Brasil\u00eda er land sem leggur metna\u00f0 sinn \u00ed sk\u00f6punarg\u00e1fu s\u00edna og seiglu, en \u00feegar kemur a\u00f0 rekstrarhagkv\u00e6mni er enn langt \u00ed land. Fyrirt\u00e6ki af \u00f6llum st\u00e6r\u00f0um halda \u00e1fram a\u00f0 ey\u00f0a tv\u00f6faldri orku \u00ed verkefni sem g\u00e6tu veri\u00f0 sj\u00e1lfvirk, s\u00e9rstaklega \u00ed dreifingunni. geira, \u00fear sem hver m\u00edn\u00fata sem tapast \u00ed handvirkum ferlum t\u00e1knar millj\u00f3nir s\u00f3a. Sam\u00fe\u00e6tting milli kerfa eins og Olist og B2B rafr\u00e6nna vi\u00f0skipta er ekki lengur l\u00faxus e\u00f0a yfirfer\u00f0ar\u00fer\u00f3un; \u00fea\u00f0 er l\u00ednan sem skilur halla a\u00f0ger\u00f0 fr\u00e1 \u00feungri a\u00f0ger\u00f0 og a\u00f0 lokum lifun fyrirt\u00e6kisins \u00e1 marka\u00f0num.
Samkv\u00e6mt ABAD\/NielsenIQ 2025 starfa dreifingara\u00f0ilar n\u00fa \u00feegar \u00e1 marka\u00f0i sem er yfir 400 millj\u00f6r\u00f0um R$ \u00e1rlega. \u00cd \u00feessu samhengi er rekstrarhagkv\u00e6mni ekki a\u00f0eins \u00e6skileg; \u00fea\u00f0 er algj\u00f6rlega nau\u00f0synlegt. Hins vegar l\u00edta m\u00f6rg fyrirt\u00e6ki enn \u00e1 s\u00f6lulei\u00f0ir s\u00ednar sem einangra\u00f0ar eyjar og skapa \u00f3s\u00fdnilegan kostna\u00f0 sem r\u00fdra framleg\u00f0 \u00feeirra og sker\u00f0a samkeppnish\u00e6fni \u00feeirra. \u00deegar \u00feessir vettvangar eru ekki sam\u00fe\u00e6ttir er ni\u00f0ursta\u00f0an endurunnin, endalaus t\u00f6flureiknir og vaxandi framleg\u00f0 fyrir mannleg mist\u00f6k. Skortur \u00e1 samskiptum milli Olist og B2B rafr\u00e6n vi\u00f0skipti breytir \u00fev\u00ed sem \u00e6tti a\u00f0 vera einfalt og skilvirkt ferli \u00ed rekstrarlega martr\u00f6\u00f0.
Deloitte ranns\u00f3kn s\u00fdnir a\u00f0 fyrirt\u00e6ki sem sam\u00feykkja stafr\u00e6na sam\u00fe\u00e6ttingu draga um allt a\u00f0 30% rekstrarkostna\u00f0 sem tengist umritun og p\u00f6ntun. \u00deetta \u00fe\u00fd\u00f0ir a\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 sam\u00fe\u00e6tta Olist og B2B rafr\u00e6n vi\u00f0skipti geta fyrirt\u00e6ki mi\u00f0st\u00fdrt g\u00f6gnum, fl\u00fdtt fyrir endurn\u00fdjun birg\u00f0a og dregi\u00f0 \u00far bilunum \u00ed innheimtu og flutninga.
A\u00f0 auki tryggja sj\u00e1lfvirk ferli meiri n\u00e1kv\u00e6mni \u00ed \u00fej\u00f3nustu, lipur\u00f0 \u00ed endurn\u00fdjun hlutabr\u00e9fa og minni h\u00e6ttu \u00e1 bilun \u00ed flutningum og innheimtu. Ni\u00f0ursta\u00f0an er a\u00f0ger\u00f0 sem lifir ekki a\u00f0eins, heldur vex sj\u00e1lfb\u00e6rt \u00e1 s\u00edfellt samkeppnish\u00e6fari marka\u00f0i. Vali\u00f0 er ekki \u00e1 milli Olist e\u00f0a B2B rafr\u00e6nna vi\u00f0skipta, heldur \u00e1 milli \u00feess a\u00f0 starfa \u00e1 sundurleitan e\u00f0a sam\u00fe\u00e6ttan h\u00e1tt.
Skortur \u00e1 tengingu milli kerfa skapar \u00f3s\u00fdnilegan kostna\u00f0 sem r\u00fdra framleg\u00f0 og sker\u00f0a hra\u00f0a vi\u00f0brag\u00f0a vi\u00f0 marka\u00f0num. Fyrirt\u00e6ki sem hunsa \u00feessa sam\u00fe\u00e6ttingu hafa tilhneigingu til a\u00f0 horfast \u00ed augu vi\u00f0 fl\u00f6skuh\u00e1lsa \u00ed rekstri sem hindra st\u00e6kkun og n\u00fdsk\u00f6pun. Aftur \u00e1 m\u00f3ti gerir \u00feessi hreyfing \u00feeim kleift a\u00f0 st\u00e6kka a\u00f0ger\u00f0ir \u00e1n \u00feess a\u00f0 \u00feurfa a\u00f0 bl\u00e1sa upp teymi\u00f0, vi\u00f0halda samr\u00e6mi \u00ed ferlum og fl\u00fdta fyrir \u00e1kv\u00f6r\u00f0unum bygg\u00f0ar \u00e1 n\u00e1kv\u00e6mum g\u00f6gnum.
Sam\u00fe\u00e6tting Olist og B2B rafr\u00e6nna vi\u00f0skipta er f\u00edn l\u00edna milli skilvirkni og lifunar og fyrirt\u00e6ki sem skilja \u00feetta og fella \u00fea\u00f0 inn sem grundvallaratri\u00f0i \u00ed stefnu sinni ver\u00f0a rei\u00f0ub\u00fain til a\u00f0 takast \u00e1 vi\u00f0 \u00e1skoranir brasil\u00edska dreifingarmarka\u00f0arins og dafna \u00ed s\u00edfellt samkeppnish\u00e6fara umhverfi.<\/p>\n\n\n\n
*Rafael Calixto er B2B s\u00f6lus\u00e9rfr\u00e6\u00f0ingur me\u00f0 v\u00ed\u00f0t\u00e6ka reynslu af n\u00fat\u00edmav\u00e6\u00f0ingu vi\u00f0skiptaferla, sam\u00fe\u00e6ttingu s\u00f6lut\u00e6kni, lausnarsmi\u00f0ur hj\u00e1 Intelligent Order Agents (AIP) fyrir B2B s\u00f6lu \u00ed m\u00e6likvar\u00f0a og forstj\u00f3ri Zydon.<\/em><\/p>","protected":false},"excerpt":{"rendered":" O Brasil \u00e9 um pa\u00eds que se orgulha de sua criatividade e resili\u00eancia, mas, quando o assunto \u00e9 efici\u00eancia operacional, ainda h\u00e1 um longo caminho a percorrer. Empresas de todos os portes continuam gastando energia dobrada em tarefas que poderiam ser autom\u00e1ticas, especialmente no setor de distribui\u00e7\u00e3o, onde cada minuto perdido em processos manuais representa […]<\/p>\n","protected":false},"author":1,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-87362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/87362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=87362"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/87362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=87362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=87362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=87362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}