{"id":86082,"date":"2025-07-31T12:12:50","date_gmt":"2025-07-31T15:12:50","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=86082"},"modified":"2025-07-31T12:12:51","modified_gmt":"2025-07-31T15:12:51","slug":"whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo\/","title":{"rendered":"WhatsApp Vi\u00f0skipti vex \u00ed Brasil\u00edu me\u00f0 70% fyrirt\u00e6kja sem nota til s\u00f6lu, s\u00fdnir ranns\u00f3kn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Me\u00f0 vi\u00f0veru \u00ed n\u00e1nast \u00f6llum fars\u00edmum \u00ed Brasil\u00edu, WhatsApp hefur sameina\u00f0 sig sem vinna t\u00f3l fyrir l\u00edtil og me\u00f0alst\u00f3r fyrirt\u00e6ki um allt land. The app er sett upp \u00ed 99% fars\u00edma \u00ed Brasil\u00edu og heldur 147 millj\u00f3n notendum, samkv\u00e6mt ranns\u00f3kn&nbsp;<em>Stafr\u00e6nt 2024: Brasil\u00eda<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fyrir s\u00e9rfr\u00e6\u00f0inga \u00ed \u00fej\u00f3nustur\u00e1sum gegnir \u00fea\u00f0 sem einu sinni var bara \u00f3formleg snertia\u00f0fer\u00f0 n\u00fa stefnum\u00f3tandi hlutverki: s\u00edfellt fleiri fyrirt\u00e6ki eru a\u00f0 gera sj\u00e1lfvirkan ferla, skipuleggja starfsemi s\u00edna og selja beint \u00ed gegnum forriti\u00f0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samkv\u00e6mt Opinion Box sk\u00fdrslu, 82% Brasil\u00edumenn nota n\u00fa \u00feegar WhatsApp til a\u00f0 hafa samskipti vi\u00f0 fyrirt\u00e6ki, og 60% segjast hafa \u00feegar gert kaup \u00ed gegnum app. \u00dea\u00f0 er engin fur\u00f0a a\u00f0 fj\u00f6ldi fyrirt\u00e6kja sem nota fyrirt\u00e6ki \u00fatg\u00e1fa 821 WhatsApp Business 2024 hefur einnig vaxi\u00f0: Brasil\u00eda er einn af st\u00e6rstu m\u00f6rku\u00f0um \u00ed heimi fyrir lausnina. Um 70% brasil\u00edskra fyrirt\u00e6kja nota n\u00fa \u00feegar app sem hluta af marka\u00f0ssetningu, s\u00f6lu og tengsl a\u00f0fer\u00f0ir \u00feeirra, samkv\u00e6mt Marketing and Sales Panorama 2024, RD Station.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c1\u00f0ur var allt handb\u00f3k. \u00cd dag get \u00e9g tala\u00f0 vi\u00f0 tugi vi\u00f0skiptavina \u00e1 sama t\u00edma, \u00e1n \u00feess a\u00f0 l\u00e1ta neinn b\u00ed\u00f0a eftir\u201d, segir Gabriel Savio, forst\u00f6\u00f0uma\u00f0ur h\u00fasgagnaverslunar \u00ed Goias. Eftir a\u00f0 hafa gert \u00fej\u00f3nustu og s\u00f6lu WhatsApp sj\u00e1lfvirkan, segist hann hafa margfalda\u00f0 innheimtuna me\u00f0 sex.\u201cOrganization og lipur\u00f0 ger\u00f0i allan muninn\u201d. Hann notar Poli Digital \u00fej\u00f3nustuvettvanginn \u00ed rekstri s\u00ednum, einnig fyrirt\u00e6ki fr\u00e1 Goias, sem er me\u00f0 spjallbotn, sj\u00e1lfvirkni og CRM fyrir \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSj\u00e1lfvirknidrifinn vettvangur getur veri\u00f0 sannk\u00f6llu\u00f0 s\u00f6luv\u00e9l fyrir fyrirt\u00e6ki. \u00dea\u00f0 er mikill munur \u00e1 \u00fev\u00ed a\u00f0 uppfylla p\u00f6ntun og reka snj\u00f6llan, stigst\u00e6r\u00f0an og skilvirkan vi\u00f0skiptaferlis\u201d, segir Alberto Filho, forstj\u00f3ri Poli Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1l eins og Gabriel's eru ekki einangru\u00f0. Meta k\u00f6nnun (2023) heyr\u00f0i 6,5 \u00fe\u00fasund fullor\u00f0na fr\u00e1 13 l\u00f6ndum, \u00fear \u00e1 me\u00f0al Brasil\u00edu, og s\u00fdndi a\u00f0 81% Brasil\u00edumanna s\u00f6g\u00f0ust eiga au\u00f0veldara me\u00f0 a\u00f0 senda skilabo\u00f0 til fyrirt\u00e6kis en a\u00f0 f\u00e1 a\u00f0gang a\u00f0 vefs\u00ed\u00f0u til a\u00f0 hafa \u00feennan tengili\u00f0, og 78% segjast eiga betri m\u00f6guleika \u00e1 a\u00f0 loka kaupum \u00feegar \u00feeir geta leyst allt \u00fear \u201efr\u00e1 fyrstu snertingu til grei\u00f0slu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alessandra Bona, fr\u00e1 Burntech Boilers Industrial Equipment, einnig Poli Digital vi\u00f0skiptavinur, nefnir a\u00f0 m\u00f6guleikinn \u00e1 a\u00f0 breg\u00f0ast vi\u00f0 vi\u00f0skiptavinum \u00e1 sama skj\u00e1, \u00fej\u00f3na nokkrum r\u00e1sum \u00e1 sama t\u00edma, hafi gert daglegt l\u00edf mun au\u00f0veldara. \u201c Leyf\u00f0i \u00f6llu a\u00f0 vera skr\u00e1\u00f0 \u00ed trekt fyrir s\u00f6lu (skilabo\u00f0 og s\u00edmt\u00f6l) var afgerandi \u00fe\u00e1ttur\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auk \u00feess a\u00f0 b\u00e6ta samt\u00f6l, WhatsApp eykur einnig s\u00f6lu me\u00f0 sam\u00fe\u00e6ttum eiginleikum. Eitt af mest nota\u00f0 er Click-to-WhatsApp, sem umbreytir augl\u00fdsingar \u00e1 Instagram og Facebook \u00ed bein samt\u00f6l \u00e1 \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini vettvang. Samkv\u00e6mt Meta, meira en 40% brasil\u00edskra augl\u00fdsenda hafa \u00feegar teki\u00f0 upp \u00feetta virkni merki um a\u00f0 WhatsApp hefur or\u00f0i\u00f0 a\u00f0alatri\u00f0i\u00f0 \u00ed kaupfer\u00f0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annar h\u00e1punktur er&nbsp;<em>Poly Pay<\/em>, t\u00f3l \u00fer\u00f3a\u00f0 af Poli Digital sem virkar sem bein p\u00f6ntun stj\u00f3rnun kerfi af WhatsApp og Instagram. \u00dea\u00f0 gerir fyrirt\u00e6kjum kleift a\u00f0 senda og taka \u00e1 m\u00f3ti gj\u00f6ldum beint \u00ed gegnum spjall, me\u00f0 sam\u00fe\u00e6tt v\u00f6ruskr\u00e1 og innkaupak\u00f6rfu. Virknin hefur f\u00e6rst um R$ 7 millj\u00f3nir fr\u00e1 \u00fev\u00ed a\u00f0 \u00fea\u00f0 var sett \u00e1 marka\u00f0 \u00e1ri\u00f0 2020. Vi\u00f0skiptahlutfalli\u00f0 sem n\u00e1\u00f0ist me\u00f0 Poli Pay var 46%, tv\u00f6falt me\u00f0altal hef\u00f0bundinna rafr\u00e6nna vi\u00f0skipta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOr, me\u00f0 stu\u00f0ningi og skipulagi, getum vi\u00f0 vaxi\u00f0 jafnvel me\u00f0 lean li\u00f0. WhatsApp er app sem er n\u00fa \u00feegar \u00ed vasa \u00fe\u00ednum, \u00fea\u00f0 er lipur, bein og \u00fe\u00e6gileg og hefur mikla samkeppnisforskot\u201d, segir Alessandra Bona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d3l\u00edkt \u00f6flugum lausnum sem eru b\u00fanar til fyrir st\u00f3r fyrirt\u00e6ki, sem eru oft d\u00fdr og erfitt a\u00f0 dreifa, b\u00fd\u00f0ur WhatsApp Business upp \u00e1 vi\u00f0r\u00e1\u00f0anlegu ver\u00f0i hli\u00f0 a\u00f0 stafr\u00e6nni v\u00e6\u00f0ingu l\u00edtilla og me\u00f0alst\u00f3rra fyrirt\u00e6kja.\u201cAutomate \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini, skr\u00e1 samtalss\u00f6gur, lestarteymi og sam\u00fe\u00e6tta beina grei\u00f0slu \u00ed gegnum spjall. Allt \u00feetta er n\u00fa \u00feegar m\u00f6gulegt og krefst ekki st\u00f3rra fj\u00e1rfestinga\u201d, segir Alberto Filho.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com presen\u00e7a em praticamente todos os celulares no Brasil, o WhatsApp se consolidou como uma ferramenta de trabalho para pequenas e m\u00e9dias empresas em todo o pa\u00eds. O app est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-86082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/86082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=86082"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/86082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/85755"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=86082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=86082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=86082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}