{"id":93592,"date":"2026-03-05T09:10:47","date_gmt":"2026-03-05T12:10:47","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/how-to-kickstart-an-online-marketplace-the-foundations-for-success\/"},"modified":"2026-06-03T15:04:55","modified_gmt":"2026-06-03T18:04:55","slug":"how-to-kickstart-an-online-marketplace-the-foundations-for-success","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/fa\/produto\/how-to-kickstart-an-online-marketplace-the-foundations-for-success\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u0645: \u067e\u0627\u06cc\u0647 \u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>\u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u062d\u0635\u0648\u0644<\/h3>\n<ul>\n<li>\u0622\u0633\u06cc\u0646: B0B4HTRFQP<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0645\u0633\u062a\u0642\u0644 \u0645\u0646\u062a\u0634\u0631<\/li>\n<li>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631: 10 \u0698\u0648\u0626\u0646 2022<\/li>\n<li>\u0632\u0628\u0627\u0646: \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/li>\n<li>\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a: \u06f9\u06f8 \u0635\u0641\u062d\u0647<\/li>\n<li>\u0634\u0627\u0628\u06a9-13:979-8824401271<\/li>\n<li>\u0648\u0632\u0646 \u0645\u062d\u0635\u0648\u0644: 163g<\/li>\n<li>\u0627\u0628\u0639\u0627\u062f: \u06f1\u06f2\u066b\u06f7 \u062f\u0631 \u06f0\u066b\u06f6\u06f4 \u062f\u0631 \u06f2\u06f0\u066b\u06f3\u06f2 \u0633\u0627\u0646\u062a\u06cc\u0645\u062a\u0631<\/li>\n<li>\u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u067e\u0631\u0641\u0631\u0648\u0634 \u062a\u0631\u06cc\u0646 \u0647\u0627: \u0634\u0645\u0627\u0631\u0647 587 \u0648\u0627\u0631\u062f\u0627\u062a\u06cc \u062f\u0631 New Ventures \u0634\u0645\u0627\u0631\u0647 2534 \u0648\u0627\u0631\u062f\u0627\u062a\u06cc \u062f\u0631 Enterprise<\/li>\n<li>2534 \u0627\u06cc\u0646\u0686 \u062f\u0631 Enterprise \u0648\u0627\u0631\u062f \u0634\u062f\u0647 \u0627\u0633\u062a<\/li>\n<li>\u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646: 4.0 4.0 \u0627\u0632 5 \u0633\u062a\u0627\u0631\u0647 (4)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you want to start a successful marketplace business?How to Kickstart an Online Marketplace: The Foundations for Success is a book that brims with actionable tips for anyone wanting to start and grow a new online marketplace. All tips are illustrated by examples from some of the most successful online marketplaces in the world. The success stories come from companies such as Amazon, Airbnb, Indeed, Eventbrite, Thumbtack, OpenTable, Udemy, Facebook, Uber, and many more. And chances are that if the strategies and tactics described in the book worked for them, some of them can work for you, too!The term &#8220;online marketplaces&#8221; stands for any platform that has one or more customer groups whose needs are satisfied by the transactions on the platform. The book covers one-sided (e.g. Match.com), two-sided (e.g. Uber), three-sided (e.g. Fitmob), n-sided marketplaces (e.g. Houzz), and networks (e.g. Facebook). It ventures into differentiating between non-managed (e.g. Craigslist), lightly managed (e.g. Grubhub), and managed marketplaces (e.g. TheRealReal). Online labor marketplaces are also highlighted in the book &#8211; regardless of whether they facilitate fully remote work (e.g. UpWork) or match the employers and job-seekers for the purpose of an in-person or a hybrid work arrangement (e.g. Monster).Finally, the book lays out the trends in the realm of online marketplace businesses, makes predictions about the future of online marketplaces, and suggests several profitable niches and business models for new marketplace founders.<br \/>Praise for &#8220;How to Kickstart an Online Marketplace: The Foundations for Success&#8221;&#8221;A timely book that provides hands-on advice for founders based on real-life examples. If you want to start your own online business, this is a must-read!\u201c<\/p>\n<p>~ Prof. Dr. Stefan Diemer, professor of International Business Communication and Digital Business at Trier University of Applied Sciences &#038; Director of the Institute of International and Digital Business<\/p>\n<p>\u201eA competently written book full of actionable advice for any new marketplace founder who needs to understand the &#8216;tactics of the giants&#8217; like Amazon, Airbnb or Uber. Entrepreneurs profit immediately from the knowledge from the early beginning and founding of their marketplace to a performing company.&#8221; <\/p>\n<p>~ \u067e\u0631\u0648\u0641\u0633\u0648\u0631 \u062f\u06a9\u062a\u0631 \u06a9\u0644\u0627\u0648\u0633 \u0631\u06cc\u06a9\u060c \u0627\u0633\u062a\u0627\u062f \u062d\u0627\u06a9\u0645\u06cc\u062a \u0634\u0631\u06a9\u062a\u06cc\u060c \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0639\u0644\u0648\u0645 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062a\u0631\u06cc\u0631<\/p>\n<p>\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628:<\/p>\n<p>1 \u0645\u0642\u062f\u0645\u0647<br \/>1.1 \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646<br \/>1.2 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f<br \/>2 \u062a\u0639\u0631\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646<br \/>2.1 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\u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<br \/>4.1 \u0632\u0645\u0627\u0646<br \/>4.2 \u0647\u062f\u0627\u06cc\u062a \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0628\u0627\u0632\u0627\u0631<br \/>4.3 \u0627\u0648\u0644\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u0639\u0627\u0644\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0634\u0648\u06cc\u0642 \u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646<br \/>4.4 \u062f\u0631\u06a9 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0627\u0646\u0633\u0627\u0646<br \/>5 \u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0686\u0634\u0645 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