{"id":94746,"date":"2026-04-01T10:28:28","date_gmt":"2026-04-01T13:28:28","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94746"},"modified":"2026-04-01T10:28:35","modified_gmt":"2026-04-01T13:28:35","slug":"1o-de-abril-5-promessas-do-e-commerce-que-ainda-falham-na-experiencia-do-cliente","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/is\/1o-de-abril-5-promessas-do-e-commerce-que-ainda-falham-na-experiencia-do-cliente\/","title":{"rendered":"Apr\u00edl 1:5 e-verslun lofor\u00f0 sem enn mistakast \u00ed upplifun vi\u00f0skiptavina"},"content":{"rendered":"<p>\u00cd tilefni af apr\u00edl (1.), telur Zenvia, t\u00e6knifyrirt\u00e6ki sem einbeitir s\u00e9r a\u00f0 gervigreindarlausnum (AI) fyrir upplifun vi\u00f0skiptavina (CX), upp fimm algeng lofor\u00f0 \u00ed sambandi v\u00f6rumerkja og neytenda sem, \u00fe\u00f3tt \u00e6skilegt s\u00e9, halda s\u00e9r enn ekki uppi \u00ed rekstri flestra fyrirt\u00e6kja.<\/p>\n\n\n\n<p>Endurteknar setningar eins og \u201cresolution in\u201d minutes e\u00f0a \u201cyou eru n\u00famer 1\u201d forgangsverkefni okkar endurspegla hugsj\u00f3n um reynslu sem fylgir ekki alltaf margbreytileika stafr\u00e6nna fer\u00f0a. Samkv\u00e6mt Gilsinei Hansen, framkv\u00e6mdastj\u00f3ri vi\u00f0skipta, marka\u00f0ssetningar og t\u00e6kni hj\u00e1 Zenvia, liggur \u00e1skorunin ekki \u00ed lofor\u00f0i\u00f0, heldur \u00ed getu til a\u00f0 framkv\u00e6ma \u00fea\u00f0 \u00ed m\u00e6likvar\u00f0a.<\/p>\n\n\n\n<p>\u201cLof hra\u00f0a og s\u00e9rstillingu er au\u00f0velt. Hard heldur uppi lofor\u00f0um \u00ed m\u00e6likvar\u00f0a. \u00deegar fyrirt\u00e6ki\u00f0 sam\u00fe\u00e6ttir ekki g\u00f6gn og r\u00e1sir brotnar reynslan NI\u00d0UR OG vi\u00f0skiptavinurinn \u00e1ttar sig \u00e1 \u00fev\u00ed \u00e1 flugi. AI leysir \u00feetta vandam\u00e1l \u00feegar \u00fea\u00f0 tengir alla fer\u00f0ina, ekki a\u00f0eins\u201d \u00fej\u00f3nustuna, segir hann.<\/p>\n\n\n\n<p><strong>1-\u201c\u00de\u00fa m\u00e6ting ver\u00f0ur leyst \u00e1 innan vi\u00f0 2 m\u00edn\u00fatum\u201d<\/strong><\/p>\n\n\n\n<p>Jafnvel me\u00f0 lofor\u00f0 um lipur\u00f0 standa neytendur enn frammi fyrir bi\u00f0r\u00f6\u00f0um og millif\u00e6rslum. Kv\u00f6rtunarg\u00f6gn H\u00e9r gefa til kynna a\u00f0 40% kvartana \u00ed Brasil\u00edu feli \u00ed s\u00e9r seinkun.\u00cd r\u00e1sum eins og WhatsApp, \u00fear sem opi\u00f0 ver\u00f0 fer yfir 90%, er v\u00e6ntingin um skj\u00f3t og samhengisbundin sv\u00f6r enn meiri.&nbsp;<strong>Me\u00f0 gervigreind, og,<\/strong>&nbsp;\u00fe\u00fa getur keyrt vi\u00f0skiptavininn til h\u00e6gri lausn hra\u00f0ar og draga \u00far vi\u00f0brag\u00f0st\u00edma. \u00c1vinningurinn er mestur \u00feegar AI telur s\u00f6gu og samhengi allrar fer\u00f0arinnar, ekki bara einangra\u00f0a tengili\u00f0inn.<\/p>\n\n\n\n<p><strong>2-\u201cVi\u00f0 erum h\u00e9r 24 t\u00edma \u00e1 dag fyrir \u00feig\u201d<\/strong><\/p>\n\n\n\n<p>Frambo\u00f0 24\/7 er n\u00fa \u00feegar l\u00e1gmarki\u00f0 sem vi\u00f0skiptavinurinn gerir r\u00e1\u00f0 fyrir, en margar a\u00f0ger\u00f0ir h\u00e6tta enn utan vinnut\u00edma. Samkv\u00e6mt Anatel eiga 25% s\u00edmtalanna s\u00e9r sta\u00f0 \u00e1 n\u00f3ttunni e\u00f0a um helgar, me\u00f0 minni skilvirkni.&nbsp;<strong>Notkun sj\u00e1lfvirkni&nbsp;<\/strong>\u00fea\u00f0 gerir \u00fe\u00e9r kleift a\u00f0 halda fer\u00f0inni virkum allan s\u00f3larhringinn og kveikja a\u00f0eins \u00e1 m\u00f6nnum \u00feegar \u00fe\u00f6rf krefur.<\/p>\n\n\n\n<p><strong>3-\u201cVi\u00f0 munum leysa vandam\u00e1l \u00feitt \u00ed fyrsta\u201d samtalinu\u201d<\/strong><\/p>\n\n\n\n<p>\u00c1lyktunin \u00ed fyrstu snertingu er enn \u00e1skorun \u00feegar g\u00f6gn og saga eru ekki mi\u00f0st\u00fdr\u00f0. Neytandinn \u00fearf a\u00f0 endurtaka uppl\u00fdsingar, auka n\u00faning. K\u00f6nnun opinbera r\u00e1\u00f0uneytisins Minas Gerais og FIPE lei\u00f0ir \u00ed lj\u00f3s a\u00f0 Brasil\u00eduma\u00f0urinn gerir a\u00f0 me\u00f0altali fj\u00f3rar tilraunir til a\u00f0 geta tala\u00f0 vi\u00f0 fyrirt\u00e6ki. \u00deegar&nbsp;<strong>uppl\u00fdsingar vi\u00f0skiptavina eru sameina\u00f0ar<\/strong>, \u00fea\u00f0 ver\u00f0ur gerlegra a\u00f0 leysa eftirspurnina vi\u00f0 fyrstu samskipti og for\u00f0ast endurvinnslu.<\/p>\n\n\n\n<p><strong>4-\u201cOur li\u00f0 er 100% tilb\u00fainn til a\u00f0 hj\u00e1lpa \u00fe\u00e9r a\u00f0\u201d<\/strong><\/p>\n\n\n\n<p>Innri misskipting og miki\u00f0 magn krafna valda oft \u00f3samr\u00e6mi. K\u00f6nnun Protest bendir \u00e1 a\u00f0 28% Brasil\u00edumanna hafi \u00feegar greint fr\u00e1 mannlegum mist\u00f6kum \u00ed SAC.&nbsp;<strong>Notkun gervigreindar me\u00f0 a\u00f0gang a\u00f0 \u00feekkingargrunni<\/strong>&nbsp;hj\u00e1lpar til vi\u00f0 a\u00f0 sta\u00f0la sv\u00f6r og sty\u00f0ja teymi meira me\u00f0 \u00fev\u00ed a\u00f0 draga \u00far bilunum og auka g\u00e6\u00f0i.<\/p>\n\n\n\n<p><strong>5-\u201c\u00de\u00fa ert n\u00famer 1\u201d forgangsverkefni okkar\u201d<\/strong><\/p>\n\n\n\n<p>A\u00f0 setja vi\u00f0skiptavininn \u00ed mi\u00f0ju starfseminnar er enn meiri or\u00f0r\u00e6\u00f0a en t\u00ed\u00f0kast \u00ed m\u00f6rgum fyrirt\u00e6kjum&nbsp;<strong>saga vi\u00f0skiptavina og heg\u00f0un alla fer\u00f0ina<\/strong>, fyrirt\u00e6ki geta s\u00e9rsni\u00f0i\u00f0 samskipti og gera samskipti meira vi\u00f0eigandi hvort sem er \u00ed tilbo\u00f0i, \u00ed \u00fej\u00f3nustu e\u00f0a eftir s\u00f6lu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Para marcar o Dia da Mentira (1\u00ba de abril), a Zenvia, empresa de tecnologia focada em solu\u00e7\u00f5es de Intelig\u00eancia Artificial (IA) para a experi\u00eancia do cliente (CX), lista cinco promessas comuns no relacionamento entre marcas e consumidores que, embora desej\u00e1veis, ainda n\u00e3o se sustentam na opera\u00e7\u00e3o da maioria das empresas. Frases recorrentes como \u201cresolu\u00e7\u00e3o em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":{"0":"post-94746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas","8":"category-noticias","9":"tag-dicas","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94746"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/86060"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}