\u00dea\u00f0 er ekkert leyndarm\u00e1l a\u00f0 Black Friday er or\u00f0inn einn mikilv\u00e6gasti dagsetningin fyrir brasil\u00edska sm\u00e1s\u00f6lu og m\u00f6rg fyrirt\u00e6ki nota n\u00fa \u00feegar gervigreind (AI) til a\u00f0 h\u00e1marka starfsemi og herfer\u00f0ir \u00e1 t\u00edmabilinu og b\u00faast vi\u00f0 mikilli frammist\u00f6\u00f0u \u00e1 lang\u00fer\u00e1\u00f0ri dagsetningu. \u00dea\u00f0 er l\u00edka ekki fr\u00e9ttir um a\u00f0 gervigreind s\u00e9 \u00feegar notu\u00f0 sem stefnum\u00f3tandi og nau\u00f0synlegt t\u00e6ki til a\u00f0 greina g\u00f6gn og s\u00e9rsn\u00ed\u00f0a v\u00f6ru- og \u00fej\u00f3nustuframbo\u00f0. Hins vegar er mikill munur sem getur auki\u00f0 enn frekar \u00e1hrif \u00feessarar t\u00e6kni: taugav\u00edsindi beitt \u00ed vi\u00f0skiptum. <\/p>\n\n\n\n
Me\u00f0 \u00fev\u00ed a\u00f0 sameina getu gervigreindar og kraft taugav\u00edsindaranns\u00f3kna geta fyrirt\u00e6ki d\u00fdpka\u00f0 skilning \u00e1 \u00fev\u00ed hvernig mannsheilinn vinnur \u00far uppl\u00fdsingum og tekur \u00e1kvar\u00f0anir, sem b\u00fd\u00f0ur upp \u00e1 mikilv\u00e6gan kost fyrir v\u00f6rumerkjasamskiptaa\u00f0ger\u00f0ir, s\u00e9rstaklega \u00e1 \u00e1rst\u00ed\u00f0abundnum dagsetningum eins og Black Friday. <\/p>\n\n\n\n
Taugav\u00edsindi hj\u00e1lpa v\u00f6rumerkjum a\u00f0 skapa sterkari tilfinningatengsl og b\u00e6ta uppbyggingu v\u00f6rumerkjaminni, afgerandi \u00fe\u00e6ttir til a\u00f0 fanga athygli \u00ed afar samkeppnish\u00e6fu umhverfi, sem er mikilv\u00e6gt \u00e1\u00f0ur en gr\u00ed\u00f0arlegar fj\u00e1rfestingar eru ger\u00f0ar \u00ed fj\u00f6lmi\u00f0lum, hvort sem \u00fea\u00f0 er stafr\u00e6nt e\u00f0a hef\u00f0bundi\u00f0. \u00deegar \u00f6llu er \u00e1 botninn hvolft er fj\u00e1rhags\u00e1\u00e6tlun fj\u00f6lmi\u00f0la algj\u00f6r og sundurleit notkun \u00feess \u00e1 milli mismunandi r\u00e1sa er \u00fea\u00f0 sem veldur a\u00f0skilna\u00f0inum. \u00cd fj\u00e1rhags\u00e1\u00e6tlunarskyni, \u00fev\u00ed \u00e1kve\u00f0nari sem v\u00f6rumerki\u00f0 er, \u00fev\u00ed f\u00e6rri fj\u00e1rmagn ver\u00f0ur s\u00f3a\u00f0, sem tryggir skilvirkari \u00fathlutun fj\u00e1rmuna. <\/p>\n\n\n\n
Af hverju eru taugav\u00edsindi mikilv\u00e6g fyrir Black Friday?<\/strong> <\/p>\n\n\n\n Athyglishagkerfi\u00f0 s\u00fdnir okkur a\u00f0 \u00e1 marka\u00f0i sem er metta\u00f0ur af uppl\u00fdsingum og \u00e1reiti, eins og \u00e1 s\u00e9r sta\u00f0 vi\u00f0 kynningu \u00e1 Black Friday, er \u00e1hersla neytendaathygli ein umdeildasta og af skornum skammti. Notkun gervigreindar hj\u00e1lpar til vi\u00f0 a\u00f0 skilja heg\u00f0unarmynstur og s\u00e9rsn\u00ed\u00f0a tilbo\u00f0. Hins vegar fara taugav\u00edsindi me\u00f0 \u00feessa gagnagreiningu \u00e1 anna\u00f0 stig, \u00fev\u00ed me\u00f0 \u00fev\u00ed a\u00f0 beita ranns\u00f3knum til a\u00f0 meta \u00e1\u00f0ur hluta, s\u00f6lus\u00ed\u00f0ur, umb\u00fa\u00f0ir og \u00fdmis efni geta v\u00f6rumerki skili\u00f0 hvernig mannsheilinn bregst vi\u00f0 sj\u00f3nr\u00e6nu, heyrnar- og tilfinningalegu \u00e1reiti. \u00deannig er h\u00e6gt a\u00f0 sj\u00e1 fyrir \u00e1hrif \u00feessara \u00fe\u00e1tta \u00e1 kaup\u00e1kvar\u00f0anir jafnvel \u00e1\u00f0ur en herfer\u00f0ir eru settar. <\/p>\n\n\n\n \u00c1 sv\u00f6rtum f\u00f6studegi, \u00feegar deilan um athygli er aukin, getur notkun taugav\u00edsindagagna veri\u00f0 lykillinn a\u00f0 \u00fev\u00ed a\u00f0 varpa lj\u00f3si \u00e1 v\u00f6rumerki\u00f0 innan um fl\u00f3\u00f0 kynningar, sem eru almennt mj\u00f6g l\u00edk hvert \u00f6\u00f0ru. Notkun taugav\u00edsinda gerir okkur kleift a\u00f0 bera kennsl \u00e1 vitsmunalegt \u00e1reiti sem fanga athygli neytenda flj\u00f3tt, svo sem litaskynjun, sj\u00f3nr\u00e6na \u00e1berandi og notkun sannf\u00e6randi skilabo\u00f0a, sem hafa bein \u00e1hrif \u00e1 kaupval \u00e1 stuttum t\u00edma. <\/p>\n\n\n\n Hvernig kn\u00fdr taugav\u00edsindi gervigreind \u00e1 sv\u00f6rtum f\u00f6studegi?<\/strong> <\/p>\n\n\n\n Gervigreind t\u00e6kni er mj\u00f6g \u00e1hrifar\u00edk vi\u00f0 a\u00f0 greina miki\u00f0 magn gagna, en taugav\u00edsindi b\u00e6ta vi\u00f0 \u00feennan h\u00e6fileika me\u00f0 \u00fev\u00ed a\u00f0 veita dj\u00fapan skilning \u00e1 \u00fev\u00ed hvernig mannsheilinn vinnur \u00far g\u00f6gnum. Me\u00f0 \u00fev\u00ed a\u00f0 beita taugav\u00edsindum til a\u00f0 m\u00f3ta samskipti \u00e1 sv\u00f6rtum f\u00f6studegi geta fyrirt\u00e6ki b\u00e6tt getu s\u00edna til a\u00f0 fanga athygli neytenda, draga \u00far n\u00faningi \u00ed kaupferlinu og \u00fear af lei\u00f0andi auka s\u00f6lu. \u00c1 sv\u00f6rtum f\u00f6studegi er \u00e1kv\u00f6r\u00f0unart\u00edmi mj\u00f6g stuttur og hver sek\u00fanda gildir. <\/p>\n\n\n\n Bjarts\u00fdni notendaupplifun:<\/strong> V\u00f6rumerki geta tryggt a\u00f0 neytendur hafi n\u00faningslausa, hra\u00f0a og lei\u00f0andi upplifun me\u00f0 vitr\u00e6na meginreglurnar sem kn\u00fdja fram skilvirkni \u00ed vafra og innkaupum a\u00f0 lei\u00f0arlj\u00f3si. <\/p>\n\n\n\n Styrkja \u00e1hrif tilbo\u00f0:<\/strong> Me\u00f0 \u00fev\u00ed a\u00f0 skilja hva\u00f0a sj\u00f3nr\u00e6nt \u00e1reiti og skilabo\u00f0 fanga athyglina \u00e1 sem bestan h\u00e1tt geta v\u00f6rumerki s\u00e9rsni\u00f0i\u00f0 herfer\u00f0ir til a\u00f0 skera sig \u00far mannfj\u00f6ldanum og breyta athyglinni \u00ed a\u00f0ger\u00f0. <\/p>\n\n\n\n Draga \u00far \u00fev\u00ed a\u00f0 yfirgefa k\u00f6rfu: <\/strong>Me\u00f0 \u00fev\u00ed a\u00f0 beita taugav\u00edsindum til a\u00f0 bera kennsl \u00e1 vitr\u00e6na n\u00faningspunkta \u00ed kaupferlinu geta v\u00f6rumerki b\u00e6tt \u00fatskr\u00e1ningarhra\u00f0ann verulega. <\/p>\n\n\n\n Framt\u00ed\u00f0 Black Friday me\u00f0 taugav\u00edsindum og gervigreind<\/strong> <\/p>\n\n\n\n \u00de\u00f3 a\u00f0 gervigreind s\u00e9 \u00f3missandi t\u00e6ki til a\u00f0 s\u00e9rsn\u00ed\u00f0a tilbo\u00f0 og gera sj\u00e1lfvirkan ferla, bj\u00f3\u00f0a taugav\u00edsindi upp \u00e1 a\u00f0greint samkeppnisforskot sem v\u00f6rumerkjastefnu me\u00f0 \u00fev\u00ed a\u00f0 \u00fatsk\u00fdra hvernig heilinn bregst vi\u00f0 \u00feessum samskiptum. \u00c1 sv\u00f6rtum f\u00f6studegi, \u00fear sem kaup\u00e1kv\u00f6r\u00f0unin umfram hratt er oftast tilfinningaleg, er mikilv\u00e6gt a\u00f0 v\u00f6rumerki samr\u00e6mi a\u00f0fer\u00f0ir vi\u00f0 vitr\u00e6na heg\u00f0un neytenda. \u00deegar taugav\u00edsindi eru notu\u00f0 til a\u00f0 skapa tilfinningatengsl og auka notendaupplifunina geta v\u00f6rumerki ekki a\u00f0eins auki\u00f0 s\u00f6lu s\u00edna heldur styrkt minni v\u00f6rumerkis, sem tryggir a\u00f0 neytandinn man eftir \u00fev\u00ed \u00ed framt\u00ed\u00f0arkaupum. <\/p>\n\n\n\n \u00deegar v\u00f6rumerki undirb\u00faa sig fyrir Black Friday b\u00fd\u00f0ur samsetning gervigreindar og taugav\u00edsinda upp \u00e1 \u00f6fluga n\u00e1lgun til a\u00f0 fanga og vi\u00f0halda athygli neytenda \u00e1 stuttum t\u00edma. <\/p>\n\n\n\n V\u00f6rumerki sem geta sam\u00fe\u00e6tt \u00feessa tvo heima ver\u00f0a betur undirb\u00fain til a\u00f0 skapa gr\u00edpandi verslunarupplifun, auka s\u00f6lu og auka var\u00f0veislu til me\u00f0allangs til langs t\u00edma.<\/p>","protected":false},"excerpt":{"rendered":" N\u00e3o \u00e9 segredo que a Black Friday se tornou uma das datas mais importantes para o varejo brasileiro, e muitas empresas j\u00e1 utilizam Intelig\u00eancia Artificial (IA) para otimizar opera\u00e7\u00f5es e campanhas durante o per\u00edodo, esperando alta performance na data t\u00e3o esperada. Tamb\u00e9m n\u00e3o \u00e9 novidade que a IA j\u00e1 \u00e9 usada como ferramenta estrat\u00e9gica e […]<\/p>\n","protected":false},"author":176,"featured_media":4020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-5769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/5769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/5769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/4020"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=5769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}