Az \u00e1tlagn\u00e1l alacsonyabb h\u0151m\u00e9rs\u00e9kletek id\u00e9n j\u00faniusban fellend\u00edtett\u00e9k a term\u00e9kelad\u00e1sokat, hogy szemben\u00e9zzenek a j\u00faniusi hideghull\u00e1mmal, a Nuvemshop, Latin-Amerika vezet\u0151 e-kereskedelmi platformja \u00e1ltal v\u00e9gzett felm\u00e9r\u00e9s szerint 2025. j\u00fanius 1-t\u0151l 12-ig az online kkv-k 90 ezer hideghez kapcsol\u00f3d\u00f3 term\u00e9ket \u00e9rt\u00e9kes\u00edtettek, ami 11,4 milli\u00f3 R$ forgalmat gener\u00e1lt, 45%-vel t\u00f6bbet, mint az el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1ban.<\/p>\n\n\n\n
Az eladott cikkek k\u00f6z\u00f6tt vannak kab\u00e1tok, kapucnis pul\u00f3verek, kab\u00e1tok, sapk\u00e1k \u00e9s csizm\u00e1k Csak a csizm\u00e1kkal, p\u00e9ld\u00e1ul a kiskeresked\u0151k bev\u00e9tele 93%-vel n\u0151tt, a 2024-es 1,2 milli\u00f3 R$-r\u0151l 2,3 milli\u00f3ra 2025-ben, t\u00f6bb mint 7 ezer eladott term\u00e9kkel id\u00e9n.<\/p>\n\n\n\n
\u201cMegfigyelt\u00fck, hogy a hirtelen h\u0151m\u00e9rs\u00e9klet-v\u00e1ltoz\u00e1sok k\u00f6zvetlen\u00fcl befoly\u00e1solj\u00e1k az online v\u00e1s\u00e1rl\u00e1si magatart\u00e1st is, mivel ezekben az id\u0151szakokban megn\u00f6vekedett a kereslet a nagyobb k\u00e9nyelmet biztos\u00edt\u00f3 cikkek ir\u00e1nt.2024 azonos id\u0151szak\u00e1ban szezonon k\u00edv\u00fcli h\u0151hull\u00e1m volt, amely a kereskedelemre is hat\u00e1ssal volt. A h\u0151m\u00e9rs\u00e9kleti cs\u00facsok fel\u00e9bresztik az \u00e9rt\u00e9kes\u00edt\u00e9si lehet\u0151s\u00e9geket azon kiskeresked\u0151k sz\u00e1m\u00e1ra, akik szorosan figyelemmel k\u00eds\u00e9rik az \u00e9ghajlatv\u00e1ltoz\u00e1st, \u00e9s felk\u00e9sz\u00fclnek arra, hogy gyorsan reag\u00e1ljanak az \u00faj fogyaszt\u00f3i ig\u00e9nyekre, mondja Raissa Lisboa, a Nuvemshop \u00fcgyf\u00e9l\u00e9lm\u00e9ny-menedzsere.<\/p>\n\n\n\n
Az elemz\u00e9shez a Nuvemshop brazil \u00fczletb\u00e1zisa \u00e1ltal 2024. j\u00fanius 1. \u00e9s 12. k\u00f6z\u00f6tt, valamint 2025-ben v\u00e9gzett elad\u00e1sokat vett\u00e9k figyelembe.<\/p>","protected":false},"excerpt":{"rendered":"
As temperaturas mais baixas do que a m\u00e9dia neste m\u00eas de junho impulsionaram as vendas de produtos para enfrentar a onda de frio em junho. De acordo com levantamento realizado pela Nuvemshop, plataforma de e-commerce l\u00edder na Am\u00e9rica Latina, de 1\u00ba a 12 de junho de 2025, as PMEs online comercializaram 90 mil produtos relacionados […]<\/p>\n","protected":false},"author":1,"featured_media":84113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":{"0":"post-84940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias","9":"tag-balancos","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts\/84940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/comments?post=84940"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts\/84940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/media\/84113"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/media?parent=84940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/categories?post=84940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/tags?post=84940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}