{"id":85436,"date":"2025-07-08T11:51:10","date_gmt":"2025-07-08T14:51:10","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=85436"},"modified":"2025-07-08T11:51:11","modified_gmt":"2025-07-08T14:51:11","slug":"retail-media-e-inteligencia-artificial-da-curiosidade-inicial-a-estrategia-escalavel","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/retail-media-e-inteligencia-artificial-da-curiosidade-inicial-a-estrategia-escalavel\/","title":{"rendered":"Sm\u00e1sala Media og gervigreind: fr\u00e1 fyrstu forvitni til stigst\u00e6r\u00f0rar stefnu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Notkun gervigreindar (AI) hefur fari\u00f0 \u00far \u00fev\u00ed a\u00f0 vera fram\u00farstefnulegt ve\u00f0m\u00e1l \u00ed a\u00f0 ver\u00f0a hluti af stefnu fyrirt\u00e6kja af \u00f6llum hlutum, s\u00e9rstaklega \u00ed sm\u00e1s\u00f6lu&nbsp;<em>Sk\u00fdrsla tengdra kaupenda<\/em>, 73% brasil\u00edskra sm\u00e1sala \u00e6tlar a\u00f0 auka gervigreindarfj\u00e1rfestingar s\u00ednar \u00e1ri\u00f0 2025. Ranns\u00f3knin heyr\u00f0i fr\u00e1 8.350 neytendum og 1.700 \u00e1kv\u00f6r\u00f0unara\u00f0ilum \u00ed 21 landi, \u00fear \u00e1 me\u00f0al 500 neytendum og 100 stj\u00f3rnendum \u00ed Brasil\u00edu. G\u00f6gnin endurspegla hugarfarsbreytingu var\u00f0andi: Gervigreind, sem einu sinni var liti\u00f0 \u00e1 me\u00f0 tortryggni e\u00f0a sem t\u00e6ki til tilrauna, er n\u00fa liti\u00f0 \u00e1 sem stefnum\u00f3tandi bandamann \u00e1 svi\u00f0um eins og pers\u00f3nuger\u00f0, sj\u00e1lfvirkni ferla og hagr\u00e6\u00f0ingu vi\u00f0skiptavinaupplifunar.<a><\/a>Efasemdir um a\u00f0 skipta \u00fat st\u00f6rfum fyrir n\u00fdja t\u00e6kni eru or\u00f0nar endurteknar \u00ed greininni, en \u00fea\u00f0 \u00fearf a\u00f0 endurm\u00f3ta m\u00e1li\u00f0. \u00cd sta\u00f0 \u00feess a\u00f0 einbl\u00edna \u00e1 h\u00e6ttuna \u00e1 \u00fatr\u00fdmingu a\u00f0ger\u00f0a \u00e6tti umr\u00e6\u00f0an a\u00f0 beinast a\u00f0 \u00fev\u00ed hvernig gervigreind getur virka\u00f0 sem eins konar \u201csuper intern\u201d lipur, skilvirkur og f\u00e6r um a\u00f0 veita d\u00fdrm\u00e6tt inntak fyrir stefnum\u00f3tandi \u00e1kvar\u00f0anir. Gervigreindart\u00e6ki s\u00fdna n\u00fa \u00feegar h\u00e6fni til a\u00f0 stinga upp \u00e1 skapandi n\u00e1lgunum, hagr\u00e6\u00f0a marka\u00f0sherfer\u00f0um og b\u00faa til texta- og myndafbrig\u00f0i, spara t\u00edma og leyfa fagf\u00f3lki a\u00f0 helga sig \u00fev\u00ed sem raunverulega skiptir m\u00e1li, svo sem \u00e1kvar\u00f0anat\u00f6ku og viljandi sk\u00f6pun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e6\u00f0i notkun gervigreindarverkf\u00e6ra hefur veri\u00f0 algeng me\u00f0al fagf\u00f3lks sem \u00f3ttast enn a\u00f0 vir\u00f0ast minna h\u00e6ft \u00ed lj\u00f3si t\u00e6kniuppt\u00f6ku. Hins vegar er \u00feessi hreyfing t\u00ed\u00f0ari en \u00edmynda\u00f0 er og hefur tilhneigingu til a\u00f0 magnast \u00fear sem skilvirkni er ekki lengur talin \u00f3vinur sk\u00f6punar. Notkun gervigreindar getur auki\u00f0 skapandi m\u00f6guleika \u00e1 beittan h\u00e1tt og fl\u00fdtt fyrir ferlum sem \u00e1\u00f0ur voru t\u00edmafrekir, a\u00f0 \u00fev\u00ed tilskildu a\u00f0 si\u00f0fer\u00f0ileg takm\u00f6rk og tr\u00fana\u00f0ur uppl\u00fdsinga s\u00e9 virtur.<a><\/a>Eitt hagn\u00fdtasta d\u00e6mi\u00f0 sem kynnt er er beiting gervigreindar \u00ed a\u00f0fer\u00f0um&nbsp;<em>sm\u00e1s\u00f6lumi\u00f0ill<\/em>. \u00ed sta\u00f0 almennra marka\u00f0sa\u00f0ger\u00f0a gerir t\u00e6knin \u00fe\u00e9r kleift a\u00f0 bera kennsl \u00e1 neytendasni\u00f0, kortastillingar og pr\u00f3fa sundurli\u00f0a\u00f0ar a\u00f0fer\u00f0ir me\u00f0 lipur\u00f0. \u00deetta dregur \u00far skipulagst\u00edma og eykur skilvirkni herfer\u00f0a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gervigreind hefur einnig veri\u00f0 felld inn \u00ed \u00fer\u00f3un stafr\u00e6nna lausna, svo sem forrita og s\u00e9rsni\u00f0inna vi\u00f0m\u00f3ta. \u00de\u00f3 a\u00f0 h\u00fan komi ekki enn \u00ed sta\u00f0 s\u00e9rh\u00e6f\u00f0ra s\u00e9rfr\u00e6\u00f0inga eru n\u00fa \u00feegar verkf\u00e6ri sem geta a\u00f0sto\u00f0a\u00f0 vi\u00f0 ger\u00f0 MVP, frumger\u00f0a og endurb\u00f3ta \u00e1 notagildi. Til \u00feess a\u00f0 \u00feessi \u00farr\u00e6\u00f0i skili \u00e1rangri er hins vegar nau\u00f0synlegt a\u00f0 hafa skipulag\u00f0an grunn me\u00f0 vel skipul\u00f6g\u00f0um g\u00f6gnum, skilgreindum markmi\u00f0um og dj\u00fapum skilningi \u00e1 \u00fe\u00f6rfum notenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI er n\u00fa \u00feegar a\u00f0 umbreyta \u00fev\u00ed hvernig sm\u00e1sala starfar, sameina sig sem \u00f6flugt t\u00e6ki til a\u00f0 kn\u00fdja fram \u00e1\u00fereifanlegar ni\u00f0urst\u00f6\u00f0ur. Lei\u00f0in er a\u00f0 byrja me\u00f0 litlum frumkv\u00e6\u00f0i, pr\u00f3fa, l\u00e6ra og deila reynslu. Byltingin er ekki a\u00f0 koma \u00ed sta\u00f0 f\u00f3lks, heldur til a\u00f0 styrkja \u00fea\u00f0. Me\u00f0 von um auknar fj\u00e1rfestingar \u00e1 n\u00e6stu \u00e1rum ver\u00f0ur st\u00f3ra \u00e1skorunin fyrir fyrirt\u00e6ki a\u00f0 sam\u00fe\u00e6tta gervigreind si\u00f0fer\u00f0ilega, skilvirka og \u00ed takt vi\u00f0 vi\u00f0skipta\u00e1\u00e6tlanir. Meira en \u00fea\u00f0 ver\u00f0ur nau\u00f0synlegt a\u00f0 sigrast \u00e1 \u00f3tta og tileinka s\u00e9r t\u00e6kni sem bandamann, en ekki sem \u00f3gn.<\/p>","protected":false},"excerpt":{"rendered":"<p>O uso de intelig\u00eancia artificial (IA) deixou de ser uma aposta futurista para se tornar parte da estrat\u00e9gia de empresas de todos os segmentos, especialmente no varejo. Segundo dados da [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":85371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-85436","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/85436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=85436"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/85436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/85371"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=85436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=85436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=85436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}