{"id":4556,"date":"2024-10-10T09:25:36","date_gmt":"2024-10-10T12:25:36","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=4556"},"modified":"2024-10-10T09:25:38","modified_gmt":"2024-10-10T12:25:38","slug":"editora-mackenzie-lanca-livro-na-area-de-administracao-e-negocios","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/editora-mackenzie-lanca-livro-na-area-de-administracao-e-negocios\/","title":{"rendered":"Mackenzie Publisher lance un livre dans le domaine de l'administration et des affaires"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lors de l'\u00e9v\u00e9nement Interfaces de la culture, qui a lieu au&nbsp;<em>campus<\/em>&nbsp;Hygi\u00e9nopolis de Mackenzie, la maison d'\u00e9dition Mackenzie publiera l'ouvrage&nbsp;<em>Dynamique concurrentielle : des march\u00e9s traditionnels \u00e0 l'\u00e8re num\u00e9rique<\/em>,[traduction], une production de Nelson Roberto Furquim, professeur de gestion \u00e0 l'Universit\u00e9 presbyt\u00e9rienne Mackenzie (UPM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destin\u00e9 aux \u00e9tudiants, chercheurs, cadres et professionnels du march\u00e9, le livre propose une analyse compl\u00e8te des strat\u00e9gies de comp\u00e9titivit\u00e9 dans l'environnement des affaires. Avec un regard critique et approfondi, le texte examine la dynamique concurrentielle dans diff\u00e9rents secteurs, stimulant les d\u00e9bats et les r\u00e9flexions qui enrichissent \u00e0 la fois le sc\u00e9nario \u00e9ducatif et le sc\u00e9nario d\u2019entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les 178 pages du livre am\u00e8nent le lecteur \u00e0 explorer l'\u00e9volution de la concurrence, des march\u00e9s traditionnels \u00e0 nos jours, en fournissant une base solide de concepts fondamentaux et de pr\u00e9cieuses contributions conceptuelles pour les professionnels cherchant \u00e0 perfectionner leurs comp\u00e9tences et \u00e0 anticiper les tendances de l'\u00e9volution du num\u00e9rique. march\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement a lieu le 17 octobre, \u00e0 18 heures, aux Interfaces da Cultura, offrant l'occasion de s'immerger dans des discussions sur l'avenir de la comp\u00e9titivit\u00e9 et de la transformation num\u00e9rique dans les entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Service:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Lancement de&nbsp;<\/em><\/strong><strong>livre<\/strong><strong><em>&nbsp;Dynamique concurrentielle : des march\u00e9s traditionnels \u00e0 l'\u00e8re num\u00e9rique<br><\/em><\/strong><strong>Date et heure:&nbsp;<\/strong>le 17 octobre, \u00e0 18h<br><strong>Emplacement:&nbsp;<\/strong>Rua da Consolacao, 930, Consolation, Sao Paulo &amp; SP<br><strong>Plus d'infos:&nbsp;<\/strong><a href=\"https:\/\/www.mackenzie.br\/editora\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante o evento Interfaces da Cultura,&nbsp;que acontece no&nbsp;campus&nbsp;Higien\u00f3polis do Mackenzie, a Editora Mackenzie lan\u00e7ar\u00e1 a obra&nbsp;Din\u00e2mica competitiva: dos mercados tradicionais \u00e0 era digital,&nbsp;uma produ\u00e7\u00e3o de Nelson Roberto Furquim, professor de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,113],"tags":[51,43,114],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diversos","category-livros","tag-diversos","tag-e-commerce","tag-livros"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/posts\/4556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/comments?post=4556"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/posts\/4556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/media\/2719"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/media?parent=4556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/categories?post=4556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/wp-json\/wp\/v2\/tags?post=4556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}