{"id":89989,"date":"2026-01-08T14:50:18","date_gmt":"2026-01-08T17:50:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89989"},"modified":"2026-01-08T14:50:19","modified_gmt":"2026-01-08T17:50:19","slug":"pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global\/","title":{"rendered":"\u201cSmall pleasures\u201d s\u00e1 athvarf fyrir 70% neytenda \u00e1ri\u00f0 2026, segir \u00ed al\u00fej\u00f3\u00f0legri sk\u00fdrslu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Heg\u00f0un neytenda \u00e1ri\u00f0 2026 er skilgreind af \u00fevers\u00f6gn: nau\u00f0syn \u00feess a\u00f0 bjarga mannsl\u00edfum me\u00f0 viljandi leit a\u00f0 tilfinningalegri \u00e1n\u00e6gju <em>\u201cHva\u00f0 skiptir m\u00e1li fyrir neytendur \u00ed dag 2026\u201d<\/em>, gefin \u00fat af Capgemini Research Institute, <strong>sj\u00f6 af hverjum t\u00edu neytendum<\/strong> vi\u00f0urkenndu ey\u00f0slu \u00e1 \u201csmall\u201d \u00e1n\u00e6gju e\u00f0a eftirl\u00e1tsbr\u00e9f sem lei\u00f0 til a\u00f0 l\u00e9tta fj\u00e1rhagslegt \u00e1lag og tap \u00e1 kaupm\u00e6tti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd k\u00f6nnuninni, sem t\u00f3k til 12 \u00fe\u00fasund manns \u00ed 12 l\u00f6ndum, er bent \u00e1 a\u00f0 eigi\u00f0 f\u00e9 s\u00e9 or\u00f0i\u00f0 meginsto\u00f0 trygg\u00f0ar. Vi\u00f0skiptavinur dagsins er skynsamur: hann sparar grunnatri\u00f0in, en fj\u00e1rfestir \u00fear sem hann skynjar tilfinningalegt e\u00f0a hagn\u00fdtt gildi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uppreisnin gegn \u201cReduflation\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ranns\u00f3knin s\u00fdnir vaxandi \u00f3\u00feol gagnvart marka\u00f0sh\u00e1ttum sem eru taldir \u00f3sanngjarnir, s\u00e9rstaklega\u201c \u201dreduflation (\u00feegar st\u00e6r\u00f0 e\u00f0a g\u00e6\u00f0i umb\u00fa\u00f0anna minnkar, en ver\u00f0i\u00f0 helst).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6gnin eru sk\u00fdr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>71% neytenda myndi skipta um v\u00f6rumerki<\/strong> ef \u00feeir skynju\u00f0u minnkun \u00e1 st\u00e6r\u00f0 e\u00f0a g\u00e6\u00f0um \u00e1n sk\u00fdrrar vi\u00f0v\u00f6runar;<\/li>\n\n\n\n<li><strong>74% myndi skipta um birgi<\/strong> ef \u00feeir fundu l\u00e6gra venjulegt ver\u00f0 \u00ed keppninni;<\/li>\n\n\n\n<li>Flestir svarenda segjast kj\u00f3sa sk\u00fdra og hei\u00f0arlega ver\u00f0h\u00e6kkun en staka l\u00e6kkun \u00e1 magni v\u00f6runnar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00der\u00e1tt fyrir leitina a\u00f0 sparna\u00f0i \u00fear sem helmingur neytenda kaupir minna magn e\u00f0a velur \u00f3d\u00fdra valkosti IO, \u00fe\u00e1 r\u00edkir traust \u00e1 hef\u00f0bundnu v\u00f6rumerki \u00ed mikilv\u00e6gum geirum <strong>77% svarenda<\/strong>, hlutum eins og rafeindat\u00e6kni og barnav\u00f6rum er ekki skipt \u00fat fyrir einkamerki, \u00f3h\u00e1\u00f0 tekjum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IA: Fr\u00e1 T\u00f3l til \u201cConfidence Consultant\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gervigreind er ekki lengur bara t\u00e6knilegur lei\u00f0beinandi til a\u00f0 taka a\u00f0 s\u00e9r hlutverk innkaupar\u00e1\u00f0gjafa. \u00c1ri\u00f0 2025 nota\u00f0i einn af hverjum fj\u00f3rum neytendum \u00feegar Generative AI verkf\u00e6ri fyrir \u00e1kvar\u00f0anir neytenda og \u00f6nnur 31% \u00e1\u00e6tlun um a\u00f0 taka upp t\u00e6knina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hins vegar fylgir \u00feessu kr\u00f6fum. Pers\u00f3nuvernd er \u00e1fram hindrun: fri\u00f0helgi einkal\u00edfsins <strong>71% er annt um notkun pers\u00f3nuuppl\u00fdsinga \u00feinna<\/strong> me\u00f0 gervigreind og tveir \u00feri\u00f0ju krefjast \u00feess a\u00f0 v\u00f6rumerki gefi sk\u00fdrt merki \u00feegar augl\u00fdsingaa\u00f0ger\u00f0 hefur veri\u00f0 b\u00fain til me\u00f0 gervigreind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00cd dag fer ver\u00f0m\u00e6ti \u00fat fyrir ver\u00f0 og g\u00e6\u00f0i; \u00fea\u00f0 byggir upp me\u00f0 sanngirni, gagns\u00e6i og tilfinningalegum tengslum. Neytendur vilja \u00f3s\u00fdnilega gervigreind sem gerir \u00feeim kleift a\u00f0 taka uppl\u00fdstar \u00e1kvar\u00f0anir og sameinar \u00e1 samr\u00e6mdan h\u00e1tt \u00fe\u00e6gindi og tilfinningatengsl\u201d, sag\u00f0i Dreen Yang, Global Consumer Products and Retail Leader hj\u00e1 Capgemini.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Framt\u00ed\u00f0in er blendingur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u00f0ursta\u00f0a sk\u00fdrslunnar er a\u00f0 t\u00e6knileg skilvirkni komi ekki \u00ed sta\u00f0 mannlegs \u00fe\u00e1ttar. \u00der\u00e1tt fyrir a\u00f0 65% segi a\u00f0 t\u00e6knin hafi dregi\u00f0 \u00far streitu vi\u00f0 innkaup, meta meira en 70% enn mannlega a\u00f0sto\u00f0 vi\u00f0 fl\u00f3knar a\u00f0st\u00e6\u00f0ur, svo sem lausn vandam\u00e1la e\u00f0a skipulagningu m\u00e1lt\u00ed\u00f0ar. Vinningsmerkin \u00e1ri\u00f0 2026 ver\u00f0a \u00feau sem vita hvernig \u00e1 a\u00f0 sam\u00fe\u00e6tta ofpers\u00f3nuv\u00e6\u00f0ingu gervigreindar vi\u00f0 mannlegan stu\u00f0ning \u00e1 r\u00e9ttum t\u00edma.<\/p>","protected":false},"excerpt":{"rendered":"<p>O comportamento do consumidor em 2026 est\u00e1 sendo definido por um paradoxo: a necessidade de economizar convive com a busca intencional por gratifica\u00e7\u00e3o emocional. Segundo o relat\u00f3rio anual &#8220;What matters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/89989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=89989"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/89989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=89989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=89989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=89989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}