{"id":10558,"date":"2025-02-05T11:08:06","date_gmt":"2025-02-05T14:08:06","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=10558"},"modified":"2025-02-06T07:58:35","modified_gmt":"2025-02-06T10:58:35","slug":"como-melhorar-a-experiencia-dos-clientes-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/como-melhorar-a-experiencia-dos-clientes-no-e-commerce\/","title":{"rendered":"Hvernig \u00e1 a\u00f0 b\u00e6ta upplifun vi\u00f0skiptavina \u00ed rafr\u00e6num vi\u00f0skiptum"},"content":{"rendered":"<p>Nau\u00f0synlegt fyrir velgengni hvers sm\u00e1sala e\u00f0a s\u00fdndarsala, er \u00e1n\u00e6gja vi\u00f0skiptavina undir \u00e1hrifum af \u00fdmsum \u00fe\u00e1ttum eins og v\u00f6rug\u00e6\u00f0um, framsetningu \u00e1 vefs\u00ed\u00f0unni e\u00f0a s\u00f6lusta\u00f0, afhendingu, frest, me\u00f0al annarra.<\/p>\n\n\n\n<p>Samsetning \u00feeirra allra skiptir sk\u00f6pum fyrir g\u00f3\u00f0a verslunarupplifun, \u00e1 me\u00f0an bilun, jafnvel l\u00edtil seinkun \u00e1 afhendingu, getur leitt til sl\u00e6mrar reynslu og valdi\u00f0 \u00fev\u00ed a\u00f0 vi\u00f0skiptavinurinn kaupir aldrei aftur \u00ed versluninni.&nbsp;<\/p>\n\n\n\n<p>N\u00fdleg k\u00f6nnun sem ger\u00f0 var af Ovum Institute (enskri r\u00e1\u00f0gjafa- og ranns\u00f3knarstofnun) leiddi \u00ed lj\u00f3s a\u00f0 82% svarenda h\u00e6tta a\u00f0 kaupa af v\u00f6rumerki \u00feegar \u00feeir hafa eina sl\u00e6ma reynslu.<\/p>\n\n\n\n<p>Margir eru neikv\u00e6\u00f0u atri\u00f0in sem hafa \u00e1hrif \u00e1 upplifun notenda \u00ed rafr\u00e6num vi\u00f0skiptum. Me\u00f0al sumra \u00feeirra \u00fe\u00e1tta sem misl\u00edka neytendur \u00ed kaupferlinu \u00e1 netinu eru: h\u00e1tt ver\u00f0, d\u00fdr frakt, bilanir og sl\u00e6m notkun \u00e1 vefs\u00ed\u00f0um og forritum, skortur \u00e1 v\u00f6ruvalkostum, takmarka\u00f0ar grei\u00f0slum\u00e1ta, langt\u00edma og takm\u00f6rku\u00f0 afhendingarey\u00f0ubl\u00f6\u00f0 o.s.frv.<\/p>\n\n\n\n<p>Fyrir s\u00fdndarverslanir er einn mikilv\u00e6gasti punkturinn flutningar, vegna \u00feess a\u00f0 tafir og tap \u00e1 pakka valda sl\u00e6mri verslunarupplifun vi\u00f0skiptavina. Frammi fyrir \u00feessu er lj\u00f3st a\u00f0 skilvirk flutninga, me\u00f0 g\u00e6\u00f0a afhendingu, er nau\u00f0synleg fyrir trygg\u00f0 vi\u00f0skiptavina og \u00fear af lei\u00f0andi samkeppnisforskot sem ekki er h\u00e6gt a\u00f0 hunsa.<\/p>\n\n\n\n<p>Stundv\u00edsi, vinsemd \u00ed \u00fej\u00f3nustu og sveigjanleika eru \u00fer\u00edr r\u00e1\u00f0andi punktar fyrir skilvirka flutninga, \u00fear sem neytandinn sem kaupir \u00ed gegnum interneti\u00f0 vill f\u00e1 v\u00f6rur s\u00ednar \u00e1 r\u00e9ttum t\u00edma (e\u00f0a jafnvel \u00e1\u00f0ur, ef m\u00f6gulegt er) og b\u00fdst vi\u00f0 mannger\u00f0ri og pers\u00f3nulegri \u00fej\u00f3nustu, sem og sveigjanleg afhendingar- og grei\u00f0slum\u00f6guleikar.<\/p>\n\n\n\n<p>Flutningastarfsemin hefur bein \u00e1hrif \u00e1 skynjun neytandans \u00e1 versluninni \u00fear sem hann lag\u00f0i inn pantanir s\u00ednar. Hins vegar \u00fearftu a\u00f0 hugsa fr\u00e1 enda til enda. \u00deetta er vegna \u00feess a\u00f0 \u00fea\u00f0 a\u00f0 hafa bestu geymsluuppbyggingu og g\u00f3\u00f0a birg\u00f0ast\u00fdringu tryggir til d\u00e6mis ekki a\u00f0 vi\u00f0skiptavinurinn fari s\u00e1ttur.<\/p>\n\n\n\n<p>\u00c1 hinn b\u00f3ginn getur \u00fea\u00f0 veri\u00f0 mikill munur a\u00f0 hafa g\u00f3\u00f0a \u00e1\u00e6tlanager\u00f0 til a\u00f0 stytta afhendingart\u00edmann. \u00deegar \u00f6llu er \u00e1 botninn hvolft er \u00fea\u00f0 ein helsta \u00f3sk \u00feeirra sem neyta \u00ed s\u00fdndarverslunum a\u00f0 hafa v\u00f6rurnar vi\u00f0 h\u00f6ndina eins flj\u00f3tt og au\u00f0i\u00f0 er og eru tilb\u00fanir a\u00f0 borga d\u00fdrari fyrir \u00fea\u00f0.<\/p>\n\n\n\n<p>H\u00e9r a\u00f0 ne\u00f0an skr\u00e1i \u00e9g sex helstu starfsvenjur \u00e1 svi\u00f0i \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini sem geta veri\u00f0 vi\u00f0mi\u00f0un fyrir fyrirt\u00e6ki sem vinna me\u00f0 s\u00f6lu \u00e1 netinu og vilja stu\u00f0la a\u00f0 mann\u00fa\u00f0legri og skilvirkri \u00fej\u00f3nustu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>St\u00f6\u00f0ug \u00fej\u00e1lfun<\/strong>: regluleg \u00fej\u00e1lfun teymisins \u00ed samkenndart\u00e6kni, lausn vandam\u00e1la og s\u00e9rstillingu \u00ed \u00fej\u00f3nustu, sem styrkir n\u00e1l\u00e6g\u00f0 vi\u00f0 neytendur rafr\u00e6nna vi\u00f0skipta.<\/li>\n\n\n\n<li><strong>Fyrirbyggjandi vandam\u00e1lalausn<\/strong>: sam\u00feykkja a\u00f0fer\u00f0ir sem bera kennsl \u00e1 hugsanleg vandam\u00e1l \u00e1\u00f0ur en \u00feau hafa \u00e1hrif \u00e1 vi\u00f0skiptavininn<\/li>\n\n\n\n<li><strong>Fer\u00f0agreining vi\u00f0skiptavina<\/strong>: a\u00f0 bera kennsl \u00e1 n\u00faningspunkta \u00ed fer\u00f0 vi\u00f0skiptavina til a\u00f0 innlei\u00f0a s\u00e9rstakar endurb\u00e6tur.<\/li>\n\n\n\n<li><strong>S\u00e9rsni\u00f0nar a\u00f0ger\u00f0a\u00e1\u00e6tlanir<\/strong>: \u00fer\u00f3un markvissra lausna til a\u00f0 sn\u00faa vi\u00f0 reynslu, vinna a\u00f0 st\u00f6\u00f0ugum framf\u00f6rum og auka var\u00f0veislu.<\/li>\n\n\n\n<li><strong>M\u00e6likvar\u00f0i<\/strong>: notkun v\u00edsbendinga eins og CSAT (Customer Satisfaction Score) og NPS (Net Promoter Score) til a\u00f0 m\u00e6la \u00e1n\u00e6gju og \u00e1hrif a\u00f0ger\u00f0a sem gripi\u00f0 er til.<\/li>\n\n\n\n<li><strong>Fj\u00f6lr\u00e1sa r\u00e1sir<\/strong>: s\u00edmi, spjall, f\u00e9lagsleg net og stafr\u00e6nar g\u00e1ttir, sem gerir vi\u00f0skiptavinum kleift a\u00f0 velja \u00fe\u00e6gilegustu r\u00e1sina fyrir samskipti s\u00edn.<\/li>\n<\/ul>\n\n\n\n<p>\u00deegar vel er skipulagt og framkv\u00e6mt getur skilvirk flutninga \u00ed rafr\u00e6num vi\u00f0skiptum virka\u00f0 sem t\u00e6ki til a\u00f0 auka vi\u00f0skiptahlutfalli\u00f0, b\u00e6\u00f0i trygg\u00f0 og la\u00f0a a\u00f0 n\u00fdja vi\u00f0skiptavini. Auk \u00feess getur \u00fea\u00f0 gert neytendum hagkv\u00e6mari v\u00f6ruflutninga og a\u00f0la\u00f0andi afhendingart\u00edma.<\/p>","protected":false},"excerpt":{"rendered":"<p>Essencial para o sucesso de qualquer varejista ou vendedor virtual, a satisfa\u00e7\u00e3o do cliente \u00e9 influenciada por uma s\u00e9rie de fatores como a qualidade do produto, a apresenta\u00e7\u00e3o no site ou ponto de venda, a entrega, o prazo, entre outros. A combina\u00e7\u00e3o de todos eles \u00e9 crucial para uma boa experi\u00eancia de compra, enquanto que [&hellip;]<\/p>\n","protected":false},"author":272,"featured_media":9996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":{"0":"post-10558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/10558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/272"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=10558"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/10558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/9996"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=10558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=10558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=10558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}