Upphaf \u00e1rsins 2026 var \u00e1fangi fyrir sm\u00e1sala til a\u00f0 skilja \u00fer\u00f3un, fr\u00e9ttir og \u00e1skoranir greinarinnar. \u00deetta er vegna \u00feess a\u00f0 tveir af helstu vi\u00f0bur\u00f0um sem beindust a\u00f0 geiranum \u00e1ttu s\u00e9r sta\u00f0: \u00ed jan\u00faar, NRF 2026 (\u00ed New York); \u00ed febr\u00faar, EuroShop (\u00ed \u00de\u00fdskalandi). Fylgdu \u00feeim n\u00e1i\u00f0 og hafa a\u00f0gang a\u00f0 bestu starfsvenjum sem v\u00f6l er \u00e1, s\u00fdnir okkur l\u00edka a\u00f0 brasil\u00edsk sm\u00e1sala er \u00ed takt vi\u00f0 restina af j\u00f6r\u00f0inni \u00ed notkun t\u00e6kni.<\/p>\n\n\n\n
Eitt vandam\u00e1l sem \u00e9g s\u00e1 a\u00f0 skipti m\u00e1li utan og h\u00e9r 'OD er skortur \u00e1 mannafla. \u00dea\u00f0 eru m\u00f6rg t\u00e6kif\u00e6ri opin, en \u00fea\u00f0 er ekkert f\u00f3lk til sta\u00f0ar til a\u00f0 hernema \u00feau. \u00c1 \u00feessum t\u00edmapunkti er notkun t\u00e6kni og g\u00f3\u00f0ra ferla skylda fyrir samfellu \u00ed a\u00f0ger\u00f0.<\/p>\n\n\n\n
Hins vegar er mikilv\u00e6gur menningarlegur munur \u00e1 stj\u00f3rnun kl\u00e1fanna milli evr\u00f3pskrar og brasil\u00edskrar sm\u00e1s\u00f6lu. \u00cd Evr\u00f3pu er skipulagi\u00f0 a\u00f0fer\u00f0afr\u00e6\u00f0ilegt: hver vara hefur sinn fasta sta\u00f0, \u00b4nderece er skilgreint \u00ed versluninni. Ef hlutur endar er pl\u00e1ssi\u00f0 t\u00f3mt, gefur sk\u00fdrt til kynna \u00fe\u00f6rfina \u00e1 a\u00f0 skipta um og vi\u00f0halda r\u00f6kfr\u00e6\u00f0i lagersins. \u00deegar h\u00e9r er t\u00f3m hilla talin \u00f3vi\u00f0unandi, sem er algengt a\u00f0 f\u00e6ra a\u00f0rar v\u00f6rur til a\u00f0 \u2265smella \u00e1 fullt \u00fatlit holunnar, \u00feetta vi\u00f0horf gerir ekki kleift a\u00f0 skipuleggja heimilisfang verslunarinnar. Ni\u00f0ursta\u00f0an er \u00f3hagkv\u00e6mari a\u00f0ger\u00f0, \u00fear sem \u00fea\u00f0 er a\u00f0 skipta um gr\u00edmukl\u00e6ddu v\u00f6rurnar sem geta gert \u00fea\u00f0 erfitt a\u00f0 skilja vandam\u00e1li\u00f0 um skort \u00e1 stj\u00f3rn.<\/p>\n\n\n\n
Sta\u00f0reyndin er s\u00fa a\u00f0 st\u00f3ra \u00feema\u00f0 5 b\u00e6\u00f0i NRF og Euroshop var rauns\u00e6r notkun gervigreindar. Ef fyrir nokkrum \u00e1rum r\u00e6ddum vi\u00f0 um gervigreind sem hugtak, n\u00fa sj\u00e1um vi\u00f0 \u00fea\u00f0 a\u00f0 veruleika \u00ed verkf\u00e6rum sem leysa langvarandi s\u00e1rsauka \u00ed okkar geira. Eitt \u00e1hrifamesta d\u00e6mi\u00f0 er \u00fer\u00f3un myndgreiningar. Myndav\u00e9lar sta\u00f0settar \u00ed hillum e\u00f0a jafnvel sj\u00e1lfst\u00e6\u00f0 v\u00e9lmenni sem dreifast \u00ed gegnum verslunina framkv\u00e6ma \u00fattekt \u00e1 hillum \u00ed raunt\u00edma og bera kennsl \u00e1 hlutabr\u00e9fahl\u00e9 \u00e1 n\u00e1kv\u00e6mlega \u00fev\u00ed augnabliki sem \u00feau gerast. \u00deetta berst beint gegn tveimur af st\u00e6rstu illmennum ar\u00f0semi: rekstrarrof og tap \u00e1 s\u00f6lu vegna skorts \u00e1 v\u00f6ru, auk \u00feess, \u00feessi sama t\u00e6kni og \u00fatskr\u00e1ning.<\/p>\n\n\n\n
Sem evr\u00f3psk d\u00e6mi h\u00f6fum vi\u00f0 \u00fe\u00fdska neti\u00f0 Penny, sem vinnur undir fyrirmynd af miklum afsl\u00e6tti, \u00fea\u00f0 er a\u00f0 segja a\u00f0 bj\u00f3\u00f0a l\u00e6gsta ver\u00f0 \u00e1 marka\u00f0num me\u00f0 mikilli rekstrarhagkv\u00e6mni, takm\u00f6rku\u00f0u \u00farvali og magri rekstri, me\u00f0 f\u00e1um starfsm\u00f6nnum og \u00fea\u00f0 sem gerir rekstrinum kleift a\u00f0 vera virkur er sam\u00fe\u00e6tting vi\u00f0 i\u00f0na\u00f0inn, me\u00f0 bretti og kassa tilb\u00fana til a\u00f0 setja beint \u00e1 s\u00f6lusv\u00e6\u00f0i\u00f0. \u00d6nnur verslun undirstrikar a\u00f0 m\u00e9r fannst mj\u00f6g flott var Fill, port\u00fagalska verslunin, sem starfar \u00ed Cash & Carry l\u00edkaninu. \u00deeir hafa lausn \u00fear sem vi\u00f0skiptavinurinn notar safnara til a\u00f0 skr\u00e1 v\u00f6rur s\u00ednar \u00e1 me\u00f0an hann kaupir, setur \u00e1 endanum alla kerruna \u00ed jafnv\u00e6gi og grei\u00f0ir fyrir heildarkaup.<\/p>\n\n\n\n
\u00deessir vi\u00f0bur\u00f0ir og t\u00e6kif\u00e6ri til a\u00f0 heims\u00e6kja st\u00f3rmarka\u00f0sverslun um allan heim hafa s\u00fdnt okkur a\u00f0 framt\u00ed\u00f0 st\u00f3rmarka\u00f0arins er sam\u00fe\u00e6tt, greindur og umfram allt l\u00f6g\u00f0 \u00e1hersla \u00e1 a\u00f0 losa um endurtekin verkefni li\u00f0 svo a\u00f0 \u00feeir geti helga\u00f0 sig \u00fev\u00ed sem raunverulega skiptir m\u00e1li: upplifun vi\u00f0skiptavina. Rafr\u00e6n merki hafa \u00fer\u00f3ast yfir \u00ed uppl\u00fdsingar\u00e1sir, v\u00e9lmenni hafa or\u00f0i\u00f0 fj\u00f6lnota vettvangur fyrir endursko\u00f0un og sm\u00e1s\u00f6lumi\u00f0la og gervigreind er or\u00f0in fr\u00e1b\u00e6r stj\u00f3rnandi skilvirkni. Fyrir brasil\u00edska st\u00f3rmarka\u00f0sgeirann eru skilabo\u00f0in sk\u00fdr: fj\u00e1rfesting \u00ed sam\u00fe\u00e6ttingu \u00feessarar t\u00e6kni er ekki lengur valkostur, heldur \u00f3umfl\u00fdjanleg lei\u00f0 til vaxtar og mikilv\u00e6gis \u00e1 s\u00edbreytilegum marka\u00f0i.<\/p>\n\n\n\n
*Eftir Joao Giacomassi, v\u00f6rustj\u00f3ra sm\u00e1s\u00f6lust\u00f3rmarka\u00f0a TOTVS<\/em>.<\/p>","protected":false},"excerpt":{"rendered":" O in\u00edcio de 2026 foi um marco para os varejistas entenderem as tend\u00eancias, novidades e desafios do setor. Isso porque aconteceram dois dos principais eventos voltados ao setor: em janeiro, a NRF 2026 (em Nova Iorque); em fevereiro, a EuroShop (na Alemanha). Acompanh\u00e1-los de perto e ter acesso \u00e0s boas pr\u00e1ticas dispon\u00edveis, tamb\u00e9m nos mostra […]<\/p>\n","protected":false},"author":1,"featured_media":10383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94574"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/10383"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}