Christmas yog hnub tseem ceeb tshaj plaws rau kev lag luam, tshwj xeeb tshaj yog rau e-commerce. Xyoo no, kev muag khoom hauv ntu no yuav ncav cuag R$ 23.33 billion, sawv cev rau 9.91% nce piv rau R$ 21.23 billion sau tseg hauv xyoo 2023. Qhov kev kwv yees no los ntawm Brazilian Association of Electronic Commerce (ABComm), uas xav tias lub sijhawm txuas ntxiv txij thaum pib ntawm Black Friday mus txog rau lub Kaum Ob Hlis 24th.
Xyoo no, tus nqi yuav khoom nruab nrab yuav nce mus txog R$ 639, nrog rau kev kwv yees tias yuav muaj 36.48 lab daim ntawv xaj thaum lub sijhawm ntawd. Xyoo 2023, tus nqi yuav khoom nruab nrab yog R$ 611, thiab tag nrho cov ntawv xaj yog 34.74 lab.
Ntxiv rau cov pawg tseem ceeb, xws li xov tooj ntawm tes, khoom siv hauv tsev, khoom siv hluav taws xob, khoom ua si, thiab zam, ntu tshuaj pleev ib ce yog cov uas tau loj hlob tshaj plaws hauv qhov ntim tshawb nrhiav hauv ob peb lub hlis dhau los. Txhawm rau kom nce cov nyiaj tau los ntxiv, ABCComm qhia tias cov khw muag khoom siv cov channel digital them nyiaj, kev tshaj xov xwm hauv zej zog, kev lag luam email, thiab cov lus WhatsApp, ntawm lwm cov tswv yim rau kev txhawb nqa thiab muag cov khoom.
Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Christmas, yog lub sijhawm muaj kev muag khoom ntau, kuj ua rau muaj kev txhawj xeeb txog kev dag ntxias. Lub koom haum, ua ke nrog cov kws tshaj lij kev ua lag luam, hais tias cov neeg siv khoom yuav tsum ceev faj txog cov nqi qis heev thiab ib txwm muab qhov tseem ceeb rau cov vev xaib ntseeg siab.
"Peb muaj kev cia siab tias kev muag khoom Christmas hauv xyoo 2024 yuav tshaj qhov peb tau kwv yees, uas qhia txog kev koom tes ntawm cov neeg siv khoom hauv kev lag luam e-commerce. Cov ntu no txuas ntxiv mus rau qhov tau txais feem ntawm kev ua lag luam, tshwj xeeb tshaj yog thaum hnub so, vim yog qhov yooj yim, kev txuag nyiaj, thiab ntau yam kev xaiv uas nws muab. Qhov yooj yim ntawm kev sib piv cov nqi, kev siv cov txiaj ntsig ntawm kev tshaj tawm, thiab kev yuav khoom nrog ob peb qhov nias xwb yog qhov txiav txim siab rau pej xeem, "Mauricio Salvador, tus thawj tswj hwm ntawm ABCComm hais.
