\u201cAllt sem hef\u00f0i geta\u00f0 veri\u00f0 fundi\u00f0 upp, var \u00feegar\u201d ger\u00f0i \u00feessi setning Charles Duell, forst\u00f6\u00f0uma\u00f0ur einkaleyfadeildar Bandar\u00edkjanna, \u00e1ri\u00f0 1889. \u00dea\u00f0 g\u00e6ti veri\u00f0 erfitt a\u00f0 skilja \u00feessa st\u00f6\u00f0nun, jafnvel meira ef vi\u00f0 erum a\u00f0 tala um meira en 100 \u00e1r s\u00ed\u00f0an. En \u00feetta er sannleikurinn: \u00fea\u00f0 er erfitt a\u00f0 horfa til framt\u00ed\u00f0ar og sj\u00e1 fyrir s\u00e9r n\u00fdjar uppfinningar. N\u00fa, a\u00f0 vi\u00f0 h\u00f6fum jafnvel n\u00e1\u00f0 t\u00edmum flj\u00fagandi b\u00edla, kemur spurningin enn sterkari: hvernig \u00e1 a\u00f0 fara meira en vi\u00f0 h\u00f6fum \u00feegar komist \u00e1fram? <\/p>\n\n\n\n
\u00cd september \u00e1 s\u00ed\u00f0asta \u00e1ri h\u00e6kka\u00f0i Brasil\u00eda um 5 s\u00e6ti \u00ed al\u00fej\u00f3\u00f0legri n\u00fdsk\u00f6punarr\u00f6\u00f0 og n\u00e1\u00f0i 49. s\u00e6ti 4. s\u00e6ti og var fyrsta s\u00e6ti\u00f0 \u00ed R\u00f3m\u00f6nsku Amer\u00edku. T\u00f6lfr\u00e6\u00f0in s\u00fdnir v\u00f6xt landsins \u00e1 sv\u00e6\u00f0inu, sem er mj\u00f6g \u00e1hugavert, a\u00f0allega, til a\u00f0 la\u00f0a a\u00f0 augu n\u00fdrra fj\u00e1rfesta h\u00e9r.<\/p>\n\n\n\n
En \u00e1 bak vi\u00f0 v\u00f6xt n\u00fdsk\u00f6punarfyrirt\u00e6kja, \u00fea\u00f0 er sk\u00f6punarg\u00e1fu teymi sem tekur \u00fe\u00e1tt. Og \u00fea\u00f0 er \u00fear sem st\u00f3ra \u00e1skorunin kemur inn. \u00c1 s\u00ed\u00f0asta \u00e1ri, 67% af brasil\u00edskum stj\u00f3rnendum, heyrt fyrir ranns\u00f3knir National Study on Digital Evolution and Business Innovation , komst a\u00f0 \u00fev\u00ed a\u00f0 \u00feeir telja a\u00f0 skipulagsmenning er einn af helstu \u00fe\u00e1ttum sem gerir fyrirt\u00e6ki ekki n\u00fdsk\u00f6pun. En \u00fe\u00e1, hvernig \u00e1 a\u00f0 beita skapandi stj\u00f3rnun \u00ed fyrirt\u00e6ki? Allt byrjar \u00e1 \u00fev\u00ed a\u00f0 fj\u00e1rfesta \u00ed h\u00e6fileikum. Langt umfram \u00fea\u00f0 a\u00f0 leita a\u00f0eins a\u00f0 \u00feeim sem hafa kr\u00f6fur um laust starf, \u00fea\u00f0 er l\u00edka nau\u00f0synlegt a\u00f0 hafa \u00e1hyggjur af heildinni, me\u00f0 teyminu sem er a\u00f0 byggja upp.<\/p>\n\n\n\n
Til a\u00f0 skilja bestu lei\u00f0ina til a\u00f0 gera \u00feetta, vi\u00f0 skulum \u00edmynda okkur atbur\u00f0ar\u00e1s. Annars vegar h\u00f6fum vi\u00f0 X li\u00f0i\u00f0: \u00fear sem allir starfsmenn b\u00faa \u00e1 sama sv\u00e6\u00f0i, eru af sama kyn\u00fe\u00e6tti, m\u00e6ta \u00e1 s\u00f6mu sta\u00f0i, hafa s\u00f6mu reynslu og eru sett inn \u00ed sama f\u00e9lagslega samhengi. \u00c1 hinn b\u00f3ginn h\u00f6fum vi\u00f0 Y li\u00f0i\u00f0: hver einstaklingur h\u00e9r, kemur fr\u00e1 mismunandi st\u00f6\u00f0um, fara \u00ed gegnum mismunandi a\u00f0st\u00e6\u00f0ur, neyta mismunandi efnis og eru af mismunandi kyn\u00fe\u00e1ttum og flokkum. Hva\u00f0a li\u00f0 er l\u00edklegra til a\u00f0 komast a\u00f0 n\u00fdjum hugmyndum og lausnum fyrir marka\u00f0inn?<\/p>\n\n\n\n
Sum fyrirt\u00e6ki hafa n\u00fa \u00feegar \u00feetta svar ^ fyrr \u00e1 \u00feessu \u00e1ri, sprotafyrirt\u00e6ki\u00f0 Blend Edu, leiddi \u00ed lj\u00f3s a\u00f0 \u00e1 s\u00ed\u00f0asta \u00e1ri, 72% af fyrirt\u00e6kjum sem heyr\u00f0ust \u00ed k\u00f6nnuninni , haf\u00f0i \u00feegar sv\u00e6\u00f0i tileinka\u00f0 fj\u00f6lbreytni og stj\u00f3rnun \u00e1n a\u00f0greiningar. N\u00fameri\u00f0 s\u00fdnir hversu vi\u00f0eigandi dagskr\u00e1in er fyrir samf\u00e9lag n\u00fat\u00edmans. \u00deetta er vegna \u00feess a\u00f0 f\u00f3lk sett \u00ed mismunandi samhengi, mun byggja upp fj\u00f6lbreytt umhverfi, koma me\u00f0 fleiri hugmyndir og sj\u00f3narmi\u00f0, sem eru grundvallaratri\u00f0i \u00ed sk\u00f6punarg\u00e1fu fyrirt\u00e6kis. Veistu \u00feegar vi\u00f0 sj\u00e1um svona fr\u00e1b\u00e6ra augl\u00fdsingu e\u00f0a v\u00f6ru, a\u00f0 vi\u00f0 spyrjum okkur hvernig enginn hefur nokkurn t\u00edma hugsa\u00f0 um eitthva\u00f0 svona \u00e1\u00f0ur?.<\/p>\n\n\n\n
En \u00fe\u00e1 skulum vi\u00f0 segja a\u00f0 \u00fe\u00fa bygg\u00f0ir \u00feinn \u201cdraumali\u00f0sins<\/em>\u201d fj\u00f6lbreytt: hva\u00f0 kemur n\u00e6st? R\u00e1\u00f0ning er ekki kraftaverkalausn, hva\u00f0 mun skipta mestu m\u00e1li er f\u00e6rslan, er stj\u00f3rnun starfsmanna IS stj\u00f3rnendah\u00f3pur sem hugsar um a\u00f0 vera skapandi, \u00fearf l\u00edka a\u00f0 sko\u00f0a umhverfi\u00f0 sem er a\u00f0 stu\u00f0la a\u00f0 starfsf\u00f3lki. Og \u00feetta er \u00fear sem m\u00f6rg fyrirt\u00e6ki renna. Samkv\u00e6mt r\u00e1\u00f0gj\u00f6f Korn Ferry, mist\u00f6k flestra stj\u00f3rnenda, er a\u00f0 r\u00e1\u00f0a f\u00f3lk \u00far minnihlutah\u00f3pum, en taka ekki dagskr\u00e1na alvarlega. Koma \u00e1 f\u00f3t \u201ccotas um a\u00f0 r\u00e1\u00f0a, hugsa um fj\u00f6lbreytileika, en ekki hafa \u00e1hyggjur af \u00fev\u00ed a\u00f0 styrkja og halda starfsm\u00f6nnum, auk \u00feess a\u00f0 veita ekki velkomi\u00f0 umhverfi, mun a\u00f0eins s\u00f6kkva d\u00fdrm\u00e6tum h\u00e6fileikum og hr\u00e6\u00f0a \u00ed burtu.<\/p>\n\n\n\n Skapandi og n\u00fdst\u00e1rleg stj\u00f3rnun haldast \u00ed hendur. Samkv\u00e6mt Landssambandi i\u00f0na\u00f0arins (CNI) er n\u00fdsk\u00f6punarmenning samsett \u00far 8 sto\u00f0um. \u00deau eru: t\u00e6kif\u00e6ri, hugmyndir, \u00fer\u00f3un, framkv\u00e6md, mat, skipulagsmenning og au\u00f0lindir. \u00deessi or\u00f0, sem beitt er \u00ed stuttu m\u00e1li daglega, gera fyrirt\u00e6kinu \u00fe\u00ednu kleift a\u00f0 vera me\u00f0vita\u00f0 um marka\u00f0inn, tilb\u00fai\u00f0 til a\u00f0 takast \u00e1 vi\u00f0 \u00fe\u00e6r \u00e1skoranir sem upp koma. \u00dea\u00f0 er fyrst og fremst a\u00f0 sko\u00f0a, inni 'a\u00f0 tryggja a\u00f0 ferlar, markmi\u00f0, starfsmenn, skipulag og gildi, s\u00e9u \u00ed takt og virka vel. A\u00f0eins \u00fe\u00e1 munu mannvirkin \u00fer\u00edfast me\u00f0 vaxandi \u00e1skorunum marka\u00f0arins.<\/p>\n\n\n\n Vi\u00f0 erum \u00e1 t\u00edmum gervigreindar (AI). \u00cd dag, eftir nokkrar sek\u00fandur, getum vi\u00f0 be\u00f0i\u00f0 um t\u00e6kni til a\u00f0 m\u00e6ta (n\u00e1nast) \u00f6llum bei\u00f0num okkar. Me\u00f0 nokkrum smellum, allir me\u00f0 a\u00f0gang a\u00f0 \u00feessum verkf\u00e6rum, geta skapa\u00f0 \u00f3l\u00edkustu hugsanir. En innan um svo miklar framfarir er nau\u00f0synlegt a\u00f0 muna a\u00f0 t\u00e6knin virkar sem bandama\u00f0ur, en ekki \u00ed sta\u00f0inn fyrir mannshugann. Vinna fr\u00e1 teymi sem myndast af mismunandi h\u00e6fileikum \u00e6tti ekki a\u00f0 vanmeta. Fyrirt\u00e6ki sem skilja mikilv\u00e6gi \u00feess a\u00f0 mynda skapandi teymi f\u00f3lks og fj\u00e1rfesta \u00ed \u00feeim \u00farr\u00e6\u00f0um sem \u00fearf til a\u00f0 b\u00e6ta g\u00e6\u00f0i vinnu, skara fram \u00far \u00e1 marka\u00f0num.<\/p>\n\n\n\n Stj\u00f3rnendateymi sem hugsar um \u00feessi m\u00e1l, ver\u00f0ur a\u00f0 fylgja \u00fer\u00f3un og hafa lei\u00f0toga sem eru f\u00e6rir \u00ed n\u00fdsk\u00f6pun, auk \u00feess a\u00f0 taka \u00fe\u00e1tt \u00ed teyminu og \u00f6rva sk\u00f6punarg\u00e1fu, og \u00feykja v\u00e6nt um fj\u00f6lbreytileika og \u00fe\u00e1ttt\u00f6ku fagf\u00f3lks. \u00deetta eru venjur sem \u00fearf a\u00f0 koma \u00ed framkv\u00e6md til a\u00f0 n\u00e1 umhverfi sem stu\u00f0lar a\u00f0 sk\u00f6punarg\u00e1fu. Ef fyrirt\u00e6ki\u00f0 \u00feitt fj\u00e1rfestir ekki og fylgir ekki \u00fev\u00ed sem marka\u00f0urinn er a\u00f0 spyrja (svo sem n\u00fdsk\u00f6pun, sk\u00f6punarg\u00e1fu og frumleika), h\u00e6ttir \u00fea\u00f0 a\u00f0 vera til. \u00deetta er nakinn sannleikur og hr\u00e1 uppl\u00fdsingat\u00e6kni n\u00e6gir til a\u00f0 muna st\u00f3r n\u00f6fn \u00e1 marka\u00f0num, sem mist\u00f3kst vegna \u00feess a\u00f0\u201c h\u00e6tti \u00ed t\u00edma\u201d.<\/p>\n\n\n\n Ver\u00f0m\u00e6tasta lex\u00edan sem \u00e9g hef l\u00e6rt \u00e1 undanf\u00f6rnum \u00e1rum, lei\u00f0andi latneskt amer\u00edskt li\u00f0 \u00ed t\u00e6kni lausnum fyrirt\u00e6ki, er a\u00f0 vi\u00f0 \u00feurfum a\u00f0 finna okkur upp \u00e1 n\u00fdtt alltaf. A\u00f0 komast \u00fat \u00far \u00fe\u00e6gindasv\u00e6\u00f0inu er \u00e1skorun og svo miki\u00f0, en \u00fea\u00f0 er \u00fea\u00f0 sem vi\u00f0 \u00feurfum a\u00f0 gera allan t\u00edmann og stundum gerum vi\u00f0 okkur ekki einu sinni grein fyrir \u00fev\u00ed hvernig \u00feessar breytingar geta gerst n\u00e1tt\u00farulega. \u00deegar vi\u00f0 skiljum \u00fe\u00f6rfina \u00e1 a\u00f0 a\u00f0lagast \u00ed atbur\u00f0ar\u00e1sinni sem vi\u00f0 erum sett inn \u00ed, frekar en a\u00f0 berjast gegn \u00feessari hreyfingu, \u00fe\u00e1 er \u00fea\u00f0 \u00feegar vi\u00f0 getum \u00fer\u00f3ast.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" \u201cTudo que poderia ter sido inventado, j\u00e1 foi\u201d \u2013 quem disse essa frase foi Charles Duell, diretor do Departamento de Patentes dos Estados Unidos, em 1889. Pode ser dif\u00edcil entender esse sentimento de estagna\u00e7\u00e3o, ainda mais se estamos falando de mais de 100 anos atr\u00e1s. Mas essa \u00e9 a verdade: \u00e9 dif\u00edcil olhar para futuro […]<\/p>\n","protected":false},"author":160,"featured_media":2813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-4826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/4826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=4826"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/4826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/2813"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=4826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}