{"id":88815,"date":"2025-11-28T13:34:41","date_gmt":"2025-11-28T16:34:41","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88815"},"modified":"2025-11-28T13:34:44","modified_gmt":"2025-11-28T16:34:44","slug":"empresas-que-tratam-bem-o-cliente-vendem-mais-e-sobrevivem-a-black-friday","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/empresas-que-tratam-bem-o-cliente-vendem-mais-e-sobrevivem-a-black-friday\/","title":{"rendered":"Fyrirt\u00e6ki sem koma vel fram vi\u00f0 vi\u00f0skiptavini selja meira og lifa af Black Friday"},"content":{"rendered":"<p>Brasil\u00edski neytandinn \u00feolir s\u00edfellt minna l\u00e9lega \u00fej\u00f3nustu vi\u00f0 vi\u00f0skiptavini og hefur meiri athygli \u00e1 v\u00f6rumerkjum sem bj\u00f3\u00f0a upp \u00e1 st\u00f6\u00f0uga upplifun&nbsp;<em>\u00dej\u00f3nustu\u00fer\u00f3un vi\u00f0skiptavina 2025<\/em>, 80% neytenda, \u00ed samstarfi vi\u00f0 Opinion Box, hafa \u00feegar gefist upp \u00e1 kaupum eftir sl\u00e6ma reynslu og 72% heldur \u00fev\u00ed fram a\u00f0 \u00feeir myndu ekki kaupa aftur af fyrirt\u00e6ki sem ekki sty\u00f0ur.<\/p>\n\n\n\n<p>\u00cd a\u00f0draganda Black Friday, g\u00f6gnin kveikja vi\u00f0v\u00f6run.\u00cd atbur\u00f0ar\u00e1s af mikilli s\u00f6lu magn, \u00fej\u00f3nustan er ekki lengur bara stu\u00f0ningsr\u00e1s og ver\u00f0ur helsta samkeppnismismunurinn.&nbsp;<a href=\"https:\/\/www.instagram.com\/ribeiro.jpr\" target=\"_blank\" rel=\"noreferrer noopener\">Joao Paulo Ribeiro<\/a>, s\u00e9rfr\u00e6\u00f0ingur \u00ed vi\u00f0skiptavinami\u00f0a\u00f0ri skipulagsmenningu, \u00fatsk\u00fdrir a\u00f0 heg\u00f0un \u00fej\u00f3nustudeilda s\u00fdni meira um v\u00f6rumerki en nokkur augl\u00fdsingaherfer\u00f0.\u201cHeg\u00f0un \u00feeirra sem \u00fej\u00f3na segir meira um fyrirt\u00e6ki\u00f0 en nokkur herfer\u00f0. A\u00f0 hlusta \u00e1 vi\u00f0skiptavininn er mesta m\u00f3teitur gegn hitakreppum, segir hann.<\/p>\n\n\n\n<p>G\u00f6gnin fr\u00e1 2024 styrkja br\u00fdnt \u00feema\u00f0. G\u00e1ttin Reclame Aqui skr\u00e1\u00f0i 14,1 \u00fe\u00fasund kvartanir \u00e1 s\u00ed\u00f0asta svarta f\u00f6studegi, sem er mesti fj\u00f6ldi s\u00f6gulegra \u00fe\u00e1tta. Procon-SP skr\u00e1\u00f0i einnig 2.133 kvartanir, sem er aukning um 36.9% mi\u00f0a\u00f0 vi\u00f0 2023, sem undirstrikar tafir \u00e1 afhendingu, afb\u00f3kanir og villandi augl\u00fdsingar. \u201c\u00deessi vandam\u00e1l eru ekki a\u00f0eins rekstrarbrestur.\u00deetta eru einkenni fyrirt\u00e6kja sem ekki me\u00f0h\u00f6ndla \u00fej\u00f3nustuna sem hluta af\u201d menningu, metur Ribeiro.<\/p>\n\n\n\n<p>Hann \u00fatsk\u00fdrir a\u00f0 \u00e1 \u00e1lagst\u00edmum hrynji margar uppfyllingara\u00f0ger\u00f0ir vegna \u00feess a\u00f0 \u00fe\u00e6r voru hanna\u00f0ar fyrir hef\u00f0bundin bindi.\u201cCall mi\u00f0st\u00f6\u00f0var m\u00e6last \u00ed st\u00f6\u00f0ugar l\u00ednur. \u00deegar \u00fe\u00e6r \u00feurfa a\u00f0 vaxa e\u00f0a minnka skyndilega veldur \u00feetta glundro\u00f0a og veldisv\u00edsiskostna\u00f0i fyrir\u201d v\u00f6rumerki, segir hann.<\/p>\n\n\n\n<p>Til a\u00f0 takast \u00e1 vi\u00f0 \u00feessa atbur\u00f0ar\u00e1s benda s\u00e9rfr\u00e6\u00f0ingar \u00e1 a\u00f0 fyrirt\u00e6ki \u00feurfi a\u00f0 fj\u00e1rfesta \u00ed \u00fej\u00f3nustuverkf\u00e6rum me\u00f0 rekstrarteygni, sem geta vaxi\u00f0 og minnka\u00f0 fyrirsj\u00e1anlega \u00ed samr\u00e6mi vi\u00f0 magn tengili\u00f0a.&nbsp;<\/p>\n\n\n\n<p>Hin fullkomna t\u00e6kni sameinar gervigreind og mannlega stj\u00f3rnun, endurdreifir kr\u00f6fum milli r\u00e1sa og forgangsra\u00f0ar br\u00fdnustu samskiptum \u00e1n \u00feess a\u00f0 sker\u00f0a reynsluna.\u201cHugmyndin er a\u00f0 \u00fatr\u00fdma spuna.\u00dej\u00f3nustan \u00fearf a\u00f0 skipuleggja til a\u00f0 laga sig a\u00f0 toppunum \u00e1n \u00feess a\u00f0 skapa glundro\u00f0a e\u00f0a \u00f3\u00fearfa kostna\u00f0\u201d, \u00fatsk\u00fdrir Ribeiro.<\/p>\n\n\n\n<p>\u00c1skorunin, segir hann, s\u00e9 a\u00f0 koma jafnv\u00e6gi \u00e1 skilvirkni og samkennd.\u201cA IA hj\u00e1lpar til vi\u00f0 a\u00f0 skilja heg\u00f0un, en \u00fea\u00f0 er manneskjan sem gefur fer\u00f0inni merkingu. Vi\u00f0skiptavinurinn vill lipur\u00f0, en vill l\u00edka skilja\u201d<\/p>\n\n\n\n<p>Marka\u00f0sranns\u00f3knir styrkja \u00e1hrif vel skipulag\u00f0rar \u00fej\u00f3nustu \u00e1 kaup\u00e1kv\u00f6r\u00f0unina.&nbsp;<em>NPS Vi\u00f0mi\u00f0un 2025<\/em>, Opinion Box, fyrirt\u00e6ki me\u00f0 \u00e1n\u00e6gju yfir me\u00f0allagi skr\u00e1 allt a\u00f0 2,4 sinnum fleiri endurkaup og l\u00e6gri t\u00ed\u00f0ni opinberra kvartana. Fyrir neytandann skilar \u00feetta s\u00e9r \u00ed minni t\u00edma tapa\u00f0an, meira gagns\u00e6i og meira traust \u00e1 v\u00f6rumerkjum sem meta sambandi\u00f0.<\/p>\n\n\n\n<p>\u00c1 sv\u00f6rtum f\u00f6studegi ver\u00f0ur \u00fej\u00f3nustan tengillinn \u00e1 milli lofor\u00f0s og afhendingar og \u00feegar \u00fea\u00f0 mistekst kemur \u00fea\u00f0 \u00ed veg fyrir allt or\u00f0spor v\u00f6rumerkisins.\u201c\u00c1 Black Friday er fyrirt\u00e6ki\u00f0 afhj\u00fapa\u00f0 \u00ed raunt\u00edma. Allt sem lofa\u00f0 var \u00ed herfer\u00f0um er pr\u00f3fa\u00f0 \u00ed spjall, WhatsApp, SAC og samf\u00e9lagsnet. Vi\u00f0skiptavinurinn gerir s\u00e9r grein fyrir \u00e1 nokkrum sek\u00fandum hvort \u00fea\u00f0 s\u00e9 samr\u00e6mi \u00e1 milli or\u00f0r\u00e6\u00f0u og \u00e6fa\u201d, segir Ribeiro.<\/p>\n\n\n\n<p>A\u00f0 lokum er reikningurinn einfaldur, en afsl\u00e6ttir la\u00f0a vi\u00f0skiptavini \u00ed einn dag, g\u00f3\u00f0 trygg \u00fej\u00f3nusta \u00ed eitt \u00e1r.\u201cA virk hlustun er \u00fea\u00f0 sem breytir \u00fej\u00f3nustu \u00ed samband. \u00deegar vi\u00f0skiptavinurinn heyrist fyrir alv\u00f6ru kemur hann aftur, m\u00e6lir me\u00f0 og styrkir v\u00f6rumerki\u201d, segir Ribeiro a\u00f0 lokum.<\/p>","protected":false},"excerpt":{"rendered":"<p>O consumidor brasileiro est\u00e1 cada vez menos tolerante a maus atendimentos,&nbsp; e mais atento \u00e0s marcas que oferecem experi\u00eancias consistentes. De acordo com a pesquisa&nbsp;Customer Service Trends 2025, da Octadesk em parceria com a Opinion Box, 80% dos consumidores j\u00e1 desistiram de uma compra ap\u00f3s uma experi\u00eancia ruim e 72% afirmam que n\u00e3o voltariam a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-88815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/88815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=88815"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/88815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/9313"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=88815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=88815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=88815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}