{"id":432,"date":"2024-06-25T09:34:42","date_gmt":"2024-06-25T12:34:42","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=432"},"modified":"2024-06-25T09:35:06","modified_gmt":"2024-06-25T12:35:06","slug":"expansao-alem-do-e-commerce-como-diferenciar-estrategias-para-os-varejistas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/expansao-alem-do-e-commerce-como-diferenciar-estrategias-para-os-varejistas\/","title":{"rendered":"St\u00e6kkun \u00fat fyrir rafr\u00e6n vi\u00f0skipti: hvernig \u00e1 a\u00f0 greina a\u00f0fer\u00f0ir fyrir sm\u00e1sala?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Me\u00f0 mikilli \u00e1kve\u00f0ni og skipulagningu er h\u00e6gt a\u00f0 auka hagna\u00f0 jafnvel \u00e1 krepput\u00edmum. \u00der\u00e1tt fyrir p\u00f3lit\u00edska og efnahagslega atbur\u00f0ar\u00e1s \u00ed Brasil\u00edu, \u00e1samt eftir heimsfaraldurinn, er brasil\u00edski frumkv\u00f6\u00f0ullinn seigur. Samkv\u00e6mt Map of Companies Bulletin, \u00e1ri\u00f0 2022, sl\u00f3 landi\u00f0 met \u00ed opnun fyrirt\u00e6kja, me\u00f0 \u00f6rfyrirt\u00e6kjum og MEI. \u00c1 fyrstu fj\u00f3rum m\u00e1nu\u00f0um \u00e1rsins f\u00e6ddust 1,3 millj\u00f3nir n\u00fdrra fyrirt\u00e6kja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fyrir \u00fe\u00e1 sem vinna vi\u00f0 rafr\u00e6n vi\u00f0skipti s\u00fdndi salan samdr\u00e1tt \u00e1 \u00feessu \u00e1ri, eftir&nbsp;<em>uppsveifla<\/em>&nbsp;ranns\u00f3knir fr\u00e1 Brazilian Association of Electronic Commerce (ABComm) benda til \u00feess a\u00f0 \u00fea\u00f0 hafi veri\u00f0 v\u00f6xtur um 5% \u00e1 fyrri hluta \u00e1rs 2022, \u00feegar b\u00faist var vi\u00f0 meira en 6% fyrir nets\u00f6lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd \u00feessari atbur\u00f0ar\u00e1s \u00feurfa \u00feeir sem vinna \u00ed hlutanum a\u00f0 fj\u00e1rfesta \u00ed a\u00f0fer\u00f0um sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 st\u00e6kka umfram s\u00f6luna \u00e1 netinu. \u00cd leit a\u00f0 brei\u00f0ari markh\u00f3pi sem mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 leysa kr\u00f6furnar \u00e1 \u00fdmsum kerfum. Mikilv\u00e6gt er a\u00f0 auka m\u00f6guleikana, ganga \u00ed rafr\u00e6n vi\u00f0skipti me\u00f0 m\u00f6guleika \u00e1 l\u00edkamlegum verslunum, s\u00f6luturnum \u00ed verslunarmi\u00f0st\u00f6\u00f0vum og&nbsp;<em>marka\u00f0storg<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einingar sem selja \u00ed eigin pers\u00f3nu koma me\u00f0 m\u00f6guleika \u00e1 a\u00f0 meta v\u00f6runa, athuga efni\u00f0 og hafa samband vi\u00f0 hlutinn \u00e1\u00f0ur en fj\u00e1rfest er. \u00d6rvun \u00fdmissa skilningarvitanna, svo sem snertingu, lykt, heyrn, sj\u00f3n og jafnvel smekk getur skipt sk\u00f6pum \u00ed verslunarupplifuninni. Pers\u00f3nuleg samskipti eru meira velkomin og eykur \u00e1rei\u00f0anleika fyrirt\u00e6kis. A\u00f0 tala vi\u00f0 seljanda er \u00fe\u00e1ttur sem hefur \u00e1hrif \u00e1 kaupfer\u00f0 vi\u00f0skiptavinar, \u00feannig a\u00f0 l\u00edkamlegar verslanir hafa \u00feennan kost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00deegar verslunin er \u00e1 g\u00f6tunni er h\u00e6gt a\u00f0 bj\u00f3\u00f0a upp \u00e1 pers\u00f3nulegri upplifun, me\u00f0 \u00e1herslu \u00e1 v\u00f6runa og vi\u00f0skiptavininn. En s\u00f6luturnarnir \u00ed verslunarmi\u00f0st\u00f6\u00f0vum og verslunarmi\u00f0st\u00f6\u00f0vum hafa einnig s\u00f6mu kosti og vinna s\u00e9r inn stig \u00e1 hli\u00f0 hagkv\u00e6mni, \u00fear sem neytandinn getur leyst \u00f6nnur m\u00e1l \u00ed sama umhverfi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp;<em>marka\u00f0storg<\/em>, aftur \u00e1 m\u00f3ti, er vi\u00f0skiptam\u00f3del sem gj\u00f6rbylti sm\u00e1s\u00f6lu \u00e1 netinu og tengdi mismunandi sm\u00e1sala vi\u00f0 vi\u00f0skiptavini. Samkv\u00e6mt k\u00f6nnun Ebit Nielsen hafa \u00feessi samvinnuumhverfi n\u00fa \u00feegar 78% af \u00fe\u00e1ttt\u00f6ku \u00ed rafr\u00e6num vi\u00f0skiptum \u00ed Brasil\u00edu. Auk \u00feess er \u00feessi s\u00f6lum\u00e1ti einn af upp\u00e1halds neytendum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samkv\u00e6mt k\u00f6nnun franska fyrirt\u00e6kisins Mirakl, 86% Brasil\u00edumanna bera kennsl \u00e1&nbsp;<em>marka\u00f0storg&nbsp;<\/em>sem fulln\u00e6gjandi lei\u00f0 til a\u00f0 gera kaup \u00e1 netinu. Anna\u00f0 t\u00e6kif\u00e6ri fyrir frumkv\u00f6\u00f0ulinn til a\u00f0 \u00f6\u00f0last styrk og fara \u00fat fyrir hef\u00f0bundna e-verslun IO taka \u00fe\u00e1tt \u00ed fj\u00f6lbreyttustu m\u00f6guleikum fyrirt\u00e6kisins.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com muita determina\u00e7\u00e3o e planejamento, \u00e9 poss\u00edvel aumentar o lucro mesmo em tempos de crise. Apesar do cen\u00e1rio pol\u00edtico e econ\u00f4mico no Brasil, aliado ao p\u00f3s-pandemia, o empreendedor brasileiro se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}