{"id":6820,"date":"2024-11-27T14:08:15","date_gmt":"2024-11-27T17:08:15","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=6820"},"modified":"2024-11-27T16:08:01","modified_gmt":"2024-11-27T19:08:01","slug":"apps-para-e-commerce-saiba-como-desenvolver-lancar-e-manter","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/apps-para-e-commerce-saiba-como-desenvolver-lancar-e-manter\/","title":{"rendered":"Forrit fyrir e-verslun: l\u00e6ra hvernig \u00e1 a\u00f0 \u00fer\u00f3a, r\u00e6sa og vi\u00f0halda"},"content":{"rendered":"<p>Marka\u00f0urinn \u00e1\u00a0<em>rafr\u00e6n vi\u00f0skipti<\/em>\u00a0\u00ed Brasil\u00edu er \u00fea\u00f0 uppsveifla, kn\u00fai\u00f0 \u00e1fram af neytendum sem eru \u00ed auknum m\u00e6li tengdir og f\u00e6rir um fars\u00edmaverslun. Samkv\u00e6mt uppl\u00fdsingum fr\u00e1 Brazilian Association of Electronic Commerce (ABComm) n\u00e1\u00f0u tekjur hlutans R$ 185,7 millj\u00f6r\u00f0um \u00e1ri\u00f0 2023; v\u00e6ntingar fyrir \u00e1ri\u00f0 2025 eru R$ 224,7 milljar\u00f0ar. \u00cd sl\u00edkri samkeppnissvi\u00f0smynd, fj\u00e1rfestu \u00ed <a href=\"https:\/\/www.ecommerceupdate.com.br\/is\/noticias\/publico-brasileiro-faz-mais-compras-por-aplicativos-e-e-commerce-cresce\/\">app\u00a0<em>fars\u00edma<\/em><\/a>\u00a0\u00fea\u00f0 er stefna sem getur a\u00f0greint fyrirt\u00e6ki me\u00f0 \u00fev\u00ed a\u00f0 bj\u00f3\u00f0a vi\u00f0skiptavinum \u00fe\u00e6gindi og pers\u00f3nulega reynslu. Hins vegar, a\u00f0 b\u00faa til, r\u00e6sa og stj\u00f3rna skilvirku forriti krefst mikilv\u00e6grar \u00e1\u00e6tlanager\u00f0ar og \u00e1kvar\u00f0ana.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-desenvolvimento-opcoes-disponiveis\"><strong>\u00der\u00f3un: valkostir \u00ed bo\u00f0i<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Innanh\u00fass (innra li\u00f0):&nbsp;<\/strong>\u00deetta er l\u00edkani\u00f0 sem krefst r\u00e1\u00f0ningar e\u00f0a vi\u00f0halds s\u00e9rstaks teymis innan fyrirt\u00e6kisins, me\u00f0 reyndum \u00fer\u00f3unara\u00f0ilum og h\u00e6fri t\u00e6knilegri forystu, svo sem t\u00e6knistj\u00f3ra. Kosturinn er algj\u00f6r stj\u00f3rn \u00e1 verkefninu, auk sam\u00fe\u00e6ttingar vi\u00f0 fyrirt\u00e6kjamenninguna. \u00c1 hinn b\u00f3ginn er kostna\u00f0ur mikill og fl\u00f3ki\u00f0 vi\u00f0 a\u00f0 stj\u00f3rna f\u00f3lki og t\u00e6kni er miki\u00f0.<\/li>\n\n\n\n<li><strong>\u00datvistun:&nbsp;<\/strong>Fyrirt\u00e6ki geta vali\u00f0 a\u00f0 r\u00e1\u00f0a s\u00e9rh\u00e6f\u00f0ar stofnanir e\u00f0a&nbsp;<em>sj\u00e1lfst\u00e6\u00f0ismenn<\/em>&nbsp;n\u00e1lgunin er tilvalin fyrir einst\u00f6k verkefni og f\u00e6rir samt lipur\u00f0 og ytri s\u00e9rfr\u00e6\u00f0i\u00feekkingu. Hins vegar er mj\u00f6g mikilv\u00e6gt a\u00f0 velja \u00e1rei\u00f0anlega samstarfsa\u00f0ila og tryggja samning sem veitir st\u00f6\u00f0ugan stu\u00f0ning \u00fear sem vi\u00f0hald og uppf\u00e6rslur geta or\u00f0i\u00f0 d\u00fdrar ef upphaflegi birgirinn uppfyllir ekki lengur v\u00e6ntingar.<\/li>\n\n\n\n<li><strong>Loka\u00f0ar SaaS lausnir:&nbsp;<\/strong>Fyrir fyrirt\u00e6ki sem eru me\u00f0vitu\u00f0 um fj\u00e1rhags\u00e1\u00e6tlun bj\u00f3\u00f0a vettvangar utan hillunnar upp \u00e1 flj\u00f3tlegan og hagkv\u00e6man valkost. Sl\u00edkar lausnir gera kleift a\u00f0 s\u00e9rsn\u00ed\u00f0a liti, bor\u00f0a og v\u00f6ru en takmarka sveigjanleika \u00ed virkni, sem lei\u00f0ir til sta\u00f0la\u00f0ra forrita sem uppfylla kannski ekki allar \u00fearfir fyrirt\u00e6kisins a\u00f0 fullu.<\/li>\n\n\n\n<li><strong>S\u00e9rsni\u00f0in SaaS lausnir:&nbsp;<\/strong>\u00dea\u00f0 er valkostur sem sameinar lipur\u00f0 og customization. Sumir vettvangar bj\u00f3\u00f0a upp \u00e1 s\u00e9rhanna\u00f0ar forrit, sem leyfa t\u00e6knilegar breytingar og \u00fe\u00e1ttt\u00f6ku mismunandi birgja, auka samkeppni og draga \u00far kostna\u00f0i.\u00dea\u00f0 er raunh\u00e6fur valkostur fyrir \u00fe\u00e1 sem leita jafnv\u00e6gis milli sveigjanleika og hagkv\u00e6mni.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lancamento-planejando-o-sucesso-no-mercado\"><strong>Sj\u00f3setja: skipuleggja \u00e1rangur \u00e1 marka\u00f0num<\/strong><\/h3>\n\n\n\n<p>\u00c1\u00f0ur en forriti\u00f0 er a\u00f0gengilegt almenningi er nau\u00f0synlegt a\u00f0 framkv\u00e6ma strangar pr\u00f3fanir til a\u00f0 bera kennsl \u00e1 galla og tryggja a\u00f0 \u00fea\u00f0 virki r\u00e9tt \u00e1 \u00fdmsum t\u00e6kjum og st\u00fdrikerfum. Sta\u00f0festing \u00fe\u00e1tta eins og lei\u00f0andi lei\u00f0s\u00f6gn og sk\u00fdrleika tilbo\u00f0a er einnig \u00f3missandi til a\u00f0 veita fulln\u00e6gjandi upplifun. Auk \u00feess ver\u00f0ur kynningunni a\u00f0 fylgja \u00e1rangursr\u00edkar stafr\u00e6nar marka\u00f0sherfer\u00f0ir, \u00fear \u00e1 me\u00f0al augl\u00fdsingar \u00ed Google augl\u00fdsingum, samf\u00e9lagsnetum og kynningarefni til a\u00f0 hvetja til&nbsp;<em>hla\u00f0a ni\u00f0ur&nbsp;<\/em>the app. B\u00fa\u00f0u til a&nbsp;<em>\u00e1fangas\u00ed\u00f0a<\/em>&nbsp;\u00e1 heimas\u00ed\u00f0u fyrirt\u00e6kisins getur veri\u00f0 fr\u00e1b\u00e6r stefna til a\u00f0 varpa lj\u00f3si \u00e1 ums\u00f3knina, eiginleika \u00feess og \u00e1vinninginn sem \u00fea\u00f0 b\u00fd\u00f0ur upp \u00e1. Til a\u00f0 auka \u00fe\u00e1ttt\u00f6ku er einnig \u00e1hugavert a\u00f0 bj\u00f3\u00f0a upp \u00e1 einkar\u00e9tt hvata, svo sem afsl\u00e1ttarmi\u00f0a, til d\u00e6mis,&nbsp;<em>endurgrei\u00f0slu<\/em>&nbsp;og s\u00e9rstakar kynningar.\u00deessar a\u00f0fer\u00f0ir hvetja til \u00e1framhaldandi notkun \u00e1 vettvang, hj\u00e1lpa til vi\u00f0 a\u00f0 halda notendum virkum.<\/p>\n\n\n\n<p>Vi\u00f0skipti samskipti, svo sem t\u00f6lvup\u00f3st, tilkynningar&nbsp;<em>\u00fdta&nbsp;<\/em>skilabo\u00f0 innan appsins gegnir einnig mikilv\u00e6gu hlutverki \u00ed \u00feessu ferli.\u00deetta \u00e6tti a\u00f0 vera sk\u00fdrt og hlutl\u00e6gt, styrkja traust vi\u00f0skiptavina \u00feegar fylgjast me\u00f0 p\u00f6ntunum, fylgjast me\u00f0 afhendingu e\u00f0a f\u00e1 a\u00f0gang a\u00f0 kynningum, tryggja pers\u00f3nulegri og skilvirkari reynslu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-acompanhamento-monitoramento-e-evolucao-continua\"><strong>Eftirlit: eftirlit og st\u00f6\u00f0ug \u00fer\u00f3un<\/strong><\/h3>\n\n\n\n<p>St\u00f6\u00f0ugt eftirlit er nau\u00f0synlegt til a\u00f0 tryggja langt\u00edma \u00e1rangur.V\u00f6ktun m\u00e6likvar\u00f0a eins og fj\u00f6lda&nbsp;<em>ni\u00f0urhal<\/em>, virkir notendur (daglega, vikulega og m\u00e1na\u00f0arlega), vi\u00f0skiptahlutfall og var\u00f0veisla, og me\u00f0al p\u00f6ntunargildi (AOV), eru grundvallaratri\u00f0i til a\u00f0 skilja \u00e1rangur appsins. \u00deessi g\u00f6gn hj\u00e1lpa til vi\u00f0 a\u00f0 bera kennsl \u00e1 t\u00e6kif\u00e6ri til \u00farb\u00f3ta og samr\u00e6ma forriti\u00f0 vi\u00f0 v\u00e6ntingar og \u00fearfir vi\u00f0skiptavina. Til a\u00f0 greina m\u00e6likvar\u00f0a eru vettvangar eins og Google Analytics me\u00f0 Firebase \u00f3missandi verkf\u00e6ri, \u00fear sem \u00feeir bj\u00f3\u00f0a upp \u00e1 n\u00e1kv\u00e6mar uppl\u00fdsingar um heg\u00f0un notenda. Me\u00f0 g\u00f6gnunum innlei\u00f0a fyrirt\u00e6ki uppf\u00e6rslur og n\u00fdja virkni. H\u00e6gt er a\u00f0 kynna var\u00f0veislu notenda me\u00f0 pers\u00f3nulegum tilkynningum og einst\u00f6kum virkni, svo sem sk\u00f6pun pers\u00f3nulegra dagskr\u00e1r.<\/p>\n\n\n\n<p>\u00der\u00f3a, r\u00e6sa og stj\u00f3rna a <a href=\"https:\/\/www.ecommerceupdate.com.br\/is\/noticias\/o-poder-dos-dados-no-crescimento-de-usuarios-em-apps-de-e-commerce-e-fintech\/\">netverslun app<\/a> \u00fea\u00f0 er stefnum\u00f3tandi ferli sem sameinar t\u00e6knilega \u00e1\u00e6tlanager\u00f0, marka\u00f0sa\u00f0ger\u00f0ir og st\u00f6\u00f0ugt eftirlit. Fyrirt\u00e6ki sem fj\u00e1rfesta \u00ed vel skipul\u00f6g\u00f0um \u00f6ppum geta bo\u00f0i\u00f0 vi\u00f0skiptavinum s\u00ednum mismunandi upplifun\u00a0<em>notendur<\/em>\u00a0og auka hollustu, \u00feannig a\u00f0 standa \u00fat \u00ed samkeppni marka\u00f0i.Me\u00f0 r\u00e9ttum au\u00f0lindum og starfsh\u00e1ttum, fars\u00edma vi\u00f0skipti ver\u00f0ur \u00f6flugt t\u00e6ki til a\u00f0 efla vi\u00f0skipti.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado de\u00a0e-commerce\u00a0no Brasil est\u00e1 em franca expans\u00e3o, impulsionada por consumidores cada vez mais conectados e adeptos \u00e0s compras pelo celular. Segundo dados da Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm), o faturamento do segmento alcan\u00e7ou R$ 185,7 bilh\u00f5es em 2023; a expectativa para 2025 \u00e9 de R$ 224,7 bilh\u00f5es. Em um cen\u00e1rio t\u00e3o competitivo, investir [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":2098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-6820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/6820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=6820"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/6820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/2098"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=6820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=6820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}