{"id":90010,"date":"2026-01-09T09:38:02","date_gmt":"2026-01-09T12:38:02","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=90010"},"modified":"2026-01-09T09:38:03","modified_gmt":"2026-01-09T12:38:03","slug":"atrasos-na-entrega-reduzem-recompra-no-e-commerce-de-moda-no-brasil-mostra-estudo-da-intelipost","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/atrasos-na-entrega-reduzem-recompra-no-e-commerce-de-moda-no-brasil-mostra-estudo-da-intelipost\/","title":{"rendered":"Tafir \u00e1 afhendingu draga \u00far endurkaupum \u00ed rafr\u00e6num t\u00edskuvi\u00f0skiptum \u00ed Brasil\u00edu, s\u00fdnir Intelipost ranns\u00f3kn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ranns\u00f3kn ger\u00f0 af&nbsp;<strong>Intelipost<\/strong>, lei\u00f0togi \u00ed flutningauppl\u00fdsingum, byggt \u00e1 greiningu millj\u00f3na pantana \u00ed brasil\u00edskum rafr\u00e6num vi\u00f0skiptum, s\u00fdnir \u00fea\u00f0&nbsp;<strong>tafir \u00e1 afhendingu draga \u00far l\u00edkum \u00e1 uppkaupum \u00ed t\u00edskuhlutanum um 3 til 4 pr\u00f3sentustig<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edskuskur\u00f0urinn er hluti af stefnu um a\u00f0 d\u00fdpka me\u00f0 hlutum \u00far v\u00ed\u00f0t\u00e6kari ranns\u00f3kn, sem greinir \u00e1hrif afhendingart\u00edmans \u00e1 endurkaupin \u00ed gegnum rafr\u00e6n vi\u00f0skipti \u00ed Brasil\u00edu. Skiptingin gerir kleift a\u00f0 fylgjast me\u00f0 \u00e1kve\u00f0inni heg\u00f0un og b\u00faa til samkv\u00e6mari lestur me\u00f0 t\u00edmanum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greiningin fjallar um heg\u00f0un\u00a0<strong>sami neytandi \u00e1 mismunandi kaupum<\/strong>, sem \u00fatilokar r\u00f6skun \u00e1 pr\u00f3f\u00edlnum og gerir \u00fe\u00e9r kleift a\u00f0 m\u00e6la raunveruleg \u00e1hrif afhendingart\u00edmans \u00e1 \u00e1kv\u00f6r\u00f0unina um a\u00f0 kaupa aftur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fyrstu kaupin einbeita s\u00e9r a\u00f0 mestu \u00e1hrifunum<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cd fyrstu verslunarupplifuninni eru \u00e1hrif tafa enn meira vi\u00f0eigandi. Me\u00f0al n\u00fdrra vi\u00f0skiptavina \u00ed rafr\u00e6num t\u00edskuvi\u00f0skiptum, the,&nbsp;<strong>42% mun kaupa aftur innan 6 m\u00e1na\u00f0a \u00feegar p\u00f6ntunin kemur \u00e1 r\u00e9ttum t\u00edma<\/strong>, \u00e1 me\u00f0an a\u00f0eins&nbsp;<strong>33% aftur \u00feegar seinkun er<\/strong>&nbsp;fall af n\u00e6stum&nbsp;<strong>10 Pr\u00f3sentustig<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dat fr\u00e1 \u00feessari heg\u00f0un \u00e1\u00e6tlar Intelipost a\u00f0 seinkun \u00e1 afhendingu g\u00e6ti t\u00e1kna\u00f0\u00a0<strong>allt a\u00f0 258 \u00fe\u00fasund f\u00e6rri pantanir \u00e1 \u00e1ri \u00ed Brasil\u00edu<\/strong>, mi\u00f0a\u00f0 vi\u00f0 \u00e1\u00e6tlanir fyrir marka\u00f0inn \u00ed heild, en ekki bara vi\u00f0skiptavina undirsta\u00f0a fyrirt\u00e6kisins. \u00c1\u00e6tla\u00f0ar fj\u00e1rhagslegar \u00e1hrif eru mismunandi \u00e1 milli\u00a0<strong>R$20 millj\u00f3nir og R$32 millj\u00f3nir \u00ed \u00f3innleystum tekjum<\/strong>, me\u00f0 me\u00f0altal n\u00e1l\u00e6gt\u00a0<strong>R$25 millj\u00f3nir \u00e1rlega<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fleiri \u00fe\u00e1tttakendur finna fyrir \u00e1hrifunum meira<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ranns\u00f3knin benti einnig \u00e1 vi\u00f0eigandi mun eftir neytendasni\u00f0i&nbsp;<strong>l\u00e1gt\u00ed\u00f0ni<\/strong>&nbsp;hafa tilhneigingu til a\u00f0 halda endurkaupunum jafnvel \u00ed lj\u00f3si einstaka tafa&nbsp;<strong>fleiri \u00fe\u00e1tttakendur e\u00f0a endurteknir neytendur<\/strong>, sem einbeita s\u00e9r meira ver\u00f0m\u00e6ti me\u00f0 t\u00edmanum, s\u00fdna meiri l\u00e6kkun \u00e1 framt\u00ed\u00f0arkaupum, me\u00f0 l\u00e6kkun \u00e1 milli&nbsp;<strong>5% og 9%<\/strong>&nbsp;\u00ed endurkaupum eftir neikv\u00e6\u00f0a reynslu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dea\u00f0 eru enn afbrig\u00f0i \u00e1 me\u00f0almi\u00f0a. L\u00e6gri mi\u00f0akaup, h\u00e9r a\u00f0 ne\u00f0an&nbsp;<strong>R$90<\/strong>, s\u00fdna l\u00edti\u00f0 n\u00e6mi fyrir seinkun, en pantanir h\u00e9r a\u00f0 ofan&nbsp;<strong>R$170<\/strong>&nbsp;\u00feeir hafa meira \u00e1berandi \u00e1hrif \u00e1 endurkaup.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flutningur sem vaxtarv\u00e9l<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fyrir&nbsp;<strong>Ross Saario, forstj\u00f3ri Intelipost<\/strong>, G\u00f6gn styrkja stefnum\u00f3tandi hlutverk flutninga \u00ed reynslu neytenda og v\u00f6xt fyrirt\u00e6kja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLogistics er ekki lengur bara rekstrarlegt m\u00e1l. \u00dea\u00f0 hefur bein \u00e1hrif \u00e1 upplifun vi\u00f0skiptavina og hefur greinilega \u00e1hrif \u00e1 \u00e1kv\u00f6r\u00f0unina um a\u00f0 kaupa aftur. \u00deegar vi\u00f0 greinum heg\u00f0un sama einstaklings \u00ed mismunandi r\u00f6\u00f0um er auglj\u00f3st a\u00f0 \u00fea\u00f0 a\u00f0 uppfylla frestinn styrkir sambandi\u00f0 vi\u00f0 neytandann og eykur l\u00edkurnar \u00e1 endurkaupum og s\u00e9rstaklega \u00ed fyrstu reynslu af\u201d, segir hann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u00f0ursta\u00f0a k\u00f6nnunarinnar er a\u00f0 seinkun \u00e1 afhendingu hafi st\u00f6\u00f0ug \u00e1hrif \u00e1 endurkaup \u00ed brasil\u00edskum rafr\u00e6num vi\u00f0skiptum, me\u00f0 me\u00f0al\u00e1hrif \u00e1 milli&nbsp;<strong>3% og 4 pr\u00f3sentustig<\/strong>, auk vi\u00f0eigandi fj\u00e1rhagslegra \u00e1hrifa allt \u00e1ri\u00f0. G\u00f6gnin styrkja \u00fea\u00f0&nbsp;<strong>fj\u00e1rfesting \u00ed flutningum er a\u00f0 fj\u00e1rfesta beint \u00ed s\u00f6lu, var\u00f0veislu og sj\u00e1lfb\u00e6rum vexti<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um estudo realizado pela&nbsp;Intelipost, l\u00edder em intelig\u00eancia log\u00edstica, baseado na an\u00e1lise de milh\u00f5es de pedidos no e-commerce brasileiro, mostra que&nbsp;atrasos na entrega reduzem de 3 a 4 pontos percentuais a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-90010","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/90010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=90010"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/90010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/85969"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=90010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=90010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=90010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}