{"id":94725,"date":"2026-03-31T09:53:24","date_gmt":"2026-03-31T12:53:24","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94725"},"modified":"2026-03-31T09:53:34","modified_gmt":"2026-03-31T12:53:34","slug":"openai-recua-em-checkout-e-reforca-disputa-por-controle-da-jornada-de-compra","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/openai-recua-em-checkout-e-reforca-disputa-por-controle-da-jornada-de-compra\/","title":{"rendered":"OpenAI dregur \u00far grei\u00f0slu og styrkir deilur um stj\u00f3rn \u00e1 kaupfer\u00f0inni"},"content":{"rendered":"<p>OpenAI \u00e1kva\u00f0 a\u00f0 endurm\u00f3ta ve\u00f0m\u00e1l sitt \u00e1 vi\u00f0skipti innan ChatGPT eftir a\u00f0 hafa \u00e1tt \u00ed erfi\u00f0leikum me\u00f0 a\u00f0 breyta spjallbotninum \u00ed beina s\u00f6lur\u00e1s. N\u00fdja stefnan h\u00e6ttir \u00ed reynd upphaflegan metna\u00f0 til a\u00f0 lj\u00faka vi\u00f0skiptum innan vi\u00f0m\u00f3tsins sj\u00e1lfs og endurstilla t\u00f3li\u00f0 sem v\u00f6ruuppg\u00f6tvunar- og samanbur\u00f0arv\u00e9l. Hreyfingin afhj\u00fapar n\u00faverandi m\u00f6rk svokalla\u00f0s \u201cAI vi\u00f0skipta\u00e1gsins.<\/p>\n\n\n\n<p>Vendipunkturinn var vanframmista\u00f0a Instant Checkout, eiginleiki sem hleypt var af stokkunum sem \u201c n\u00e6sta\u201d gervigreindarmi\u00f0la\u00f0ra kaupa.Tillagan var a\u00f0 leyfa notendum a\u00f0 kaupa hluti beint \u00ed spjalli, sam\u00fe\u00e6tta sm\u00e1sala eins og Walmart, Shopify og Etsy. \u00cd reynd lenti framkv\u00e6md \u00ed skipulagslegum \u00e1skorunum eins og erfi\u00f0leikum vi\u00f0 a\u00f0 sam\u00fe\u00e6tta sm\u00e1sala \u00ed m\u00e6likvar\u00f0a, \u00f3samr\u00e6mi \u00ed v\u00f6rug\u00f6gnum og takm\u00f6rkunum \u00e1 grunnvirkni rafr\u00e6nna vi\u00f0skipta eins og fj\u00f6l\u00fe\u00e1tta kerra og vildarforrita.<\/p>\n\n\n\n<p>\u00cd lj\u00f3si \u00feessarar atbur\u00f0ar\u00e1sar byrja\u00f0i fyrirt\u00e6ki\u00f0 a\u00f0 forgangsra\u00f0a skrefinu fyrir kaupin. N\u00fdja reynslan gerir notendum kleift a\u00f0 leita a\u00f0 v\u00f6rum sem l\u00fdsa \u00fev\u00ed sem \u00feeir eru a\u00f0 leita a\u00f0, e\u00f0a jafnvel senda myndir, og f\u00e1 sj\u00f3nr\u00e6nni, samb\u00e6rilegri og pers\u00f3nulegri ni\u00f0urst\u00f6\u00f0ur. Samkv\u00e6mt fyrirt\u00e6kinu ur\u00f0u framfarir \u00ed hra\u00f0a, mikilv\u00e6gi og uppf\u00e6rslu gagna, sem styrkti \u00fe\u00e1 hugmynd a\u00f0 gildi gervigreindar, \u00e1 \u00feessum t\u00edma, s\u00e9 meira \u00ed v\u00f6rslu en \u00ed umbreytingu.<\/p>\n\n\n\n<p>Breytingin endurstillir einnig hlutverk sm\u00e1sala innan vistkerfisins. \u00cd sta\u00f0 \u00feess a\u00f0 treysta \u00e1 mi\u00f0l\u00e6ga \u00fatskr\u00e1ningu byrja fyrirt\u00e6ki eins og Target, Sephora og Nordstrom a\u00f0 f\u00e6\u00f0a ChatGPT me\u00f0 v\u00f6rulistum s\u00ednum og kynningum og halda stj\u00f3rn \u00e1 lokastigi kaupanna. \u00deetta tvinnl\u00edkan, \u00fear sem uppg\u00f6tvun \u00e1 s\u00e9r sta\u00f0 \u00ed gervigreind og vi\u00f0skiptin eru enn \u00ed umhverfi s\u00f6lua\u00f0ilans, n\u00e1lgast r\u00f6kfr\u00e6\u00f0ina sem \u00feegar hefur veri\u00f0 sameinu\u00f0 \u00ed leitarv\u00e9lum og marka\u00f0storgum.<\/p>\n\n\n\n<p>Samkv\u00e6mt&nbsp;<strong>Hygor Roque, yfirma\u00f0ur tekjustofnana&nbsp;<\/strong><a href=\"https:\/\/www.divibank.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Divibank<\/u><\/strong><\/a>, h\u00f6rfa OpenAI er s\u00ed\u00f0ur liti\u00f0 \u00e1 sem einangra\u00f0a bilun og meira sem n\u00e1tt\u00farulega marka\u00f0sa\u00f0l\u00f6gun. \u201cS\u00fa sta\u00f0reynd a\u00f0 OpenAI h\u00f6rfa breytir ekki stefnu \u00feessa marka\u00f0ar. \u00deetta r\u00fdmi ver\u00f0ur uppteki\u00f0 af \u00f6\u00f0rum spilurum. J\u00e1kv\u00e6\u00f0 hli\u00f0 er s\u00fa a\u00f0 ofurvald st\u00f3rra netverslunarkerfa hefur tilhneigingu til a\u00f0 minnka, sem ry\u00f0ur brautina fyrir dreif\u00f0ara l\u00edkan, \u00fear sem fyrirt\u00e6ki hafa meira sj\u00e1lfr\u00e6\u00f0i til a\u00f0 byggja upp kaupfer\u00f0ir \u00ed samr\u00e6mi vi\u00f0 \u00f3skir vi\u00f0skiptavina sinna.\u201d, metur hann.<\/p>\n\n\n\n<p>\u00c1 sama t\u00edma eru samstarfsa\u00f0ilar eins og Shopify a\u00f0 efla eigin sam\u00fe\u00e6ttingu, sem gerir kaupm\u00f6nnum kleift a\u00f0 tengja birg\u00f0ahald sitt vi\u00f0 ChatGPT og ganga fr\u00e1 kaupum \u00ed gegnum innri vafra. Walmart ve\u00f0jar \u00e1 sam\u00fe\u00e6ttari upplifun, me\u00f0 eiginleikum eins og innskr\u00e1ningu, vildarforritum og grei\u00f0slum felld inn \u00ed spjallbotninn, sem gefur til kynna a\u00f0 st\u00f3rir sm\u00e1salar \u00e6tli ekki a\u00f0 h\u00e6tta vi\u00f0 bein vi\u00f0skiptatengsl.<\/p>\n\n\n\n<p>Me\u00f0 hli\u00f0sj\u00f3n af hreyfingunni afhj\u00fapar h\u00fan mi\u00f0l\u00e6ga spennu \u00ed framgangi gervigreindar \u00ed sm\u00e1s\u00f6lu. \u00de\u00f3 a\u00f0 t\u00e6knin s\u00e9 \u00ed \u00f6rri \u00fer\u00f3un \u00ed tilm\u00e6lum og s\u00e9rsni\u00f0num, eru vi\u00f0skiptainnvi\u00f0ir, sem fela \u00ed s\u00e9r grei\u00f0slur, flutninga, reglufylgni og notendaupplifun, enn fl\u00f3knir og sundurlausir. Me\u00f0 \u00fev\u00ed a\u00f0 forgangsra\u00f0a uppg\u00f6tvun fram yfir kaup gefur OpenAI merki um a\u00f0, a\u00f0 minnsta kosti \u00ed bili, gervigreind \u00e6tti a\u00f0 virka meira sem \u00e1kv\u00f6r\u00f0unarlag en sem endapunktur neytendafer\u00f0arinnar.<\/p>","protected":false},"excerpt":{"rendered":"<p>A OpenAI decidiu reformular sua aposta em com\u00e9rcio dentro do ChatGPT ap\u00f3s enfrentar dificuldades para transformar o chatbot em um canal direto de vendas. A nova estrat\u00e9gia abandona, na pr\u00e1tica, a ambi\u00e7\u00e3o inicial de concluir transa\u00e7\u00f5es dentro da pr\u00f3pria interface e reposiciona a ferramenta como um motor de descoberta e compara\u00e7\u00e3o de produtos. O movimento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[43,72,53],"class_list":{"0":"post-94725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lancamentos","8":"category-noticias","9":"tag-e-commerce","10":"tag-lancamentos","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94725"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}