Straumspilunarl\u00edkani\u00f0 gj\u00f6rbylti \u00fev\u00ed hvernig vi\u00f0 neytum efnis og \u00e1hrif \u00feess f\u00f3ru fram \u00far skj\u00e1m. \u00dea\u00f0 sem h\u00f3fst me\u00f0 t\u00f3nlist og myndbandi er or\u00f0i\u00f0 n\u00fdtt neyslumynstur, sem \u00ed dag n\u00e6r til \u00fdmissa geira hagkerfisins. B\u00e6kur, t\u00edska, matur, heilsa og jafnvel \u00fej\u00f3nusta fyrir g\u00e6lud\u00fdr hafa veri\u00f0 afhent me\u00f0 endurteknum h\u00e6tti, me\u00f0 \u00e1skrift. Samkv\u00e6mt McKinsey st\u00e6kka\u00f0i \u00feessi marka\u00f0ur meira en 100% \u00e1 \u00e1ri \u00e1 milli 2011 og 2016 \u00ed Bandar\u00edkjunum. \u00cd Brasil\u00edu bendir PwC k\u00f6nnun \u00e1 a\u00f0 fyrirsj\u00e1anleiki og st\u00f6\u00f0ug samskipti vi\u00f0 vi\u00f0skiptavininn s\u00e9u helstu a\u00f0dr\u00e1ttarafl \u00feessa l\u00edkans fyrir fyrirt\u00e6ki.
Frammi fyrir atbur\u00f0ar\u00e1s \u00fear sem kostna\u00f0urinn vi\u00f0 a\u00f0 vinna n\u00fdja neytendur er s\u00edfellt meiri, er \u00e1skriftarl\u00edkani\u00f0 ekki lengur n\u00fdjung til a\u00f0 festa sig \u00ed sessi sem marka\u00f0skrafa. Meira en \u00fer\u00f3un t\u00e1knar \u00e1skriftarnotkun hagn\u00fdt og stefnum\u00f3tandi vi\u00f0br\u00f6g\u00f0 vi\u00f0 \u00e1skorunum \u00ed vi\u00f0skiptum samt\u00edmans. Fyrirt\u00e6ki sem taka upp endurteknar tekjur sigra \u00ferj\u00e1r grundvallarsto\u00f0ir fyrir sj\u00e1lfb\u00e6rni s\u00edna: fyrirsj\u00e1anleika tekna, trygg\u00f0 og m\u00e6likvar\u00f0a.
\u00dea\u00f0 er l\u00edkan sem gerir \u00fe\u00e9r kleift a\u00f0 skipuleggja framt\u00ed\u00f0ina \u00e1 \u00f6ruggari h\u00e1tt, draga \u00far veltu vi\u00f0skiptavina og st\u00e6kka starfsemi me\u00f0 \u00e1r\u00e1sargjarnari fj\u00e1rfestingum \u00ed marka\u00f0ssetningu, t\u00e6kni og n\u00fdsk\u00f6pun. Ekki fyrir ekki neitt, risar eins og Microsoft, Apple og Amazon einbeita s\u00e9r n\u00fa \u00feegar a\u00f0 verulegum hluta af tekjum s\u00ednum \u00e1 \u00feessu sni\u00f0i. Samt standast m\u00f6rg hef\u00f0bundin fyrirt\u00e6ki \u00feessa umbreytingu, sem setur \u00fe\u00e1 \u00ed samkeppnis\u00f3hagr\u00e6\u00f0i. Vandam\u00e1li\u00f0 er ekki a\u00f0eins a\u00f0 hunsa \u00fer\u00f3un, heldur a\u00f0 loka augunum fyrir skipulagsbreytingu \u00e1 neytendaheg\u00f0un.
Neytendur \u00ed dag meta \u00fe\u00e6gindi, s\u00e9rstillingu og st\u00f6\u00f0uga reynslu og b\u00faast vi\u00f0 a\u00f0 v\u00f6rumerki skili \u00feessu \u00f6llu flj\u00f3tandi. A\u00f0 hunsa \u00feessa hreyfingu er stefnum\u00f3tandi \u00e1h\u00e6tta. Til a\u00f0 vera vi\u00f0eigandi \u00feurfa fyrirt\u00e6ki a\u00f0 skilja eftir sig vi\u00f0skiptal\u00edkani\u00f0, byggt \u00e1 einst\u00f6kum kaupum, og taka upp tengslan\u00e1lgun, undirbygg\u00f0 af vistkerfum endurtekinna vara og \u00fej\u00f3nustu. Lykillinn er \u00ed vi\u00f0skiptami\u00f0a\u00f0ri stafr\u00e6nni umbreytingu: fj\u00e1rfesting \u00ed g\u00f6gnum, \u00fej\u00f3nustu og pers\u00f3nusk\u00f6pun. \u00c1skriftarnotkun er ekki t\u00edsku, h\u00fan er n\u00fdi sta\u00f0allinn. Og v\u00f6rumerki sem a\u00f0lagast ekki eru n\u00fa \u00ed alvarlegri h\u00e6ttu \u00e1 a\u00f0 dragast aftur \u00far.<\/p>","protected":false},"excerpt":{"rendered":"
O modelo de streaming revolucionou a forma como consumimos conte\u00fado, e seu impacto ultrapassou as telas. O que come\u00e7ou com m\u00fasica e v\u00eddeo transformou-se em um novo padr\u00e3o de consumo, […]<\/p>\n","protected":false},"author":396,"featured_media":9217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-85144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/85144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=85144"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/85144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/9217"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=85144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=85144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=85144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}