Rafr\u00e6n vi\u00f0skipti eru h\u00e6tt a\u00f0 vera \u00fer\u00f3un til a\u00f0 ver\u00f0a al\u00fej\u00f3\u00f0leg efnahagsleg v\u00e9l. Og \u00e1 lei\u00f0inni Brasil\u00edu og As\u00edu eru \u00f6ryggi, hra\u00f0i og fj\u00e1rhagsleg a\u00f0l\u00f6gun sto\u00f0ir sam\u00fe\u00e6ttingar sem endurskilgreinir marka\u00f0i og f\u00e6rir neytendur n\u00e6r tveimur heims\u00e1lfum.<\/p>\n\n\n\n
\u00c1ri\u00f0 2024 flutti landi\u00f0 um 1,9 billj\u00f3nir Bandar\u00edkjadala \u00ed rafr\u00e6num vi\u00f0skiptum, sem r\u00e9\u00f0i st\u00f6\u00f0lum um skilvirkni flutninga, stafr\u00e6n eignas\u00f6fn og ofur\u00f6pp sem hafa or\u00f0i\u00f0 heimsvi\u00f0mi\u00f0un. \u00deetta v\u00e6gi er ekki a\u00f0eins t\u00f6lulegt: \u00fea\u00f0 er menningarlegt og t\u00e6knilegt, l\u00edkan af \u00fev\u00ed hvernig tafarlausar grei\u00f0slur og stafr\u00e6nar sam\u00fe\u00e6ttingar geta haldi\u00f0 uppi neyslu \u00ed st\u00f3rum st\u00edl.<\/p>\n\n\n\n
Brasil\u00eda stendur aftur \u00e1 m\u00f3ti upp \u00far sem lofor\u00f0 og sv\u00e6\u00f0isbundin forysta. Rafr\u00e6n vi\u00f0skiptamarka\u00f0urinn f\u00f3r yfir 346 milljar\u00f0a Bandar\u00edkjadala \u00e1ri\u00f0 2024, me\u00f0 von um a\u00f0 fara yfir 586 milljar\u00f0a Bandar\u00edkjadala \u00e1ri\u00f0 2027. \u00d6nnur ranns\u00f3kn gerir r\u00e1\u00f0 fyrir n\u00e6stum $ 1,5 billj\u00f3num \u00e1ri\u00f0 2033, sem sameina\u00f0i landi\u00f0 sem stafr\u00e6n mi\u00f0st\u00f6\u00f0 Su\u00f0ur-Amer\u00edku. V\u00e9lin \u00ed \u00feessari st\u00e6kkun er Pix, sem n\u00fa \u00feegar stendur fyrir um 40% af netkaupum og \u00fear sem grei\u00f0sluupphaf \u00feeirra f\u00f3r \u00far R$ 6240 millj\u00f3num \u00e1ri\u00f0 203 \u00ed 203.<\/p>\n\n\n\n
En \u00fear sem umfang er, \u00e1h\u00e6tta myndast. Sam\u00fe\u00e6ttingin Brasil\u00eda og As\u00eda ver\u00f0a a\u00f0eins sj\u00e1lfb\u00e6r ef efni\u00f0 net\u00f6ryggi er mi\u00f0punktur dagskr\u00e1rinnar. Gagnaleki, svik og stafr\u00e6nar \u00e1r\u00e1sir vaxa \u00e1 sama hra\u00f0a og magn vi\u00f0skipta. Svari\u00f0 krefst meira en laga og regluger\u00f0a: \u00fe\u00fa \u00fearft a\u00f0 fj\u00e1rfesta \u00ed \u00f6ruggum API, dulk\u00f3\u00f0un fr\u00e1 enda til enda, raunt\u00edma eftirliti og v\u00e9lan\u00e1mi til a\u00f0 greina svik. <\/p>\n\n\n\n
LGPD \u00ed Brasil\u00edu og framgangur Open Finance, sem n\u00fa \u00feegar sameinar meira en 103 millj\u00f3nir gagnahlutdeildarheimilda, bj\u00f3\u00f0a upp \u00e1 traustan grunn fyrir neytendur til a\u00f0 kaupa af as\u00edskum sm\u00e1s\u00f6lua\u00f0ilum me\u00f0 trausti.<\/p>\n\n\n\n
Ef \u00e1\u00f0ur en al\u00fej\u00f3\u00f0lega korti\u00f0 var samheiti vi\u00f0 skrifr\u00e6\u00f0i og h\u00e1a tolla, \u00ed dag bj\u00f3\u00f0a Pix og stafr\u00e6n veski upp \u00e1 tafarlausa uppgj\u00f6r, draga \u00far skiptihindrunum og auka umbreytingu. \u00deessi reynsla f\u00e6rir brasil\u00edska neytandann n\u00e6r as\u00edskum veruleika, \u00fear sem a\u00f0 borga me\u00f0 QR k\u00f3\u00f0a e\u00f0a \u00ed gegnum superapp er venja.<\/p>\n\n\n\n
Um 40 millj\u00f3nir Brasil\u00edumanna b\u00faa enn vi\u00f0 undirbanka\u00e1stand, en nota n\u00fa \u00feegar Pix og stafr\u00e6n veski \u00ed daglegu l\u00edfi s\u00ednu. Me\u00f0 \u00fev\u00ed a\u00f0 leyfa \u00feessum neytendum a\u00f0 taka \u00fe\u00e1tt \u00ed al\u00fej\u00f3\u00f0avi\u00f0skiptum \u00e1n \u00feess a\u00f0 treysta \u00e1 kreditkort h\u00f6fum vi\u00f0 skapa\u00f0 \u00e1\u00f0ur \u00f3\u00feekktan marka\u00f0, l\u00fd\u00f0r\u00e6\u00f0islega a\u00f0gang a\u00f0 al\u00fej\u00f3\u00f0legum v\u00f6rum og \u00fej\u00f3nustu. Fyrir as\u00edsk fyrirt\u00e6ki er \u00fea\u00f0 meira en a\u00f0l\u00f6gun a\u00f0 sam\u00feykkja sta\u00f0bundnar grei\u00f0slum\u00e1ta: \u00fea\u00f0 er stefna a\u00f0 vinna millj\u00f3nir n\u00fdrra vi\u00f0skiptavina.<\/p>\n\n\n\n
K\u00edna s\u00fdnir lei\u00f0 til umfangs og skilvirkni; Brasil\u00eda s\u00fdnir hvernig regluverk n\u00fdsk\u00f6pun og fj\u00f6lbreytni grei\u00f0slum\u00e1ta getur kn\u00fai\u00f0 \u00fe\u00e1ttt\u00f6ku.\u00c1skorunin er a\u00f0 halda br\u00fanni traustri, sameina \u00f6flugt \u00f6ryggi, vi\u00f0skipti \u00e1 sek\u00fandum og a\u00f0gang fyrir alla.<\/p>\n\n\n\n
\u00cd sam\u00fe\u00e6ttingu Brasil\u00edu og As\u00edu erum vi\u00f0 ekki bara a\u00f0 tala um stafr\u00e6na vi\u00f0skipti.Vi\u00f0 erum a\u00f0 tala um traust, sameiginlega efnahagslega framt\u00ed\u00f0 og al\u00fej\u00f3\u00f0legt marka\u00f0 sem gerist \u00ed auknum m\u00e6li \u00ed raunt\u00edma.<\/p>","protected":false},"excerpt":{"rendered":"
O com\u00e9rcio eletr\u00f4nico deixou de ser tend\u00eancia para se tornar motor econ\u00f4mico global. E, na rota Brasil \u2013 \u00c1sia, seguran\u00e7a, velocidade e inclus\u00e3o financeira s\u00e3o os pilares de uma integra\u00e7\u00e3o que redefine mercados e aproxima consumidores de dois continentes. A China segue como pot\u00eancia absoluta do setor. Em 2024, o pa\u00eds movimentou cerca de US$ 1,9 […]<\/p>\n","protected":false},"author":416,"featured_media":2096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-87133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/87133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=87133"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/87133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/2096"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=87133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=87133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=87133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}