{"id":90660,"date":"2026-01-27T17:18:45","date_gmt":"2026-01-27T20:18:45","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=90660"},"modified":"2026-01-27T19:06:47","modified_gmt":"2026-01-27T22:06:47","slug":"amazon-encerra-operacoes-de-lojas-de-mercado-de-marca-propria","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/et\/amazon-encerra-operacoes-de-lojas-de-mercado-de-marca-propria\/","title":{"rendered":"Amazon sulgeb erafirmade kauplused"},"content":{"rendered":"<p>E-kaubanduse hiiglane Amazon on teatanud olulisest strateegilisest nihkest, l\u00f5petades oma tegevuse eram\u00e4rgisega turupoodidest, sealhulgas Amazon Fresh ja Amazon Go. Ettev\u00f5te seab prioriteediks oma \u00fclikiirete tarneteenuste laiendamise, lubades tarneid 30 minuti jooksul, ning rakendab ka k\u00e4rpeid oma ettev\u00f5tte t\u00f6\u00f6j\u00f5ule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reestrutura-o-do-varejo-f-sico\">F\u00fc\u00fcsilise jaem\u00fc\u00fcgi \u00fcmberkorraldamine<\/h3>\n\n\n\n<p>Amazon loobub oma eram\u00e4rgise turu kauplustest Amazon Fresh ja Amazon Go, viidates raskustele skaleeritava majandusmudeliga selge kliendikogemuse loomisel. Ettev\u00f5te kavatseb muuta m\u00e4\u00e4ratlemata arvu neist kauplustest Whole Foods Marketi vormingusse, mille ta omandas 2017. Vaatamata sellele tagasit\u00f5mbumisele f\u00fc\u00fcsilises toidukaupade jaem\u00fc\u00fcgis, kavatseb Amazon l\u00e4hiaastatel avada rohkem kui 100 uut Whole Foodsi kauplust, sealhulgas v\u00e4iksema poe formaadi Whole Foods Market Daily Shop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aposta-na-entrega-ultrarr-pida\">Panustage \u00fclikiirele kohaletoimetamisele<\/h3>\n\n\n\n<p>Selle asemel, et tugineda oma kaubam\u00e4rgiga tavapoodidele, kahekordistab Amazon \u00fclikiire toidukaupade kohaletoimetamise. Ettev\u00f5te on k\u00e4ivitanud samal p\u00e4eval kohaletoimetamise teenuse, mis on kiiresti kasvanud enam kui 5000 asukohani ja katsetab Seattle'is ja Philadelphias 30-minutilist kohaletoimetamise pilootprogrammi. Selle strateegia eesm\u00e4rk on \u00e4ra kasutada igap\u00e4evaste esmatarbekaupade segmendi kasvu, mis kasvab peaaegu kaks korda kiiremini kui \u00fclej\u00e4\u00e4nud \u00e4ri. Isegi ilma oma kaubam\u00e4rgiga kauplusteta on Amazon juba \u00fcks suurimaid toidukaupade jaem\u00fc\u00fcjaid riigis, mille aastane m\u00fc\u00fck \u00fcletab $ 100 miljardit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cortes-corporativos-e-reestrutura-o-interna\">Ettev\u00f5tete k\u00e4rped ja sisemine \u00fcmberstruktureerimine<\/h3>\n\n\n\n<p>F\u00fc\u00fcsilise jaem\u00fc\u00fcgitegevuse \u00fcmberkorraldamise k\u00f5rval kogeb Amazon oma ettev\u00f5tte t\u00f6\u00f6j\u00f5u k\u00e4rbete lainet. Eeldatakse, et p\u00e4rast varasemat 14 000 t\u00f6\u00f6koha k\u00e4rpimist oktoobris kaotatakse tuhanded t\u00f6\u00f6kohad. Need k\u00e4rped, mis m\u00f5jutavad selliseid osakondi nagu Amazon Web Services, jaekaubandus ja inimressursid, on m\u00f5ned tingitud laiemast \u00fcmberkorraldamisest ja tehisintellektist tingitud automatiseerimise suurenemisest. Tegevjuht Andy Jassy m\u00e4rkis siiski, et t\u00f6\u00f6tajate arvu v\u00e4hendamine on seotud ka ettev\u00f5tte sisemise b\u00fcrokraatliku struktuuri lihtsustamisega.<\/p>","protected":false},"excerpt":{"rendered":"<p>A gigante do com\u00e9rcio eletr\u00f4nico Amazon anunciou uma mudan\u00e7a estrat\u00e9gica significativa, encerrando suas opera\u00e7\u00f5es de lojas de mercado de marca pr\u00f3pria, incluindo Amazon Fresh e Amazon Go. A empresa priorizar\u00e1 a expans\u00e3o de seus servi\u00e7os de entrega ultrarr\u00e1pida, prometendo entregas em at\u00e9 30 minutos, e tamb\u00e9m est\u00e1 implementando cortes em sua for\u00e7a de trabalho corporativa. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,33,31],"tags":[43,72,53],"class_list":{"0":"post-90660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque","8":"category-lancamentos","9":"category-noticias","10":"tag-e-commerce","11":"tag-lancamentos","12":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/posts\/90660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/comments?post=90660"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/posts\/90660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/media\/89046"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/media?parent=90660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/categories?post=90660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/tags?post=90660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}