{"id":88775,"date":"2025-11-27T13:20:48","date_gmt":"2025-11-27T16:20:48","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88775"},"modified":"2025-11-27T13:20:49","modified_gmt":"2025-11-27T16:20:49","slug":"233-dos-consumidores-do-rio-devem-investir-acima-de-r-r-1-000-nas-compras-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/hr\/233-dos-consumidores-do-rio-devem-investir-acima-de-r-r-1-000-nas-compras-de-black-friday\/","title":{"rendered":"23.3% potro\u0161a\u010da u Riju trebalo bi ulo\u017eiti vi\u0161e od 1000 R$ R$ u kupnju Crnog petka"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ekskluzivno istra\u017eivanje na Crni petak, koje je proveo Tecban, tvrtka koja integrira fizi\u010dka i digitalna rje\u0161enja kako bi financijski ekosustav zemlje u\u010dinio u\u010dinkovitijim i inkluzivnijim, otkriva da su potro\u0161a\u010di u Rio de Janeiru spremni na zna\u010dajna ulaganja na datum Ve\u0107ina potro\u0161a\u010da (23.2%) namjerava potro\u0161iti izme\u0111u R$ 201 i R$ 500; drugi gotovo identi\u010dan dio, od 23.03%, navodi da \u0107e ulo\u017eiti vi\u0161e od 1000 R$ na datum; dok 18,7210101010101010101010T10T10T10T10T10T10T10T10T10T10T10T10T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prema istra\u017eivanju Tecban, ni\u017ei rasponi namjera potro\u0161nje uklju\u010duju: do R$ 50 s 13.59% odgovora, izme\u0111u R$ 101 i R$ 200, \u0161to predstavlja 10.77% i R$ 51 i R$ 100, \u0161to odgovara 10.69%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kategorija hrane i pi\u0107a predvodi preferenciju namjere kupnje karioka, odra\u017eavaju\u0107i potragu za pametnom potro\u0161njom i ekonomi\u010dno\u0161\u0107u u osnovnim artiklima, s 20.71% odgovora 2 JE tako\u0111er najvi\u0161e spominjana kategorija u nacionalnom istra\u017eivanju. Zatim se pojavljuju ku\u0107ni artikli, sa 17.48%; i ure\u0111aji, koji predstavljaju 15.66% itentiona kupnje.Ostali segmenti uklju\u010duju sport i fitness (14.75%), zatim elektroniku (13.59TP3T), higijenu i ljepotu (703T, 83T).8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrojke iz Rio de Janeira poja\u010davaju trend koji se uo\u010dava u cijeloj zemlji: Crni petak postao je alat za pametnu potro\u0161nju kupaca. Fokus na hranu i pi\u0107e te visok postotak onih koji planiraju potro\u0161iti iznad 1000 R$ ukazuju na to da karioka iskori\u0161tava doga\u0111aj za nabavu osnovnih dobara i ve\u0107e dodane vrijednosti, kao u\u010dinkovit na\u010din za dugoro\u010dnu kontrolu doma\u0107eg prora\u010duna,\u201d, obja\u0161njava Rodrigo Maranini, voditelj proizvoda i distribucijskih kanala u Tecbanu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanje je provedeno u elektroni\u010dkim bankomatima Banco24Horas, proizvoda grupe Tecban, distribuiranim diljem dr\u017eave i imalo je vi\u0161e od tisu\u0107u i 200 odgovora kupaca izme\u0111u 20. i 24. listopada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa exclusiva sobre a Black Friday, realizada pela Tecban, empresa de solu\u00e7\u00f5es que integram o f\u00edsico e o digital para tornar o ecossistema financeiro do pa\u00eds mais eficiente e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88775","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/posts\/88775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/comments?post=88775"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/posts\/88775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/media\/87833"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/media?parent=88775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/categories?post=88775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hr\/wp-json\/wp\/v2\/tags?post=88775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}