Stj\u00f3rnun \u00e1vaxta og gr\u00e6nmetis (FLV) er flokkur sem neytandinn \u00feekkir sem hortifruti (FRUIT) er ein mest krefjandi starfsemi \u00ed sm\u00e1s\u00f6lu matv\u00e6la. \u00dea\u00f0 krefst kerfisbundinnar eftirspurnarlesturs, daglegrar flutningssamh\u00e6fingar og \u00e1kvar\u00f0ana sem eru mismunandi eftir verslunum. Hlutverk FLV endurspeglast einnig \u00ed efnahagslegum m\u00e6likvar\u00f0a taps \u00feess. Ranns\u00f3knir \u00e1 Brazilian Association of Supermarkets (ABRAS) benda til \u00feess a\u00f0 brasil\u00edski marka\u00f0urinn lifi \u00e1rlega me\u00f0 meira en R$ 1 milljar\u00f0i \u00ed tapi \u00e1 \u00e1v\u00f6xtum, gr\u00e6nmeti og gr\u00e6nmeti (G\u00f6gn sem s\u00fdna rekstrar\u00feyngd flokksins \u00e1 svi\u00f0i \u00fer\u00f6ngrar framleg\u00f0ar.<\/p>\n\n\n\n
\u00dea\u00f0 er \u00ed \u00feessu samhengi sem gervigreind er sameinu\u00f0 sem t\u00e6ki til a\u00f0 sty\u00f0ja vi\u00f0 \u00e1kvar\u00f0anat\u00f6ku. Me\u00f0 \u00fev\u00ed a\u00f0 sam\u00fe\u00e6tta s\u00f6lu-, ve\u00f0ur-, \u00e1rst\u00ed\u00f0a-, dagatals- og frammist\u00f6\u00f0ug\u00f6gn \u00ed hverri verslun eykur t\u00e6knin greiningargetu og eykur fyrirsj\u00e1anleika og sj\u00e1lfstraust vi\u00f0 daglega \u00e1kvar\u00f0anat\u00f6ku.<\/p>\n\n\n\n
\u00cd reynd leyfa gervigreind og v\u00e9lan\u00e1m jafnari \u00e1kvar\u00f0anir \u00e1 milli h\u00e6ttu \u00e1 a\u00f0 v\u00f6rur vantar \u00ed hillurnar og h\u00e6ttu \u00e1 afgangi sem valda tapi, me\u00f0 vir\u00f0ingu fyrir s\u00e9rkennum hverrar verslunar og sv\u00e6\u00f0is. Netkerfi sem hafa teki\u00f0 upp h\u00e1\u00fer\u00f3u\u00f0 gagnagreiningarl\u00edk\u00f6n fylgjast me\u00f0 vi\u00f0eigandi rekstrar\u00e1vinningi \u00ed forgengilegum flokkum, sem styrkir a\u00f0 skilvirkni er aflei\u00f0ing af h\u00e6fum uppl\u00fdsingum sem beitt er vi\u00f0 reynslu \u00feeirra sem \u00feekkja a\u00f0ger\u00f0ina.<\/p>\n\n\n\n
\u00deessi rekstrarframfarir hafa j\u00e1kv\u00e6\u00f0 \u00e1hrif \u00ed gegnum ke\u00f0juna. Betri kvar\u00f0a\u00f0ir ferlar b\u00e6ta n\u00fdtingu au\u00f0linda og styrkja umhverfisskuldbindingar \u00e1 rauns\u00e6ran h\u00e1tt, \u00e1n \u00feess a\u00f0 \u00feurfa a\u00f0 trufla r\u00fat\u00ednu verslunarinnar. Sj\u00e1lfb\u00e6rni, \u00ed \u00feessari atbur\u00f0ar\u00e1s, er bein aflei\u00f0ing af vel uppbygg\u00f0ri stj\u00f3rnun.<\/p>\n\n\n\n
Brasil\u00edsk sm\u00e1sala er n\u00fa \u00feegar r\u00e1\u00f0andi \u00ed rekstri FLV. N\u00e6sta skref er a\u00f0 auka g\u00e6\u00f0i stj\u00f3rnunar me\u00f0 verkf\u00e6rum sem geta fylgt s\u00edfellt kraftmeira umhverfi. Me\u00f0 \u00fev\u00ed a\u00f0 tileinka s\u00e9r gervigreind sem stefnum\u00f3tandi bandamann styrkir st\u00f3rmarka\u00f0urinn samkeppnish\u00e6fni s\u00edna, framleg\u00f0 og skapar traustari undirst\u00f6\u00f0ur til a\u00f0 vaxa \u00e1 skilvirkan h\u00e1tt, fyrirsj\u00e1anleika og \u00e1byrg\u00f0.<\/p>\n\n\n\n
*Eftir Marco Perlman, me\u00f0stofnanda og forstj\u00f3ra Aravita, gervigreindarfyrirt\u00e6kis sem hj\u00e1lpar sm\u00e1s\u00f6lua\u00f0ilum a\u00f0 h\u00e1marka FLV stj\u00f3rnun s\u00edna<\/p>","protected":false},"excerpt":{"rendered":"
A gest\u00e3o de frutas, legumes e verduras (FLV) \u2014 categoria conhecida pelo consumidor como hortifruti \u2014 \u00e9 uma das opera\u00e7\u00f5es mais demandantes do varejo alimentar. Exige leitura sistem\u00e1tica de demanda, […]<\/p>\n","protected":false},"author":1,"featured_media":84087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":["post-94759","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos","tag-artigos","tag-dicas","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/comments?post=94759"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/posts\/94759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media\/84087"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/media?parent=94759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/categories?post=94759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/is\/wp-json\/wp\/v2\/tags?post=94759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}