{"id":94693,"date":"2026-03-26T12:01:37","date_gmt":"2026-03-26T15:01:37","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94693"},"modified":"2026-03-26T12:01:45","modified_gmt":"2026-03-26T15:01:45","slug":"atendimento-ao-cliente-o-desafio-e-saber-usar-a-ia-sem-alucinacao","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/atendimento-ao-cliente-o-desafio-e-saber-usar-a-ia-sem-alucinacao\/","title":{"rendered":"\u00dej\u00f3nustuver: \u00e1skorunin er a\u00f0 vita hvernig \u00e1 a\u00f0 nota AI. Engin ofskynjanir."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00c1\u00f0ur var mi\u00f0punktur athyglinnar \u00e1 t\u00e6kninni sj\u00e1lfri, l\u00edk\u00f6num hennar, reikniritum og t\u00e6knilegri n\u00e1kv\u00e6mni. N\u00fa er samkeppnismunurinn a\u00f0 vita hva\u00f0 er gert vi\u00f0 hana, \u00fea\u00f0 er a\u00f0 segja ef h\u00fan ver\u00f0ur \u00fatf\u00e6r\u00f0 \u00ed takt vi\u00f0 stefnu og vi\u00f0skiptamarkmi\u00f0. \u00dea\u00f0 eru ekki lengur tilviljunarkenndar tilraunir til a\u00f0 sj\u00e1 hvort t\u00e6knin muni virka.<br><br>\u00c1 undanf\u00f6rnum \u00e1rum, s\u00e9rstaklega me\u00f0 framgangi gervigreindarl\u00edkana, hefur h\u00e1\u00fer\u00f3a\u00f0a t\u00e6kni or\u00f0i\u00f0 v\u00ed\u00f0a a\u00f0gengileg mismunandi sni\u00f0um fyrirt\u00e6kja og r\u00edkisstofnana. \u00cd dag er h\u00e6gt a\u00f0 nota st\u00f3r fyrirfram \u00fej\u00e1lfu\u00f0 l\u00edk\u00f6n \u00ed gegnum gervigreind til a\u00f0 framkv\u00e6ma \u00e1kve\u00f0in verkefni og me\u00f0 ni\u00f0urst\u00f6\u00f0um sem geta enn \u00fatiloka\u00f0 \u00f3tryggni skipulagningar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samkeppnismunurinn er ekki lengur a\u00f0gangur a\u00f0 t\u00e6kni, heldur h\u00e6fileikinn til a\u00f0 beita henni \u00e1 greinilegan h\u00e1tt \u00e1 fyrirt\u00e6ki\u00f0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samtal AI skapar ekki gildi me\u00f0 \u00fev\u00ed a\u00f0 tala vel, \u00fea\u00f0 skapar gildi \u00feegar \u00fea\u00f0 leysir raunveruleg vandam\u00e1l, skilur vi\u00f0skiptavinasamhengi\u00f0 og sam\u00fe\u00e6ttist stefnu fyrirt\u00e6kisins.<br><br>S\u00f6nnu\u00f0 d\u00e6mi s\u00fdna a\u00f0 tala vi\u00f0 vi\u00f0skiptavininn getur veri\u00f0 eins n\u00e1l\u00e6gt \u00fev\u00ed sem notandinn vill. Vi\u00f0 b\u00e1\u00f0um vin um a\u00f0 tala vi\u00f0 raunverulegur umbo\u00f0sma\u00f0ur fr\u00e1 matv\u00e6lai\u00f0na\u00f0i, s\u00e9rstaklega kj\u00f6tmarka\u00f0i.<br><br>Me\u00f0 n\u00fdlegar l\u00e6knissko\u00f0anir spyr hann hvers konar kj\u00f6t s\u00e9 tilvali\u00f0 fyrir einstakling me\u00f0 forsykurs\u00fdki. Hann bj\u00f3st ekki vi\u00f0 svari, mi\u00f0a\u00f0 vi\u00f0 tegund spurninga.En umbo\u00f0sma\u00f0urinn \u00fatsk\u00fdr\u00f0i a\u00f0 h\u00fan skilji \u00e1hyggjurnar, en h\u00fan gefur ekki l\u00e6knis- e\u00f0a n\u00e6ringarr\u00e1\u00f0. \u00dea\u00f0 er betra a\u00f0 tala vi\u00f0 l\u00e6kninn e\u00f0a n\u00e6ringarfr\u00e6\u00f0ing um forsykurs\u00fdki.<br><br>Hins vegar gaf h\u00fan til kynna magra kj\u00f6tsnei\u00f0ar, svo sem&nbsp;<em>Filet Mignon<\/em>&nbsp;e&nbsp;<em>Andarunga<\/em>, og stungi\u00f0 upp \u00e1 l\u00e9ttari undirb\u00faningsa\u00f0fer\u00f0um.<br><br>\u00deetta er n\u00fdr veruleiki Conversational AI: a\u00f0 geta tala\u00f0 um efni sem tengist umfangi \u00feess. \u00deetta er a\u00f0eins m\u00f6gulegt ef verkefni\u00f0 tekur tillit til allra bl\u00e6brig\u00f0a v\u00e6ntinga vi\u00f0skiptavina \u00ed samtali vi\u00f0 v\u00f6rumerki\u00f0.<br><br><strong>Fyrir \u00feetta l\u00edkan voru sko\u00f0u\u00f0:<\/strong><br><br>''Hafa AI umbo\u00f0smann sem s\u00e9r fyrir \u00fearfir frekar en a\u00f0 svara spurningum einfaldlega;<br>^^framkv\u00e6ma sv\u00f6r fr\u00e1 \u00f6flugum og n\u00e1kv\u00e6mum \u00feekkingargrunni;<br>Bj\u00f3\u00f0a sv\u00f6r vi\u00f0 samhengi vi\u00f0skiptavinas\u00f6gu;<br>Sj\u00e1lfvirk innri ferli me\u00f0 skilvirku samr\u00e6\u00f0ufl\u00e6\u00f0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e6knin er enn mikilv\u00e6g<\/strong><br><br>\u00dea\u00f0 getur ekki or\u00f0i\u00f0 vara. Notkun \u00feess ver\u00f0ur a\u00f0 vera \u00ed samr\u00e6mi vi\u00f0 vi\u00f0skiptamarkmi\u00f0 og samr\u00e6\u00f0ugervigreind ver\u00f0ur a\u00f0 vera tengd v\u00e6ntingum vi\u00f0skiptavina. \u00c1n vi\u00f0eigandi ger\u00f0a getur framkv\u00e6md mistekist. En ef t\u00e6knilegur grundv\u00f6llur er veikur mun lausnin ekki virka og vi\u00f0skiptavinurinn mun ekki sn\u00faa aftur \u00ed br\u00e1\u00f0 fyrir samtal vi\u00f0 v\u00f6rumerki\u00f0.<br><br><strong>\u00deeir \u00fe\u00e6ttir sem \u00fearf a\u00f0 hafa \u00ed huga fyrir \u00e1rangur Conversational AI<\/strong><br><br>Vi\u00f0 vitum a\u00f0 framkv\u00e6md \u00feeirra og a\u00f0fer\u00f0ir eru erfi\u00f0ar og a\u00f0 m\u00f6rg fyrirt\u00e6ki halda enn \u00e1 skilgreiningunni \u00e1 sk\u00fdru notkunartilviki, gagnastj\u00f3rnun, \u00e1rangursm\u00e6lingum og menningarlegri a\u00f0l\u00f6gun stofnunarinnar a\u00f0 \u00feessum n\u00fdja veruleika.<br><br>T\u00e6kni hefur opna\u00f0 dyrnar a\u00f0 \u00f3endanlega margs konar notkun. Hins vegar \u00ed dag 'A\u00f0greining er hvernig \u00e1 a\u00f0 nota \u00fea\u00f0 fr\u00e1 skilvirkum l\u00edk\u00f6num sem uppfylla markmi\u00f0 verkefnisins. Raunverulegt gildi er \u00ed skipulagningu og framkv\u00e6md me\u00f0 \u00e1herslu \u00e1 raunveruleg \u00e1hrif '\u00dea\u00f0 krefst a\u00f0fer\u00f0afr\u00e6\u00f0i, framt\u00ed\u00f0ars\u00fdn og stefnum\u00f3tandi samr\u00e6mingu.<br><br><em><em>Luiz Tardelli\u00a0<\/em><\/em>\u00e9<em> forstj\u00f3ri Getbots.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Antes, o centro da aten\u00e7\u00e3o estava na pr\u00f3pria tecnologia, seus modelos, algoritmos e precis\u00e3o t\u00e9cnica. Agora, o diferencial competitivo est\u00e1 em saber o que se faz com ela, isto \u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-94693","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94693"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/85373"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}