{"id":91913,"date":"2026-02-15T19:38:51","date_gmt":"2026-02-15T22:38:51","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/produto\/a-revolucao-do-branding\/"},"modified":"2026-03-13T15:26:48","modified_gmt":"2026-03-13T18:26:48","slug":"a-revolucao-do-branding","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/fa\/produto\/a-revolucao-do-branding\/","title":{"rendered":"\u062a\u06a9\u0627\u0645\u0644 (r) \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>\u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u062d\u0635\u0648\u0644<\/h3>\n<ul>\n<li>\u0646\u0627\u0634\u0631: \u0645\u0631\u062f\u0645\u0627\u0646<\/li>\n<li>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631: \u06f5 \u0628\u0647\u0645\u0646 \u06f1\u06f3\u06f9\u06f4<\/li>\n<li>\u0646\u0633\u062e\u0647: 1a<\/li>\n<li>\u0632\u0628\u0627\u0646: \u067e\u0631\u062a\u063a\u0627\u0644\u06cc<\/li>\n<li>\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a: \u06f1\u06f9\u06f2 \u0635\u0641\u062d\u0647<\/li>\n<li>\u0634\u0627\u0628\u06a9-10:6555444002<\/li>\n<li>ISBN-13:978-6555444001<\/li>\n<li>\u0648\u0632\u0646 \u0645\u062d\u0635\u0648\u0644: 280g<\/li>\n<li>\u0627\u0628\u0639\u0627\u062f: \u06f1\u06f6 \u062f\u0631 \u06f1 \u062f\u0631 \u06f2\u06f3 \u0633\u0627\u0646\u062a\u06cc\u0645\u062a\u0631<\/li>\n<li>\u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u062a\u0631: \u0634\u0645\u0627\u0631\u0647 3724 \u062f\u0631 \u06a9\u062a\u0627\u0628 (\u0645\u0644\u0627\u0642\u0627\u062a \u0628\u0627 100 \u06a9\u062a\u0627\u0628 \u0628\u0631\u062a\u0631 \u062f\u0631 \u062f\u0633\u062a\u0647 \u06a9\u062a\u0627\u0628) \u0634\u0645\u0627\u0631\u0647 23 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627\u0631\u0647 187 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0631\u0647\u0628\u0631\u06cc<\/li>\n<li>23 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/li>\n<li>187 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0631\u0647\u0628\u0631\u06cc<\/li>\n<li>\u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646: 4.6 4.6 \u0627\u0632 5 \u0633\u062a\u0627\u0631\u0647 (561)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra como fazer um branding forte e ser a empresa coerente entre o que \u00e9, faz e fala! Ana Couto \u00e9 precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gest\u00e3o rigorosa do intang\u00edvel com foco em cria\u00e7\u00e3o de valor, ter\u00e3o plenas condi\u00e7\u00f5es de se manterem firmes e fortes no mercado, al\u00e9m de competir em p\u00e9 de igualdade com gigantes globais. Por isso, em seu novo livro, A (r)evolu\u00e7\u00e3o do branding , ela mostra que as empresas devem estar prontas para: <span>Descobrir como criar um branding forte;<\/span>Descobrir como criar um branding forte;<span>Perceber o momento ideal para um rebranding;<\/span>Perceber o momento ideal para um rebranding;<span>Conhecer a metodologia para entender seu c\u00f3digo gen\u00e9tico, expandindo a vis\u00e3o do branding que integra a estrat\u00e9gia de marca, neg\u00f3cio e comunica\u00e7\u00e3o<\/span>Conhecer a metodologia para entender seu c\u00f3digo gen\u00e9tico, expandindo a vis\u00e3o do branding que integra a estrat\u00e9gia de marca, neg\u00f3cio e comunica\u00e7\u00e3o<span>Fazer a gest\u00e3o de valor no dia a dia da opera\u00e7\u00e3o pelo Valometry, uma ferramenta desenvolvida pela ag\u00eancia, entendendo como performar bem nas tr\u00eas ondas de valor: Produto, Pessoas e Prop\u00f3sito.<\/span>Fazer a gest\u00e3o de valor no dia a dia da opera\u00e7\u00e3o pelo Valometry, uma ferramenta desenvolvida pela ag\u00eancia, entendendo como performar bem nas tr\u00eas ondas de valor: Produto, Pessoas e Prop\u00f3sito.<span>Perceber a import\u00e2ncia da coer\u00eancia das organiza\u00e7\u00f5es que precisam ser, fazer e falar;<\/span>Perceber a import\u00e2ncia da coer\u00eancia das organiza\u00e7\u00f5es que precisam ser, fazer e falar;<span>Aprender com os exemplos reais \u2015 de sucesso ou n\u00e3o \u2015, por meio de cases globais e brasileiros.<\/span>Aprender com os exemplos reais \u2015 de sucesso ou n\u00e3o \u2015, por meio de cases globais e brasileiros.\u201cBranding n\u00e3o \u00e9 uma mudan\u00e7a de marca, \u00e9 o marco de uma mudan\u00e7a. \u00c9 a disciplina que ajuda na gest\u00e3o cont\u00ednua do valor intang\u00edvel da organiza\u00e7\u00e3o.\u201d<\/p>","protected":false},"featured_media":91913,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1618],"product_tag":[],"class_list":{"0":"post-91913","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-por-ana-couto-autor","7":"product_cat-administracao-negocios-e-economia","8":"product_cat-livros","9":"product_cat-marketing-e-vendas","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/product\/91913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/comments?post=91913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/product\/91913"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/media?parent=91913"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/product_cat?post=91913"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fa\/wp-json\/wp\/v2\/product_tag?post=91913"}],"curies":[{"name":"\u062f\u0628\u0644\u06cc\u0648\u062f\u0628\u0644\u06cc\u0648\u0626\u06cc","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}