Sm\u00e1sala, eins og vi\u00f0 vissum, er \u00f6rugglega ekki lengur til. Heg\u00f0un neytenda hefur breyst algj\u00f6rlega \u00f3afturkr\u00e6ft \u00e1 s\u00ed\u00f0ustu t\u00edu \u00e1rum fr\u00e1 au\u00f0veldari a\u00f0gangi a\u00f0 uppl\u00fdsingum um v\u00f6rur og \u00fej\u00f3nustu, hven\u00e6r sem er og hvar sem er. \u00deessi sanna stafr\u00e6na valdefling er a\u00f0 endurskilgreina sm\u00e1s\u00f6lu, sem krefst \u00feess a\u00f0 fyrirt\u00e6ki \u00ed geiranum a\u00f0lagast flj\u00f3tt og st\u00f6\u00f0ugt umhverfi \u00fear sem upplifun vi\u00f0skiptavina er grundvallaratri\u00f0i. Og lykillinn a\u00f0 \u00fev\u00ed a\u00f0 n\u00e1 \u00feessu markmi\u00f0i og n\u00fdsk\u00f6pun er \u00ed stefnum\u00f3tandi notkun gagna. <\/p>\n\n\n\n
A\u00f0 \u00feekkja kaupandann dj\u00fapt, neysluvenjur \u00feeirra og sj\u00e1 fyrir \u00fearfir \u00feeirra eru skylda, svok\u00f6llu\u00f0 \u201cCustomer 360\u201d vision. S\u00e9rstaklega me\u00f0 samleitni l\u00edkamlegra og stafr\u00e6nna verslunarr\u00e1sa, \u00ed s\u00edfellt alhli\u00f0a stefnu, b\u00faast neytendur vi\u00f0 flj\u00f3tandi og sam\u00fe\u00e6ttri reynslu, sama hvar \u00feeir eru a\u00f0 kaupa. <\/p>\n\n\n\n
S\u00f6lua\u00f0ilinn \u00fearf a\u00f0 vita hvernig \u00e1 a\u00f0 greina vi\u00f0skiptag\u00f6gn s\u00edn vandlega og \u00ed hverju samskiptum vi\u00f0 vi\u00f0skiptavini. Uppl\u00fdsingar um vafraheg\u00f0un \u00e1 netinu \u00ed rafr\u00e6num vi\u00f0skiptum og samskiptas\u00f6gu (sem getur enda\u00f0 me\u00f0 kaupum e\u00f0a ekki) eru nokkur d\u00e6mi sem geta leitt \u00ed lj\u00f3s mikilv\u00e6g mynstur hvers neytanda. Hins vegar er \u00feessi greining ekki au\u00f0veld, vegna \u00feess a\u00f0 magn uppl\u00fdsinga sem sm\u00e1salar safna daglega er miki\u00f0 og kemur fr\u00e1 \u00fdmsum a\u00f0ilum, allt fr\u00e1 \u00fej\u00f3nustur\u00e1sum, \u00f6ppum og vefs\u00ed\u00f0um, til hitakortalausna og fl\u00e6\u00f0isgreiningar innan verslana. <\/p>\n\n\n\n
A\u00f0 safna og skipuleggja \u00f6ll \u00feessi g\u00f6gn \u00e1 samheldinn og a\u00f0gengilegan h\u00e1tt er ein st\u00e6rsta \u00e1skorunin sem stendur frammi fyrir \u00ed dag. Til a\u00f0 skapa fullkomna s\u00fdn \u00e1 \u00fea\u00f0 sem neytendur eru a\u00f0 leita a\u00f0 er nau\u00f0synlegt a\u00f0 sigrast \u00e1 \u00feessari sundrungu uppl\u00fdsinga. Me\u00f0 \u00fev\u00ed a\u00f0 sam\u00fe\u00e6tta \u00f6ll g\u00f6gn byrja fyrirt\u00e6ki a\u00f0 umbreyta hr\u00e1um uppl\u00fdsingum \u00ed ver\u00f0m\u00e6ta inns\u00fdn, sem gerir hra\u00f0ari, \u00e1rei\u00f0anlegar, stefnum\u00f3tandi og vi\u00f0skiptavinami\u00f0a\u00f0ar \u00e1kvar\u00f0anir kleift. <\/p>\n\n\n\n
En \u00fea\u00f0 er ekki n\u00f3g a\u00f0 bara sam\u00fe\u00e6tta g\u00f6gn. \u00dea\u00f0 er nau\u00f0synlegt a\u00f0 uppl\u00fdsingagrunnurinn hafi g\u00e6\u00f0i og stj\u00f3rnarh\u00e6tti. \u00deessi g\u00f6gn \u00feurfa a\u00f0 fara \u00ed gegnum nokkur skref sem tryggja heilleika \u00feeirra, fri\u00f0helgi einkal\u00edfs, \u00f6ryggi og a\u00f0 \u00feau s\u00e9u eins uppf\u00e6r\u00f0 og m\u00f6gulegt er, a\u00f0gengileg \u00ed r\u00e9ttum sm\u00e1atri\u00f0um fyrir r\u00e9ttan notanda. \u00deetta ferli tryggir a\u00f0 g\u00f6gnin s\u00e9u sett \u00ed samhengi, skipul\u00f6g\u00f0 og h\u00e6gt er a\u00f0 nota \u00feau \u00e1 \u00e1hrifar\u00edkan h\u00e1tt sem \u00f6flugt t\u00e6ki. \u00deessar a\u00f0ger\u00f0ir hafa bein \u00e1hrif \u00e1 frammist\u00f6\u00f0u fyrirt\u00e6kisins og, me\u00f0 \u00fev\u00ed a\u00f0 leggja ekki tilhl\u00fd\u00f0ilega \u00e1herslu \u00e1 \u00feetta ferli, me\u00f0 l\u00e1gum g\u00e6\u00f0um og illa stj\u00f3rnu\u00f0um g\u00f6gnum, mun sm\u00e1s\u00f6lufyrirt\u00e6ki\u00f0 vissulega standa frammi fyrir vandam\u00e1lum \u00ed hverri a\u00f0ger\u00f0, sem endurspeglar ni\u00f0urst\u00f6\u00f0una beint. <\/p>\n\n\n\n
Me\u00f0 mikilv\u00e6gu hlutverki \u00ed n\u00faverandi a\u00f0fangake\u00f0ju eru l\u00edkamlegar verslanir a\u00f0 umbreytast og virka sem upplifunarmi\u00f0st\u00f6\u00f0var fyrir kaupendur og flutningami\u00f0st\u00f6\u00f0var, sem ganga lengra en einfaldir s\u00f6lusta\u00f0ir. \u00c1 vi\u00f0bur\u00f0um me\u00f0 mikilli eftirspurn eins og Black Friday, \u00fear sem h\u00e6fileikinn til a\u00f0 takast \u00e1 vi\u00f0 mikla s\u00f6luaukningu og mj\u00f6g skilvirka flutninga er reynt, \u00fe\u00f6rfin \u00e1 a\u00f0 breg\u00f0ast vi\u00f0 sam\u00fe\u00e6ttum, stj\u00f3rnu\u00f0um og g\u00e6\u00f0ag\u00f6gnum er enn auglj\u00f3sari. <\/p>\n\n\n\n
\u00deess m\u00e1 geta a\u00f0 g\u00f6gnin sem r\u00e9tt eru greind ver\u00f0a a\u00f0 vera l\u00fd\u00f0r\u00e6\u00f0isleg og ekki h\u00e6gt a\u00f0 mi\u00f0st\u00fdra \u00feeim \u00ed upprunas\u00edl\u00f3um \u00feeirra. Starfsmenn verslana \u00feurfa a\u00f0 hafa a\u00f0gang a\u00f0 samhengisbundnum uppl\u00fdsingum \u00ed raunt\u00edma svo \u00feeir geti hagr\u00e6tt ferlum fyrir skilvirkari stj\u00f3rnun og teki\u00f0 hra\u00f0ari \u00e1kvar\u00f0anir beint vi\u00f0 vi\u00f0skiptavininn, \u00e1 hillunni e\u00f0a \u00e1 hillunni bakskrifstofa<\/em>. \u00deannig er meiri sam\u00fe\u00e6tting um alla verslunarke\u00f0juna, fr\u00e1 verslun til verslunar birg\u00f0ake\u00f0ja<\/em>, Me\u00f0 skilvirkri birg\u00f0astj\u00f3rnun, flutningum og dreifingu hratt og \u00e1rangursr\u00edkt, sem gerir verslunarupplifun a\u00f0greind fr\u00e1 enda til enda. <\/p>\n\n\n\n Notkun mikils magns gagna fr\u00e1 \u00fdmsum a\u00f0ilum gerir i\u00f0na\u00f0inum kleift a\u00f0 sam\u00feykkja uppl\u00fdstari r\u00e1\u00f0stafanir, draga \u00far s\u00f3un, b\u00e6ta \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini og h\u00e1marka framleg\u00f0. \u00deetta n\u00fdja t\u00edmabil sm\u00e1s\u00f6lu hefur sj\u00e1lfvirkni og raunt\u00edmagreiningar sem grundv\u00f6ll starfseminnar og vi\u00f0skiptavinurinn \u00ed mi\u00f0ju a\u00f0fer\u00f0a. \u00deess vegna er lei\u00f0in til fars\u00e6llar framt\u00ed\u00f0ar \u00ed geiranum me\u00f0 \u00fev\u00ed a\u00f0 fjarl\u00e6gja g\u00f6gn \u00far s\u00edl\u00f3unum sem \u00feau eru \u00ed, me\u00f0 \u00fev\u00ed a\u00f0 sam\u00fe\u00e6tta starfsemi og greiningar sam\u00fe\u00e6ttar \u00ed \u00e1kv\u00f6r\u00f0unarferli\u00f0. S\u00f6lua\u00f0ilar sem tileinka s\u00e9r \u00feessa n\u00e1lgun munu geta skipulagt og skipulagt \u00feetta fl\u00f3kna gagnavistkerfi til a\u00f0 skapa vi\u00f0skiptaver\u00f0m\u00e6ti, byggja upp sterkara og varanlegt samband vi\u00f0 kaupendur s\u00edna sem munu fylgja n\u00faverandi atbur\u00f0ar\u00e1s.<\/p>\n\n\n\n Eftir Cesar Ripari, fors\u00f6lustj\u00f3ra fyrir R\u00f3m\u00f6nsku Amer\u00edku hj\u00e1 Qlik<\/em><\/p>","protected":false},"excerpt":{"rendered":" O varejo, como conhec\u00edamos, definitivamente n\u00e3o existe mais. O comportamento dos consumidores mudou de forma totalmente irrevers\u00edvel nos \u00faltimos dez anos a partir do acesso facilitado a informa\u00e7\u00f5es sobre produtos e servi\u00e7os, a qualquer momento e em qualquer lugar. Este verdadeiro empoderamento digital est\u00e1 redefinindo o varejo, exigindo que as empresas do setor se adaptem […]<\/p>\n","protected":false},"author":170,"featured_media":4055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-5413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/5413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=5413"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/5413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/4055"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=5413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=5413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=5413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}