Brasil\u00edsk rafr\u00e6n vi\u00f0skipti eru a\u00f0 ganga \u00ed gegnum skipulagsbreytingar sem einkennast af vaxandi yfirbur\u00f0i fars\u00edma. \u00de\u00f3 a\u00f0 vefumfer\u00f0 hafi skr\u00e1\u00f0 l\u00e6kkun um 4,8%, hafa rafr\u00e6n vi\u00f0skipti \u00fer\u00f3a\u00f0 10,6%, sem gefur til kynna a\u00f0 snjalls\u00edmar og spjaldt\u00f6lvur s\u00e9u ekki lengur bara vi\u00f0b\u00f3t til a\u00f0 ver\u00f0a a\u00f0alr\u00e1s a\u00f0gangs a\u00f0 stafr\u00e6num verslunum. Hreyfingin s\u00fdnir a\u00f0 fyrirt\u00e6ki sem enn einbeita s\u00e9r a\u00f0 a\u00f0fer\u00f0um s\u00ednum a\u00f0 skj\u00e1bor\u00f0inu eiga \u00e1 h\u00e6ttu a\u00f0 missa mikilv\u00e6gi \u00e1 marka\u00f0i sem er s\u00edfellt mi\u00f0u\u00f0 vi\u00f0 fars\u00edmanotkun.<\/p>\n\n\n\n
T\u00edu st\u00e6rstu rafr\u00e6n vi\u00f0skipti \u00ed landinu eru 57,5% af heildar\u00e1horfendum, undir forystu Mercado Livre (15,3%), Shopee (11,6%), Amazon Brasil (10,4%) og Shein (4,4%). \u00deessi sameining endurspeglar s\u00e9rstakar a\u00f0fer\u00f0ir: Mercado Livre heldur samkeppnisforskoti me\u00f0 \u00f6flugri flutninga og fj\u00f6lbreyttu safni, en Shopee ve\u00f0jar \u00e1 \u00e1r\u00e1sargjarnt ver\u00f0 og st\u00f6\u00f0ugar kynningarherfer\u00f0ir.\u00cd hluta marka\u00f0storgsforrita, fars\u00edmavettvangurinn 1, Shopee 3 fars\u00edmat\u00e6kin \u00e1 Shopee 3 uppspretta.<\/p>\n\n\n\n
\u00c1rangur eftir flokkum styrkir mikilv\u00e6gi forrita \u00ed verslunarupplifuninni. \u00cd\u00fer\u00f3ttaverslun leiddi \u00ed n\u00f3vember, me\u00f0 vexti upp \u00e1 30,1% \u00ed heildarumfer\u00f0, kn\u00fain \u00e1fram af v\u00f6rumerkjum eins og Nike, sem skr\u00e1\u00f0i h\u00e1tt \u00ed 62,4% og h\u00e9lt \u00feri\u00f0ju st\u00f6\u00f0u \u00ed geirar\u00f6\u00f0inni, og Mizuno, sem \u00fer\u00f3a\u00f0i sta\u00f0setningu. Hlutverk forrita er auglj\u00f3st: a\u00f0gangur \u00ed gegnum forrit j\u00f3kst um 29,9%, \u00fear sem Netshoes einbeitti s\u00e9r 40,5% fars\u00edmaumfer\u00f0ar, sem jafngildir um 5,3 millj\u00f3num a\u00f0ganga, sem s\u00fdnir val \u00e1 fart\u00e6kjum fyrir \u00ed\u00fer\u00f3ttir.<\/p>\n\n\n\n