Undanfarna daga hefur myndbandi\u00f0 af n\u00fdju NIKE ?Vinning Er ekki fyrir alla herfer\u00f0ina (Far \u00fea\u00f0 \u00e1 neti\u00f0 \u00e1 samf\u00e9lagsmi\u00f0lum<\/p>\n\n\n\n
\u00deegar \u00e9g horf\u00f0i \u00e1 myndbandi\u00f0 varpa\u00f0i \u00e9g m\u00e9r strax \u00ed um fj\u00f6rut\u00edu og eitthva\u00f0 \u00e1r, \u00feegar \u00e9g, sex e\u00f0a sj\u00f6 \u00e1ra gamall, t\u00f3k \u00fe\u00e1tt \u00ed fyrstu j\u00fad\u00f3keppninni minni \u00ed leiksk\u00f3lanum sem heitir Lobinho. Foreldrar m\u00ednir segja fr\u00e1, og \u00e9g man eftir nokkrum blikkum, a\u00f0 \u00e1 \u00fev\u00ed augnabliki sem uppfyllingin er \u00e1 undan upphafi bardaga j\u00fad\u00f3manna, byrja\u00f0i andst\u00e6\u00f0ingur minn einfaldlega a\u00f0 gr\u00e1ta og gafst upp \u00e1 a\u00f0 berjast vi\u00f0 mig. \u00c1st\u00e6\u00f0an: andlit mitt af \u201cbravo\u201d e\u00f0a, \u00ed m\u00e1linu \u00e1 skj\u00e1num, andlit mitt af \u201cma manneskju\u201d.<\/p>\n\n\n\n
\u00deessi pers\u00f3nulega og alv\u00f6ru saga sn\u00fdst ekki um vi\u00f0br\u00f6g\u00f0 litla bekkjarf\u00e9laga m\u00edns, sem kann ekki einu sinni a\u00f0 hafa gaman af j\u00fad\u00f3, e\u00f0a l\u00f6ngun m\u00edna til a\u00f0 mei\u00f0a hann og a\u00f0ra yngri andst\u00e6\u00f0inga.\u00dea\u00f0 \u00fe\u00fd\u00f0ir heldur ekki a\u00f0 hei\u00f0ur, \u00ed\u00fer\u00f3ttamennska og r\u00e9ttl\u00e6ti s\u00e9u skilin eftir \u00ed leit a\u00f0 sigri sem \u00fea\u00f0 eina sem skiptir m\u00e1li. \u00deetta \u00fe\u00fd\u00f0ir ekki sigur hva\u00f0 sem \u00fea\u00f0 kostar. \u00dea\u00f0 sem sigrar, j\u00e1, er pers\u00f3nuleg f\u00f3rn, einbl\u00edna \u00e1 markmi\u00f0i\u00f0 sem \u00e1 a\u00f0 n\u00e1 og \u00e1kve\u00f0ni \u00ed a\u00f0 gefast aldrei upp.<\/p>\n\n\n\n
F\u00f6rum a\u00f0 v\u00e6lunum \u00ed \u00feessu samhengi.<\/p>\n\n\n\n
\u00dear sem \u00e9g hitti pr\u00f3f\u00edlmatst\u00e6kin sem b\u00fain voru til \u00e1 fj\u00f3r\u00f0a \u00e1ratugnum, byrja\u00f0i \u00e9g a\u00f0 skilja \u00feennan merkilega kafla dj\u00fapt \u00ed tengslum vi\u00f0 heg\u00f0un m\u00edna og hvers vegna. Vegna \u00feess a\u00f0 alltaf a\u00f0 vilja sigrast \u00e1 sj\u00e1lfum m\u00e9r og vera bestur \u00ed \u00f6llu sem \u00e9g geri er \u00f6rugglega sterkur punktur \u00ed pers\u00f3nuleika m\u00ednum og er me\u00f0f\u00e6ddur eiginleiki. \u00c9g var aldrei s\u00e1ttur vi\u00f0 anna\u00f0, \u00feri\u00f0ja s\u00e6ti\u00f0; enn minna vi\u00f0 brotthvarf \u00ed fyrsta bardaga. Hlutir sem, tilviljun, ger\u00f0ust nokkrum sinnum \u00e1 meira en \u00e1ratug \u00ed bar\u00e1ttunni og kepptu \u00ed m\u00f3tum borgarinnar og fylkisins Sao Paulo \u00e1 \u00feeim t\u00edma. Eins miki\u00f0 og gerist fyrir alla alla alla \u00e6vi \u00ed \u00ed\u00fer\u00f3ttum, \u00ed n\u00e1mi, \u00ed starfi, fyrirt\u00e6ki, taka a\u00f0 s\u00e9r sta\u00f0.<\/p>\n\n\n\n
\u00c1\u00f0ur en \u00e9g held \u00e1fram legg \u00e9g \u00e1herslu \u00e1 a\u00f0 \u00e9g vil ekki taka \u00e1 neinum vi\u00f0skipta\u00fe\u00e1ttum um NIKE og fyrirt\u00e6ki \u00feess, v\u00f6rumerki og starfsf\u00f3lk. Hringdu bara \u00e1 \u00fe\u00e1 sem lesa \u00feessa grein til a\u00f0 f\u00e1 huglei\u00f0ingu:<\/p>\n\n\n\n
S\u00ed\u00f0an hven\u00e6r? Og fleira, hvers vegna er sl\u00e6mt a\u00f0 vilja vera bestur?<\/p>\n\n\n\n
Um allan heim og s\u00e9rstaklega \u00ed Brasil\u00edu, sem stefnir \u00e1 toppinn, sigur, hagna\u00f0ur er mj\u00f6g algengt a\u00f0 vera talinn sl\u00e6mur hlutur. \u00deeir segja a\u00f0 \u00feeir sem vilja eru hrokafullir e\u00f0a eigingirni, ekki sam\u00fa\u00f0arfullir og \u00e1r\u00e1sargjarnir, me\u00f0al margra annarra l\u00fdsingaror\u00f0a me\u00f0 neikv\u00e6\u00f0u e\u00f0li.<\/p>\n\n\n\n
\u00dea\u00f0 er betra a\u00f0 lofa t\u00e1r \u00f3sigursins og fagna \u00f3sigru\u00f0um en a\u00f0 lofa traust \u00feeirra sem s\u00fdna a\u00f0 sigur sigur er eina markmi\u00f0 \u00feeirra; alltaf. A\u00f0 vinna e\u00f0a tapa.<\/p>\n\n\n\n
Um daginn horf\u00f0i \u00e9g \u00e1 samt\u00edmaheimspeking segja a\u00f0 \u00fea\u00f0 v\u00e6ri au\u00f0velt a\u00f0 hafa sam\u00fa\u00f0 me\u00f0 mist\u00f6kum og \u00f3sigri annarra; \u00fea\u00f0 er erfitt a\u00f0 gle\u00f0jast yfir velgengni og velgengni annarra. Og a\u00f0 vi\u00f0 \u00feetta t\u00e6kif\u00e6ri, \u00feegar \u00fe\u00fa n\u00e6r\u00f0 einhverjum \u00e1rangri, \u00feegar \u00fe\u00fa n\u00e6r\u00f0 mj\u00f6g vel saman, muntu vita hver \u00ed raun er raunverulegur vinur \u00feinn. \u00deanga\u00f0 til \u00fe\u00e1 haf\u00f0i \u00e9g ekki hugsa\u00f0 um \u00feetta \u00e1stand me\u00f0 \u00feessari hlutdr\u00e6gni. Mj\u00f6g \u00e1hugavert a\u00f0 \u00edmynda m\u00e9r hver myndi raunverulega titra e\u00f0a ekki me\u00f0 afrekum s\u00ednum. Kannski er \u00fea\u00f0 andlega a\u00f0fer\u00f0in sem ford\u00e6mir m\u00f6rg okkar til a\u00f0 vera \u201cmas f\u00f3lki\u00f0\u201d. Kannski er \u00fea\u00f0 \u00f6fund, \u00e1v\u00edta.<\/p>\n\n\n\n
\u00dea\u00f0 er l\u00edka \u00fe\u00e1ttur h\u00f3phyggju fr\u00e1 f\u00e9lagslegu, heimspekilegu, efnahagslegu og tr\u00faarlegu sj\u00f3narhorni, sem leggur \u00e1herslu \u00e1 a\u00f0 vi\u00f0 s\u00e9um h\u00e1\u00f0 innbyr\u00f0is, sem er andst\u00e6tt einstaklingshyggju \u00e1 \u00f6llum svi\u00f0um l\u00edfsins, og v\u00edkjum til hli\u00f0ar deilum og afrekum einstaklinga, jafnvel \u00fe\u00f3tt \u00feetta s\u00e9 minnsti minnihlutinn sem er til, \u00fea\u00f0 er a\u00f0 segja vi\u00f0 hvert og eitt sem einstaklingur.<\/p>\n\n\n\n
A\u00f0rar breytur eru latnesk amer\u00edsk menning, \u00fear sem dygg\u00f0 \u00feess a\u00f0 sigra me\u00f0 ver\u00f0leikum og einstaklingsbundinni vi\u00f0leitni er ekki dreift \u00ed samf\u00e9laginu, hvort sem \u00fea\u00f0 er \u00ed\u00fer\u00f3ttasigur, b\u00edll, h\u00fas, n\u00fd atvinnu- e\u00f0a vi\u00f0skiptasta\u00f0a.<\/p>\n\n\n\n
\u00deessi samsetning \u00fe\u00e1tta lei\u00f0ir til rangsn\u00fainna a\u00f0st\u00e6\u00f0na me\u00f0al \u201cboas f\u00f3lksins\u201d, a\u00f0 n\u00e1nast ekkert er \u00e1 \u00fe\u00edna \u00e1byrg\u00f0 sem einstaklingur, \u00fatvistar mist\u00f6kum, mist\u00f6kum og \u00f3framkv\u00e6mdum \u00e1rangri til annarra.<\/p>\n\n\n\n
L\u00f6ngu \u00e1\u00f0ur en \u00e9g eigna\u00f0ist b\u00f6rn \u00e1kva\u00f0 \u00e9g a\u00f0 nei, \u00feetta \u00e6tti ekki lengur a\u00f0 halda \u00e1fram. A\u00f0 minnsta kosti ekki \u00ed fj\u00f6lskyldunni minni. Jafnvel minna \u00ed fyrirt\u00e6kinu m\u00ednu. \u00c9g tel a\u00f0 NIKE muni \u00e1 vissan h\u00e1tt stu\u00f0la a\u00f0 \u00feeirri hugsunarbreytingu og \u00f3ska \u00feess einnig a\u00f0 \u00f6nnur fyrirt\u00e6ki, v\u00f6rumerki og f\u00f3lk styrki \u00fe\u00e1 hugmynd a\u00f0 vi\u00f0 \u00feurfum ekki a\u00f0eins a\u00f0 hvetja til l\u00f6ngunar, heldur einnig lofa k\u00f6llunina til a\u00f0 vinna. Vera viss um a\u00f0 \u00feetta s\u00e9 ekki fyrir alla.<\/p>\n\n\n\n
\u00c9g \u00e1lykta me\u00f0 \u00fev\u00ed a\u00f0 muna a\u00f0 \u00feetta \u201c f\u00f3lk\u201d eru \u00feeir sem, \u00e1 fj\u00f6lbreyttustu sv\u00e6\u00f0um, ekki a\u00f0eins \u00ed \u00ed\u00fer\u00f3ttum, hafa leitt og leitt samf\u00e9lagi\u00f0 til a\u00f0 n\u00e1 n\u00fdjum h\u00e6\u00f0um sem si\u00f0menningu og mann\u00fa\u00f0. \u00c9g segi oft a\u00f0 ef \u00fea\u00f0 v\u00e6ri ekki fyrir \u00feetta f\u00f3lk, vi\u00f0 myndum b\u00faa \u00ed hellunum til \u00feessa dags. \u00de\u00fa hefur \u00feegar skili\u00f0 m\u00e1l mitt og hugsa\u00f0 um nokkur n\u00f6fn og atbur\u00f0i sem breyttu heiminum me\u00f0 k\u00f6llun einhvers til a\u00f0 \u00f6gra \u00f3breyttu \u00e1standi, framkv\u00e6ma hi\u00f0 \u00f3hugsandi, e\u00f0a jafnvel \u00fe\u00e1 \u00f3m\u00f6gulegt.<\/p>\n\n\n\n
Svo n\u00e6st \u00feegar \u00fe\u00fa rekst \u00e1 einn af \u00feessum \u201cmas\u201d f\u00f3lki \u00ed eigin pers\u00f3nu e\u00f0a \u00e1 samf\u00e9lagsmi\u00f0lum, reyndu, \u00e1\u00f0ur en \u00fe\u00fa merkir, a\u00f0 muna a\u00f0 \u00fea\u00f0 er ekkert um \u00feig.<\/p>\n\n\n\n
S\u00e9rstaklega er \u00e9g ekki a\u00f0d\u00e1andi e\u00f0a mikill notandi \u00ed\u00fer\u00f3ttav\u00f6rumerkja, en \u00e9g d\u00e1ist a\u00f0 k\u00f6llun NIKE til sigurs og vi\u00f0skiptas\u00f6gu \u00feess. \u00c9g elska\u00f0i \u00feessa mynd!<\/p>\n\n\n\n
Er \u00e9g sl\u00e6m manneskja?<\/p>","protected":false},"excerpt":{"rendered":"
Nos \u00faltimos dias, viralizou nas redes sociais o v\u00eddeo da nova campanha da NIKE \u2013 Winning Isn\u2019t for Everyone – Am I a Bad Person? Ao assistir o v\u00eddeo, imediatamente me projetei para uns quarenta e poucos anos, quando, aos seis ou sete anos de idade, participei da minha primeira competi\u00e7\u00e3o de jud\u00f4 na escola […]<\/p>\n","protected":false},"author":81,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-2648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/2648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=2648"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/2648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/1981"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=2648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=2648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=2648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}