{"id":93597,"date":"2026-03-05T09:13:28","date_gmt":"2026-03-05T12:13:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/o-futuro-do-e-commerce-como-ia-macroeconomia-e-comportamento-do-consumidor-estao-redesenhando-o-varejo-digital-e-commerce-marketing-ia-serie-babi-tonhela-livro-8\/"},"modified":"2026-05-13T10:25:42","modified_gmt":"2026-05-13T13:25:42","slug":"o-futuro-do-e-commerce-como-ia-macroeconomia-e-comportamento-do-consumidor-estao-redesenhando-o-varejo-digital-e-commerce-marketing-ia-serie-babi-tonhela-livro-8","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/en_za\/produto\/o-futuro-do-e-commerce-como-ia-macroeconomia-e-comportamento-do-consumidor-estao-redesenhando-o-varejo-digital-e-commerce-marketing-ia-serie-babi-tonhela-livro-8\/","title":{"rendered":"The Future of E-commerce: How AI, Macroeconomics and Consumer Behavior Are Redesigning Digital Retail (E-commerce, Marketing &amp; AI &amp; Babi Tonhela Series Book 8)"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Product details<\/h3>\n<ul>\n<li>ASIN: B0GR6P8N28<\/li>\n<li>Publisher: Marketera<\/li>\n<li>Accessibility: Learn more<\/li>\n<li>Date of publication : 4 March 2026<\/li>\n<li>Edition: 1a<\/li>\n<li>Language: Portuguese<\/li>\n<li>File size: 875 KB<\/li>\n<li>Font Configuration : Enabled<\/li>\n<li>Vocabulary Tips : Not enabled<\/li>\n<li>Number of pages : 283 pages<\/li>\n<li>Page Flip: Enabled<\/li>\n<li>Book 8 of 8: E-commerce, Marketing &amp; IA &amp; Babi Tonhela Series<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>The invisible board that moves your business. Learn to see it &amp; play before others.Most entrepreneurs make decisions looking inside the business itself. Analyzes conversion rate, CAC, LTV, ROAS. This is necessary. But it is not enough. Because there is a bigger board  made of Selic, exchange, concentration of marketplaces, generative AI and generational change of consumption (Voice Strategy moves the whole game without you realizing it. When you understand this board, decisions change.When you ignore, this book teaches you to read this board.Babi Tonhela, The only authoritative strategy is the best macro-reading book - The first and the first-reading book - The first, then there is a few, then there is a few, then there is a few, there is a few, there is a few, there is a few, there is a few, there is a few, there is a few, there is a few, there is a few, a few, a few, a few, a few, a few, a few, a few, a few, a few, a few, a few, a few<br \/>2026 MAP OF Brazilian e-commerce2030: penetration, growth by category, mobile behavior and the paradox of the giant market with fragile infrastructure<br \/>5 Forces that are redesigning digital retail: Generative AI, social commerce, regulation, marketplaces concentration and generational change &amp; how they intersect<br \/>: what to do if interest rates rise, if the dollar rises, if China slows down, if a marketplace changes the rules of the game<br \/>''The consumer of the future: values, buying behavior, expectations of experience 'DO and what it means for your mix, your positioning and your service<br \/>Expiry-date trends: how to separate structural transformation from passing hype (and why confusing the two is a costly mistake)<br \/>''A Full Plural Analysis: how to cross Marketing + AI + Macro + E-commerce in a single strategic decision 'A methodology that no other e-commerce author in Brazil teaches<br \/>What to do now: each trend is accompanied by concrete action for the entrepreneur to implement today, not when the future has arrivedThis is the compass book of the collection. It is not futurology. It is scenario reading with practical consequence. The type of analysis you would pay for consulting time 'in format you read at the weekend and apply in the second.It is part of the Strategic Vision Line of the Babi Tonhela Collection 8 books on e-commerce, digital marketing, artificial intelligence and digital business strategy for Brazilians who want to be ahead, not running behind.<\/p>","protected":false},"featured_media":93597,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1608,1607],"product_tag":[],"class_list":{"0":"post-93597","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-por-babi-tonhela-autor-formato-ebook-kindle","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-ebooks-kindle","8":"product_cat-loja-kindle","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product\/93597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/comments?post=93597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product\/93597"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media?parent=93597"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product_cat?post=93597"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product_tag?post=93597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}