{"id":97551,"date":"2026-06-03T05:07:26","date_gmt":"2026-06-03T08:07:26","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=97551"},"modified":"2026-06-03T05:35:53","modified_gmt":"2026-06-03T08:35:53","slug":"tiktok-shop-cresce-102-vezes-em-gmv-medio-no-brasil-em-seu-primeiro-ano-de-operacao","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/fr_be\/tiktok-shop-cresce-102-vezes-em-gmv-medio-no-brasil-em-seu-primeiro-ano-de-operacao\/","title":{"rendered":"TikTok Shop cro\u00eet de 102 fois en GMV moyen au Br\u00e9sil lors de sa premi\u00e8re ann\u00e9e d'exploitation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un an apr\u00e8s son lancement au Br\u00e9sil, TikTok Shop consolide sa pr\u00e9sence dans le commerce de d\u00e9tail num\u00e9rique br\u00e9silien, propuls\u00e9 par le mod\u00e8le d'Achat par D\u00e9couverte, alliant divertissement, communaut\u00e9 et consommation dans une exp\u00e9rience int\u00e9gr\u00e9e. Depuis son arriv\u00e9e dans le pays, la plateforme a enregistr\u00e9 une croissance de 102 fois dans le GMV moyen quotidien, par mois, d\u00e9passant les projections initiales de l'entreprise et \u00e9largissant rapidement l'adh\u00e9sion des consommateurs, des vendeurs et des cr\u00e9ateurs. Pendant cette p\u00e9riode, la moyenne des cr\u00e9ateurs affili\u00e9s actifs \u2013 ceux qui ont r\u00e9alis\u00e9 au moins une vente dans la journ\u00e9e \u2013 a cr\u00fb 46 fois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le comportement d'achat au sein de la plateforme renforce le pouvoir de ce nouveau mod\u00e8le : selon une enqu\u00eate in-app aupr\u00e8s de 17 000 utilisateurs, aujourd'hui 57,81% des utilisateurs concluent des achats directement sur TikTok Shop apr\u00e8s avoir d\u00e9couvert un produit sur TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u00a0<em>commerce en direct<\/em>\u00a0s'est \u00e9galement consolid\u00e9 comme l'un des principaux moteurs de croissance de la plateforme dans le pays. En comparant mai 2025 et mai 2026, le nombre moyen quotidien de lives a cr\u00fb 20 fois, tandis que le GMV moyen quotidien, par mois, g\u00e9n\u00e9r\u00e9 par les diffusions a augment\u00e9 de 161 fois. Actuellement, les lives avec le plus grand volume de ventes au Br\u00e9sil sont concentr\u00e9es dans des cat\u00e9gories telles que les cosm\u00e9tiques et la cuisine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c Nous avions des projections optimistes, mais les chiffres de cette premi\u00e8re ann\u00e9e ont d\u00e9pass\u00e9 les attentes. Ces douze mois ont montr\u00e9 que le consommateur br\u00e9silien est de plus en plus ouvert \u00e0 une exp\u00e9rience d'achat bas\u00e9e sur la d\u00e9couverte, le divertissement et l'interactivit\u00e9. TikTok Shop connecte cr\u00e9ateurs, vendeurs, marques et communaut\u00e9 dans un m\u00eame environnement, cr\u00e9ant un parcours plus dynamique, o\u00f9 l'achat se fait de mani\u00e8re beaucoup plus spontan\u00e9e et personnalis\u00e9e \u201d<\/em>, affirme Gustavo Mondo, responsable de la Cat\u00e9gorie de TikTok Shop au Br\u00e9sil.\u00a0<em>\u201c Le live commerce cr\u00e9e une proximit\u00e9 avec le public et offre la possibilit\u00e9 d'interactivit\u00e9 en temps r\u00e9el. En montrant le produit en direct, en discutant avec l'audience et en r\u00e9pondant aux questions sur le moment, le vendeur transforme l'interaction en confiance et la confiance en achat. C'est l'exp\u00e9rience du magasin physique transport\u00e9e dans le num\u00e9rique, mais avec une port\u00e9e et une \u00e9chelle beaucoup plus grandes \u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Produits les plus vendus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le classement des plus vendus au cours de cette premi\u00e8re ann\u00e9e met en \u00e9vidence la diversification des produits et des int\u00e9r\u00eats sur la plateforme. Ci-dessous, les trois articles les plus vendus divis\u00e9s par sous-cat\u00e9gorie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mode : 1. pantalons f\u00e9minins ; 2. T-shirts et blouses f\u00e9minines ; 3. Robe d\u00e9contract\u00e9e f\u00e9minine<\/li>\n\n\n\n<li>Beaut\u00e9 : 1. Bodysplash f\u00e9minin ; 2. Bodysplash masculin ; 3. Parfum masculin<\/li>\n\n\n\n<li>Maison &amp; D\u00e9coration : 1. Casseroles et po\u00eales ; 2. Draps et taies d'oreiller ; 3. Bouteilles thermiques<\/li>\n\n\n\n<li>\u00c9lectronique : 1. \u00c9couteurs ; 2. Film d'\u00e9cran et coques d'ordinateur ; 3. Montre intelligente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Histoires de croissance<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance de la plateforme renforce le potentiel du&nbsp;<em>commerce de d\u00e9couverte<\/em>&nbsp;dans le pays et ouvre la voie \u00e0 ce que les marques, les vendeurs et les cr\u00e9ateurs d\u00e9veloppent de nouvelles fa\u00e7ons de se connecter avec les consommateurs dans l'environnement num\u00e9rique.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natura a \u00e9t\u00e9 la premi\u00e8re marque de beaut\u00e9 et de soins personnels \u00e0 vendre sur la plateforme et non seulement a-t-elle domin\u00e9 le Black Friday de TikTok Shop \u2013 battant des records de ventes le 28\/11\/2025 et pla\u00e7ant trois produits dans le top 10 de la Parfumerie \u2013 mais elle a \u00e9galement r\u00e9invent\u00e9 la vente directe. La marque a autonomis\u00e9 ses Consultantes de Beaut\u00e9, les transformant en v\u00e9ritables cr\u00e9atrices de contenu. Tout au long du mois de novembre, plusieurs lives ont \u00e9t\u00e9 r\u00e9alis\u00e9es, avec la participation de 70 consultantes pendant le Black November. Le jour de l'\u00e9v\u00e9nement, une m\u00e9ga live de 12 heures a \u00e9t\u00e9 r\u00e9alis\u00e9e, ce qui a entra\u00een\u00e9 une augmentation de 228% dans la conversion des clients abandonnant leur panier. Au cours de 2025, 52 000 lives ont \u00e9t\u00e9 r\u00e9alis\u00e9es, dont 60% produites par les propres Consultantes, g\u00e9n\u00e9rant plus de 32 millions d'impressions et un taux d'engagement 3 fois sup\u00e9rieur \u00e0 celui d'autres cr\u00e9ateurs. De plus, pendant le Carnaval, la marque a r\u00e9alis\u00e9 une live avec une consultante de beaut\u00e9 directement depuis le Camarote 2222, g\u00e9n\u00e9rant 80% d'acquisition de nouveaux clients et ayant enregistr\u00e9 une augmentation de 68% de vues par rapport au r\u00e9sultat atteint le 02.02, derni\u00e8re date double activ\u00e9e par la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riachuelo, premi\u00e8re grande marque de mode \u00e0 entrer dans TikTok Shop, a d\u00e9j\u00e0 accumul\u00e9 plus de 130 000 commandes au cours des 12 derniers mois sur la plateforme, rendant viraux diff\u00e9rents articles tels que le pantalon wide leg, le peignoir de Casa Riachuelo et le sac tote. De plus, la marque est devenue la premi\u00e8re du secteur de la mode \u00e0 r\u00e9aliser un Super Brand Day au Br\u00e9sil, et pendant la campagne, la marque a diffus\u00e9 des contenus exclusifs avec Silvia Braz et une collection en partenariat avec l'influenceuse, qui a \u00e9t\u00e9 lanc\u00e9e simultan\u00e9ment sur TikTok Shop et sur le site officiel de Riachuelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La force de TikTok Shop au Br\u00e9sil transforme \u00e9galement le parcours des petites et moyennes entreprises dans le pays. BigHome Brasil, de la cat\u00e9gorie Home &amp; Living, a commenc\u00e9 son op\u00e9ration sur la plateforme en d\u00e9cembre 2025 et, en quelques mois, a transform\u00e9 TikTok Shop en son principal canal de vente, doublant pratiquement le chiffre d'affaires de l'op\u00e9ration. En 2026, l'entreprise a d\u00e9j\u00e0 accumul\u00e9 R$ 17 millions de chiffre d'affaires sur la plateforme et a enregistr\u00e9 un record de\u00a0<em>commerce en direct<\/em>\u00a0en Am\u00e9rique Latine, avec US$ 100 000 vendus en une seule diffusion. L'\u00e9cosyst\u00e8me d'affili\u00e9s a \u00e9galement jou\u00e9 un r\u00f4le central dans la croissance de la marque, qui a atteint une moyenne de 300 affili\u00e9s actifs avec des ventes au cours des 28 derniers jours. Actuellement, TikTok Shop repr\u00e9sente d\u00e9j\u00e0 un chiffre d'affaires cinq fois sup\u00e9rieur \u00e0 celui du deuxi\u00e8me principal canal de vente de l'entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moderna s'est distingu\u00e9e comme l'un des principaux cas de croissance sur TikTok Shop au Br\u00e9sil. Depuis l'entr\u00e9e de la marque sur la plateforme, en mai 2025, le chiffre d'affaires a plus que doubl\u00e9 et TikTok Shop repr\u00e9sente d\u00e9sormais 60% des ventes totales de l'entreprise. Aujourd'hui, l'op\u00e9ration compte plus de 9 000 affili\u00e9s actifs, responsables de la vente de plus de 10 000 unit\u00e9s par jour, tout en stimulant l'expansion de la production propre et de l'\u00e9quipe de la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance de la plateforme \u00e9largit \u00e9galement les opportunit\u00e9s pour les cr\u00e9ateurs de contenu, qui ont commenc\u00e9 \u00e0 transformer l'audience et l'engagement en nouveaux mod\u00e8les d'affaires au sein de TikTok Shop. La cr\u00e9atrice Lua Blossom, par exemple, a d\u00e9pass\u00e9 R$ 1 million en GMV apr\u00e8s avoir transform\u00e9 les lives sur les parfums en son activit\u00e9 principale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre exemple est la cr\u00e9atrice Vit\u00f3ria Merlos, qui a d\u00e9j\u00e0 atteint un GMV total de R$ 2.8 millions, dont R$ 2.4 millions uniquement en lives. Au total, Ve Merlos \u2013 comme elle est connue sur la plateforme \u2013 a d\u00e9j\u00e0 r\u00e9alis\u00e9 plus de 200 lives et vendu plus de R$400 mille en produits lors d'une seule transmission.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um ano ap\u00f3s o lan\u00e7amento no Brasil, o TikTok Shop consolida sua presen\u00e7a no varejo digital brasileiro impulsionado pelo modelo de Compra por Descoberta, unindo entretenimento, comunidade e consumo em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,30,31,34],"tags":[92,43,53,79],"class_list":["post-97551","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-destaque","category-noticias","category-pesquisas","tag-balancos","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Um ano ap\u00f3s o lan\u00e7amento no Brasil, o TikTok Shop consolida sua presen\u00e7a no varejo digital brasileiro impulsionado pelo modelo de Compra por Descoberta, unindo entretenimento, comunidade e consumo em uma experi\u00eancia integrada. Desde a chegada ao pa\u00eds, a plataforma registrou crescimento de 102 vezes no GMV m\u00e9dio di\u00e1rio, por m\u00eas, superando as proje\u00e7\u00f5es iniciais\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"E-Commerce Uptate\"\/>\n\t<meta name=\"keywords\" content=\"balan\u00e7os,e-commerce,not\u00edcias,pesquisas,destaque\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.ecommerceupdate.com.br\/fr_be\/tiktok-shop-cresce-102-vezes-em-gmv-medio-no-brasil-em-seu-primeiro-ano-de-operacao\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\n\t\t<!-- TruConversion for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\nvar _tip = _tip || [];\n(function(d,s,id){\nvar js, tjs = d.getElementsByTagName(s)[0];\nif(d.getElementById(id)) { return; }\njs = d.createElement(s); js.id = id;\njs.async = true;\njs.src = d.location.protocol + '\/\/app.truconversion.com\/ti-js\/46725\/8316f.js';\ntjs.parentNode.insertBefore(js, tjs);\n}(document, 'script', 'ti-js'));\n<\/script>\n\n<!-- TruConversion visitor tracking for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\n!function(){var e=\"rest.revealid.xyz\/v3\/script?clientId=vqMHD7bPUDtk4FGWw84dF4&version=4.0.0\",\nt=document.createElement(\"script\");window.location.protocol.split(\":\")[0];\nt.src=\"https:\/\/\"+e;var c=document.getElementsByTagName(\"script\")[0];\nt.async = true;\nt.onload = function(){ new Reveal.default };\nc.parentNode.insertBefore(t,c)}();\n<\/script>\n\n\n<!-- Paste this code after the main TruConversion javascript. -->\n<script type=\"text\/javascript\">\n_tip.push(['_trackIdentity', 'your_unique_identity_here']);\n<\/script>\n\n<!-- Google tag (gtag.js) --> <script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-091PZXEMPP\"><\/script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-091PZXEMPP'); <\/script>\n\n\n<meta name=\"google-site-verification\" content=\"OLMxrrTpEScXYJIuWeno_OiQifSY7MAjrL5vImZWWqQ\" \/>\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3857492900239895\"\n     crossorigin=\"anonymous\"><\/script>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"E-Commerce Update \u2013 Not\u00edcias sobre e-commerce no Brasil\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"TikTok Shop cresce 102 vezes em GMV m\u00e9dio no Brasil em seu primeiro ano de opera\u00e7\u00e3o \u2013 E-Commerce Update\" \/>\n\t\t<meta property=\"og:description\" content=\"Um ano ap\u00f3s o lan\u00e7amento no Brasil, o TikTok Shop consolida sua presen\u00e7a no varejo digital brasileiro impulsionado pelo modelo de Compra por Descoberta, unindo entretenimento, comunidade e consumo em uma experi\u00eancia integrada. 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