\u00cd m\u00f6rg \u00e1r var ERP, sam\u00fe\u00e6tt stj\u00f3rnunarhugb\u00fana\u00f0arkerfi sem mi\u00f0st\u00fdrir g\u00f6gnum og gerir sj\u00e1lfvirkan ferla \u00ed \u00fdmsum geirum, liti\u00f0 \u00e1 sm\u00e1s\u00f6lu sem bakvar\u00f0arkerfi, sem var nau\u00f0synlegt en \u00f3s\u00fdnilegt. \u00dea\u00f0 skipulag\u00f0i birg\u00f0ahald, skatta, innkaup og fj\u00e1rm\u00e1l, virka\u00f0i sem g\u00edrinn sem h\u00e9lt rekstrinum standandi. En neytandinn hefur breyst, samkeppnisvirknin hra\u00f0a\u00f0i og fyrirsj\u00e1anleiki hvarf. \u00cd dag er ekki n\u00f3g a\u00f0 starfa vel, \u00fea\u00f0 er nau\u00f0synlegt a\u00f0 sj\u00e1 fyrir. \u00deetta er \u00fear sem sam\u00fe\u00e6tting ERP vi\u00f0 gervigreind er ekki lengur \u00fer\u00f3un og ver\u00f0ur raunverulegur samkeppnismunur.<\/p>\n\n\n\n
Brasil\u00edsk sm\u00e1sala lifir me\u00f0 \u00fer\u00f6ngri framleg\u00f0, mikilli skattafl\u00e6kju, truflun \u00e1 birg\u00f0um, umfram st\u00f6\u00f0va\u00f0ar v\u00f6rur, \u00f3fyrirsj\u00e1anlega \u00e1rst\u00ed\u00f0abundna og oftengdan neytanda sem ber saman ver\u00f0 \u00e1 nokkrum sek\u00fandum. \u00cd \u00feessu samhengi sty\u00f0ja \u00e1kvar\u00f0anir sem byggjast eing\u00f6ngu \u00e1 s\u00f6gu og inns\u00e6i ekki lengur v\u00f6xt. \u00deegar ERP byrjar a\u00f0 innlima gervigreind \u00e1 skipulegan h\u00e1tt en ekki sem einangru\u00f0 eining h\u00e6ttir \u00fea\u00f0 bara a\u00f0 skr\u00e1 hva\u00f0 ger\u00f0ist og byrjar a\u00f0 gefa til kynna hva\u00f0 er l\u00edklegt til a\u00f0 gerast.<\/p>\n\n\n\n
Forsp\u00e1rstj\u00f3rnun \u00ed reynd: hlutabr\u00e9f, ver\u00f0 og rei\u00f0uf\u00e9 undir n\u00fdrri r\u00f6kfr\u00e6\u00f0i<\/strong><\/p>\n\n\n\n Eitt af auglj\u00f3sustu \u00e1hrifunum er \u00ed birg\u00f0astj\u00f3rnun, \u00fear sem samsetning s\u00f6gulegra gagna, s\u00f6luheg\u00f0unar eftir sv\u00e6\u00f0um, \u00e1rst\u00ed\u00f0abundinni, ve\u00f0ri, kynningardagatali og jafnvel \u00fej\u00f3\u00f0hagsst\u00e6r\u00f0um gerir n\u00e1kv\u00e6mari sp\u00e1r. \u00deetta \u00fe\u00fd\u00f0ir minni truflun og minna fj\u00e1rmagn st\u00f6\u00f0va\u00f0. Fyrir s\u00f6lua\u00f0ilann sn\u00fdst \u00feetta ekki bara um rekstrarhagkv\u00e6mni, heldur fj\u00e1rhagslega heilsu, mi\u00f0a\u00f0 vi\u00f0 a\u00f0 hver stranda\u00f0 vara t\u00e1knar fasta peninga og hvert hl\u00e9 t\u00e1knar tapa\u00f0a s\u00f6lu og svekktan vi\u00f0skiptavin.<\/p>\n\n\n\n Annar mikilv\u00e6gur punktur er snj\u00f6ll ver\u00f0lagning, sem er m\u00f6guleg me\u00f0 sam\u00fe\u00e6ttingu gervigreindar \u00ed ERP, sem gerir kleift a\u00f0 greina m\u00fdkt eftirspurnar, veltu, samkeppni og framleg\u00f0ar til a\u00f0 gefa til kynna kraftmikla ver\u00f0lei\u00f0r\u00e9ttingu. \u00dea\u00f0 er ekki bara a\u00f0 l\u00e6kka ver\u00f0m\u00e6ti til a\u00f0 selja meira, heldur a\u00f0 finna jafnv\u00e6gi\u00f0 milli samkeppnish\u00e6fni og ar\u00f0semi. \u00c1 ver\u00f0vi\u00f0kv\u00e6mum marka\u00f0i eins og Brasil\u00edumanninum umbreytir \u00feessi h\u00e6fileiki til a\u00f0 kvar\u00f0a stefnu \u00ed n\u00e6stum raunt\u00edma \u00e1rangri.<\/p>\n\n\n\n Vi\u00f0skiptasv\u00e6\u00f0i\u00f0 hefur einnig mikil \u00e1hrif og fr\u00e1 greiningu \u00e1 kaupheg\u00f0un, t\u00ed\u00f0ni, me\u00f0almi\u00f0a og v\u00f6rusamsetningu byrjar kerfi\u00f0 a\u00f0 bera kennsl \u00e1 mynstur og stinga upp \u00e1 pers\u00f3nulegum a\u00f0ger\u00f0um, anna\u00f0 hvort fyrir skiptar herfer\u00f0ir e\u00f0a fyrir endurskipulagningu \u00e1 skipulagi og v\u00f6rum. ERP h\u00e6ttir a\u00f0 vera stj\u00f3rnunart\u00e6ki og ver\u00f0ur vi\u00f0skiptagreindarv\u00e9l.<\/p>\n\n\n\n \u00dea\u00f0 er l\u00edka stefnum\u00f3tandi \u00e1vinningur \u00ed fj\u00e1rm\u00e1lastj\u00f3rnun, \u00fear sem gervigreind sem beitt er \u00e1 ERP g\u00f6gn getur hanna\u00f0 sj\u00f3\u00f0streymi n\u00e1kv\u00e6mari, l\u00edkt eftir atbur\u00f0ar\u00e1sum og s\u00e9\u00f0 fyrir \u00e1h\u00e6ttu. \u00cd sta\u00f0 \u00feess a\u00f0 breg\u00f0ast vi\u00f0 lausafj\u00e1rvanda byrjar stj\u00f3rnandinn a\u00f0 sj\u00e1 \u00fer\u00f3unina fyrir s\u00e9r og breg\u00f0ast vi\u00f0 fyrirbyggjandi. \u00ed umhverfi efnahagslegs \u00f3st\u00f6\u00f0ugleika dregur \u00feessi h\u00e6fileiki til a\u00f0 l\u00edkja eftir og sp\u00e1 fyrir um veikleika.<\/p>\n\n\n\n En kannski eru mestu \u00e1hrifin menningarleg, \u00fear sem \u00feegar uppl\u00fdsingar eru ekki lengur sundurleitar og ver\u00f0a sam\u00fe\u00e6ttar, l\u00fd\u00f0r\u00e6\u00f0isv\u00e6\u00f0ast \u00e1kvar\u00f0anataka. Verslunarstj\u00f3rinn, birg\u00f0astj\u00f3rinn og stj\u00f3rnin byrja a\u00f0 starfa me\u00f0 sama gagnagrunn, me\u00f0 samr\u00e6mdri forsp\u00e1rgreiningu. \u00deetta dregur \u00far innri \u00e1t\u00f6kum, \u00fatilokar \u00e1kvar\u00f0anir bygg\u00f0ar \u00e1 einangru\u00f0um skynjun og skapar gagnadrifna menningu, eitthva\u00f0 sem \u00e9g tel enn vera \u00e1skorun \u00ed innlendum sm\u00e1s\u00f6lu.<\/p>\n\n\n\n T\u00e6kni sem stefnum\u00f3tandi bandama\u00f0ur, ekki mannlegur sta\u00f0gengill<\/strong><\/p>\n\n\n\n Sam\u00fe\u00e6tting ERP vi\u00f0 gervigreind \u00fe\u00fd\u00f0ir ekki a\u00f0 skipta f\u00f3lki \u00fat fyrir reiknirit, \u00fea\u00f0 \u00fe\u00fd\u00f0ir a\u00f0 auka getu mannsins til a\u00f0 \u00e1kve\u00f0a betur. Gervigreind greinir mynstur sem fl\u00fdja mannlegt auga, en stefnan er \u00e1fram bygg\u00f0 af f\u00f3lki sem \u00feekkir marka\u00f0inn, vi\u00f0skiptavininn og vi\u00f0skiptamenninguna.<\/p>\n\n\n\n Sm\u00e1sala er a\u00f0 upplifa \u00fe\u00f6gul umskipti: fr\u00e1 vi\u00f0brag\u00f0sstj\u00f3rnun yfir \u00ed forsp\u00e1rstj\u00f3rnun, \u00fear sem \u00feeir sem halda \u00e1fram a\u00f0 nota ERP a\u00f0eins sem vi\u00f0skiptakerfi eiga \u00e1 h\u00e6ttu a\u00f0 vera skildir eftir.<\/p>\n\n\n\n \u00cd lok dags sn\u00fdst \u00feetta ekki um t\u00e6kni fyrir t\u00e6kni, heldur um framleg\u00f0, samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni fyrirt\u00e6kja. Sam\u00fe\u00e6ttingin milli ERP og gervigreindar er ekki fram\u00farstefnulegur l\u00faxus, \u00fea\u00f0 er \u00e1\u00fereifanleg vi\u00f0br\u00f6g\u00f0 vi\u00f0 margbreytileika n\u00fat\u00edma sm\u00e1s\u00f6lu. \u00cd reynd endurskilgreinir \u00fea\u00f0 hvernig sm\u00e1salinn l\u00edtur \u00e1 fyrirt\u00e6ki\u00f0 sj\u00e1lft, ekki a\u00f0eins sem safn verslana, heldur sem gagnavistkerfi sem getur s\u00e9\u00f0 fyrir n\u00e6stu marka\u00f0shreyfingu.<\/p>\n\n\n\n Alex er vi\u00f0skiptastj\u00f3ri Data System, me\u00f0 meira en 20 \u00e1ra reynslu \u00ed sk\u00f3- og fataverslun. Me\u00f0 \u00fej\u00e1lfun Veris & IBTA bygg\u00f0i hann upp feril sinn \u00ed fyrirt\u00e6kinu \u00ed gegnum t\u00e6kni-, stu\u00f0nings- og framkv\u00e6mdasvi\u00f0 \u00fear til hann t\u00f3k vi\u00f0 vi\u00f0skiptalei\u00f0toga og \u00fatr\u00e1s fyrirt\u00e6kja, alltaf me\u00f0 \u00e1herslu \u00e1 a\u00f0 umbreyta stj\u00f3rnun sm\u00e1sala me\u00f0 t\u00e6kni.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Durante muitos anos, o ERP, sistema de software de gest\u00e3o integrada que centraliza dados e automatiza processos de diversos setores, foi visto pelo varejo como um sistema de retaguarda, que era essencial, mas invis\u00edvel. Ele organizava estoque, fiscal, compras e financeiro, funcionando como a engrenagem que mantinha a opera\u00e7\u00e3o de p\u00e9. Mas o consumidor mudou, […]<\/p>\n","protected":false},"author":1,"featured_media":2634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":{"0":"post-93249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-tendencias","9":"tag-artigos","10":"tag-e-commerce","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/93249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=93249"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/93249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/2634"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=93249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=93249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=93249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}