{"id":100253,"date":"2026-06-26T15:12:06","date_gmt":"2026-06-26T18:12:06","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\/"},"modified":"2026-07-29T12:02:26","modified_gmt":"2026-07-29T15:02:26","slug":"entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/es_ar\/produto\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\/","title":{"rendered":"Marketing empresarial: c\u00f3mo mejorar el marketing tradicional y garantizar m\u00e1s creatividad, liderazgo y sostenibilidad"},"content":{"rendered":"<h1>Marketing emprendedor: c\u00f3mo mejorar el marketing tradicional y garantizar m\u00e1s creatividad, liderazgo y sostenibilidad<\/h1>\n<p>Philip Kotler, considerado el padre del marketing moderno, se une a tres l\u00edderes influyentes en el campo para mostrar c\u00f3mo aprovechar las tecnolog\u00edas en l\u00ednea en las relaciones con los consumidores y dentro de las empresas, creando pr\u00e1cticas que van m\u00e1s all\u00e1 del marketing convencional.<\/p>\n<blockquote>\n<p>\u201cKotler y sus colegas demuestran c\u00f3mo la interconectividad de todos los sectores de la organizaci\u00f3n es esencial en la forma en que operan las empresas y definen un nuevo marco para que las empresas prosperen\u201d.\u201d<br \/>\u2014David J. Reibstein, profesor de marketing, The Wharton School<\/p>\n<\/blockquote>\n<p>Este libro presenta una visi\u00f3n innovadora del marketing emprendedor, proponiendo una mentalidad \u00e1gil, creativa y proactiva que debe impregnar a toda la organizaci\u00f3n. Es una lectura esencial para profesionales del marketing, emprendedores y l\u00edderes que quieran transformar la estrategia en resultados sostenibles.<\/p>\n<p>Principales contenidos y beneficios:<\/p>\n<ul>\n<li>Una visi\u00f3n emprendedora post-marketing del panorama comercial que pone el aspecto operativo en el centro de la acci\u00f3n, integrando marketing y finanzas y adoptando tecnolog\u00edas centradas en las personas.<\/li>\n<li>Estrategias y t\u00e9cnicas pr\u00e1cticas para guiar a los departamentos de marketing a crear valor real e impulsar el \u00e9xito empresarial.<\/li>\n<li>Reflexiones y an\u00e1lisis sobre la paradoja entre desarrollar competencias b\u00e1sicas internamente y colaborar con m\u00faltiples partes interesadas, incluidos socios y competidores.<\/li>\n<\/ul>\n<p>Ideal para quienes buscan combinar creatividad, liderazgo y sostenibilidad en estrategias de mercado modernas y efectivas.<\/p>","protected":false},"excerpt":{"rendered":"<h1>Marketing emprendedor: c\u00f3mo mejorar el marketing tradicional y garantizar m\u00e1s creatividad, liderazgo y sostenibilidad<\/h1>\n<p>Un trabajo de Philip Kotler y tres l\u00edderes de marketing que replantea el marketing tradicional integrando tecnolog\u00edas online, interconectividad organizacional y una mentalidad emprendedora para impulsar la creatividad, el liderazgo y la sostenibilidad a largo plazo.<\/p>\n<h2>Puntos clave<\/h2>\n<ul>\n<li>Presenta un enfoque innovador de \u201cmarketing empresarial\u201d: \u00e1gil, creativo y proactivo, destinado a integrarse en todas las organizaciones. <\/li>\n<li>Hace hincapi\u00e9 en el uso de tecnolog\u00edas en l\u00ednea tanto para las relaciones con los consumidores como para los procesos internos de la empresa, yendo m\u00e1s all\u00e1 de las t\u00e1cticas de marketing convencionales. <\/li>\n<li>Sostiene que la interconectividad entre todas las funciones organizacionales es esencial y define un nuevo marco operativo para el \u00e9xito empresarial. <\/li>\n<li>Aboga por la convergencia del marketing y las finanzas, centrando las operaciones y adoptando tecnolog\u00edas centradas en las personas. <\/li>\n<li>Examina la tensi\u00f3n entre el desarrollo de competencias b\u00e1sicas y la colaboraci\u00f3n con m\u00faltiples partes interesadas, incluidos los competidores.<\/li>\n<\/ul>\n<h2>para quien es<\/h2>\n<ul>\n<li>Profesionales del marketing, emprendedores y l\u00edderes organizacionales que buscan estrategias pr\u00e1cticas para crear valor e impulsar el \u00e9xito de la empresa.<\/li>\n<\/ul>\n<h2>lo que obtendr\u00e1s<\/h2>\n<ul>\n<li>Marcos estrat\u00e9gicos y t\u00e9cnicas pr\u00e1cticas para guiar a los departamentos de marketing hacia la creaci\u00f3n de valor. <\/li>\n<li>Una visi\u00f3n posempresarial del panorama comercial que vincula operaciones, finanzas y tecnolog\u00eda. <\/li>\n<li>An\u00e1lisis de paradojas de colaboraci\u00f3n y recomendaciones para equilibrar el desarrollo de capacidades internas con asociaciones externas.<\/li>\n<\/ul>\n<h2>Aprobaci\u00f3n<\/h2>\n<p>David J. Reibstein (The Wharton School) destaca la tesis del libro de que la interconectividad organizacional es esencial y que Kotler y sus colegas definen una nueva estructura para que las empresas prosperen.<\/p>","protected":false},"featured_media":100251,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[3167],"product_tag":[],"class_list":["post-100253","product","type-product","status-publish","has-post-thumbnail","product_cat-marketing-marketing-e-vendas-administracao-negocios-e-economia-livros","first","instock","sale","shipping-taxable","product-type-external"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurial Marketing: How to Improve Traditional Marketing and Ensure More Creativity, Leadership, and Sustainability - E-Commerce Update<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecommerceupdate.com.br\/es_ar\/producto\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurial Marketing: How to Improve Traditional Marketing and Ensure More Creativity, Leadership, and Sustainability - E-Commerce Update\" \/>\n<meta property=\"og:description\" content=\"Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, lideran\u00e7a e sustentabilidadeA work by Philip Kotler and three marketing leaders that rethinks traditional marketing by integrating online technologies, organizational interconnectivity and an entrepreneurial mindset to drive creativity, leadership and long-term sustainability.Key pointsPresents an innovative &quot;entrepreneurial marketing&quot; approach: agile, creative and proactive, meant to be embedded across organizations. Emphasizes using online technologies both for consumer relationships and for internal company processes\u2014moving beyond conventional marketing tactics. Argues that interconnectivity across all organizational functions is essential and defines a new operational framework for business success. Advocates converging marketing and finance, centering operations, and adopting human-centered technologies. Examines the tension between developing core competencies and collaborating with multiple stakeholders, including competitors.Who it\u2019s forMarketing professionals, entrepreneurs and organizational leaders seeking practical strategies to create value and drive company success.What you\u2019ll getStrategic frameworks and practical techniques to guide marketing departments toward value creation. A post-entrepreneurial view of the commercial landscape that links operations, finance and technology. Analysis of collaboration paradoxes and recommendations for balancing internal capability building with external partnerships.EndorsementDavid J. Reibstein (The Wharton School) highlights the book\u2019s thesis that organizational interconnectivity is essential and that Kotler and his colleagues define a new structure for companies to prosper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ecommerceupdate.com.br\/es_ar\/producto\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Commerce Update\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61561774834735\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T15:02:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2026\/06\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1044\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/kn\\\/product-2\\\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\\\/\",\"url\":\"https:\\\/\\\/www.ecommerceupdate.com.br\\\/kn\\\/product-2\\\/entrepreneurial-marketing-how-to-improve-traditional-marketing-and-ensure-more-creativity-leadership-and-sustainability\\\/\",\"name\":\"Entrepreneurial Marketing: How to Improve Traditional Marketing and Ensure More Creativity, Leadership, and Sustainability - 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