership with the influencer, the retailer registered a significant increase in demand for the pieces of the\u00a0<\/strong><em><strong>fashion collab.\u00a0<\/strong><\/em><strong>From April 07 to this week, sales of one of the main pieces of action 0\u00a0<u>dress<\/u>\u00a0long with floral decoration io grew 524%. There are still children's items that multiplied sales by more than 10 times O case of this\u00a0<u>skirt<\/u>\u00a0pleated for girls.<\/strong>\u00a0<\/p>\n\n\n\n<p>The collection, available on this exclusive page, has 120 pieces, designed to accompany mothers in their different versions SO from a set of tailoring at work to the woman who opts for a dress with neckline at the weekend. Already for the daughters, the clothes also dialogue with the different moments of childhood: the<em>mood<\/em>school even the cutest looks for friends' parties.<\/p>\n\n\n\n<p>Among the more than 70 women's pieces available, one of the items that has drawn the most attention is a\u00a0<strong><u>suit set<\/u>, with blazer and straight pants in brown color, which had high of 384% in sales<\/strong>\u00a0since the beginning of the campaign, the list of best sellers also brings a\u00a0<strong><u>asymmetric button vest<\/u>, in off-white color, which has registered increase of 258% since the release of collab.\u00a0<\/strong>\u00a0<\/p>\n\n\n\n<p>One of the highlights of the collection is the trend of<strong>\u2018ERMily Looks\u2019<\/strong>, allowing to assemble compositions that combine prints, colors and styles. The action unites the digital reach of the presenter to the strategic curatorship of the retailer, reinforcing fashion as a tool of family union.In the example of the long pink dress for the adult woman, there is a piece for the daughter to combine with the mother, which is a version of the dress also in pink tones, but in tulle.<\/p>\n\n\n\n<p>\u201cA trend&nbsp;<em>Mini Me<\/em>&nbsp;it focuses not only on offering the same clothes, but on composing looks that complete each other, making fashion strengthen family ties\u201d, says Rodrigo Eimori, Marketing Director at SHEIN.<\/p>\n\n\n\n<p>For all pieces in the collection, SHEIN offers an exclusive coupon (<strong>SHEINTATA<\/strong>) that gives 15% discount, no minimum value, and 20% off on purchases above R$ 300, with maximum discount of R$ 200. In addition, there are thousands of offers scattered around the site, with<strong>up to 90% discount<\/strong>in pieces and products outside this collection, to present mothers with the biggest trends at affordable prices.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u202fNeste Dia das M\u00e3es, a SHEIN convidou Tata\u202fEstaniecki e sua filha mais velha, Bia,\u202fde\u202f5 anos, para estrelarem sua campanha para a data.\u00a0Ap\u00f3s o an\u00fancio da parceria com a influenciadora, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":["post-95552","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-parcerias","tag-e-commerce","tag-noticias","tag-parcerias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/95552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/comments?post=95552"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/posts\/95552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media\/9257"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media?parent=95552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/categories?post=95552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/tags?post=95552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}