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Marketing with AI for Dummies

(5 חוות דעת לקוח)

R$ 117,57

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesPeek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaignsLearn from valuable case studies that show how large organizations are using AI in their campaigns
This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Brand: Edição Inglês por Shiv Singh (Autor)
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Edição Inglês por Shiv Singh (Autor)

5 ביקורות עבור Marketing with AI for Dummies

  1. Amazon Customer (בעלים מאומתים) –

    If you are interested in how AI can be used for marketing, I highly recommend this book

    It was written in August 2024 and is as up to date as a book on AI can be. Some really great thought provoking content in there. I especially loved this list of links at the end each chapter. The book covers how and where AI can be used effectively for marketing, and the importance of human oversight and intervention, as well as the ethical, legal and privacy concerns of AI in marketing. The frameworks and case studies are particularly useful.

  2. David P (בעלים מאומתים) –

    A Smart, Actionable Guide for Marketers at Every Stage of the AI Journey

    As a CMO who’s spent the last two decades riding waves of transformation, from the rise of online banking to the boom in DTC, I’ve learned to spot when a book is just hype versus when it actually helps. Shiv Singh’s Marketing with AI for Dummies lands squarely in the latter camp.

    This isn’t AI theory dressed up in buzzwords. It’s a clear-headed, well-structured playbook that helps marketers make sense of where AI can create real value today. From personalization to creative development, media buying to measurement, Shiv outlines the landscape with clarity and insight, offering both strategic frameworks and tactical examples.

    What I appreciated most is that the book doesn’t assume you’re already deep in the weeds. Whether you’re leading a team, building a roadmap, or just trying to wrap your head around where to start. And for those of us already experimenting with AI, it provides a solid gut check: are we asking the right questions? Are we solving for the right problems?

    Highly recommended for modern marketers who don’t just want to keep up with AI — but want to lead with it.

  3. David P (בעלים מאומתים) –

    Must read book for every marketer!

    Marketing with AI for Dummies is a practical guide that demystifies AI for marketers. It clearly explains how to leverage AI for customer targeting, insights generation, personalization, creative, media planning, campaign optimization and more. The book balances strategy with hands-on tips, and platform specific recommendations making it immediately actionable. It’s been extremely useful for everyone on my marketing team and is a must-buy for anyone serious about modern marketing.

  4. Amazon Customer (בעלים מאומתים) –

    An absolute must read!

    If you're looking to elevate your marketing game, "Marketing with AI for Dummies" is an absolute must-read! This engaging and accessible guide demystifies the powerful world of artificial intelligence and its applications in marketing. The authors have done a fantastic job of breaking down complex concepts into easily digestible chunks, making it perfect for both beginners and seasoned marketers.

  5. Sandra (בעלים מאומתים) –

    Guaranteed to make you smarter about AI

    Yes the author Shiv Singh is an expert (and knows a vast network of experts in this space), so I expected him to know what he is talking about. I was still blown away by how helpful the content was – even the Table of Contents alone taught me things I didn't know. This book makes it easy to start wherever you are, either diving deep into the history, going straight to your specific use case, or even super advanced "future forward" details. And of course Shiv's signature Top Ten lists – Ten Pitfalls to Avoid and Ten Developments to Watch For!!

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