{"id":93879,"date":"2026-03-06T03:29:58","date_gmt":"2026-03-06T06:29:58","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/marketplace-estrategico-como-vender-no-mercado-livre-shopee-e-amazon-sem-virar-refem-de-nenhum-deles-e-commerce-marketing-ia-serie-babi-tonhela-livro-2\/"},"modified":"2026-05-13T10:38:13","modified_gmt":"2026-05-13T13:38:13","slug":"marketplace-estrategico-como-vender-no-mercado-livre-shopee-e-amazon-sem-virar-refem-de-nenhum-deles-e-commerce-marketing-ia-serie-babi-tonhela-livro-2","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/en_za\/produto\/marketplace-estrategico-como-vender-no-mercado-livre-shopee-e-amazon-sem-virar-refem-de-nenhum-deles-e-commerce-marketing-ia-serie-babi-tonhela-livro-2\/","title":{"rendered":"Strategic Marketplace: How to Sell on the Free Market, Shopee and Amazon without Becoming Hostage to Any of Them (E-commerce, Marketing &amp; AI &amp; Babi Tonhela Series Book 2)"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Product details<\/h3>\n<ul>\n<li>ASIN: B0GL438647<\/li>\n<li>Publisher: Marketera<\/li>\n<li>Accessibility: Learn more<\/li>\n<li>Date of publication: 22 February 2026<\/li>\n<li>Edition: 1a<\/li>\n<li>Language: Portuguese<\/li>\n<li>File size: 722 KB<\/li>\n<li>Font Configuration : Enabled<\/li>\n<li>Vocabulary Tips : Not enabled<\/li>\n<li>Number of pages : 506 pages<\/li>\n<li>Page Flip: Enabled<\/li>\n<li>Book 2 of 8: E-commerce, Marketing &amp; IA &amp; Babi Tonhela Series<\/li>\n<li>Top Sellers Ranking: No 57,707 in Kindle Store (Meet the Top 100 in Kindle Store category) No 1,902 in Business &amp; Economy<\/li>\n<li>1902 In Business and Economics<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you sell on marketplace or does the marketplace sell you? If you invoice on Free Market, Shopee or Amazon but feel you are in the hand of the platform 'commissions that go under, rules that change, account that can be suspended without warning 'this book was written for you. Strategic Marketplace is the definitive guide for those who want to use marketplaces as a growth lever, not as a prison. In 17 practical chapters, Babi Tonhela delivers the complete method to operate intelligently on multiple platforms without destroying margin, without becoming hostage and without losing control of the business itself.<\/p>\n<p>What you will find in this book: 'How do marketplaces really make money &amp; why do you understand it changes everything in your strategy 'The comparative map Free Market vs. Shopee vs. Amazon vs. Magalu: when each makes sense for your product 50\/30\/10\/10 Rule ready channel division that protects your business from relying on a single platform ' Dynamic pricing: how to compete on price without destroying your margin 'Logistics and fulfillment: Full, FBA or sending the decision that changes your profit 's 's and algorithms's Dynamic pricing: How do you fit 's and how much does it's do it's do it's do it's do it's do it's do it's.<br \/>Bonus included: Marketplace Analysis Template + 10 AI Prompts for Sellers, ready to copy and paste.<br \/>Who this book is for: Sellers who already sell (or want to sell) in marketplaces. Shopkeepers who make money but feel that the margin is shrinking. Entrepreneurs who want to build a real business &amp; DO NOT just operate an account on another platform.<\/p>\n<p>About the author: Babi Tonhela is an expert in e-commerce and digital marketing with more than 15 years of experience. Former Strategy Director at Nuvemshop, former Head at Ecommerce in Practice. LinkedIn Top Voice, Top 20 Digital Marketing Influencers (IBest Award 2024).Founder of Marketera. Speaker at the E-Commerce Forum Brazil and D2C Summit.<\/p>\n<p>\u201cMarketplaces are channels, not your business. Learn to use each as leverage without losing control\u201d<\/p>","protected":false},"featured_media":93879,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1608,1607],"product_tag":[],"class_list":{"0":"post-93879","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-por-babi-tonhela-autor-formato-ebook-kindle","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-ebooks-kindle","8":"product_cat-loja-kindle","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product\/93879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/comments?post=93879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product\/93879"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/media?parent=93879"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product_cat?post=93879"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/en_za\/wp-json\/wp\/v2\/product_tag?post=93879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}