{"id":89469,"date":"2025-12-22T17:29:42","date_gmt":"2025-12-22T20:29:42","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89469"},"modified":"2025-12-22T17:29:43","modified_gmt":"2025-12-22T20:29:43","slug":"estudo-da-getnet-aponta-consolidacao-do-servico-de-delivery-com-faturamento-estimado-de-r79-bi-e-ticket-medio-12-maior-que-o-presencial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/hu\/estudo-da-getnet-aponta-consolidacao-do-servico-de-delivery-com-faturamento-estimado-de-r79-bi-e-ticket-medio-12-maior-que-o-presencial\/","title":{"rendered":"Getnet tanulm\u00e1ny r\u00e1mutat konszolid\u00e1ci\u00f3 a sz\u00e1ll\u00edt\u00e1si szolg\u00e1ltat\u00e1s becs\u00fclt bev\u00e9tele R$79 bi \u00e9s \u00e1tlagos jegy 12% magasabb, mint a szemt\u0151l-szembe"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A brazil \u00e9lelmiszer-sz\u00e1ll\u00edt\u00e1si piac vir\u00e1gzik, az innov\u00e1ci\u00f3 \u00e9s az \u00faj \u00fczleti modellek k\u00f6zpontjak\u00e9nt mutatkozik meg. A Getnet kereskedelmi intelligenci\u00e1j\u00e1r\u00f3l ipar\u00e1gi inform\u00e1ci\u00f3k alapj\u00e1n v\u00e9gzett tanulm\u00e1ny felt\u00e1rja, hogy a tev\u00e9kenys\u00e9g gyors \u00fctemben folytat\u00f3dik, a szolg\u00e1ltat\u00e1s be\u00e9p\u00edt\u00e9se miatt a napi rutin a fogyaszt\u00f3 sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A felm\u00e9r\u00e9s szerint az \u00e1gazat idei forgalm\u00e1t k\u00f6r\u00fclbel\u00fcl 79 milli\u00e1rd R$-re prognosztiz\u00e1lj\u00e1k, ami mintegy 12,7% n\u00f6veked\u00e9st jelentene 2024-hez k\u00e9pest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00e1tlagos kisz\u00e1ll\u00edt\u00e1si jegy viszont 2025-ben \u00e9tkez\u00e9senk\u00e9nt 66,21 R$ volt, ami 12%-val magasabb, mint az \u00e9ttermekben t\u00f6rt\u00e9n\u0151 szem\u00e9lyes fogyaszt\u00e1s\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Getnet tanulm\u00e1ny arra is r\u00e1mutat, hogy a havi megrendel\u00e9sek volumene tov\u00e1bb emelkedik, meghaladja a 150 milli\u00f3t, ami 24% n\u00f6veked\u00e9st jelent a tavalyi \u00e9vhez k\u00e9pest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A felm\u00e9r\u00e9s szerint a sz\u00e1ll\u00edt\u00e1si szolg\u00e1ltat\u00e1s m\u00e1r k\u00f6r\u00fclbel\u00fcl 80% l\u00e9tes\u00edtm\u00e9nyben van jelen, \u00e9s a b\u00e1rok \u00e9s \u00e9ttermek sz\u00e1ml\u00e1z\u00e1s\u00e1nak mintegy 20%-j\u00e1t teszi ki A fogyaszt\u00e1si preferenci\u00e1k, mint p\u00e9ld\u00e1ul a snackek, a brazil \u00e9telek \u00e9s az eb\u00e9ddobozok, azt jelzik, hogy a sz\u00e1ll\u00edt\u00e1s a gyakorlati \u00e9tkez\u00e9sek napi szok\u00e1s\u00e1v\u00e1 v\u00e1lt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO sz\u00e1ll\u00edt\u00e1s m\u00e1r nem alternat\u00edva, \u00e9s v\u00e1lt strat\u00e9giai pill\u00e9re sz\u00e1ml\u00e1z\u00e1s b\u00e1rok \u00e9s \u00e9ttermek Braz\u00edli\u00e1ban Az adatok azt mutatj\u00e1k, hogy a digitaliz\u00e1l\u00e1s a fogyaszt\u00e1s m\u00e1r meghat\u00e1roz\u00f3 t\u00e9nyez\u0151 a p\u00e9nz\u00fcgyi eg\u00e9szs\u00e9g\u00fcgyi \u00e9lelmiszer-kiskereskedelmi\u201d mondja Luciano Ferrari, aleln\u00f6ke kereskedelmi, marketing \u00e9s \u00fcgyfelek a Getnet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMiut\u00e1n a vil\u00e1gj\u00e1rv\u00e1ny idej\u00e9n n\u00e9pszer\u0171v\u00e9 v\u00e1lt, a sz\u00e1ll\u00edt\u00e1si piac most az intenz\u00edv verseny szakasz\u00e1t \u00e9li. Az \u00e1gazatot vezet\u0151 v\u00e1llalatok diverzifik\u00e1l\u00f3dnak, \u00faj szolg\u00e1ltat\u00e1sokba fektetnek be, mint p\u00e9ld\u00e1ul a p\u00e9nz\u00fcgyi megold\u00e1sok \u00e9s a nagyon gyors sz\u00e1ll\u00edt\u00e1sok. Ezen t\u00falmen\u0151en \u00faj versenyt\u00e1rsak j\u00f6nnek az orsz\u00e1gon k\u00edv\u00fclr\u0151l, fejlett technol\u00f3gi\u00e1t \u00e9s modelleket hozva a glob\u00e1lis siker\u00e9lm\u00e9nyr\u0151l - emeli ki Luciano Ferrari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00fcgyvezet\u0151 \u00e9rt\u00e9kel\u00e9s\u00e9ben az \u00faj f\u00e1zissal szemben a \u201co futuro do sz\u00e1ll\u00edt\u00e1st azok a szerepl\u0151k alak\u00edtj\u00e1k, akik elsaj\u00e1t\u00edtj\u00e1k az operat\u00edv \u00e9s technol\u00f3giai kiv\u00e1l\u00f3s\u00e1g strat\u00e9gi\u00e1it.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado brasileiro de delivery de alimentos est\u00e1 em franca expans\u00e3o, mostrando-se um polo de inova\u00e7\u00e3o e novos modelos de neg\u00f3cio. Um estudo de Intelig\u00eancia Comercial da Getnet, realizado a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts\/89469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/comments?post=89469"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/posts\/89469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/media\/10172"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/media?parent=89469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/categories?post=89469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/hu\/wp-json\/wp\/v2\/tags?post=89469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}