{"id":94590,"date":"2026-03-18T11:08:42","date_gmt":"2026-03-18T14:08:42","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94590"},"modified":"2026-03-18T11:08:50","modified_gmt":"2026-03-18T14:08:50","slug":"abiacom-lanca-cartilha-para-uso-seguro-de-ia-nas-empresas","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/abiacom-lanca-cartilha-para-uso-seguro-de-ia-nas-empresas\/","title":{"rendered":"ABIACOM kynnir primer fyrir \u00f6rugga notkun gervigreindar \u00ed fyrirt\u00e6kjum"},"content":{"rendered":"<p>Brasil\u00edska samt\u00f6kin um gervigreind og rafr\u00e6n vi\u00f0skipti (ABIACOM) hafa hleypt af stokkunum&nbsp;<em>Strategic Handbook: \u00d6rugg notkun AI fyrir fyrirt\u00e6ki<\/em>, efni sem er tilb\u00fai\u00f0 til a\u00f0 lei\u00f0beina brasil\u00edskum stofnunum \u00ed \u00f6ruggri og \u00e1byrgri uppt\u00f6ku gervigreindar (AI). Lei\u00f0beiningin sty\u00f0ur stj\u00f3rnendur, stj\u00f3rnir og t\u00e6kniteymi \u00ed einni af helstu \u00e1skorunum stafr\u00e6nnar umbreytingar, sem er a\u00f0 virkja m\u00f6guleika gervigreindar \u00e1n \u00feess a\u00f0 \u00fatsetja vi\u00f0skipti fyrir \u00e1h\u00e6ttu&nbsp;<a>eins og<\/a>&nbsp;gagnaleki, si\u00f0fer\u00f0ileg mist\u00f6k, lagaleg ferli og or\u00f0sporstj\u00f3n.<\/p>\n\n\n\n<p>Skjali\u00f0 leggur til skipulag\u00f0a n\u00e1lgun vi\u00f0 innlei\u00f0ingu t\u00e6kni \u00ed fyrirt\u00e6kjum, bygg\u00f0a \u00e1 hugmyndinni um \u201cTriangle of Trust\u201d, sem sam\u00fe\u00e6ttir \u00ferj\u00e1r stefnum\u00f3tandi sto\u00f0ir: stj\u00f3rnarh\u00e6tti, menningu og t\u00e6kni. Fr\u00e1 \u00feessum grunni st\u00fdrir b\u00e6klingurinn fer\u00f0 til uppt\u00f6ku gervigreindar \u00ed fj\u00f3rum hagn\u00fdtum skrefum: Grunnur (stj\u00f3rn), Verndun (uppl\u00fdsinga\u00f6ryggi), G\u00e6\u00f0i (si\u00f0fr\u00e6\u00f0i og mildun hlutdr\u00e6gni) og Fylgni (a\u00f0l\u00f6gun a\u00f0 LGPD og lagaramma gervigreindar).<\/p>\n\n\n\n<p>A\u00f0 s\u00f6gn Regina Monge, forstj\u00f3ra Neurobranding Lab, lei\u00f0toga menntam\u00e1lanefndar og r\u00e1\u00f0gjafa ABIACOM, sem ber \u00e1byrg\u00f0 \u00e1 heildarsamh\u00e6fingu verkefnisins, er markmi\u00f0 efnisins a\u00f0 \u00fe\u00fd\u00f0a t\u00e6knilega fl\u00f3ki\u00f0 yfir \u00ed stefnum\u00f3tandi s\u00fdn sem mi\u00f0ar a\u00f0 vi\u00f0skiptalei\u00f0togum. \u201cVi\u00f0 h\u00f6fum upplifa\u00f0 t\u00e6knibyltingu \u00fear sem upptaka gervigreindar er ekki lengur mismunadrif og hefur or\u00f0i\u00f0 spurning um a\u00f0 lifa af fyrir margar stofnanir. \u00cd b\u00e6klingnum er leitast vi\u00f0 a\u00f0 breyta t\u00e6knilegu fl\u00f3knu tungum\u00e1li \u00ed stefnum\u00f3tandi tungum\u00e1l sem er a\u00f0gengilegt forstj\u00f3rum og lei\u00f0togum. N\u00fdsk\u00f6pun \u00fe\u00fd\u00f0ir \u00e1 \u00f6ruggan h\u00e1tt ekki a\u00f0 h\u00e6gja \u00e1 framf\u00f6rum; \u00fevert \u00e1 m\u00f3ti er raunverulegur stigst\u00e6r\u00f0 gervigreindar h\u00e1\u00f0 traustum grunni stj\u00f3rnarh\u00e1tta, lagalegrar fylgni og t\u00e6knilegrar \u00e1byrg\u00f0ar, samkv\u00e6mt\u201d.<\/p>\n\n\n\n<p>Efni\u00f0 tekur einnig \u00e1 vaxandi \u00e1skorun \u00ed fyrirt\u00e6kjaumhverfinu: fyrirb\u00e6ri\u00f0 \u00feekkt sem Shadow AI, sem einkennist af \u00f3leyfilegri notkun starfsmanna \u00e1 opinberum gervigreindarverkf\u00e6rum.<\/p>\n\n\n\n<p>A\u00f0 \u00f6\u00f0rum kosti er b\u00e6klingurinn lei\u00f0beiningar um uppt\u00f6ku arkitekt\u00fara sem kallast \u201cJardim Murado\u201d (veggur gar\u00f0ur), stj\u00f3rna\u00f0 umhverfi sem tryggir meiri vernd hugverka og fyrirt\u00e6kjagagna me\u00f0an \u00e1 notkun gervigreindarverkf\u00e6ra stendur.<\/p>\n\n\n\n<p>Riti\u00f0 var \u00fer\u00f3a\u00f0 \u00ed samvinnu af me\u00f0limum gervigreindarr\u00e1\u00f0s ABIACOM, \u00fear sem saman komu s\u00e9rfr\u00e6\u00f0ingar fr\u00e1 mismunandi svi\u00f0um til a\u00f0 takast \u00e1 vi\u00f0 stefnum\u00f3tandi, t\u00e6knilegar, lagalegar og rekstrarlegar \u00e1skoranir sem tengjast uppt\u00f6ku gervigreindar \u00ed fyrirt\u00e6kjum.<\/p>\n\n\n\n<p>Fyrir Fernando Mansano, forseta ABIACOM, leitast frumkv\u00e6\u00f0i\u00f0 vi\u00f0 a\u00f0 leggja sitt af m\u00f6rkum til brasil\u00edska marka\u00f0arins til a\u00f0 \u00fer\u00f3ast \u00e1 kerfisbundnari h\u00e1tt \u00ed notkun t\u00e6kni.\u201cA gervigreind er n\u00fa \u00feegar hluti af daglegu l\u00edfi fyrirt\u00e6kja, en margar stofnanir halda \u00e1fram \u00e1n sk\u00fdrar lei\u00f0beiningar um stj\u00f3rnarh\u00e6tti, \u00f6ryggi og si\u00f0fer\u00f0i. B\u00e6klingurinn var b\u00fainn til til a\u00f0 sty\u00f0ja lei\u00f0toga og t\u00e6kniteymi vi\u00f0 a\u00f0 skipuleggja \u00feessa fer\u00f0 \u00e1 \u00e1byrgan h\u00e1tt, tryggja n\u00fdsk\u00f6pun me\u00f0 gagnavernd, reglufylgni og langt\u00edma stefnum\u00f3tandi framt\u00ed\u00f0ars\u00fdn, undirstrikar hann.<\/p>\n\n\n\n<p>ABIACOM ger\u00f0i efni\u00f0 a\u00f0gengilegt \u00ed tveimur vi\u00f0b\u00f3tarsni\u00f0um.Yfirliti\u00f0 var framleitt til skj\u00f3trar lestrar af stj\u00f3rnendum og stj\u00f3rnum, me\u00f0 \u00e1herslu \u00e1 stefnum\u00f3tandi \u00e1kvar\u00f0anat\u00f6ku. \u00deegar Complete Strategic primer f\u00e6rir t\u00e6knilega d\u00fdpkun, \u00fear \u00e1 me\u00f0al sk\u00fdjaarkitekt\u00far, g\u00e1tlista og lei\u00f0beiningar um samr\u00e6mi sem mi\u00f0a a\u00f0 rekstrar-, laga- og t\u00e6kniteymum.<\/p>\n\n\n\n<p>B\u00e1\u00f0ar \u00fatg\u00e1fur efnisins eru f\u00e1anlegar til \u00f3keypis ni\u00f0urhals kl&nbsp;<a href=\"https:\/\/abiacom.org\/estudos\/\" target=\"_blank\" rel=\"noreferrer noopener\">opinber vefg\u00e1tt<\/a>&nbsp;eftir ABIACOM.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Associa\u00e7\u00e3o Brasileira de Intelig\u00eancia Artificial e E-commerce (ABIACOM) lan\u00e7ou a&nbsp;Cartilha Estrat\u00e9gica: Uso Seguro da IA para Empresas, um material preparado para orientar organiza\u00e7\u00f5es brasileiras na ado\u00e7\u00e3o segura e respons\u00e1vel da intelig\u00eancia artificial (IA). O guia apoia executivos, conselhos de administra\u00e7\u00e3o e equipes t\u00e9cnicas em um dos principais desafios da transforma\u00e7\u00e3o digital, que \u00e9 aproveitar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94590"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/89526"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}