Undanfarna \u00e1ratugi hefur sj\u00e1lfb\u00e6rni\u00feema\u00f0 vaki\u00f0 athygli \u00ed verkefnum fyrirt\u00e6kja, sem endurspeglar vaxandi sk\u00edrskotun til vistfr\u00e6\u00f0ilega \u00e1byrgra starfsh\u00e1tta. \u00dear af lei\u00f0andi hefur vi\u00f0skiptaheimurinn oft s\u00fdnt merki og innsigli sem leitast vi\u00f0 a\u00f0 sanna umhyggju s\u00edna fyrir umhverfinu, jafnvel sem lei\u00f0 til a\u00f0 vinna traust me\u00f0vita\u00f0ra neytenda. \u00cd dag hefur \u00feessi \u00fer\u00f3un veri\u00f0 mj\u00f6g dregin \u00ed efa um raunveruleg \u00e1hrif hennar. A\u00f0 gera skipulagshetjuskap er or\u00f0i\u00f0 eitthva\u00f0 svo algengt a\u00f0 fyrirb\u00e6ri\u00f0 hefur jafnvel fengi\u00f0 nafn sitt: gr\u00e6n\u00fevottur, e\u00f0a til b\u00f3kstafsins, \u201clavagem verde\u201d.<\/p>\n\n\n\n
Almennt er \u00feetta nafni\u00f0 sem gefi\u00f0 er yfir starfsh\u00e6tti fyrirt\u00e6kja sem \u00fdkja e\u00f0a skekkja umhverfisskuldbindingu s\u00edna, anna\u00f0hvort me\u00f0 \u00fev\u00ed a\u00f0 sleppa g\u00f6gnum e\u00f0a me\u00f0 \u00f3h\u00f3flegri \u00e1herslu \u00e1 einangra\u00f0a (og oft ekki vi\u00f0eigandi) \u00fe\u00e6tti \u00ed rekstri \u00feeirra. Vitandi e\u00f0a ekki, hinn mikli sannleikur er a\u00f0 skortur \u00e1 gagns\u00e6i og villandi marka\u00f0ssetningu fyrirt\u00e6kja eykur \u00feessa framkv\u00e6md og hj\u00e1lpar fyrirt\u00e6kjum a\u00f0 hafa umhverfislega lei\u00f0andi st\u00f6\u00f0u jafnvel \u00e1n \u00feess a\u00f0 leggja fram v\u00edsindalegar sannanir til a\u00f0 r\u00e9ttl\u00e6ta \u00feetta or\u00f0spor.<\/p>\n\n\n\n
Rau\u00f0 vi\u00f0v\u00f6run<\/strong><\/p>\n\n\n\n Hugt\u00f6k eins og \u201csaustainable\u201d, \u201ceco\u201d og \u201cverde\u201d voru notu\u00f0 \u00f3spart og endu\u00f0u l\u00e9ttv\u00e6g, sem leiddi til h\u00e6ttulegra aflei\u00f0inga eins og vanvir\u00f0ingar og skorts \u00e1 raunverulegri vitund um umhverfism\u00e1l. Til a\u00f0 s\u00fdna umfang vandans leiddi ranns\u00f3kn PwC \u00ed lj\u00f3s a\u00f0 98% brasil\u00edskra fj\u00e1rfesta telja a\u00f0 \u00feessi framkv\u00e6md s\u00e9 til sta\u00f0ar \u00ed sj\u00e1lfb\u00e6rnisk\u00fdrslum fyrirt\u00e6kja. \u00c1 heimsv\u00edsu er \u00feessi skynjun enn mj\u00f6g mikil og n\u00e6r 94%. T\u00f6lurnar s\u00fdna \u00fatbreitt vantraust \u00e1 sannleiksgildi uppl\u00fdsinganna sem greinin birtir. <\/p>\n\n\n\n \u00cd Brasil\u00edu er \u00e1standi\u00f0 enn fl\u00f3ki\u00f0, \u00fear sem \u00fea\u00f0 eru n\u00e1nast engar hreyfingar sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 b\u00faa til sta\u00f0la sem krefjast \u00edtarlegra og samr\u00e6mdra uppl\u00fdsinga fr\u00e1 fyrirt\u00e6kjum. R\u00e1\u00f0gjafafyrirt\u00e6ki\u00f0 Bain & Company ger\u00f0i k\u00f6nnun sem varpar lj\u00f3si \u00e1 skynjun neytenda \u00e1 uppl\u00fdsingum sem fyrirt\u00e6ki veita: 60% neytenda sn\u00faa s\u00e9r a\u00f0 umb\u00fa\u00f0um til a\u00f0 uppl\u00fdsa sig um uppruna og ferla sem tengjast \u00feessum v\u00f6rum og 27% svarenda segir a\u00f0 skortur \u00e1 uppl\u00fdsingum og gagns\u00e6i um sj\u00e1lfb\u00e6ra framlei\u00f0sluferli s\u00e9 hindrun sem kemur \u00ed veg fyrir kaup \u2018 \u00e1rei\u00f0anleg og \u00f6rugg\u2019.<\/p>\n\n\n\n Sem betur fer hafa r\u00e1\u00f0stafanir til a\u00f0 takast \u00e1 vi\u00f0 \u00feetta vandam\u00e1l \u00feegar fari\u00f0 a\u00f0 koma fram \u00ed nokkrum l\u00f6ndum. Evr\u00f3pu\u00feingi\u00f0 sam\u00feykkti til d\u00e6mis n\u00fdlega l\u00f6g gegn gr\u00e6n\u00fevotti sem krefjast \u00feess a\u00f0 umhverfismerki og innsigli s\u00e9u studd af al\u00fej\u00f3\u00f0lega vi\u00f0urkenndum vottunarkerfum, sem eru mikilv\u00e6g skref fram \u00e1 vi\u00f0 til a\u00f0 tryggja gagns\u00e6i og \u00e1rei\u00f0anleika umhverfiskrafna fyrirt\u00e6kja.<\/p>\n\n\n\n Breyta t\u00edma<\/strong><\/p>\n\n\n\n \u00cd atbur\u00f0ar\u00e1s st\u00f6\u00f0ugrar uppf\u00e6rslu er regluger\u00f0 mikilv\u00e6gt til a\u00f0 \u00f6rva \u00f6flugri og gagns\u00e6rri starfsh\u00e6tti. Samband geira samf\u00e9lagsins er nau\u00f0synlegt til a\u00f0 efla sta\u00f0la sem tryggja n\u00e1kv\u00e6mni \u00ed uppl\u00fdsingunum sem birtar eru. \u00d6nnur ranns\u00f3kn sem ger\u00f0 var af PwC lei\u00f0ir \u00ed lj\u00f3s a\u00f0 59.5% brasil\u00edskra fyrirt\u00e6kja meta \u00feegar breytingar til a\u00f0 uppfylla kr\u00f6fur International Sustainability Standards Board (ISSB), eins \u00feekktasta al\u00fej\u00f3\u00f0lega r\u00e1\u00f0sins sem tengist vi\u00f0fangsefninu. <\/p>\n\n\n\n Ver\u00f0br\u00e9faeftirliti\u00f0 (CVM) hefur s\u00fdnt fram \u00e1 skuldbindingu vi\u00f0 m\u00e1li\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 sam\u00feykkja \u00e1lyktun sem skuldbindur fyrirt\u00e6ki sem skr\u00e1\u00f0 eru \u00ed kauph\u00f6llinni til a\u00f0 laga ESG \u00e1h\u00e6ttusk\u00fdrslur s\u00ednar a\u00f0 st\u00f6\u00f0lum sem ISSB sta\u00f0lar fyrir \u00e1ri\u00f0 2026. Regluger\u00f0 ver\u00f0ur lykilatri\u00f0i til a\u00f0 tryggja a\u00f0 umbreyting s\u00e9 j\u00e1kv\u00e6tt ferli fyrir alla.<\/p>\n\n\n\n \u00cd samr\u00e6mi vi\u00f0 \u00feessar vi\u00f0mi\u00f0unarreglur eru s\u00f6fnun og mi\u00f0lun \u00f6flugra gagna, sem afla\u00f0 er me\u00f0 v\u00edsindalegum verkf\u00e6rum, nau\u00f0synlegar sto\u00f0ir til a\u00f0 takast \u00e1 vi\u00f0 m\u00e1li\u00f0. \u00c1n vel skilgreindra og skipulag\u00f0ra v\u00edsbendinga geta m\u00f6rg fyrirt\u00e6ki haldi\u00f0 \u00e1fram a\u00f0 fela raunveruleg \u00e1hrif s\u00edn e\u00f0a jafnvel haldi\u00f0 \u00e1fram a\u00f0 tr\u00faa \u00fev\u00ed a\u00f0 \u00feau heg\u00f0i s\u00e9r r\u00e9tt \u00feegar \u00feau leggja \u00ed raun sitt af m\u00f6rkum til a\u00f0 vi\u00f0halda vandanum.<\/p>\n\n\n\n Bar\u00e1tta gegn gr\u00e6n\u00fevotti \u00ed Brasil\u00edu krefst bl\u00f6ndu af str\u00f6ngum regluger\u00f0um og breytingu \u00e1 vi\u00f0skiptahugsun. \u00dea\u00f0 er kominn t\u00edmi til a\u00f0 krefjast sk\u00fdrleika og \u00e1rei\u00f0anleika \u00ed starfsh\u00e1ttum innan fyrirt\u00e6kjasamhengis, sam\u00feykkja \u00e1\u00fereifanlegar r\u00e1\u00f0stafanir og v\u00edsindalega sanna\u00f0 g\u00f6gn.A\u00f0eins \u00fe\u00e1 getum vi\u00f0 tryggt a\u00f0 sj\u00e1lfb\u00e6rnivi\u00f0leitni s\u00e9 raunveruleg og \u00e1rangursr\u00edk, sem stu\u00f0lar a\u00f0 sannarlega gr\u00e6nni og gagns\u00e6rri framt\u00ed\u00f0.<\/p>","protected":false},"excerpt":{"rendered":" Nas \u00faltimas d\u00e9cadas, o tema sustentabilidade ganhou destaque nas pautas corporativas, refletindo um apelo crescente por pr\u00e1ticas ecologicamente respons\u00e1veis. Como consequ\u00eancia, o mundo empresarial passou a exibir frequentemente r\u00f3tulos e selos que buscam comprovar o seu cuidado com o meio ambiente, at\u00e9 como forma de conquistar a confian\u00e7a dos consumidores conscientes. Hoje, essa tend\u00eancia abrindo […]<\/p>\n","protected":false},"author":54,"featured_media":1663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-1847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/1847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=1847"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/1847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=1847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}