G\u00f6gn<\/a> outgrow lei\u00f0ir \u00ed lj\u00f3s a\u00f0 90% neytenda kj\u00f3sa v\u00f6rumerki sem bj\u00f3\u00f0a upp \u00e1 pers\u00f3nulega reynslu og eru 40% l\u00edklegri til a\u00f0 sko\u00f0a r\u00e1\u00f0lag\u00f0a hluti \u00fat fr\u00e1 uppl\u00fdsingum sem deilt er me\u00f0 v\u00f6rumerkinu.<\/p>\n\n\n\n\u00de\u00fa hefur l\u00edklega horft \u00e1 Netflix kvikmyndir e\u00f0a ser\u00edur vegna \u00feess a\u00f0 \u00fe\u00e6r voru \u00e1 \u201c tabBecause you like..\u201d e\u00f0a \u201cVi\u00f0 teljum a\u00f0 \u00fe\u00e9r muni l\u00edka vi\u00f0 \u00feennan\u201d. \u00c1 Netflix uppg\u00f6tvast yfir 80% af \u00e1horf\u00f0um \u00fe\u00e1ttum \u00ed gegnum s\u00e9rsni\u00f0na me\u00f0m\u00e6lakerfi \u00feess. \u00deetta eykur ekki a\u00f0eins \u00fe\u00e1ttt\u00f6ku, en dregur einnig verulega \u00far \u00e1skriftarhlutfalli.<\/p>\n\n\n\n
Fyrir Spotify gengur pers\u00f3nul\u00fdsingin lengra en einfaldlega a\u00f0 stinga upp \u00e1 t\u00f3nlist. Vettvangurinn, brautry\u00f0jandi \u00ed a\u00f0 skapa einstaka reynslu af lagalistunum \u201cDiscoveries of the\u201d Week og \u201cRadar of News\u201d, ger\u00f0i \u00feessa lista nau\u00f0synlega til a\u00f0 uppg\u00f6tva n\u00fdja listamenn og halda notendum vi\u00f0 efni\u00f0 og la\u00f0a a\u00f0 millj\u00f3nir hlustenda. \u00deessi pers\u00f3nuger\u00f0 hj\u00e1lpa\u00f0i Spotify a\u00f0 n\u00e1 til meira en 205 millj\u00f3na \u00farvals\u00e1skrifenda \u00e1ri\u00f0 2023.<\/p>\n\n\n\n
\u201c\u00deessi pers\u00f3nulega n\u00e1lgun b\u00e6tir ekki a\u00f0eins \u00e1n\u00e6gju vi\u00f0skiptavina, heldur h\u00e1markar einnig notkun vettvangsau\u00f0linda, beinir notendum a\u00f0 efni sem er l\u00edklegast til a\u00f0 \u00fe\u00f3knast\u201d, greinir gagna- og n\u00fdsk\u00f6punars\u00e9rfr\u00e6\u00f0ing og MBA pr\u00f3fessor vi\u00f0 Getulio Vargas Foundation (FGV), Kenneth Correa.<\/p>\n\n\n\n
\u00c1hrif \u00e1 var\u00f0veislu notenda<\/strong><\/p>\n\n\n\nS\u00e9rsni\u00f0in og r\u00e1\u00f0leggingar hafa bein \u00e1hrif \u00e1 var\u00f0veislu notenda. Netflix \u00e1\u00e6tlar a\u00f0 me\u00f0m\u00e6lakerfi \u00feess spari meira en US$ 1 milljar\u00f0 \u00e1 \u00e1ri \u00ed var\u00f0veislukostna\u00f0i vi\u00f0skiptavina.Spotify, me\u00f0 s\u00e9rsni\u00f0num eiginleikum s\u00ednum, hvetur til reglulegrar notkunar og dregur \u00far flutningi yfir \u00ed samkeppnis\u00fej\u00f3nustu.<\/p>\n\n\n\n
\u201cA s\u00e9rsn\u00ed\u00f0a skapar tilfinningu fyrir vir\u00f0isauka og langt\u00edmasambandi vi\u00f0 notendur, sem gerir \u00fej\u00f3nustuna s\u00edfellt ver\u00f0m\u00e6tari og erfi\u00f0ari \u00ed sta\u00f0\u201d, segir Kenneth Correa.<\/p>\n\n\n\n
Hva\u00f0 geta \u00feessir af\u00fereyingarrisar kennt \u00f6\u00f0rum fyrirt\u00e6kjum um pers\u00f3nusk\u00f6pun og me\u00f0m\u00e6li?<\/strong>
<\/strong><\/p>\n\n\n\nKennsla um s\u00e9rstillingu og me\u00f0m\u00e6li me\u00f0 gervigreind<\/strong><\/p>\n\n\n\nLex\u00eda 1:<\/strong> A\u00f0 \u00feekkja vi\u00f0skiptavini \u00fe\u00edna dj\u00fapt og nota \u00feessa inns\u00fdn til a\u00f0 b\u00faa til pers\u00f3nulega reynslu getur veri\u00f0 \u00f6flugur samkeppnisa\u00f0ili, \u00f3h\u00e1\u00f0 atvinnugreininni.<\/p>\n\n\n\nLex\u00eda 2: <\/strong>\u00c1rangursr\u00edk s\u00e9rsn\u00ed\u00f0a gengur lengra en a\u00f0 m\u00e6la me\u00f0 v\u00f6rum, skapa heildr\u00e6na upplifun sem a\u00f0lagast st\u00f6\u00f0ugt \u00f3skum og heg\u00f0un notenda, me\u00f0 \u00fev\u00ed a\u00f0 nota g\u00f6gn fr\u00e1 m\u00f6rgum a\u00f0ilum til a\u00f0 taka \u00e1kvar\u00f0anir \u00e1 \u00f6llum stigum fyrirt\u00e6kisins.<\/p>\n\n\n\nLex\u00eda 3:<\/strong> Me\u00f0 \u00fev\u00ed a\u00f0 sameina mismunandi gervigreindart\u00e6kni getur \u00fea\u00f0 b\u00fai\u00f0 til mun \u00f6flugra og n\u00e1kv\u00e6mara me\u00f0m\u00e6lakerfi, sem getur skili\u00f0 f\u00ednger\u00f0 bl\u00e6brig\u00f0i \u00ed \u00f3skum notenda.<\/p>\n\n\n\nLex\u00eda 4:<\/strong> Fj\u00e1rfesting \u00ed s\u00e9rstillingu sn\u00fdst ekki bara um a\u00f0 b\u00e6ta notendaupplifunina til skamms t\u00edma, heldur um a\u00f0 byggja upp langt\u00edmasamband sem gerir \u00fej\u00f3nustuna s\u00edfellt ver\u00f0m\u00e6tari og erfi\u00f0ari \u00ed sta\u00f0inn.<\/p>\n\n\n\nLex\u00eda 5<\/strong>: \u00de\u00f3 a\u00f0 \u00f6flug, gervigreind-undirsta\u00f0a me\u00f0m\u00e6lakerfi krefjist \u00e1framhaldandi eftirlits, stillingar og si\u00f0fer\u00f0ilegra sj\u00f3narmi\u00f0a til a\u00f0 vera sannarlega \u00e1hrifar\u00edk og \u00e1rei\u00f0anleg.<\/p>\n\n\n\nLex\u00eda 6:<\/strong> Gagnas\u00f6fnun ver\u00f0ur a\u00f0 fara \u00fat fyrir auglj\u00f3sa.\u00dea\u00f0 er samsetning \u00edtarlegra gagna um heg\u00f0un notenda me\u00f0 samhengisgreiningu sem gerir \u00fe\u00e9r kleift a\u00f0 b\u00faa til raunverulega pers\u00f3nulega reynslu og uppl\u00fdsa stefnum\u00f3tandi vi\u00f0skipta\u00e1kvar\u00f0anir.<\/p>\n\n\n\nLex\u00eda 7:<\/strong> V\u00e9ln\u00e1m er ekki a\u00f0eins h\u00e6gt a\u00f0 nota til a\u00f0 greina notendag\u00f6gn, heldur einnig til a\u00f0 skilja dj\u00fapt v\u00f6runa e\u00f0a \u00fej\u00f3nustuna sj\u00e1lfa sem bo\u00f0i\u00f0 er upp \u00e1 og skapa \u00feannig mun fl\u00f3knari a\u00f0l\u00f6gun.<\/p>\n\n\n\nLex\u00eda 8:<\/strong> \u00deegar gervigreindarkerfi eru innleidd til a\u00f0 s\u00e9rsn\u00ed\u00f0a er mikilv\u00e6gt a\u00f0 huga ekki a\u00f0eins a\u00f0 t\u00e6knilegri skilvirkni heldur einnig v\u00ed\u00f0t\u00e6kari si\u00f0fer\u00f0ilegum og f\u00e9lagslegum \u00e1hrifum t\u00e6kni \u00feeirra.<\/p>\n\n\n\nLex\u00eda 9:<\/strong> S\u00e9rstilling, \u00feegar h\u00fan er vel \u00fatf\u00e6r\u00f0, skapar dygg\u00f0uga hringr\u00e1s skilnings vi\u00f0skiptavina og b\u00e6ttrar \u00fej\u00f3nustu, sem lei\u00f0ir til meiri \u00e1n\u00e6gju vi\u00f0skiptavina og trygg\u00f0ar.<\/p>\n\n\n\nFyrirt\u00e6ki \u00far \u00fdmsum atvinnugreinum geta beitt \u00feessum d\u00fdrm\u00e6tu l\u00e6rd\u00f3mi til a\u00f0 skapa d\u00fdpri og langvarandi tengsl vi\u00f0 vi\u00f0skiptavini s\u00edna.\u201cMe\u00f0 \u00fev\u00ed a\u00f0 fj\u00e1rfesta \u00ed s\u00e9rstillingu og me\u00f0m\u00e6lum, me\u00f0 \u00fev\u00ed a\u00f0 nota gervigreind \u00e1 si\u00f0fer\u00f0ilegan og \u00e1rangursr\u00edkan h\u00e1tt, er h\u00e6gt a\u00f0 umbreyta notendaupplifuninni og n\u00e1 verulegu samkeppnisforskot\u201d, segir Correa.<\/p>\n\n\n\n
S\u00e9rsni\u00f0in er ekki bara stefna, heldur \u00f6flug stefna sem, \u00feegar vel \u00fatf\u00e6r\u00f0, getur leitt til meiri \u00e1n\u00e6gju vi\u00f0skiptavina, betri var\u00f0veislu og vi\u00f0varandi vaxtar.\u201cO framt\u00ed\u00f0in tilheyrir fyrirt\u00e6kjum sem vita hvernig \u00e1 a\u00f0 s\u00e9rsn\u00ed\u00f0a tilbo\u00f0 s\u00edn og reynslu, skapa raunverulegt og \u00feroskandi gildi fyrir hvern og einn\u201d vi\u00f0skiptavin.<\/p>","protected":false},"excerpt":{"rendered":"
Em um mercado cada vez mais competitivo e centrado no consumidor, a personaliza\u00e7\u00e3o tornou-se uma ferramenta essencial para conquistar e fidelizar clientes. Nesse cen\u00e1rio, empresas como Netflix e Spotify se […]<\/p>\n","protected":false},"author":1,"featured_media":812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/3058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=3058"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/3058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/812"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}