{"id":8135,"date":"2024-12-16T12:56:46","date_gmt":"2024-12-16T15:56:46","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=8135"},"modified":"2024-12-16T13:01:17","modified_gmt":"2024-12-16T16:01:17","slug":"novas-tecnologias-e-seus-impactos-nas-relacoes-de-consumo-propostas-para-garantir-direitos-no-e-commerce-aplicativos-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/novas-tecnologias-e-seus-impactos-nas-relacoes-de-consumo-propostas-para-garantir-direitos-no-e-commerce-aplicativos-e-inteligencia-artificial\/","title":{"rendered":"N\u00fd t\u00e6kni og \u00e1hrif \u00feeirra \u00e1 neytendatengsl: Till\u00f6gur um a\u00f0 tryggja r\u00e9ttindi \u00ed rafr\u00e6num vi\u00f0skiptum, ums\u00f3knum og gervigreind"},"content":{"rendered":"<p class=\"wp-block-paragraph\">T\u00e6kni\u00fer\u00f3un hefur verulega breytt samskiptum neytenda, auki\u00f0 a\u00f0gengi a\u00f0 v\u00f6rum og \u00fej\u00f3nustu og stu\u00f0la\u00f0 a\u00f0 auknum \u00fe\u00e6gindum neytenda. Hins vegar \u00e1 \u00feessi umbreyting s\u00e9r ekki sta\u00f0 \u00e1n \u00e1skorana, s\u00e9rstaklega me\u00f0 tilliti til verndar r\u00e9ttinda \u00ed umhverfi st\u00f6\u00f0ugrar n\u00fdsk\u00f6punar. Rafr\u00e6n vi\u00f0skipti, forrit og gervigreind hafa ekki a\u00f0eins endurskilgreint samspil neytenda og birgja, heldur einnig krafist a\u00f0l\u00f6gunar sta\u00f0la, framfylgdara\u00f0fer\u00f0a og stafr\u00e6nnar menntunar. \u00deessi grein kannar \u00e1hrif \u00feessarar t\u00e6kni og setur fram \u00e1\u00fereifanlegar till\u00f6gur til a\u00f0 tryggja neytendavernd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rafr\u00e6n vi\u00f0skipti: St\u00e6kkun og \u00e1h\u00e6ttu \u00ed stafr\u00e6num samb\u00f6ndum<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rafr\u00e6n vi\u00f0skipti, s\u00e9rstaklega eftir COVID 19 heimsfaraldurinn, hafa styrkt sig sem eitt helsta vi\u00f0skiptaformi\u00f0, sem b\u00fd\u00f0ur upp \u00e1 hagkv\u00e6mni og fj\u00f6lbreytt \u00farval valkosta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birgjar ver\u00f0a a\u00f0 tryggja a\u00f0 uppl\u00fdsingar um v\u00f6rur og \u00fej\u00f3nustu s\u00e9u sk\u00fdrar, fullkomnar og a\u00f0gengilegar, \u00ed samr\u00e6mi vi\u00f0 neytendaverndark\u00f3\u00f0a (CDC), sem koma ekki alltaf fyrir \u00e1 vefs\u00ed\u00f0um og forritum sem bj\u00f3\u00f0a upp \u00e1 v\u00f6rur og \u00fej\u00f3nustu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Til a\u00f0 b\u00e6ta neytendatengsl \u00e1 netinu skiljum vi\u00f0 a\u00f0 br\u00fdnt s\u00e9 a\u00f0 \u00fer\u00f3a s\u00e9rstaka sta\u00f0la fyrir v\u00f6rul\u00fdsingu \u00e1 stafr\u00e6num kerfum, me\u00f0 kr\u00f6fum um myndg\u00e6\u00f0i og t\u00e6knilegar uppl\u00fdsingar. Aftur \u00e1 m\u00f3ti er mikilv\u00e6gt a\u00f0 hafa virkt eftirlit neytendaverndarstofnana me\u00f0 sj\u00e1lfvirkri greiningu verkf\u00e6ri til a\u00f0 fylgjast me\u00f0 vefs\u00ed\u00f0um og greina \u00f3reglu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hva\u00f0 var\u00f0ar i\u00f0runarr\u00e9ttinn, \u00fe\u00f3 a\u00f0 \u00fea\u00f0 s\u00e9 laga\u00e1kv\u00e6\u00f0i, eiga neytendur oft \u00ed raun og veru \u00ed erfi\u00f0leikum, svo sem \u00f3v\u00e6ntum skilakostna\u00f0i e\u00f0a m\u00f3tst\u00f6\u00f0u fr\u00e1 birgjum.Til a\u00f0 draga \u00far sl\u00edkum erfi\u00f0leikum v\u00e6ru sumar till\u00f6gur gagnlegar, \u00fear \u00e1 me\u00f0al:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e9rt\u00e6k regluger\u00f0 um afturk\u00f6llun \u00ed stafr\u00e6num kaupum, \u00fear me\u00f0 talin s\u00fa skylda a\u00f0 fyrirfram s\u00e9 uppl\u00fdst um skilakostna\u00f0.<\/li>\n\n\n\n<li>Stofnun samr\u00e6mis\u00fe\u00e9ttinga fyrir vettvang sem innlei\u00f0a sk\u00fdra og sanngjarna skilastefnu.<\/li>\n\n\n\n<li>Hvetja til notkunar stafr\u00e6nna verkf\u00e6ra til a\u00f0 gera sj\u00e1lfvirkan skil og endurgrei\u00f0sluferli, auka gagns\u00e6i og draga \u00far bi\u00f0t\u00edma.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dea\u00f0 er sta\u00f0reynd a\u00f0 v\u00f6xtur rafr\u00e6nna vi\u00f0skipta hefur leitt til aukinna tilvika um svik og gagnaleka. Neytendavernd \u00ed \u00feessu samhengi krefst strangrar beitingar almennra gagnaverndarlaga (LGPD) og stafr\u00e6nna \u00f6ryggiskerfa, sem krefjast \u00feess a\u00f0 fyrirt\u00e6ki fj\u00e1rfesti \u00ed \u00f6flugri kerfum og samstarfi opinberra stofnana og fyrirt\u00e6kja um \u00fer\u00f3un fr\u00e6\u00f0sluherfer\u00f0a um \u00f6ryggi \u00ed stafr\u00e6num vi\u00f0skiptum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ums\u00f3knir: Hagkv\u00e6mni og n\u00fdjar lagalegar \u00e1skoranir<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dej\u00f3nustuforrit (eins og flutningur, afhending og h\u00fdsing) hafa auki\u00f0 tilbo\u00f0 og a\u00f0gengi a\u00f0 \u00fej\u00f3nustu, en hafa einnig skapa\u00f0 fl\u00f3knari tengsl milli neytenda, kerfa og s\u00f6lua\u00f0ila<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oft segjast vettvangar a\u00f0eins starfa sem millili\u00f0ir til a\u00f0 reyna a\u00f0 komast hj\u00e1 \u00e1byrg\u00f0, en neytendur skortir oft sk\u00fdrleika um hver \u00e6tti a\u00f0 bera \u00e1byrg\u00f0 \u00ed tilfellum um mist\u00f6k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Til a\u00f0 for\u00f0ast sl\u00edkar \u00e1sakanir er mikilv\u00e6gt a\u00f0 gildandi regluger\u00f0ir styrki samst\u00f6\u00f0u\u00e1byrg\u00f0 milli vettvanga og birgja, s\u00e9rstaklega \u00ed geirum eins og flutningum og afhendingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notkun kraftmikillar ver\u00f0lagningar \u00ed forritum eins og flutningum og h\u00fdsingu getur leitt til m\u00f3\u00f0gandi vinnubrag\u00f0a ef ekki er r\u00e9tt stj\u00f3rna\u00f0 og \u00e6tti \u00fev\u00ed a\u00f0 hafa meira eftirlit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hva\u00f0 var\u00f0ar innri kerfi lausnar \u00e1taka, sem vettvangarnir bj\u00f3\u00f0a upp \u00e1, skortir \u00feau oft gagns\u00e6i og \u00f3hlutdr\u00e6gni og ver\u00f0a \u00e1rangurslaus. Til a\u00f0 b\u00e6ta \u00feessa a\u00f0fer\u00f0 v\u00e6ri nau\u00f0synlegt a\u00f0 b\u00e6ta gagns\u00e6i, \u00f3hlutdr\u00e6gni og tryggja a\u00f0gang a\u00f0 d\u00f3mskerfinu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u00f0 \u00fev\u00ed a\u00f0 f\u00e1 \u00feessa grein \u00fatv\u00edkka\u00f0 \u00ed \u00feessum spurningum munum vi\u00f0 fjalla um \u00feema gervigreindar og menntunar og stafr\u00e6ns l\u00e6sis \u00ed 2. hluta \u00feessarar greinar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2 Hluti af greininni<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd 1. hluta \u00feessarar greinar r\u00e6\u00f0um vi\u00f0 um st\u00e6kkun netvi\u00f0skipta me\u00f0 rafr\u00e6num vi\u00f0skiptum og stafr\u00e6num forritum, og leggjum til nokkrar r\u00e1\u00f0stafanir til a\u00f0 b\u00e6ta neytenda\u00e1byrg\u00f0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd \u00feessum 2. hluta greinarinnar munum vi\u00f0 r\u00e6\u00f0a um n\u00fdjung sem getur valdi\u00f0 raunverulegri byltingu \u00ed \u00fdmsum \u00fe\u00e1ttum f\u00e9lagslegra og neytendasamskipta, gervigreind. Hvernig \u00fea\u00f0 hefur n\u00fa \u00feegar \u00e1hrif \u00e1 daglegt l\u00edf neytenda og hva\u00f0a r\u00e1\u00f0stafanir vi\u00f0 \u00e6ttum a\u00f0 gr\u00edpa til til a\u00f0 draga \u00far ska\u00f0anum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gervigreind: T\u00e6kif\u00e6ri og \u00e1h\u00e6ttur \u00ed neyslu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gervigreind er a\u00f0 umbreyta upplifun neytenda, leyfa a\u00f0l\u00f6gun, sj\u00e1lfvirkni og meiri skilvirkni. Hins vegar hefur \u00fea\u00f0 einnig \u00ed f\u00f6r me\u00f0 s\u00e9r verulega \u00e1h\u00e6ttu. Me\u00f0al \u00feeirra mikilv\u00e6gustu eru \u00fe\u00e6r sem tengjast reikniritmismunun, skorti \u00e1 fri\u00f0helgi einkal\u00edfs og \u00e1byrg\u00f0 \u00e1 sj\u00e1lfvirkum \u00e1kv\u00f6r\u00f0unum, eins og vi\u00f0 h\u00f6fum s\u00e9\u00f0 \u00ed m\u00e1lum sem dreif\u00f0ust um heiminn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00deannig getur notkun gervigreindar valdi\u00f0 mismunun, jafnvel \u00fe\u00f3tt \u00f3viljandi ska\u00f0i neytendur \u00e1 grundvelli sni\u00f0a sem eru b\u00fain til \u00far g\u00f6gnum. \u00deess vegna er mikilv\u00e6gt a\u00f0 innlei\u00f0a l\u00f6gbo\u00f0nar \u00fattektir fyrir reiknirit sem notu\u00f0 eru \u00ed neytenda\u00fej\u00f3nustu, me\u00f0 \u00e1herslu \u00e1 a\u00f0 koma \u00ed veg fyrir mismunun og m\u00f3\u00f0gandi vinnubr\u00f6g\u00f0. Stofnun eftirlitsstofnunar sem s\u00e9rh\u00e6fir sig \u00ed gervigreind \u00ed neyslu, e\u00f0a \u00fatv\u00edkkun \u00e1 h\u00e6fni ANPD, v\u00e6ri nokku\u00f0 heilbrig\u00f0, me\u00f0 \u00fea\u00f0 a\u00f0 markmi\u00f0i a\u00f0 koma \u00e1 si\u00f0fer\u00f0ilegum og t\u00e6knilegum st\u00f6\u00f0lum fyrir notkun gervigreindar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Og talandi um ANPD, LGPD kve\u00f0ur \u00e1 um r\u00e9ttinn til mannlegrar endursko\u00f0unar \u00ed sj\u00e1lfvirkum \u00e1kv\u00f6r\u00f0unum sem hafa \u00e1hrif \u00e1 neytendur, en hagn\u00fdt beiting \u00feessa r\u00e9ttar er enn takm\u00f6rku\u00f0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00deess vegna er mj\u00f6g mikilv\u00e6gt a\u00f0 allir vettvangar sem nota gervigreind uppl\u00fdsi neytandann greinilega \u00feegar \u00e1kvar\u00f0anir \u00feeirra eru sj\u00e1lfvirkar, sem gerir bei\u00f0ni um mannlega endursko\u00f0un \u00e1 einfaldari og hagn\u00fdtari h\u00e1tt kleift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd a\u00f0st\u00e6\u00f0um \u00fear sem gervigreind veldur tj\u00f3ni er \u00fathlutun \u00e1byrg\u00f0ar enn \u00e1skorun sem sleppur vi\u00f0 reglur borgarar\u00e9ttar og jafnvel neytendar\u00e9ttar. \u00deetta er veruleiki sem l\u00f6ggjafinn hefur ekki s\u00e9\u00f0 fyrir og \u00e1 skili\u00f0 s\u00e9rstaka greiningu og aga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9rstakar reglur um borgaralega \u00e1byrg\u00f0 \u00ed tilfellum gervigreindarskemmda eru nau\u00f0synlegar til a\u00f0 tryggja a\u00f0 birgirinn s\u00e9 dreginn til \u00e1byrg\u00f0ar \u00f3h\u00e1\u00f0 s\u00f6k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd \u00feeim tilvikum \u00fear sem neytendur ver\u00f0a fyrir \u00e1hrifum af st\u00f3rfelldu tj\u00f3ni af v\u00f6ldum bilana \u00ed gervigreindarkerfi, getum vi\u00f0 meti\u00f0 stofnun sameiginlegra b\u00f3tasj\u00f3\u00f0a til b\u00f3ta til \u00feeirra sem ver\u00f0a fyrir ska\u00f0a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Breytingarnar sem hafa or\u00f0i\u00f0 \u00e1 undanf\u00f6rnum \u00e1rum lei\u00f0a til \u00feess a\u00f0 vi\u00f0 endurhugsum neytendatengsl vi\u00f0 \u00feann sta\u00f0al sem hefur veri\u00f0 settur hinga\u00f0 til, hvort gildandi regluger\u00f0 standist n\u00fdjar \u00e1skoranir og hva\u00f0a r\u00e1\u00f0stafanir og opinbera stefnu \u00e6tti a\u00f0 gera til a\u00f0 auka \u00f6ryggi og gagns\u00e6i fyrir neytendur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd \u00feessum skilningi \u00e6tti a\u00f0 hrinda \u00ed framkv\u00e6md langt\u00edmatill\u00f6gum. Me\u00f0al \u00feeirra efling fj\u00e1rm\u00e1lamenntunar og neyslu.A\u00f0 stu\u00f0la a\u00f0 vitund um r\u00e9ttindi og \u00e1h\u00e6ttu \u00ed stafr\u00e6nni neyslu er einnig nau\u00f0synlegt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dev\u00ed v\u00e6ri mikilv\u00e6gt a\u00f0 \u00fer\u00f3a innlend stafr\u00e6n fr\u00e6\u00f0slu\u00e1\u00e6tlanir, \u00fear \u00e1 me\u00f0al n\u00e1mskei\u00f0 og fr\u00e6\u00f0sluefni um \u00f6ryggi, fri\u00f0helgi einkal\u00edfs og neytendar\u00e9ttindi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1 hinn b\u00f3ginn ver\u00f0a stj\u00f3rnv\u00f6ld st\u00f6\u00f0ugt a\u00f0 fylgjast me\u00f0 \u00e1hrifum t\u00e6kni og leggja til uppf\u00e6rslu sta\u00f0la \u00ed gegnum neytendaverndarstofnanir, me\u00f0 \u00e1herslu \u00e1 rafr\u00e6n vi\u00f0skipti, forrit og gervigreind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notkun t\u00e6kni til a\u00f0 fylgjast me\u00f0 marka\u00f0sh\u00e1ttum getur styrkt neytendavernd me\u00f0 \u00fev\u00ed a\u00f0 koma \u00ed veg fyrir og hefta m\u00f3\u00f0gandi vinnubr\u00f6g\u00f0, greina mynstur st\u00f3rfelldra r\u00e9ttindabrota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e6kniframfarir geta og \u00e6ttu a\u00f0 vera bandama\u00f0ur \u00ed a\u00f0 byggja upp sanngjarnari, gagns\u00e6rri og a\u00f0gengilegri neytendasamskipti. Hins vegar krefst neytendavernd \u00e1\u00fereifanlegra a\u00f0ger\u00f0a l\u00f6ggjafans, d\u00f3mskerfisins, varnarm\u00e1lastofnana og fyrirt\u00e6kja sj\u00e1lfra. Framkv\u00e6md \u00feeirra r\u00e1\u00f0stafana sem lag\u00f0ar eru til \u00ed \u00feessari grein getur ekki a\u00f0eins draga \u00far \u00e1h\u00e6ttu sem tengist n\u00fdrri t\u00e6kni, en einnig umbreyta Brasil\u00edu \u00ed al\u00fej\u00f3\u00f0lega vi\u00f0mi\u00f0un \u00ed neytendavernd \u00ed stafr\u00e6nu umhverfi.<\/p>","protected":false},"excerpt":{"rendered":"<p>A evolu\u00e7\u00e3o tecnol\u00f3gica tem alterado significativamente as rela\u00e7\u00f5es de consumo, ampliando o acesso a produtos e servi\u00e7os e promovendo maior comodidade ao consumidor. Contudo, essa transforma\u00e7\u00e3o n\u00e3o ocorre sem desafios, [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":8136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,30,36],"tags":[47,68,43],"class_list":["post-8135","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-destaque","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/8135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/227"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=8135"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/8135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/8136"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=8135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=8135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=8135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}