{"id":569,"date":"2024-06-26T15:20:28","date_gmt":"2024-06-26T18:20:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=569"},"modified":"2024-06-26T15:20:28","modified_gmt":"2024-06-26T18:20:28","slug":"o-que-e-cpa-cpc-cpl-e-cpm","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/o-que-e-cpa-cpc-cpl-e-cpm\/","title":{"rendered":"Hva\u00f0 er CPA, CPC, CPL og CPM?"},"content":{"rendered":"

1. CPA (Kostna\u00f0ur \u00e1 hverja kaup) e\u00f0a kostna\u00f0ur \u00e1 hverja kaup<\/strong><\/p>\n\n\n\n

CPA er lykilm\u00e6likvar\u00f0i \u00ed stafr\u00e6nni marka\u00f0ssetningu sem m\u00e6lir me\u00f0alkostna\u00f0 vi\u00f0 a\u00f0 eignast n\u00fdjan vi\u00f0skiptavin e\u00f0a framkv\u00e6ma \u00e1kve\u00f0na umbreytingu. \u00deessi m\u00e6likvar\u00f0i er reikna\u00f0ur \u00fat me\u00f0 \u00fev\u00ed a\u00f0 deila heildarkostna\u00f0i herfer\u00f0arinnar me\u00f0 fj\u00f6lda yfirtaka e\u00f0a umbreytinga sem fengust. CPA er s\u00e9rstaklega gagnlegt til a\u00f0 meta skilvirkni marka\u00f0sherfer\u00f0a me\u00f0 \u00e1herslu \u00e1 \u00e1\u00fereifanlegar ni\u00f0urst\u00f6\u00f0ur, svo sem s\u00f6lu e\u00f0a \u00e1skriftir. \u00dea\u00f0 gerir fyrirt\u00e6kjum kleift a\u00f0 \u00e1kvar\u00f0a hversu miklu \u00feau ey\u00f0a \u00ed a\u00f0 vinna hvern n\u00fdjan vi\u00f0skiptavin, hj\u00e1lpa til vi\u00f0 a\u00f0 h\u00e1marka fj\u00e1rhags\u00e1\u00e6tlanir og marka\u00f0sa\u00f0fer\u00f0ir.<\/p>\n\n\n\n

2. CPC (Kostna\u00f0ur \u00e1 smell) e\u00f0a Kostna\u00f0ur \u00e1 smell<\/strong><\/p>\n\n\n\n

CPC er m\u00e6likvar\u00f0i sem t\u00e1knar me\u00f0alkostna\u00f0 sem augl\u00fdsandi grei\u00f0ir fyrir hvern smell \u00e1 augl\u00fdsingunni sinni. \u00deessi m\u00e6likvar\u00f0i er almennt nota\u00f0ur \u00e1 augl\u00fdsingakerfum \u00e1 netinu eins og Google Ads og Facebook Ads. CPC er reikna\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 deila heildarkostna\u00f0i herfer\u00f0arinnar me\u00f0 fj\u00f6lda smella sem berast. \u00deessi m\u00e6likvar\u00f0i \u00e1 s\u00e9rstaklega vi\u00f0 um herfer\u00f0ir sem mi\u00f0a a\u00f0 \u00fev\u00ed a\u00f0 skapa umfer\u00f0 \u00e1 vefs\u00ed\u00f0u e\u00f0a \u00e1fangas\u00ed\u00f0u. CPC gerir augl\u00fdsendum kleift a\u00f0 stj\u00f3rna \u00fatgj\u00f6ldum s\u00ednum og h\u00e1marka herfer\u00f0ir s\u00ednar til a\u00f0 f\u00e1 fleiri smelli me\u00f0 takm\u00f6rku\u00f0u fj\u00e1rhags\u00e1\u00e6tlun.<\/p>\n\n\n\n

3. CPL (Kostna\u00f0ur \u00e1 bl\u00fd) e\u00f0a Kostna\u00f0ur \u00e1 bl\u00fd<\/strong><\/p>\n\n\n\n

CPL er m\u00e6likvar\u00f0i sem m\u00e6lir me\u00f0alkostna\u00f0 vi\u00f0 a\u00f0 b\u00faa til bl\u00fd, \u00fea\u00f0 er hugsanlegan vi\u00f0skiptavin sem hefur s\u00fdnt \u00e1huga \u00e1 v\u00f6runni e\u00f0a \u00fej\u00f3nustunni sem bo\u00f0i\u00f0 er upp \u00e1. Lei\u00f0sla f\u00e6st venjulega \u00feegar gestur veitir tengili\u00f0auppl\u00fdsingar s\u00ednar, svo sem nafn og t\u00f6lvup\u00f3st, \u00ed skiptum fyrir eitthva\u00f0 ver\u00f0m\u00e6tt (til d\u00e6mis rafb\u00f3k e\u00f0a \u00f3keypis s\u00fdnikennslu). CPL er reikna\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 deila heildarkostna\u00f0i herfer\u00f0arinnar me\u00f0 fj\u00f6lda lei\u00f0a sem myndast. \u00deessi m\u00e6likvar\u00f0i er s\u00e9rstaklega mikilv\u00e6gur fyrir B2B fyrirt\u00e6ki e\u00f0a \u00feau sem hafa lengri s\u00f6lulotu, \u00fear sem \u00fea\u00f0 hj\u00e1lpar til vi\u00f0 a\u00f0 meta skilvirkni bl\u00fdframlei\u00f0slu\u00e1\u00e6tlana og hugsanlega ar\u00f0semi fj\u00e1rfestingar.<\/p>\n\n\n\n

4. CPM (Kostna\u00f0ur \u00e1 Mille) e\u00f0a Kostna\u00f0ur \u00e1 \u00de\u00fasund Prentanir<\/strong><\/p>\n\n\n\n

CPM er m\u00e6likvar\u00f0i sem t\u00e1knar kostna\u00f0inn vi\u00f0 a\u00f0 birta augl\u00fdsingu \u00fe\u00fasund sinnum, \u00f3h\u00e1\u00f0 smellum e\u00f0a samskiptum.\u201cMille\u201d er latneska hugtaki\u00f0 fyrir \u00fe\u00fasund. CPM er reikna\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 deila heildarkostna\u00f0i herfer\u00f0arinnar me\u00f0 heildarfj\u00f6lda birtinga, margfalda\u00f0 me\u00f0 1000. \u00deessi m\u00e6likvar\u00f0i er oft nota\u00f0ur \u00ed v\u00f6rumerkja- e\u00f0a v\u00f6rumerkjavitundarherfer\u00f0um, \u00fear sem meginmarkmi\u00f0i\u00f0 er a\u00f0 auka s\u00fdnileika og v\u00f6rumerkjavitund, frekar en a\u00f0 b\u00faa til strax smelli e\u00f0a umbreytingar. CPM er gagnlegt til a\u00f0 bera saman kostna\u00f0arhagkv\u00e6mni milli mismunandi augl\u00fdsingakerfa og fyrir herfer\u00f0ir sem forgangsra\u00f0a umfangi og t\u00ed\u00f0ni.<\/p>\n\n\n\n

Ni\u00f0ursta\u00f0a:<\/strong><\/p>\n\n\n\n

Hver \u00feessara m\u00e6likvar\u00f0a - CPA, CPC, CPL og CPM - B\u00dd\u00d0UR upp \u00e1 einstakt sj\u00f3narhorn \u00e1 frammist\u00f6\u00f0u og skilvirkni stafr\u00e6nna marka\u00f0sherfer\u00f0a. A\u00f0 velja vi\u00f0eigandi m\u00e6likvar\u00f0a fer eftir s\u00e9rst\u00f6kum herfer\u00f0armarkmi\u00f0um, vi\u00f0skiptam\u00f3deli og stigi marka\u00f0strektarinnar sem fyrirt\u00e6ki\u00f0 einbeitir s\u00e9r a\u00f0. Notkun bl\u00f6ndu af \u00feessum m\u00e6ligildum getur veitt yfirgripsmeiri og yfirvega\u00f0ri s\u00fdn \u00e1 heildarframmist\u00f6\u00f0u stafr\u00e6nna marka\u00f0sa\u00f0fer\u00f0a.<\/p>","protected":false},"excerpt":{"rendered":"

1. CPA (Cost Per Acquisition) ou Custo por Aquisi\u00e7\u00e3o O CPA \u00e9 uma m\u00e9trica fundamental no marketing digital que mede o custo m\u00e9dio para adquirir um novo cliente ou realizar uma convers\u00e3o espec\u00edfica. Esta m\u00e9trica \u00e9 calculada dividindo o custo total da campanha pelo n\u00famero de aquisi\u00e7\u00f5es ou convers\u00f5es obtidas. O CPA \u00e9 particularmente \u00fatil […]<\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":{"0":"post-569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-glossario"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/570"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}