A cikin watanni uku kacal na aiki a Brazil, TikTok Shop ya nuna cewa ba kawai ɗan wasa ne mai tallafawa a cikin kasuwancin e-commerce ba. Lambobin suna da ban sha'awa: babban adadin kayayyaki ya tashi daga dalar Amurka miliyan 1 a watan Mayu zuwa dalar Amurka miliyan 46,1 a watan Agusta, karuwar 4.500% cikin kankanin lokaci. Fiye da kididdiga kawai, wannan ci gaban ya ɗaga jajayen tuta ga Mercado Livre, shugabar sashen a Latin Amurka.
A cewar Itaú BBA, dandalin kasar Sin ya riga ya wakilci kusan kashi 2% na tallace-tallace na Mercado Livre a cikin kasar - wani muhimmin kaso ga kamfani har yanzu yana kankama a ayyukan gida. Rabin wannan wasan kwaikwayon ya fito ne daga shafin kasuwa, wanda zirga-zirgar ta riga ta yi hamayya da na dandalin Argentine. Wannan yana nuna cewa ƙarfin ByteDance ba yana cikin hanyar sadarwar zamantakewa kawai ba, amma a cikin ikonsa na canza masu sauraro zuwa amfani da kai tsaye, ƙirƙirar yanayin saye da nishaɗi.
TikTok Shop na cin zarafi yana ƙara zuwa yanayin gasa da tuni. Shopee yana kula da haɓaka cikin sauri, kusan 60% zuwa 70% kowace shekara, yayin da Amazon ke ƙarfafa kayan aikin sa da alaƙa da masu siyarwa. Ga Mercado Livre, ƙalubalen ba wai don kare rabon kasuwa bane kawai har ma don ci gaba da samun riba a cikin manyan saka hannun jari a cikin dabaru, biyan kuɗi, aminci, da sabbin ayyuka.
"Gaskiyar magana ita ce, har yanzu yana da wuri don tsinkaya girman wannan rushewa. Amma abu daya ya bayyana a fili: muna fuskantar babban canji a cikin cinikayya na kasa da kasa da kuma ilimin halayyar mabukaci. Ma'aikata ta zama mai tasiri. Abun ciki ya zama tashar tallace-tallace. Kuma masu amfani, suna ƙara sani da dijital, suna shirye su gwada-ko da kuwa yana nufin sake tunani game da duk abin da suka sani game da alamu, "in ji shi. Rebecca Fisher, co-kafa e Babban jami'in dabarun (CSO) bada Divibank.
Yunkurin TikTok, duk da haka, na iya yin tasiri mai kyau ga yanayin yanayin gaba ɗaya. Ta hanyar haɓaka gasa, yana haɓaka ƙaura daga layi zuwa amfani da kan layi, yana faɗaɗa isar da kasuwancin dijital. Tambayar ita ce ko Mercado Livre za ta iya ci gaba da jagorancinta a wasan da tsadar farashi da haɗin gwaninta ke da mahimmanci kamar ingancin kayan aiki.
Kasuwar yanzu tana kallo don ganin ko haɓakar meteoric na TikTok Shop zai ci gaba da dorewa a cikin matsakaicin lokaci ko kuma abubuwan ƙarfafawa na farko ne suka motsa shi don jawo hankalin masu siyarwa da masu siye. A kowane hali, zuwan dandamali yana sake fasalin ma'auni na iko a cikin kasuwancin e-commerce na Brazil tare da matsa lamba ga shugabannin da aka kafa don haɓaka damar ƙirƙira su.
Idan kuna sha'awar batun, kawai sanar da ni kuma zan haɗa ku da zartarwa.
