{"id":83384,"date":"2025-05-05T13:15:26","date_gmt":"2025-05-05T16:15:26","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=83384"},"modified":"2025-05-05T13:15:26","modified_gmt":"2025-05-05T16:15:26","slug":"atualizacoes-do-google-mudam-jogo-para-publishers-e-exigem-nova-estrategia-de-trafego","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/atualizacoes-do-google-mudam-jogo-para-publishers-e-exigem-nova-estrategia-de-trafego\/","title":{"rendered":"Google uppf\u00e6rslur breyta leik fyrir \u00fatgefendur og krefjast n\u00fdrrar umfer\u00f0arstefnu"},"content":{"rendered":"<p>N\u00fdlegar breytingar sem Google hefur innleitt hafa \u00feegar bein \u00e1hrif \u00e1 umfer\u00f0 fr\u00e1 efnisg\u00e1ttum v\u00ed\u00f0svegar um Brasil\u00edu.F\u00e6kkun \u00e1horfenda hefur valdi\u00f0 \u00fatgefendum, \u00fatgefendum og efnisframlei\u00f0endum \u00e1hyggjum, s\u00e9rstaklega me\u00f0 s\u00fdnilegum \u00e1hrifum \u00e1 r\u00e1sir eins og Google Discover, Google News og l\u00edfr\u00e6nar leitarni\u00f0urst\u00f6\u00f0ur.<\/p>\n\n\n\n<p>Til a\u00f0 sk\u00fdra hva\u00f0 hefur breytt og lei\u00f0beina a\u00f0l\u00f6gunara\u00f0fer\u00f0um, PremiumAds (votta\u00f0ur samstarfsa\u00f0ili Google (06\/05), klukkan 10:00, \u00f3keypis vefn\u00e1mskei\u00f0 me\u00f0 s\u00e9rfr\u00e6\u00f0ingum \u00ed forritunarmi\u00f0lum og t\u00e6knilegum SEO. Vi\u00f0bur\u00f0urinn er \u00e6tla\u00f0ur fagf\u00f3lki \u00ed stafr\u00e6nu vistkerfi, \u00fear \u00e1 me\u00f0al vefg\u00e1ttastj\u00f3rar, fr\u00e9ttastofuteymi, stofnanir og \u00fe\u00e1 sem bera \u00e1byrg\u00f0 \u00e1 tekju\u00f6flun og umfer\u00f0.<\/p>\n\n\n\n<p>Me\u00f0 \u00feema\u00f0 \u201cO sem Google breytti og hvernig \u00fea\u00f0 hefur \u00e1hrif \u00e1 vefg\u00e1ttina \u00fe\u00edna \u00ed dag\u201d, raunverulegur fundur sameinar Carol Chaim, s\u00e9rfr\u00e6\u00f0ingur \u00ed t\u00e6knilegum SEO og WordPress, og Jhollyne Skroch, strategist hj\u00e1 PremiumAds.Tillagan er a\u00f0 kynna hagn\u00fdta og stefnum\u00f3tandi greiningu \u00e1 n\u00fdjustu uppf\u00e6rslur fr\u00e1 Google og \u00e1hrif \u00feess \u00e1 s\u00fdnileika og \u00e1rangur efniss\u00ed\u00f0ur.<\/p>\n\n\n\n<p>Auk \u00feess a\u00f0 benda \u00e1 helstu \u00e1hrif uppf\u00e6rslnanna mun vefn\u00e1mskei\u00f0i\u00f0 varpa lj\u00f3si \u00e1 r\u00e1\u00f0lag\u00f0ar a\u00f0ger\u00f0ir til a\u00f0 var\u00f0veita og endurheimta \u00e1horfendur, br\u00fdnt \u00feema fyrir \u00fe\u00e1 sem starfa \u00e1 stafr\u00e6num marka\u00f0i og eru h\u00e1\u00f0ir l\u00edfr\u00e6nni umfer\u00f0 sem nau\u00f0synleg uppspretta umfangs og tekjur, setur Riadis Dornelles, forstj\u00f3ra Latam hj\u00e1 PremiumAds, \u00ed samhengi.<\/p>\n\n\n\n<p><strong>\u00dej\u00f3nusta:<\/strong><\/p>\n\n\n\n<p>Dagsetning: 06\/05\/2025 (\u00feri\u00f0judagur)<\/p>\n\n\n\n<p>T\u00edmi: 10h00&nbsp;<\/p>\n\n\n\n<p>Online vi\u00f0bur\u00f0ur og \u00f3keypis<\/p>\n\n\n\n<p>Skr\u00e1ningar:&nbsp;<a href=\"https:\/\/bit.ly\/webinar6maiopabra\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bit.ly\/webinar6maiopabra<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Mudan\u00e7as recentes implementadas pelo Google j\u00e1 afetam diretamente o tr\u00e1fego de portais de conte\u00fado em todo o Brasil. A queda na audi\u00eancia tem preocupado publishers, editores e produtores de conte\u00fado, especialmente com impacto vis\u00edvel em canais como Google Discover, Google News e resultados org\u00e2nicos de busca. Para esclarecer o que mudou e orientar estrat\u00e9gias de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,50],"tags":[51,43,52],"class_list":{"0":"post-83384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diversos","8":"category-eventos","9":"tag-diversos","10":"tag-e-commerce","11":"tag-eventos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/83384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=83384"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/83384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/10234"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=83384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=83384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=83384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}