{"id":91647,"date":"2026-02-07T11:37:04","date_gmt":"2026-02-07T14:37:04","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/produto\/amazon-sem-limites-jeff-bezos-e-a-invencao-de-um-imperio-global\/"},"modified":"2026-03-08T20:06:02","modified_gmt":"2026-03-08T23:06:02","slug":"amazon-sem-limites-jeff-bezos-e-a-invencao-de-um-imperio-global","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/et\/produto\/amazon-sem-limites-jeff-bezos-e-a-invencao-de-um-imperio-global\/","title":{"rendered":"Amazon ilma piiranguteta: Jeff Bezos ja globaalse impeeriumi leiutamine"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<div id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\">\n<div id=\"aplus\" class=\"a-section a-spacing-large bucket\">\n<h3 class=\"\">Kirjastajalt<\/h3>\n<div lang=\"pt_BR\">\n<div class=\"aplus-v2 desktop celwidget\">\n<div class=\"celwidget aplus-module module-11 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fc3540a6-4d2e-47e9-9630-07f3f30d16e5.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-4 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-fixed-width apm-spacing\">\n<h3 class=\"a-spacing-small\"> Kuidas muutub ettev\u00f5te impeeriumiks? <\/h3>\n<div class=\"apm-flex\">\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1b36a9e8-3c05-4f85-a03e-b1a0927dba93.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<p class=\"a-size-small\"> Kui see 1994. aastal tekkis, oli Amazonil palju v\u00e4ljakutseid ja unistusi. T\u00e4na, peaaegu kolmk\u00fcmmend aastat hiljem, peetakse seda \u00fcheks suurimaks ettev\u00f5tteks maailmas, mille hinnanguline turuv\u00e4\u00e4rtus on 1 triljon dollarit. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/15eaaea6-1c71-4822-bf34-7e5ca503c84a.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<p class=\"a-size-small\"> Jeff Bezose juhtimisel on ettev\u00f5te loonud edu ja vaidlustega trajektoori, mida iseloomustasid revolutsioonilised ideed ja agressiivsed turutavad. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6e8dc31e-3fd1-4dde-9764-6a627a2516d9.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<p class=\"a-size-small\"> Innovatsioonile panustades on jaem\u00fc\u00fcja leidnud v\u00f5imalusi ja vallutanud oma ruumi mitte ainult veebim\u00fc\u00fcgis, vaid ka uutel turgudel, nagu voogesitus, toit ja tehnoloogia. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c0162607-fcd6-4b51-a285-3371b05ae68f.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<p class=\"a-size-small\"> Amazoni t\u00f5usu \u00fcksikasjad, suurima lava taga <span class=\"a-text-italic\">juhtumid<\/span> ettev\u00f5te ja vaidlused, mis on muutnud Jeff Bezosest maailma \u00fcheks tuntuimaks tegevjuhiks, on <span class=\"a-text-italic\">Amazon piiranguteta.<\/span> <\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-4 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-fixed-width apm-spacing\">\n<h3 class=\"a-spacing-small\"> Uudishimu Amazoni kohta <\/h3>\n<div class=\"apm-flex\">\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/65bf856f-370c-4b68-8c27-87261dc9c7e9.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<h4 class=\"a-spacing-mini\"> 1. Echo Doti (v\u00f5i Alexa) varasematel versioonidel oli kaugjuhtimispult. <\/h4>\n<p class=\"a-size-small\"> Kartes, et seade ei kuule k\u00e4ske valju muusika v\u00f5i paralleelsete vestlustega keskkondades, otsustasid juhid klientidele alternatiivina saata kastidesse kaugjuhtimispuldi, kuid see osutus ebavajalikuks ja l\u00f5petati. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c736e904-2e32-4557-8653-da45821b6ede.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<h4 class=\"a-spacing-mini\"> 2. Prime Day loodi traditsioonilise ostuhetke nautimiseks. <\/h4>\n<p class=\"a-size-small\"> Suvi on p\u00fchade aeg ja tagasi kooli. Kuna tegemist on suure ostumahuga perioodiga turgudel, kus Amazonil suurt osalust ei olnud, l\u00f5id nad Prime Day eesm\u00e4rgiga seda impulssi \u00e4ra kasutada, et motiveerida ka oma toodete m\u00fc\u00fcki. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/af027908-8482-4934-bc34-d7f61db96eff.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<h4 class=\"a-spacing-mini\"> 3. Jeff Bezos kaalus Netflixi ostmist enne, kui sellest sai \u00fclemaailmne hiiglane. <\/h4>\n<p class=\"a-size-small\"> Aastaid vaatas Bezos Netflixi edenemist ja kaalus selle lisamist Amazoni impeeriumi. Kui ta m\u00f5istis, et Reed Hastingsi ettev\u00f5te on juba liiga suur ja Amazoni voogedastusplatvormile tugev konkurents, hakkas ta aktiivsemalt investeerima Prime Video kataloogi. <\/p>\n<\/p>\n<\/div>\n<div class=\"apm-flex-item-fourth-width\">\n<p class=\"apm-text-center\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/945e132f-780e-4a23-b9c2-dec7ffc4bbec.__CR0,0,300,300_PT0_SX220_V1___.jpg\" \/> <\/p>\n<h4 class=\"a-spacing-mini\"> 4. P\u00fc\u00fca k\u00e4ivitada tipptasemel tehnoloogiaga nutitelefon madalate kuludega. <\/h4>\n<p class=\"a-size-small\"> Fire Phone oli Amazoni \u00fcks suuremaid projekte (ja eba\u00f5nnestumisi), mis loodi eesm\u00e4rgiga konkureerida suuremate nutitelefonide kaubam\u00e4rkidega. Vaatamata investeeritud miljonitele dollaritele oli l\u00f5pptoode tehnoloogiliselt kehvem ja ideest loobuti, kuna vajalikud kohandused muudaksid selle l\u00f5pptarbijale oodatust kallimaks. <\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-11 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"Amazon, Jeff Bezos, ettev\u00f5te, idufirma, tehnoloogia, innovatsioon, jaem\u00fc\u00fck\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9cb93a6d-ce45-4988-9bc5-d2aeeba97148.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Toote \u00fcksikasjad<\/h3>\n<ul>\n<li>ASIN: B09476G2DN<\/li>\n<li>Kirjastaja: Intrinsic<\/li>\n<li>Juurdep\u00e4\u00e4setavus: Lisateave<\/li>\n<li>Avaldamise kuup\u00e4ev: 2. juuni 2021<\/li>\n<li>Keel: portugali<\/li>\n<li>Faili suurus: 11,0 MB<\/li>\n<li>Ekraanilugeja: \u00fchilduv<\/li>\n<li>Fondi konfiguratsioon: lubatud<\/li>\n<li>S\u00f5navara n\u00e4pun\u00e4ited: pole lubatud<\/li>\n<li>Lehek\u00fclgede arv: 621 lehek\u00fclge<\/li>\n<li>ISBN-13:978-6555602357<\/li>\n<li>Lehek\u00fclje \u00fcmberp\u00f6\u00f6ramine: lubatud<\/li>\n<li>Lugemise vanus: 16 aastat ja vanemad<\/li>\n<li>Enimm\u00fc\u00fcjate edetabel: nr 115 521 Kindle Store'is (Tutvuge Kindle Store'i kategoorias 100 parimaga) nr 54 elektroonilises kaubanduses nr 162 organisatsioonilistes muutustes nr 4127 \u00e4ris ja majanduses<\/li>\n<li>54 Elektroonilises kaubanduses<\/li>\n<li>162 Organisatsioonimuutustes<\/li>\n<li>4127 \u00e4ri- ja majandusteaduses<\/li>\n<li>Klientide \u00fclevaated: 4,7 4,7 t\u00e4rni 5-st (356)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>O autor do best-seller A loja de tudo tra\u00e7a um panorama fiel do crescimento sem precedentes da Amazon e de seu bilion\u00e1rio fundador, Jeff Bezos.H\u00e1 quase uma d\u00e9cada, Brad Stone registrou a ascens\u00e3o da Amazon, o empreendimento pioneiro que transformou de forma silenciosa nosso modo de fazer compras pela internet. Desde ent\u00e3o, a empresa tem passado por um crescimento exponencial, inventando produtos \u2014 como a assistente pessoal baseada em intelig\u00eancia artificial Alexa e o servi\u00e7o de armazenamento em nuvem Amazon Web Services \u2014 e desestruturando diversos mercados.Em Amazon sem limites, Brad Stone apresenta o retrato v\u00edvido e fascinante de como uma novata no varejo se tornou uma das entidades mais poderosas e temidas na economia global. Com acesso sem precedente a executivos, funcion\u00e1rios, integrantes de \u00f3rg\u00e3os reguladores e cr\u00edticos, Stone mostra como mudan\u00e7as profundas na empresa durante a \u00faltima d\u00e9cada levaram a inova\u00e7\u00f5es dr\u00e1sticas, bem como os erros que alimentaram uma percep\u00e7\u00e3o negativa do p\u00fablico a respeito das agressivas pr\u00e1ticas de neg\u00f3cios da Amazon, do seu ambiente de trabalho e sua rela\u00e7\u00e3o com funcion\u00e1rios e colaboradores, do seu impacto no meio ambiente e na sociedade e do frenesi digno de reality show na busca por uma segunda sede.Stone tamb\u00e9m investiga a evolu\u00e7\u00e3o do pr\u00f3prio Bezos, um tecn\u00f3logo geek totalmente dedicado a seu empreendimento, que se transformaria em bilion\u00e1rio disciplinado, com ambi\u00e7\u00f5es globais, comandando um imp\u00e9rio com m\u00e3o de ferro, mesmo quando sua vida pessoal passou a ser escrutinada pelos tabloides. O livro analisa o afastamento gradual de Bezos do dia a dia da companhia para focar em seus muitos outros interesses, bem no momento em que seu imp\u00e9rio se expande: um movimento que culminou no an\u00fancio de sua importante transi\u00e7\u00e3o de CEO para presidente executivo.Definitivo, oportuno e revelador, Amazon sem limites \u00e9 o relato in\u00e9dito sobre um homem e uma empresa sem os quais n\u00e3o poder\u00edamos imaginar a vida moderna.<\/p>","protected":false},"featured_media":91647,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1621,1595],"product_tag":[],"class_list":{"0":"post-91647","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-por-brad-stone-autor-isabella-pacheco-tradutor-livia-de-almeida-tradutor-regina-lyra-tradutor-1-mais-formato-ebook-kindle","7":"product_cat-administracao-negocios-e-economia","8":"product_cat-gestao-e-lideranca","9":"product_cat-livros","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/product\/91647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/comments?post=91647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/product\/91647"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/media?parent=91647"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/product_cat?post=91647"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/et\/wp-json\/wp\/v2\/product_tag?post=91647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}