{"id":94508,"date":"2026-03-15T16:42:35","date_gmt":"2026-03-15T19:42:35","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/customer-experience-b2b-como-multiplicar-o-resultado-do-seu-negocio-entregando-uma-experiencia-de-excelencia-aos-seus-clientes-b2b\/"},"modified":"2026-05-03T11:57:25","modified_gmt":"2026-05-03T14:57:25","slug":"customer-experience-b2b-como-multiplicar-o-resultado-do-seu-negocio-entregando-uma-experiencia-de-excelencia-aos-seus-clientes-b2b","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/he\/produto\/customer-experience-b2b-como-multiplicar-o-resultado-do-seu-negocio-entregando-uma-experiencia-de-excelencia-aos-seus-clientes-b2b\/","title":{"rendered":"Customer Experience B2B: como multiplicar o resultado do seu neg\u00f3cio entregando uma experi\u00eancia de excel\u00eancia aos seus clientes B2B"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<div id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\">\n<div id=\"aplus\" class=\"a-section a-spacing-large bucket\">\n<h3 class=\"\">Da editora<\/h3>\n<div lang=\"pt_BR\">\n<div class=\"aplus-v2 desktop celwidget\">\n<div class=\"celwidget aplus-module module-12 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"t\u00edtulo\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/45ef6953-56b9-4c30-9e99-268ed0d28b41.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-12 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"autor1\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bb50644c-e638-4e4b-98d5-7136d552f623.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-12 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"autor2\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d64571ad-01fd-4e8b-84e6-fc92fe0367e7.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-12 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\">\n<div class=\"apm-sidemodule aplus-module-content\">\n<div class=\"apm-hero-image\"> <img decoding=\"async\" alt=\"Quote\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6ae3c511-4aa9-42a2-8b03-bb76ab72c4f9.__CR0,0,970,300_PT0_SX970_V1___.jpg\" \/> <\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"celwidget aplus-module module-5 aplus-standard\">\n<div class=\"aplus-module-wrapper apm-fixed-width\">\n<div class=\"apm-spacing aplus-module-content\">\n<div class=\"apm-tablemodule\">\n<table class=\"apm-tablemodule-table\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr class=\"apm-tablemodule-imagerows\">\n<td class=\"apm-tablemodule-blankkeyhead\" \/>\n<th> <a href='\/he\/dp\/6559282554\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1d10fbea-42b5-4ef4-b2ec-358d75565819.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Customer Experience <\/div>\n<p> <\/a> <\/th>\n<th> <a href='\/he\/dp\/655928123X\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9325c6f5-3627-471e-99d7-41d5cc7e1db3.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Marketing Experiencial <\/div>\n<p> <\/a> <\/th>\n<th> <a href='\/he\/dp\/6559283208\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d77452a9-fe1b-4983-82bf-e944657ce34e.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Marketing Conversacional <\/div>\n<p> <\/a> <\/th>\n<th> <a href='\/he\/dp\/8551302795\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/671a0a22-0db7-463a-95b9-2a2b61c9fb0e.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Customer Success <\/div>\n<p> <\/a> <\/th>\n<th> <a href='\/he\/dp\/6559283100\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/507b092e-697d-4163-8eff-54cc696c3163.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Agile Marketing <\/div>\n<p> <\/a> <\/th>\n<th> <a href='\/he\/dp\/8551304402\/?ref=emc_s_m_5_i_atc'> <\/p>\n<div class=\"apm-tablemodule-image\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/97a7b4a3-7f2a-480b-8132-7dde450ece64.__CR0,0,150,300_PT0_SX150_V1___.jpg\" width=\"121.66666666666667px\" \/> <\/div>\n<div> Neuromarketing <\/div>\n<p> <\/a> <\/th>\n<\/tr>\n<tr class=\"apm-tablemodule-atc\">\n<td class=\"apm-tablemodule-blankkeyhead\" \/>\n<td> <\/td>\n<td> <\/td>\n<td> <\/td>\n<td> <\/td>\n<td> <\/td>\n<td> <\/td>\n<\/tr>\n<tr class=\"apm-tablemodule-keyvalue\">\n<th class=\"apm-tablemodule-keyhead\"> <span class=\"a-color-secondary\"> Avalia\u00e7\u00f5es de clientes <\/span> <\/th>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-5 a-spacing-none\"><span class=\"a-icon-alt\">4,8 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">35<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"><span class=\"a-icon-alt\">4,7 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">40<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"><span class=\"a-icon-alt\">4,3 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">13<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"><span class=\"a-icon-alt\">4,7 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">1.274<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-5 a-spacing-none\"><span class=\"a-icon-alt\">5,0 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">13<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\">\n<div class=\"\">\n<div class=\"a-size-base\"> <i class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"><span class=\"a-icon-alt\">4,7 de 5 estrelas<\/span><\/i> <span class=\"a-size-mini a-color-base\">2.101<\/span> <\/div>\n<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<tr class=\"apm-tablemodule-keyvalue\">\n<th class=\"apm-tablemodule-keyhead\"> <span class=\"a-color-secondary\"> Pre\u00e7o <\/span> <\/th>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a053,86<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">53<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">86<\/span><\/span><\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a061,23<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">61<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">23<\/span><\/span><\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a061,23<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">61<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">23<\/span><\/span><\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a058,51<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">58<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">51<\/span><\/span><\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a061,23<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">61<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">23<\/span><\/span><\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell apm-checked\" style=\"width:191px\"> <span class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"><span class=\"a-offscreen\">R$\u00a058,51<\/span><span aria-hidden=\"true\"><span class=\"a-price-symbol\">R$<\/span><span class=\"a-price-whole\">58<span class=\"a-price-decimal\">,<\/span><\/span><span class=\"a-price-fraction\">51<\/span><\/span><\/span> <\/td>\n<\/tr>\n<tr class=\"apm-tablemodule-keyvalue\">\n<th class=\"apm-tablemodule-keyhead\"> <span class=\"a-color-secondary\"> Leia Tamb\u00e9m: <\/span> <\/th>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<td class=\"apm-tablemodule-valuecell\" style=\"width:191px\"> <span class=\"a-size-base\"> <span class=\"apm-visually-hidden\">no data<\/span> <\/span> <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Detalhes do produto<\/h3>\n<ul>\n<li>Editora : Aut\u00eantica Business<\/li>\n<li>Data da publica\u00e7\u00e3o : 31 mar\u00e7o 2024<\/li>\n<li>Edi\u00e7\u00e3o : 1\u00aa<\/li>\n<li>Idioma : Portugu\u00eas<\/li>\n<li>N\u00famero de p\u00e1ginas : 320 p\u00e1ginas<\/li>\n<li>ISBN-10 : 6559283720<\/li>\n<li>ISBN-13 : 978-6559283729<\/li>\n<li>Peso do produto : 500 g<\/li>\n<li>Dimens\u00f5es : 16 x 2 x 23 cm<\/li>\n<li>Ranking dos mais vendidos: N\u00ba 28.085 em Livros (Conhe\u00e7a o Top 100 na categoria Livros) N\u00ba 1 em Servi\u00e7o N\u00ba 4 em Gest\u00e3o da Qualidade Total N\u00ba 4 em Rela\u00e7\u00f5es P\u00fablicas<\/li>\n<li>N\u00ba 1 em Servi\u00e7o<\/li>\n<li>N\u00ba 4 em Gest\u00e3o da Qualidade Total<\/li>\n<li>N\u00ba 4 em Rela\u00e7\u00f5es P\u00fablicas<\/li>\n<li>Avalia\u00e7\u00f5es dos clientes: 4,6 4,6 de 5 estrelas (27)<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Multiplique o resultado do seu neg\u00f3cio entregando uma experi\u00eancia de excel\u00eancia aos seus clientes B2B. Escrito pelos autores Nick Hague e Paul Hague e traduzido por Ma\u00edra Meyer Bregalda, o livro oferece estrat\u00e9gias pr\u00e1ticas de experi\u00eancia do cliente, m\u00e9tricas de desempenho e estudos de caso que ajudam a alinhar opera\u00e7\u00f5es, vendas e atendimento. Por apenas R$ 58,37, \u00e9 um caminho direto para aplicar as t\u00e9cnicas no dia a dia e ver a diferen\u00e7a nos resultados \u2014 leia para descobrir como come\u00e7ar.<\/p>","protected":false},"featured_media":94508,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1630,1595],"product_tag":[2380,2378,2379],"class_list":{"0":"post-94508","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","5":"product_brand-por-nick-hague-autor-paul-hague-autor-mara-meyer-bregalda-tradutor-0-mais","6":"product_cat-administracao-negocios-e-economia","7":"product_cat-economia","8":"product_cat-livros","9":"product_tag-estrategia-de-cx-b2b-para-empresas","10":"product_tag-livro-experiencia-do-cliente-b2b","11":"product_tag-multiplicar-resultados-com-cx-b2b","13":"first","14":"instock","15":"sale","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/product\/94508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/comments?post=94508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/product\/94508"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/media?parent=94508"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/product_cat?post=94508"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/he\/wp-json\/wp\/v2\/product_tag?post=94508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}