{"id":89960,"date":"2026-01-07T17:47:13","date_gmt":"2026-01-07T20:47:13","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89960"},"modified":"2026-01-07T17:47:13","modified_gmt":"2026-01-07T20:47:13","slug":"midia-retail-off-site","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/hi\/midia-retail-off-site\/","title":{"rendered":"\u092e\u0940\u0921\u093f\u092f\u093e \u0930\u093f\u091f\u0947\u0932 \u0911\u092b-\u0938\u093e\u0907\u091f"},"content":{"rendered":"<p><strong>\u092e\u0940\u0921\u093f\u092f\u093e \u0930\u093f\u091f\u0947\u0932 \u0911\u092b-\u0938\u093e\u0907\u091f<\/strong> (\u092f\u093e <em>\u0911\u092b-\u0938\u093e\u0907\u091f \u0930\u093f\u091f\u0947\u0932 \u092e\u0940\u0921\u093f\u092f\u093e<\/em>) \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0930\u0923\u0928\u0940\u0924\u093f \u0939\u0948 \u091c\u093f\u0938\u092e\u0947\u0902 \u0916\u0941\u0926\u0930\u093e \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0905\u092a\u0928\u0940 \u0935\u0947\u092c\u0938\u093e\u0907\u091f\u094b\u0902 \u092f\u093e \u090f\u092a\u094d\u0932\u093f\u0915\u0947\u0936\u0928 \u0915\u0947 \u092c\u093e\u0939\u0930, \u0924\u0940\u0938\u0930\u0947 \u092a\u0915\u094d\u0937 \u0915\u0947 \u091a\u0948\u0928\u0932\u094b\u0902 \u092a\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u094b\u0902 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u092a\u0928\u0947 \u092e\u093e\u0932\u093f\u0915\u093e\u0928\u093e \u0921\u0947\u091f\u093e (\u092a\u094d\u0930\u0925\u092e-\u092a\u0915\u094d\u0937 \u0921\u0947\u091f\u093e) \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p>\u0938\u0947 \u0905\u0932\u0917 <em>\u0938\u093e\u0907\u091f \u092a\u0930<\/em> (\u0916\u0941\u0926\u0930\u093e \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0915\u0947 \u0911\u0928\u0932\u093e\u0907\u0928 \u0938\u094d\u091f\u094b\u0930 \u0915\u0947 \u092d\u0940\u0924\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928) \u0914\u0930 <em>\u0907\u0928-\u0938\u094d\u091f\u094b\u0930<\/em> (\u0907\u0928-\u0938\u094d\u091f\u094b\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928), \u0911\u092b-\u0938\u093e\u0907\u091f \u0938\u091f\u0940\u0915 \u0938\u0902\u0926\u0947\u0936 \u0935\u093f\u0924\u0930\u0923 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0916\u0941\u0926\u0930\u093e \u0916\u0930\u0940\u0926 \u0907\u0924\u093f\u0939\u093e\u0938 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u0915\u094b \u0909\u0928\u0915\u0940 \u092e\u0928\u094b\u0930\u0902\u091c\u0928 \u092f\u093e\u0924\u094d\u0930\u093e \u0914\u0930 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0928\u0947\u0935\u093f\u0917\u0947\u0936\u0928 \u092a\u0930 \u0916\u094b\u091c\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u092f\u0939 \u0915\u0948\u0938\u0947 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948<\/h3>\n\n\n\n<p>\u0930\u093f\u091f\u0947\u0932\u0930 \u090f\u0915 \u0926\u0930\u094d\u0936\u0915 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0906\u092a\u0915\u0947 \u0917\u094d\u0930\u093e\u0939\u0915 \u0921\u0947\u091f\u093e (\u0915\u094c\u0928 \u0915\u094d\u092f\u093e \u0916\u0930\u0940\u0926\u0924\u093e \u0939\u0948, \u0915\u093f\u0924\u0928\u0940 \u092c\u093e\u0930) \u0915\u094b \u0905\u091c\u094d\u091e\u093e\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u092e\u0940\u0921\u093f\u092f\u093e \u0916\u0930\u0940\u0926 \u092a\u094d\u0932\u0947\u091f\u092b\u093e\u0930\u094d\u092e\u094b\u0902 (\u0921\u0940\u090f\u0938\u092a\u0940) \u092f\u093e \u0938\u0947 \u091c\u094b\u0921\u093c\u0924\u093e \u0939\u0948 <em>\u0938\u093e\u092b \u0915\u092e\u0930\u0947 \u0921\u0947\u091f\u093e<\/em>. \u092f\u0939 \u090f\u0915 \u092c\u094d\u0930\u093e\u0902\u0921 (\u091c\u0948\u0938\u0947, \u090f\u0915 \u0921\u093e\u092f\u092a\u0930 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e) \u0915\u094b \u092c\u093e\u0939\u0930\u0940 \u091a\u0948\u0928\u0932\u094b\u0902 \u092a\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0938\u0942\u091a\u0940 \u0916\u0930\u0940\u0926\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u093e \u0939\u0948, \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0909\u0928 \u0932\u094b\u0917\u094b\u0902 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u093f\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u092a\u093f\u091b\u0932\u0947 \u0969\u0966 \u0926\u093f\u0928\u094b\u0902 \u092e\u0947\u0902 \u0909\u0938 \u0930\u093f\u091f\u0947\u0932\u0930 \u0915\u0947 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 \u0938\u0947 \u092c\u0947\u092c\u0940 \u0909\u0924\u094d\u092a\u093e\u0926 \u0916\u0930\u0940\u0926\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u092e\u0941\u0916\u094d\u092f \u0935\u093e\u0939\u0928 \u091a\u0948\u0928\u0932<\/h3>\n\n\n\n<p>\u0911\u092b-\u0938\u093e\u0907\u091f \u0915\u0940 \u092e\u0939\u093e\u0928 \u0915\u094d\u0930\u093e\u0902\u0924\u093f \u0909\u091a\u094d\u091a \u0926\u0943\u0936\u094d\u092f \u092a\u094d\u0930\u092d\u093e\u0935 \u091a\u0948\u0928\u0932\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0907\u0928\u094d\u0935\u0947\u0902\u091f\u094d\u0930\u0940 \u0915\u093e \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0939\u0948\u0903<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u0938\u0940\u091f\u0940\u0935\u0940 (\u0915\u0928\u0947\u0915\u094d\u091f\u0947\u0921 \u091f\u0940\u0935\u0940):<\/strong> \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u091c\u094b \u0938\u094d\u091f\u094d\u0930\u0940\u092e\u093f\u0902\u0917 \u0938\u0947\u0935\u093e\u0913\u0902 (\u091c\u0948\u0938\u0947 \u0928\u0947\u091f\u092b\u094d\u0932\u093f\u0915\u094d\u0938, \u0917\u094d\u0932\u094b\u092c\u094b\u092a\u094d\u0932\u0947, \u092f\u0942\u091f\u094d\u092f\u0942\u092c) \u092f\u093e \u0938\u094d\u092e\u093e\u0930\u094d\u091f \u091f\u0940\u0935\u0940 \u0907\u0902\u091f\u0930\u092b\u0947\u0938 \u092a\u0930 \u0926\u093f\u0916\u093e\u0908 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0916\u0930\u0940\u0926 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0926\u094d\u0935\u093e\u0930\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902, \u0928 \u0915\u093f \u0915\u0947\u0935\u0932 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u091c\u094b \u0926\u0947\u0916\u0924\u093e \u0939\u0948\u0964.<\/li>\n\n\n\n<li><strong>DOOH (\u0921\u093f\u091c\u093f\u091f\u0932 \u0906\u0909\u091f-\u0911\u092b-\u0939\u094b\u092e):<\/strong> \u0921\u093f\u091c\u093f\u091f\u0932 \u092c\u093f\u0932\u092c\u094b\u0930\u094d\u0921, \u0932\u093f\u092b\u094d\u091f \u092f\u093e \u092c\u0938 \u0938\u094d\u091f\u0949\u092a \u092e\u0947\u0902 \u0938\u094d\u0915\u094d\u0930\u0940\u0928 \u0924\u0915\u0928\u0940\u0915 \u0906\u092a\u0915\u094b \u0915\u0947\u0935\u0932 \u0909\u0928 \u0938\u092e\u092f \u092f\u093e \u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u092a\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u0940 \u0939\u0948 \u091c\u0939\u093e\u0902 \u0916\u0941\u0926\u0930\u093e \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0926\u094d\u0935\u093e\u0930\u093e \u092e\u0948\u092a \u0915\u093f\u090f \u0917\u090f \u0926\u0930\u094d\u0936\u0915\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u094b\u092b\u093c\u093e\u0907\u0932 \u0915\u0940 \u0909\u091a\u094d\u091a \u090f\u0915\u093e\u0917\u094d\u0930\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.<\/li>\n\n\n\n<li><strong>\u0935\u0947\u092c \u0914\u0930 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0916\u094b\u0932\u0947\u0902\u0903<\/strong> \u0938\u092e\u093e\u091a\u093e\u0930 \u0938\u093e\u0907\u091f\u094b\u0902, \u092c\u094d\u0932\u0949\u0917\u094b\u0902 \u0914\u0930 \u0938\u094b\u0936\u0932 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 (\u092e\u0947\u091f\u093e, \u091f\u093f\u0915\u091f\u0949\u0915) \u092a\u0930 \u092c\u0948\u0928\u0930, \u0916\u0941\u0926\u0930\u093e \u0921\u0947\u091f\u093e \u0926\u094d\u0935\u093e\u0930\u093e \u0938\u0902\u091a\u093e\u0932\u093f\u0924\u0964.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u092c\u0921\u093c\u093e \u0905\u0902\u0924\u0930: \u201cLoop \u0915\u094d\u0932\u094b\u091c\u094d\u0921\u201d \u0915\u093e \u0936\u094d\u0930\u0947\u092f\u201d<\/h3>\n\n\n\n<p>\u092a\u093e\u0930\u0902\u092a\u0930\u093f\u0915 \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0947\u091f\u093f\u0915 \u092e\u0940\u0921\u093f\u092f\u093e \u092a\u0930 \u0930\u093f\u091f\u0947\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0911\u092b-\u0938\u093e\u0907\u091f \u0915\u093e \u092e\u0941\u0916\u094d\u092f \u0932\u093e\u092d \u092e\u093e\u092a \u0939\u0948 \u091c\u0948\u0938\u093e \u0915\u093f \u0916\u0941\u0926\u0930\u093e \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0932\u0947\u0928\u0926\u0947\u0928 \u0921\u0947\u091f\u093e \u0930\u0916\u0924\u093e \u0939\u0948, \u092f\u0939 \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 \u091f\u093f\u092a (\u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e \u0928\u0947 \u091f\u0940\u0935\u0940 \u092a\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0926\u0947\u0916\u093e) \u0915\u094b \u0905\u0902\u0924 \u091f\u093f\u092a (\u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e \u0928\u0947 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u092a\u0930 \u092f\u093e \u092d\u094c\u0924\u093f\u0915 \u0938\u094d\u091f\u094b\u0930 \u0926\u093f\u0928\u094b\u0902 \u092e\u0947\u0902 \u0909\u0924\u094d\u092a\u093e\u0926 \u0916\u0930\u0940\u0926\u093e) \u0915\u0947 \u0938\u093e\u0925 \u0915\u0928\u0947\u0915\u094d\u091f \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0939\u093e \u091c\u093e\u0924\u093e \u0939\u0948 <strong>\u092c\u0902\u0926 \u0932\u0942\u092a \u0905\u0938\u093e\u0907\u0928\u092e\u0947\u0902\u091f<\/strong> (<em>\u092c\u0902\u0926-\u0932\u0942\u092a \u090f\u091f\u094d\u0930\u093f\u092c\u094d\u092f\u0942\u0936\u0928<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u0926\u093e\u0939\u0930\u0923<\/h3>\n\n\n\n<p>\u092b\u093e\u0930\u094d\u092e\u0947\u0938\u093f\u092f\u094b\u0902 \u0915\u0947 \u090f\u0915 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 \u0915\u0940 \u0915\u0932\u094d\u092a\u0928\u093e \u0915\u0930\u0947\u0902\u0964.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0926\u093f\u092f\u093e \u0917\u092f\u093e:<\/strong> \u092b\u093e\u0930\u094d\u092e\u0947\u0938\u0940 \u0915\u094b \u092a\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u0938\u094d\u091f\u092e\u0930 \u090f\u0915\u094d\u0938 \u0939\u0930 \u0926\u093f\u0938\u0902\u092c\u0930 \u092e\u0947\u0902 \u0938\u0928\u0938\u094d\u0915\u094d\u0930\u0940\u0928 \u0916\u0930\u0940\u0926\u0924\u093e \u0939\u0948\u0964.<\/li>\n\n\n\n<li><strong>\u0911\u092b-\u0938\u093e\u0907\u091f \u0915\u093e\u0930\u094d\u0930\u0935\u093e\u0908:<\/strong> \u0928\u0935\u0902\u092c\u0930 \u092e\u0947\u0902, \u092b\u093e\u0930\u094d\u092e\u0947\u0938\u0940 \u0907\u0938 \u0921\u0947\u091f\u093e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0917\u094d\u0930\u093e\u0939\u0915 \u090f\u0915\u094d\u0938 \u0915\u094b \u0938\u0928\u0938\u094d\u0915\u094d\u0930\u0940\u0928 \u0915\u0947 \u090f\u0915 \u0928\u090f \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0930\u0924\u0940 \u0939\u0948, \u091c\u092c\u0915\u093f \u0935\u0939 \u092f\u0942\u091f\u094d\u092f\u0942\u092c (\u0938\u0940\u091f\u0940\u0935\u0940) \u092a\u0930 \u090f\u0915 \u0935\u0940\u0921\u093f\u092f\u094b \u0926\u0947\u0916\u0924\u093e \u0939\u0948 \u092f\u093e \u0907\u0902\u0938\u094d\u091f\u093e\u0917\u094d\u0930\u093e\u092e \u092c\u094d\u0930\u093e\u0909\u091c\u093c \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/li>\n\n\n\n<li><strong>\u092a\u0930\u093f\u0923\u093e\u092e:<\/strong> \u0917\u094d\u0930\u093e\u0939\u0915 \u090f\u0915\u094d\u0938 \u092b\u093e\u0930\u094d\u092e\u0947\u0938\u0940 \u092e\u0947\u0902 \u091c\u093e\u0924\u093e \u0939\u0948 \u0914\u0930 \u0909\u0924\u094d\u092a\u093e\u0926 \u0916\u0930\u0940\u0926\u0924\u093e \u0939\u0948 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u0926\u093e\u0924\u093e \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u094b \u092a\u0941\u0937\u094d\u091f\u093f \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u0935\u0939 \u092c\u093f\u0915\u094d\u0930\u0940 \u092f\u0942\u091f\u094d\u092f\u0942\u092c \u092a\u0930 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0938\u0947 \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0925\u0940\u0964.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u091f\u094d\u0930\u0947\u0902\u0921 \u0915\u094d\u092f\u094b\u0902?<\/h3>\n\n\n\n<p>\u0924\u0943\u0924\u0940\u092f-\u092a\u0915\u094d\u0937 \u0915\u0941\u0915\u0940\u091c\u093c \u0914\u0930 \u0917\u094b\u092a\u0928\u0940\u092f\u0924\u093e \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927\u094b\u0902 \u0915\u0940 \u0938\u092e\u093e\u092a\u094d\u0924\u093f \u0915\u0947 \u0938\u093e\u0925, \u0916\u0941\u0926\u0930\u093e \u0921\u0947\u091f\u093e (\u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0916\u0930\u0940\u0926 \u0914\u0930 \u0932\u0949\u0917-\u0907\u0928 \u092a\u0902\u091c\u0940\u0915\u0930\u0923 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930) \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0915\u093e \u201couro\u201d \u092c\u0928 \u0917\u092f\u093e \u0939\u0948, \u091c\u094b \u092c\u093f\u0915\u094d\u0930\u0940 \u0935\u093e\u0924\u093e\u0935\u0930\u0923 \u0915\u0947 \u092c\u093e\u0939\u0930 \u0926\u0930\u094d\u0936\u0915\u094b\u0902 \u0915\u0947 \u0935\u093f\u092d\u093e\u091c\u0928 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0935\u093f\u0915\u0932\u094d\u092a \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u0936\u0930\u094d\u0924\u0947\u0902<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u0930\u093f\u091f\u0947\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0928\u0947\u091f\u0935\u0930\u094d\u0915 (\u090f\u0928\u090f\u092e\u0906\u0930)<\/em><\/li>\n\n\n\n<li><em>\u092a\u094d\u0930\u0925\u092e-\u092a\u0915\u094d\u0937 \u0921\u0947\u091f\u093e<\/em><\/li>\n\n\n\n<li><em>\u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0947\u091f\u093f\u0915<\/em><\/li>\n\n\n\n<li><em>\u092c\u0902\u0926-\u0932\u0942\u092a \u092e\u093e\u092a<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>M\u00eddia Retail Off-site (ou Off-site Retail Media) \u00e9 a estrat\u00e9gia publicit\u00e1ria em que varejistas utilizam seus dados propriet\u00e1rios (first-party data) para segmentar e exibir an\u00fancios em canais de terceiros, fora de seus pr\u00f3prios sites ou aplicativos. Diferente do On-site (an\u00fancios dentro da loja virtual do varejista) e do In-store (an\u00fancios na loja f\u00edsica), o Off-site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41,37],"tags":[47,43,57,48],"class_list":{"0":"post-89960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario","9":"category-tendencias","10":"tag-artigos","11":"tag-e-commerce","12":"tag-glossario","13":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/posts\/89960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/comments?post=89960"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/posts\/89960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/media\/10804"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/media?parent=89960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/categories?post=89960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hi\/wp-json\/wp\/v2\/tags?post=89960"}],"curies":[{"name":"\u0921\u092c\u094d\u0932\u094d\u092f\u0942\u092a\u0940","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}