{"id":100368,"date":"2026-06-26T15:20:34","date_gmt":"2026-06-26T18:20:34","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/ai-for-digital-marketing-creating-optimizing-and-scaling-campaigns-with-artificial-intelligence-e-commerce-marketing-ai-babi-tonhela-series-book-5\/"},"modified":"2026-07-27T00:15:48","modified_gmt":"2026-07-27T03:15:48","slug":"ai-for-digital-marketing-creating-optimizing-and-scaling-campaigns-with-artificial-intelligence-e-commerce-marketing-ai-babi-tonhela-series-book-5","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/he\/produto\/ai-for-digital-marketing-creating-optimizing-and-scaling-campaigns-with-artificial-intelligence-e-commerce-marketing-ai-babi-tonhela-series-book-5\/","title":{"rendered":"AI for Digital Marketing: Creating, Optimizing and Scaling Campaigns with Artificial Intelligence (E-commerce, Marketing &#038; AI \u2014 Babi Tonhela Series, Book 5)"},"content":{"rendered":"<h1>IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Intelig\u00eancia Artificial<\/h1>\n<p>(E-commerce, Marketing &amp; IA \u2014 S\u00e9rie Babi Tonhela Livro 5)<\/p>\n<p><strong>AI gives you what you ask for. The secret is knowing how to ask.<\/strong><\/p>\n<p>A marketing professional who doesn\u2019t master artificial intelligence isn\u2019t just \u201cfalling behind.\u201d They\u2019re running a marathon barefoot while everyone else wears trainers \u2014 not for lack of effort, but for lack of method. Anyone can generate a random text with ChatGPT. Building a marketing system that uses AI to produce, optimize and scale with consistency and measurable results \u2014 that\u2019s a different level.<\/p>\n<p>This book is written for that second level.<\/p>\n<h2>About the author<\/h2>\n<p>Babi Tonhela \u2014 e-commerce and digital marketing specialist with over 15 years in the market, former Head of Educational Products at Brazil\u2019s largest e\u2011commerce course, LinkedIn Top Voice, and named among the Top 20 Digital Marketing Influencers by the iBest Awards 2024 \u2014 delivers the definitive guide to applying AI in marketing: from copy to paid traffic, from SEO to GEO (Generative Engine Optimization), from email marketing to branding.<\/p>\n<h2>What you\u2019ll learn<\/h2>\n<ul>\n<li>The new marketing equation: what AI truly changes \u2014 and what it will never replace <\/li>\n<li>From \u201cgeneric\u201d to \u201cstrategic\u201d: the philosophy of optimized prompts for each marketing function <\/li>\n<li>AI for copy and content: how to go from briefing to final copy while preserving brand voice <\/li>\n<li>AI for paid traffic: scalable creatives, intelligent targeting and performance analysis <\/li>\n<li>AI for SEO and GEO: how to optimize for traditional search engines and generative AIs at the same time \u2014 the pivot most people aren\u2019t explaining well <\/li>\n<li>AI for email marketing and automation: smart sequences and large\u2011scale personalization without sounding robotic <\/li>\n<li>AI for branding: keeping consistent voice across channels with multiple creators <\/li>\n<li>Ready-to-use prompts: 25 for content creation, 15 for analysis and strategy, and 10 for visual creatives <\/li>\n<li>Documented automation workflows: from idea to published post without human bottlenecks <\/li>\n<li>Authenticity in the AI era: how to remain genuine when everyone uses the same tools<\/li>\n<\/ul>\n<p>Each chapter includes practical \u201cbefore and after\u201d examples \u2014 the same request executed amateurishly vs. strategically, with the outcomes of each approach.<\/p>\n<h2>Bonuses<\/h2>\n<ul>\n<li>Prompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email) <\/li>\n<li>Content production workflow template with AI, ready to adapt to your business<\/li>\n<\/ul>\n<h2>Who this book is for<\/h2>\n<ul>\n<li>Marketing professionals who want to move from ad\u2011hoc AI use to repeatable systems <\/li>\n<li>E\u2011commerce managers aiming to scale campaigns and reduce manual work <\/li>\n<li>Founders and teams that need a practical, strategic playbook for AI\u2011driven marketing<\/li>\n<\/ul>\n<p>The new marketing professional isn\u2019t replaced by AI. They\u2019re the pilot. But a pilot without training crashes on the first turn.<\/p>\n<p>Part of the Babi Tonhela Collection \u2014 8 books on e\u2011commerce, digital marketing, artificial intelligence and business strategy for Brazilian entrepreneurs and professionals.<\/p>","protected":false},"excerpt":{"rendered":"<h1>IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Intelig\u00eancia Artificial (E-commerce, Marketing &amp; IA \u2014 S\u00e9rie Babi Tonhela Livro 5)<\/h1>\n<p>Short summary<\/p>\n<ul>\n<li>Practical guide for marketers who want to use AI strategically to create, optimize and scale marketing systems \u2014 not just one-off outputs. Focuses on building repeatable workflows that keep brand voice and deliver measurable results.<\/li>\n<\/ul>\n<p>About the author<\/p>\n<ul>\n<li>Babi Tonhela \u2014 15+ years in e-commerce and digital marketing, former Head of Educational Products at Brazil\u2019s largest e\u2011commerce course, LinkedIn Top Voice, and Top 20 Digital Marketing Influencer (iBest 2024).<\/li>\n<\/ul>\n<p>What you\u2019ll learn<\/p>\n<ul>\n<li>How AI actually changes marketing \u2014 and what it cannot replace <\/li>\n<li>The \u201coptimized prompt\u201d philosophy: moving from generic requests to strategic, role-specific prompts <\/li>\n<li>AI for copy and content: from brief to final text while preserving brand voice <\/li>\n<li>AI for paid traffic: scalable creatives, smarter segmentation, performance analysis <\/li>\n<li>AI for SEO and GEO: optimizing for traditional search engines and generative AIs simultaneously <\/li>\n<li>AI for email marketing &amp; automation: intelligent journeys and large-scale personalization that still feels human <\/li>\n<li>AI for branding: maintaining consistent voice across channels and multiple creators<\/li>\n<\/ul>\n<p>Practical tools included<\/p>\n<ul>\n<li>25 ready-to-use prompts for content creation <\/li>\n<li>15 prompts for analysis and strategy <\/li>\n<li>10 prompts for visual creatives <\/li>\n<li>Documented automation workflows: idea \u2192 post \u2192 published without human bottlenecks <\/li>\n<li>Before-and-after chapter examples comparing amateur vs. strategic prompts and outcomes<\/li>\n<\/ul>\n<p>Bonuses<\/p>\n<ul>\n<li>Prompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email) <\/li>\n<li>Editable content-production workflow template to adapt to your business<\/li>\n<\/ul>\n<p>Who it\u2019s for<\/p>\n<ul>\n<li>Marketers, e-commerce managers, and business owners who want to become skilled AI pilots \u2014 building reproducible, scalable marketing systems rather than relying on ad-hoc AI outputs.<\/li>\n<\/ul>\n<p>Series<\/p>\n<ul>\n<li>Part of the Babi Tonhela Collection \u2014 8 books on e-commerce, digital marketing, AI and business strategy for Brazilian professionals.<\/li>\n<\/ul>","protected":false},"featured_media":100367,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1623],"product_tag":[],"class_list":["post-100368","product","type-product","status-publish","has-post-thumbnail","product_cat-administracao-negocios-e-economia-ebooks-kindle","first","instock","shipping-taxable","product-type-external"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Intelig\u00eancia Artificial (E-commerce, Marketing &amp; IA \u2014 S\u00e9rie Babi Tonhela Livro 5)Short summaryPractical guide for marketers who want to use AI strategically to create, optimize and scale marketing systems \u2014 not just one-off outputs. Focuses on building repeatable workflows that keep brand voice and deliver measurable results.About the authorBabi Tonhela \u2014 15+ years in e-commerce and digital marketing, former Head of Educational Products at Brazil\u2019s largest e\u2011commerce course, LinkedIn Top Voice, and Top 20 Digital Marketing Influencer (iBest 2024).What you\u2019ll learnHow AI actually changes marketing \u2014 and what it cannot replace The \u201coptimized prompt\u201d philosophy: moving from generic requests to strategic, role-specific prompts AI for copy and content: from brief to final text while preserving brand voice AI for paid traffic: scalable creatives, smarter segmentation, performance analysis AI for SEO and GEO: optimizing for traditional search engines and generative AIs simultaneously AI for email marketing &amp; automation: intelligent journeys and large-scale personalization that still feels human AI for branding: maintaining consistent voice across channels and multiple creatorsPractical tools included25 ready-to-use prompts for content creation 15 prompts for analysis and strategy 10 prompts for visual creatives Documented automation workflows: idea \u2192 post \u2192 published without human bottlenecks Before-and-after chapter examples comparing amateur vs. strategic prompts and outcomesBonusesPrompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email) Editable content-production workflow template to adapt to your businessWho it\u2019s forMarketers, e-commerce managers, and business owners who want to become skilled AI pilots \u2014 building reproducible, scalable marketing systems rather than relying on ad-hoc AI outputs.SeriesPart of the Babi Tonhela Collection \u2014 8 books on e-commerce, digital marketing, AI and business strategy for Brazilian professionals.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.ecommerceupdate.com.br\/he\/produto\/ai-for-digital-marketing-creating-optimizing-and-scaling-campaigns-with-artificial-intelligence-e-commerce-marketing-ai-babi-tonhela-series-book-5\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\n\t\t<!-- TruConversion for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\nvar _tip = _tip || [];\n(function(d,s,id){\nvar js, tjs = d.getElementsByTagName(s)[0];\nif(d.getElementById(id)) { return; }\njs = d.createElement(s); js.id = id;\njs.async = true;\njs.src = d.location.protocol + '\/\/app.truconversion.com\/ti-js\/46725\/8316f.js';\ntjs.parentNode.insertBefore(js, tjs);\n}(document, 'script', 'ti-js'));\n<\/script>\n\n<!-- TruConversion visitor tracking for ecommerceupdate.org -->\n<script type=\"text\/javascript\">\n!function(){var e=\"rest.revealid.xyz\/v3\/script?clientId=vqMHD7bPUDtk4FGWw84dF4&version=4.0.0\",\nt=document.createElement(\"script\");window.location.protocol.split(\":\")[0];\nt.src=\"https:\/\/\"+e;var c=document.getElementsByTagName(\"script\")[0];\nt.async = true;\nt.onload = function(){ new Reveal.default };\nc.parentNode.insertBefore(t,c)}();\n<\/script>\n\n\n<!-- Paste this code after the main TruConversion javascript. -->\n<script type=\"text\/javascript\">\n_tip.push(['_trackIdentity', 'your_unique_identity_here']);\n<\/script>\n\n<!-- Google tag (gtag.js) --> <script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-091PZXEMPP\"><\/script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-091PZXEMPP'); <\/script>\n\n\n<meta name=\"google-site-verification\" content=\"OLMxrrTpEScXYJIuWeno_OiQifSY7MAjrL5vImZWWqQ\" \/>\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3857492900239895\"\n     crossorigin=\"anonymous\"><\/script>\n\t\t<meta property=\"og:locale\" content=\"he_IL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"E-Commerce Update \u2013 Not\u00edcias sobre e-commerce no Brasil\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"AI for Digital Marketing: Creating, Optimizing and Scaling Campaigns with Artificial Intelligence (E-commerce, Marketing &amp; AI \u2014 Babi Tonhela Series, Book 5) \u2013 E-Commerce Update\" \/>\n\t\t<meta property=\"og:description\" content=\"IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Intelig\u00eancia Artificial (E-commerce, Marketing &amp; IA \u2014 S\u00e9rie Babi Tonhela Livro 5)Short summaryPractical guide for marketers who want to use AI strategically to create, optimize and scale marketing systems \u2014 not just one-off outputs. Focuses on building repeatable workflows that keep brand voice and deliver measurable results.About the authorBabi Tonhela \u2014 15+ years in e-commerce and digital marketing, former Head of Educational Products at Brazil\u2019s largest e\u2011commerce course, LinkedIn Top Voice, and Top 20 Digital Marketing Influencer (iBest 2024).What you\u2019ll learnHow AI actually changes marketing \u2014 and what it cannot replace The \u201coptimized prompt\u201d philosophy: moving from generic requests to strategic, role-specific prompts AI for copy and content: from brief to final text while preserving brand voice AI for paid traffic: scalable creatives, smarter segmentation, performance analysis AI for SEO and GEO: optimizing for traditional search engines and generative AIs simultaneously AI for email marketing &amp; automation: intelligent journeys and large-scale personalization that still feels human AI for branding: maintaining consistent voice across channels and multiple creatorsPractical tools included25 ready-to-use prompts for content creation 15 prompts for analysis and strategy 10 prompts for visual creatives Documented automation workflows: idea \u2192 post \u2192 published without human bottlenecks Before-and-after chapter examples comparing amateur vs. strategic prompts and outcomesBonusesPrompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email) Editable content-production workflow template to adapt to your businessWho it\u2019s forMarketers, e-commerce managers, and business owners who want to become skilled AI pilots \u2014 building reproducible, scalable marketing systems rather than relying on ad-hoc AI outputs.SeriesPart of the Babi Tonhela Collection \u2014 8 books on e-commerce, digital marketing, AI and business strategy for Brazilian professionals.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.ecommerceupdate.com.br\/he\/produto\/ai-for-digital-marketing-creating-optimizing-and-scaling-campaigns-with-artificial-intelligence-e-commerce-marketing-ai-babi-tonhela-series-book-5\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-06-26T18:20:34+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-27T03:15:48+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"AI for Digital Marketing: Creating, Optimizing and Scaling Campaigns with Artificial Intelligence (E-commerce, Marketing &amp; AI \u2014 Babi Tonhela Series, Book 5) \u2013 E-Commerce Update\" \/>\n\t\t<meta name=\"twitter:description\" content=\"IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Intelig\u00eancia Artificial (E-commerce, Marketing &amp; IA \u2014 S\u00e9rie Babi Tonhela Livro 5)Short summaryPractical guide for marketers who want to use AI strategically to create, optimize and scale marketing systems \u2014 not just one-off outputs. Focuses on building repeatable workflows that keep brand voice and deliver measurable results.About the authorBabi Tonhela \u2014 15+ years in e-commerce and digital marketing, former Head of Educational Products at Brazil\u2019s largest e\u2011commerce course, LinkedIn Top Voice, and Top 20 Digital Marketing Influencer (iBest 2024).What you\u2019ll learnHow AI actually changes marketing \u2014 and what it cannot replace The \u201coptimized prompt\u201d philosophy: moving from generic requests to strategic, role-specific prompts AI for copy and content: from brief to final text while preserving brand voice AI for paid traffic: scalable creatives, smarter segmentation, performance analysis AI for SEO and GEO: optimizing for traditional search engines and generative AIs simultaneously AI for email marketing &amp; automation: intelligent journeys and large-scale personalization that still feels human AI for branding: maintaining consistent voice across channels and multiple creatorsPractical tools included25 ready-to-use prompts for content creation 15 prompts for analysis and strategy 10 prompts for visual creatives Documented automation workflows: idea \u2192 post \u2192 published without human bottlenecks Before-and-after chapter examples comparing amateur vs. strategic prompts and outcomesBonusesPrompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email) Editable content-production workflow template to adapt to your businessWho it\u2019s forMarketers, e-commerce managers, and business owners who want to become skilled AI pilots \u2014 building reproducible, scalable marketing systems rather than relying on ad-hoc AI outputs.SeriesPart of the Babi Tonhela Collection \u2014 8 books on e-commerce, digital marketing, AI and business strategy for Brazilian professionals.\" \/>\n\t\t<script type=\"application\/ld+json\" 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